{"id":"https://openalex.org/W7204695185","doi":"https://doi.org/10.31822/jomat.2026-11-2-339","title":"The impact of virtual reality tours with \u201cVR\u201d technology on visit intention: A study on undergraduate tourism students","display_name":"The impact of virtual reality tours with \u201cVR\u201d technology on visit intention: A study on undergraduate tourism students","publication_year":2026,"publication_date":"2026-08-30","ids":{"openalex":"https://openalex.org/W7204695185","doi":"https://doi.org/10.31822/jomat.2026-11-2-339"},"language":"en","primary_location":{"id":"doi:10.31822/jomat.2026-11-2-339","doi":"https://doi.org/10.31822/jomat.2026-11-2-339","is_oa":true,"landing_page_url":"https://doi.org/10.31822/jomat.2026-11-2-339","pdf_url":"https://dergipark.org.tr/en/download/article-file/5630907","source":{"id":"https://openalex.org/S4210211378","display_name":"Journal of Multidisciplinary Academic Tourism","issn_l":"2548-0847","issn":["2548-0847","2645-9078"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus","tr-dizin"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Multidisciplinary Academic Tourism","raw_type":"journal-article"},"parent_works":[],"lineage":["https://openalex.org/W7204695185"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://dergipark.org.tr/en/download/article-file/5630907","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5107162968","display_name":"Elanur Mutlu","orcid":"https://orcid.org/0000-0002-4157-9245","observed_orcids":["https://orcid.org/0000-0002-4157-9245"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Elanur Mutlu","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-4157-9245","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5060983968","display_name":"\u015eerif Ahmet DEM\u0130RDA\u011e","orcid":"https://orcid.org/0000-0003-4317-5727","observed_orcids":["https://orcid.org/0000-0003-4317-5727"]},"institutions":[{"id":"https://openalex.org/I148202161","display_name":"Giresun University","ror":"https://ror.org/05szaq822","country_code":"TR","type":"education","lineage":["https://openalex.org/I148202161"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"\u015eerif Ahmet Demirda\u011f","raw_affiliation_strings":["G\u0130RESUN \u00dcN\u0130VERS\u0130TES\u0130"],"raw_orcid":"https://orcid.org/0000-0003-4317-5727","affiliations":[{"raw_affiliation_string":"G\u0130RESUN \u00dcN\u0130VERS\u0130TES\u0130","institution_ids":["https://openalex.org/I148202161"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"11","issue":"2","first_page":"339","last_page":"352"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.861299991607666,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.861299991607666,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.12720000743865967,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/virtual-tour","display_name":"virtual tour","score":0.972000002861023},{"id":"https://openalex.org/keywords/visit-intention","display_name":"visit intention","score":0.8889999985694885},{"id":"https://openalex.org/keywords/telepresence","display_name":"telepresence","score":0.875},{"id":"https://openalex.org/keywords/mental-imagery","display_name":"mental imagery","score":1.0},{"id":"https://openalex.org/keywords/tourism-students","display_name":"tourism students","score":0.7730000019073486},{"id":"https://openalex.org/keywords/tourism-promotion","display_name":"tourism promotion","score":0.8859999775886536},{"id":"https://openalex.org/keywords/360-virtual-tour","display_name":"360\u00b0 virtual tour","score":0.8289999961853027},{"id":"https://openalex.org/keywords/destination-choice","display_name":"destination choice","score":0.39399999380111694}],"concepts":[{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6700999736785889},{"id":"https://openalex.org/C75630572","wikidata":"https://www.wikidata.org/wiki/Q538904","display_name":"Applied psychology","level":1,"score":0.5641000270843506},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.5493000149726868},{"id":"https://openalex.org/C4051589","wikidata":"https://www.wikidata.org/wiki/Q860959","display_name":"Mental image","level":3,"score":0.5444999933242798},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.5221999883651733},{"id":"https://openalex.org/C105776082","wikidata":"https://www.wikidata.org/wiki/Q617473","display_name":"Likert scale","level":2,"score":0.47200000286102295},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.45840001106262207},{"id":"https://openalex.org/C142853389","wikidata":"https://www.wikidata.org/wiki/Q744778","display_name":"Association (psychology)","level":2,"score":0.4575999975204468},{"id":"https://openalex.org/C194969405","wikidata":"https://www.wikidata.org/wiki/Q170519","display_name":"Virtual reality","level":2,"score":0.43549999594688416},{"id":"https://openalex.org/C2778738651","wikidata":"https://www.wikidata.org/wiki/Q16546687","display_name":"Novelty","level":2,"score":0.4269999861717224},{"id":"https://openalex.org/C39896193","wikidata":"https://www.wikidata.org/wiki/Q380344","display_name":"Descriptive statistics","level":2,"score":0.38830000162124634},{"id":"https://openalex.org/C2776185967","wikidata":"https://www.wikidata.org/wiki/Q112945","display_name":"Technology acceptance model","level":3,"score":0.38370001316070557},{"id":"https://openalex.org/C509550671","wikidata":"https://www.wikidata.org/wiki/Q126945","display_name":"Medical education","level":1,"score":0.3573000133037567},{"id":"https://openalex.org/C2780657452","wikidata":"https://www.wikidata.org/wiki/Q1193170","display_name":"Headset","level":2,"score":0.34700000286102295},{"id":"https://openalex.org/C23131810","wikidata":"https://www.wikidata.org/wiki/Q818574","display_name":"Observational study","level":2,"score":0.34290000796318054},{"id":"https://openalex.org/C134362201","wikidata":"https://www.wikidata.org/wiki/Q317309","display_name":"Mental health","level":2,"score":0.3246000111103058},{"id":"https://openalex.org/C65067816","wikidata":"https://www.wikidata.org/wiki/Q2295139","display_name":"Computer-assisted web interviewing","level":2,"score":0.3199999928474426},{"id":"https://openalex.org/C85973986","wikidata":"https://www.wikidata.org/wiki/Q1091731","display_name":"Exploratory research","level":2,"score":0.3100999891757965},{"id":"https://openalex.org/C2982912361","wikidata":"https://www.wikidata.org/wiki/Q1851867","display_name":"Mental model","level":2,"score":0.30790001153945923},{"id":"https://openalex.org/C2776529864","wikidata":"https://www.wikidata.org/wiki/Q4368945","display_name":"Novelty seeking","level":4,"score":0.30559998750686646},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.30239999294281006},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.29660001397132874},{"id":"https://openalex.org/C40722632","wikidata":"https://www.wikidata.org/wiki/Q5160137","display_name":"Confirmatory factor analysis","level":3,"score":0.29280000925064087},{"id":"https://openalex.org/C152771951","wikidata":"https://www.wikidata.org/wiki/Q5932254","display_name":"Demographic profile","level":3,"score":0.2922999858856201},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.28999999165534973},{"id":"https://openalex.org/C165957694","wikidata":"https://www.wikidata.org/wiki/Q5421350","display_name":"Exploratory factor analysis","level":3,"score":0.2809000015258789},{"id":"https://openalex.org/C196083921","wikidata":"https://www.wikidata.org/wiki/Q7915758","display_name":"Variance (accounting)","level":2,"score":0.27959999442100525},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.2687999904155731},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.26489999890327454}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.31822/jomat.2026-11-2-339","doi":"https://doi.org/10.31822/jomat.2026-11-2-339","is_oa":true,"landing_page_url":"https://doi.org/10.31822/jomat.2026-11-2-339","pdf_url":"https://dergipark.org.tr/en/download/article-file/5630907","source":{"id":"https://openalex.org/S4210211378","display_name":"Journal of Multidisciplinary Academic Tourism","issn_l":"2548-0847","issn":["2548-0847","2645-9078"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus","tr-dizin"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Multidisciplinary Academic Tourism","raw_type":"journal-article"},{"id":"pmh:oai:dergipark.org.tr:article/1869375","doi":null,"is_oa":true,"landing_page_url":"https://dergipark.org.tr/en/pub/jomat/article/1869375","pdf_url":null,"source":{"id":"https://openalex.org/S4210211378","display_name":"Journal of Multidisciplinary Academic Tourism","issn_l":"2548-0847","issn":["2548-0847","2645-9078"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus","tr-dizin"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Multidisciplinary Academic Tourism, Vol. 11 No. 2","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.31822/jomat.2026-11-2-339","doi":"https://doi.org/10.31822/jomat.2026-11-2-339","is_oa":true,"landing_page_url":"https://doi.org/10.31822/jomat.2026-11-2-339","pdf_url":"https://dergipark.org.tr/en/download/article-file/5630907","source":{"id":"https://openalex.org/S4210211378","display_name":"Journal of Multidisciplinary Academic Tourism","issn_l":"2548-0847","issn":["2548-0847","2645-9078"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus","tr-dizin"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Multidisciplinary Academic Tourism","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","score":0.5,"display_name":"Quality education"}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7204695185.pdf","grobid_xml":"https://content.openalex.org/works/W7204695185.grobid-xml"},"referenced_works_count":26,"referenced_works":["https://openalex.org/W1733635077","https://openalex.org/W1791587663","https://openalex.org/W2011191224","https://openalex.org/W2026998614","https://openalex.org/W2033943395","https://openalex.org/W2041711461","https://openalex.org/W2045942371","https://openalex.org/W2048132727","https://openalex.org/W2086268005","https://openalex.org/W2110401686","https://openalex.org/W2152226178","https://openalex.org/W2168569455","https://openalex.org/W2255608185","https://openalex.org/W2739375344","https://openalex.org/W2806967268","https://openalex.org/W2943313865","https://openalex.org/W2999390713","https://openalex.org/W3001577387","https://openalex.org/W3004980385","https://openalex.org/W3112130234","https://openalex.org/W4205836056","https://openalex.org/W4221092695","https://openalex.org/W4295185247","https://openalex.org/W4312857547","https://openalex.org/W4387404441","https://openalex.org/W4396956102"],"related_works":["https://openalex.org/W4387404441","https://openalex.org/W4403396270","https://openalex.org/W3191539235","https://openalex.org/W7056449850","https://openalex.org/W4391959373","https://openalex.org/W4411902585","https://openalex.org/W3199921566","https://openalex.org/W3007421423","https://openalex.org/W4405947680","https://openalex.org/W7215609165"],"abstract_inverted_index":{"This":[0],"paper":[1],"examines":[2],"the":[3,46,53,65,98,171,176,189,194,210],"relationships":[4],"between":[5],"virtual":[6,69],"reality":[7],"(VR)":[8],"tour":[9,70],"experiences,":[10],"perceived":[11],"telepresence,":[12],"mental":[13,110,142,166,185],"imagery":[14,111,143,167,186],"and":[15,45,114,129,135,137,144,151,165,201,219,230,237],"visit":[16,115,155,179],"intention":[17,116,156,180],"among":[18],"undergraduate":[19,56],"tourism":[20,43,54],"students.":[21],"The":[22,38],"study":[23],"was":[24],"designed":[25],"as":[26,188],"a":[27,35,76,82,103,122],"single-group,":[28],"cross-sectional,":[29],"quantitative":[30],"investigation;":[31],"it":[32],"is":[33],"not":[34,197],"controlled":[36],"experiment.":[37],"research":[39],"population":[40],"consisted":[41],"of":[42,71,175,203,217],"students,":[44],"sample":[47],"comprised":[48],"83":[49],"students":[50],"enrolled":[51],"in":[52,81,178,215],"management":[55],"programme":[57],"at":[58],"Giresun":[59],"University.":[60],"All":[61],"participants":[62,204],"were":[63,168],"shown":[64],"same":[66],"five-minute":[67],"360\u00b0":[68],"New":[72],"York":[73],"City":[74],"using":[75],"Meta":[77],"Quest":[78],"Pro":[79],"headset":[80],"quiet":[83],"classroom":[84],"environment":[85],"after":[86],"receiving":[87],"standardized":[88],"verbal":[89],"instructions;":[90],"researchers":[91],"also":[92],"took":[93],"descriptive":[94],"observational":[95],"notes":[96],"during":[97],"sessions.":[99],"Participants":[100],"then":[101],"completed":[102],"21-item":[104],"questionnaire":[105],"covering":[106],"telepresence":[107,164],"(14":[108],"items),":[109,118],"(3":[112],"items)":[113],"(4":[117],"each":[119,148],"measured":[120],"on":[121],"5-point":[123],"Likert":[124],"scale.":[125],"Analyses":[126],"included":[127],"exploratory":[128],"confirmatory":[130],"factor":[131],"analysis,":[132],"Pearson":[133],"correlations,":[134],"simple":[136],"multiple":[138],"linear":[139],"regression.":[140],"Telepresence,":[141],"overall":[145],"VR-tour":[146],"engagement":[147],"showed":[149],"positive":[150],"significant":[152],"associations":[153],"with":[154,184],"(r":[157],"=":[158,182],".550\u2013.605,":[159],"p":[160],"<":[161],".001).":[162],"When":[163],"entered":[169],"jointly,":[170],"model":[172],"explained":[173,220],"40%":[174],"variance":[177,221],"(R\u00b2":[181],".40),":[183],"emerging":[187],"stronger":[190],"unique":[191],"predictor.":[192],"Because":[193],"design":[195],"does":[196],"permit":[198],"causal":[199],"inferences":[200],"84%":[202],"had":[205],"no":[206],"prior":[207],"VR":[208],"experience,":[209],"results":[211],"are":[212,241],"interpreted":[213],"cautiously":[214],"terms":[216],"association":[218],"rather":[222],"than":[223],"effects.":[224],"Practical":[225],"implications":[226],"for":[227],"destination":[228],"marketing":[229],"limitations":[231],"relating":[232],"to":[233],"sample,":[234],"single-destination":[235],"focus":[236],"potential":[238],"novelty":[239],"effects":[240],"discussed.":[242]},"counts_by_year":[],"updated_date":"2026-11-13T13:42:25.865203","created_date":"2026-08-31T00:00:00"}