{"id":"https://openalex.org/W7204667349","doi":"https://doi.org/10.31955/mea.v10i2.7795","title":"LITERASI DIGITAL SEBAGAI PEMODERASI PENGARUH GAYA HIDUP MODERN DAN PROMOSI ONLINE TERHADAP KEPUTUSAN PEMBELIAN GENERASI Z","display_name":"LITERASI DIGITAL SEBAGAI PEMODERASI PENGARUH GAYA HIDUP MODERN DAN PROMOSI ONLINE TERHADAP KEPUTUSAN PEMBELIAN GENERASI Z","publication_year":2026,"publication_date":"2026-08-29","ids":{"openalex":"https://openalex.org/W7204667349","doi":"https://doi.org/10.31955/mea.v10i2.7795"},"language":"id","primary_location":{"id":"doi:10.31955/mea.v10i2.7795","doi":"https://doi.org/10.31955/mea.v10i2.7795","is_oa":true,"landing_page_url":"https://doi.org/10.31955/mea.v10i2.7795","pdf_url":"https://journal.stiemb.ac.id/index.php/mea/article/download/7795/3108","source":{"id":"https://openalex.org/S4210198748","display_name":"Jurnal Ilmiah Manajemen Ekonomi & Akuntansi (MEA)","issn_l":"2541-5255","issn":["2541-5255","2621-5306"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA)","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.stiemb.ac.id/index.php/mea/article/download/7795/3108","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5119660386","display_name":"Luluk Anisa","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210090435","display_name":"Universitas Yudharta Pasuruan","ror":"https://ror.org/016n6yn28","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210090435"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Luluk Anisa","raw_affiliation_strings":["Universitas Yudharta Pasuruan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Yudharta Pasuruan","institution_ids":["https://openalex.org/I4210090435"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5027181434","display_name":"Nuraeni Nuraeni","orcid":"https://orcid.org/0000-0002-5259-7617","observed_orcids":["https://orcid.org/0000-0002-5259-7617"]},"institutions":[{"id":"https://openalex.org/I4210090435","display_name":"Universitas Yudharta Pasuruan","ror":"https://ror.org/016n6yn28","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210090435"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nuraeni Nuraeni","raw_affiliation_strings":["Universitas Yudharta Pasuruan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Yudharta Pasuruan","institution_ids":["https://openalex.org/I4210090435"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210090435"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"10","issue":"2","first_page":"2760","last_page":"2776"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0008999999845400453,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13744","display_name":"Financial Literacy and Behavior","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-literacy","display_name":"digital literacy","score":1.0},{"id":"https://openalex.org/keywords/modern-lifestyle","display_name":"modern lifestyle","score":0.9179999828338623},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.8539999723434448},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.871999979019165},{"id":"https://openalex.org/keywords/generation-z","display_name":"Generation Z","score":0.9710000157356262},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.7570000290870667},{"id":"https://openalex.org/keywords/moderating-effect","display_name":"moderating effect","score":0.9290000200271606},{"id":"https://openalex.org/keywords/digital-marketing-strategy","display_name":"digital marketing strategy","score":0.8820000290870667},{"id":"https://openalex.org/keywords/pasuruan-regency","display_name":"Pasuruan Regency","score":0.9290000200271606}],"concepts":[{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.5478000044822693},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5063999891281128},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.304500013589859},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.2757999897003174},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2614000141620636},{"id":"https://openalex.org/C105776082","wikidata":"https://www.wikidata.org/wiki/Q617473","display_name":"Likert scale","level":2,"score":0.2485000044107437},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.22529999911785126},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.218299999833107},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.19359999895095825},{"id":"https://openalex.org/C140779682","wikidata":"https://www.wikidata.org/wiki/Q210868","display_name":"Sampling (signal processing)","level":3,"score":0.1890999972820282}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.31955/mea.v10i2.7795","doi":"https://doi.org/10.31955/mea.v10i2.7795","is_oa":true,"landing_page_url":"https://doi.org/10.31955/mea.v10i2.7795","pdf_url":"https://journal.stiemb.ac.id/index.php/mea/article/download/7795/3108","source":{"id":"https://openalex.org/S4210198748","display_name":"Jurnal Ilmiah Manajemen Ekonomi & Akuntansi (MEA)","issn_l":"2541-5255","issn":["2541-5255","2621-5306"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA)","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.31955/mea.v10i2.7795","doi":"https://doi.org/10.31955/mea.v10i2.7795","is_oa":true,"landing_page_url":"https://doi.org/10.31955/mea.v10i2.7795","pdf_url":"https://journal.stiemb.ac.id/index.php/mea/article/download/7795/3108","source":{"id":"https://openalex.org/S4210198748","display_name":"Jurnal Ilmiah Manajemen Ekonomi & Akuntansi (MEA)","issn_l":"2541-5255","issn":["2541-5255","2621-5306"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA)","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7204667349.pdf","grobid_xml":"https://content.openalex.org/works/W7204667349.grobid-xml"},"referenced_works_count":10,"referenced_works":["https://openalex.org/W205847827","https://openalex.org/W4313813687","https://openalex.org/W4320056801","https://openalex.org/W4386753242","https://openalex.org/W4393361914","https://openalex.org/W4412814540","https://openalex.org/W4412998966","https://openalex.org/W4414893882","https://openalex.org/W7166544143","https://openalex.org/W7216213364"],"related_works":["https://openalex.org/W7125810553","https://openalex.org/W7127041700","https://openalex.org/W4416419705","https://openalex.org/W7125871212","https://openalex.org/W7219955717","https://openalex.org/W7221278531","https://openalex.org/W7172528416","https://openalex.org/W7167202674","https://openalex.org/W4408519932","https://openalex.org/W7165025875"],"abstract_inverted_index":{"Penelitian":[0],"ini":[1,109],"bertujuan":[2],"menganalisis":[3],"pengaruh":[4,92,102],"gaya":[5,73,93],"hidup":[6,74,94],"modern":[7,75,95],"dan":[8,60,76,81],"promosi":[9,77,103],"digital":[10,16,78,89,104,119],"terhadap":[11,83,96,105],"keputusan":[12,84,97,106],"pembelian":[13],"dengan":[14,33,47],"literasi":[15,88],"sebagai":[17],"variabel":[18],"moderasi":[19],"pada":[20],"Generasi":[21],"Z":[22],"pengguna":[23],"e-commerce":[24,114],"di":[25],"Kabupaten":[26],"Pasuruan.":[27],"Metode":[28],"penelitian":[29,70],"menggunakan":[30,55,62],"pendekatan":[31],"kuantitatif":[32],"desain":[34],"asosiatif":[35],"kausal":[36],"melalui":[37],"penyebaran":[38],"kuesioner.":[39],"Teknik":[40],"sampling":[41,46],"yang":[42,120],"digunakan":[43],"adalah":[44],"purposive":[45],"jumlah":[48],"responden":[49],"sebanyak":[50],"100":[51],"orang.":[52],"Data":[53],"dikumpulkan":[54],"kuesioner":[56],"berskala":[57],"Likert":[58],"1\u20135":[59],"dianalisis":[61],"Structural":[63],"Equation":[64],"Modeling-Partial":[65],"Least":[66],"Squares":[67],"(SEM-PLS).":[68],"Hasil":[69],"menunjukkan":[71],"bahwa":[72],"berpengaruh":[79],"positif":[80],"signifikan":[82],"pembelian.":[85,107],"Selain":[86],"itu,":[87],"tidak":[90],"memoderasi":[91,101],"pembelian,":[98],"tetapi":[99],"mampu":[100],"Temuan":[108],"memberikan":[110],"implikasi":[111],"bagi":[112],"pelaku":[113],"dalam":[115],"menyusun":[116],"strategi":[117],"pemasaran":[118],"lebih":[121],"efektif.":[122]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-08-30T00:00:00"}