{"id":"https://openalex.org/W7204491656","doi":"https://doi.org/10.21203/rs.3.rs-10604702/v1","title":"Transforming Sustainable HR Practices into Employee Performance: The Sequential Roles of Internal Employer Branding and Job Satisfaction","display_name":"Transforming Sustainable HR Practices into Employee Performance: The Sequential Roles of Internal Employer Branding and Job Satisfaction","publication_year":2026,"publication_date":"2026-08-27","ids":{"openalex":"https://openalex.org/W7204491656","doi":"https://doi.org/10.21203/rs.3.rs-10604702/v1"},"language":"en","primary_location":{"id":"doi:10.21203/rs.3.rs-10604702/v1","doi":"https://doi.org/10.21203/rs.3.rs-10604702/v1","is_oa":true,"landing_page_url":"https://doi.org/10.21203/rs.3.rs-10604702/v1","pdf_url":"https://www.researchsquare.com/article/rs-10604702/latest.pdf","source":{"id":"https://openalex.org/S4306525896","display_name":"Research Square","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Research Square","raw_type":"posted-content"},"volume":null,"type":"preprint","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://www.researchsquare.com/article/rs-10604702/latest.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5135176063","display_name":"Srinivas Cheekatla","orcid":"https://orcid.org/0009-0002-0016-872X","observed_orcids":["https://orcid.org/0009-0002-0016-872X"]},"institutions":[{"id":"https://openalex.org/I4401726783","display_name":"VIT-AP University","ror":"https://ror.org/007v4hf75","country_code":"IN","type":"education","lineage":["https://openalex.org/I4401726783"]},{"id":"https://openalex.org/I876193797","display_name":"Vellore Institute of Technology University","ror":"https://ror.org/00qzypv28","country_code":"IN","type":"education","lineage":["https://openalex.org/I876193797"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Srinivas Cheekatla","raw_affiliation_strings":["VIT-AP Campus"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"VIT-AP Campus","institution_ids":["https://openalex.org/I4401726783","https://openalex.org/I876193797"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5088366134","display_name":"Naresh Babu Muddangala","orcid":"https://orcid.org/0000-0001-8402-5309","observed_orcids":["https://orcid.org/0000-0001-8402-5309"]},"institutions":[{"id":"https://openalex.org/I4401726783","display_name":"VIT-AP University","ror":"https://ror.org/007v4hf75","country_code":"IN","type":"education","lineage":["https://openalex.org/I4401726783"]},{"id":"https://openalex.org/I876193797","display_name":"Vellore Institute of Technology University","ror":"https://ror.org/00qzypv28","country_code":"IN","type":"education","lineage":["https://openalex.org/I876193797"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Naresh Babu Muddangala","raw_affiliation_strings":["VIT-AP Campus"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"VIT-AP Campus","institution_ids":["https://openalex.org/I4401726783","https://openalex.org/I876193797"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12415","display_name":"Employer Branding and e-HRM","score":0.9086999893188477,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12415","display_name":"Employer Branding and e-HRM","score":0.9086999893188477,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10006","display_name":"Job Satisfaction and Organizational Behavior","score":0.03959999978542328,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14309","display_name":"Employee Performance and Management","score":0.02500000037252903,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sustainable-human-resource-practices","display_name":"sustainable human resource practices","score":0.9739999771118164},{"id":"https://openalex.org/keywords/internal-employer-branding","display_name":"internal employer branding","score":0.8379999995231628},{"id":"https://openalex.org/keywords/job-satisfaction","display_name":"job satisfaction","score":1.0},{"id":"https://openalex.org/keywords/job-performance","display_name":"employee performance","score":1.0},{"id":"https://openalex.org/keywords/mediating-effect","display_name":"mediating effect","score":0.6850000023841858},{"id":"https://openalex.org/keywords/higher-education-institutions","display_name":"higher education institutions","score":0.6660000085830688},{"id":"https://openalex.org/keywords/academic-and-non-academic-staff","display_name":"academic and non-academic staff","score":0.8679999709129333},{"id":"https://openalex.org/keywords/signaling-theory","display_name":"signaling theory","score":0.7480000257492065},{"id":"https://openalex.org/keywords/social-exchange-theory","display_name":"social exchange theory","score":0.9940000176429749},{"id":"https://openalex.org/keywords/resource-based-view","display_name":"resource-based view","score":0.875},{"id":"https://openalex.org/keywords/sustainable-human-resource-management","display_name":"sustainable human resource management","score":0.6510000228881836}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.722100019454956},{"id":"https://openalex.org/C2718322","wikidata":"https://www.wikidata.org/wiki/Q629463","display_name":"Job satisfaction","level":2,"score":0.6632999777793884},{"id":"https://openalex.org/C2778914735","wikidata":"https://www.wikidata.org/wiki/Q1339389","display_name":"Employer branding","level":4,"score":0.516700029373169},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.4973999857902527},{"id":"https://openalex.org/C202372285","wikidata":"https://www.wikidata.org/wiki/Q1056396","display_name":"Human resource management","level":2,"score":0.4781000018119812},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4537999927997589},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.4372999966144562},{"id":"https://openalex.org/C107645774","wikidata":"https://www.wikidata.org/wiki/Q5467169","display_name":"Human resources","level":2,"score":0.3869999945163727},{"id":"https://openalex.org/C172256602","wikidata":"https://www.wikidata.org/wiki/Q780716","display_name":"Social exchange theory","level":2,"score":0.37940001487731934},{"id":"https://openalex.org/C38104776","wikidata":"https://www.wikidata.org/wiki/Q932071","display_name":"Industrial relations","level":2,"score":0.37610000371932983},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3598000109195709},{"id":"https://openalex.org/C99753626","wikidata":"https://www.wikidata.org/wiki/Q14937678","display_name":"Employee engagement","level":2,"score":0.352400004863739},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3418000042438507},{"id":"https://openalex.org/C71156930","wikidata":"https://www.wikidata.org/wiki/Q792530","display_name":"Internal communications","level":2,"score":0.3280999958515167},{"id":"https://openalex.org/C89611455","wikidata":"https://www.wikidata.org/wiki/Q6804646","display_name":"Mechanism (biology)","level":2,"score":0.3052999973297119},{"id":"https://openalex.org/C149215556","wikidata":"https://www.wikidata.org/wiki/Q5374296","display_name":"Employee resource groups","level":4,"score":0.2953999936580658},{"id":"https://openalex.org/C182021174","wikidata":"https://www.wikidata.org/wiki/Q5374295","display_name":"Employee research","level":3,"score":0.2922999858856201},{"id":"https://openalex.org/C2992103800","wikidata":"https://www.wikidata.org/wiki/Q792530","display_name":"Internal marketing","level":2,"score":0.28940001130104065},{"id":"https://openalex.org/C206345919","wikidata":"https://www.wikidata.org/wiki/Q20380951","display_name":"Resource (disambiguation)","level":2,"score":0.2879999876022339},{"id":"https://openalex.org/C2780867537","wikidata":"https://www.wikidata.org/wiki/Q4207345","display_name":"Human resource policies","level":3,"score":0.26829999685287476},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.2660999894142151},{"id":"https://openalex.org/C198477413","wikidata":"https://www.wikidata.org/wiki/Q7647069","display_name":"Survey data collection","level":2,"score":0.26339998841285706},{"id":"https://openalex.org/C13606891","wikidata":"https://www.wikidata.org/wiki/Q2623243","display_name":"Conceptual model","level":2,"score":0.2533000111579895}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.21203/rs.3.rs-10604702/v1","doi":"https://doi.org/10.21203/rs.3.rs-10604702/v1","is_oa":true,"landing_page_url":"https://doi.org/10.21203/rs.3.rs-10604702/v1","pdf_url":"https://www.researchsquare.com/article/rs-10604702/latest.pdf","source":{"id":"https://openalex.org/S4306525896","display_name":"Research Square","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Research Square","raw_type":"posted-content"}],"best_oa_location":{"id":"doi:10.21203/rs.3.rs-10604702/v1","doi":"https://doi.org/10.21203/rs.3.rs-10604702/v1","is_oa":true,"landing_page_url":"https://doi.org/10.21203/rs.3.rs-10604702/v1","pdf_url":"https://www.researchsquare.com/article/rs-10604702/latest.pdf","source":{"id":"https://openalex.org/S4306525896","display_name":"Research Square","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Research Square","raw_type":"posted-content"},"sustainable_development_goals":[{"score":0.7825999855995178,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7204491656.pdf","grobid_xml":"https://content.openalex.org/works/W7204491656.grobid-xml"},"referenced_works_count":47,"referenced_works":["https://openalex.org/W1977681154","https://openalex.org/W1980090258","https://openalex.org/W2018404893","https://openalex.org/W2020017633","https://openalex.org/W2021708270","https://openalex.org/W2039011707","https://openalex.org/W2039682682","https://openalex.org/W2048923737","https://openalex.org/W2052558833","https://openalex.org/W2054163125","https://openalex.org/W2077682853","https://openalex.org/W2112256230","https://openalex.org/W2115747715","https://openalex.org/W2138870994","https://openalex.org/W2163053022","https://openalex.org/W2164385948","https://openalex.org/W2223470559","https://openalex.org/W2239306219","https://openalex.org/W2323132578","https://openalex.org/W2492942922","https://openalex.org/W2560792484","https://openalex.org/W2580080876","https://openalex.org/W2588077741","https://openalex.org/W2809515074","https://openalex.org/W2896100528","https://openalex.org/W2897549242","https://openalex.org/W2938325978","https://openalex.org/W2955829435","https://openalex.org/W2963889439","https://openalex.org/W2966770188","https://openalex.org/W2969252254","https://openalex.org/W2969466948","https://openalex.org/W2969766791","https://openalex.org/W3021873312","https://openalex.org/W3036603789","https://openalex.org/W3039678709","https://openalex.org/W3100109210","https://openalex.org/W3124536214","https://openalex.org/W4289782001","https://openalex.org/W4313478465","https://openalex.org/W4313829954","https://openalex.org/W4387048710","https://openalex.org/W4394782817","https://openalex.org/W4399971348","https://openalex.org/W4404357415","https://openalex.org/W4404733402","https://openalex.org/W7140759855"],"related_works":["https://openalex.org/W7071624302","https://openalex.org/W7219366874","https://openalex.org/W7128947715","https://openalex.org/W7205001775","https://openalex.org/W3021873312","https://openalex.org/W4415639166","https://openalex.org/W4200136368","https://openalex.org/W7202084120","https://openalex.org/W4414262640","https://openalex.org/W4414211575"],"abstract_inverted_index":{"Abstract":[0],"Sustainable":[1,119],"Human":[2],"Resource":[3],"Practices":[4],"(SHRP)":[5],"are":[6,25],"crucial":[7],"for":[8],"improving":[9],"employee":[10,23,131],"welfare,":[11],"organisational":[12,147],"sustainability,":[13],"and":[14,35,51,60,70,82,105,113,137],"performance;":[15],"yet":[16],"the":[17,36,42,56,108,118,124],"psychological":[18],"processes":[19,110],"connecting":[20],"SHRP":[21,59,96],"to":[22],"performance":[24,132],"still":[26],"little":[27],"examined.":[28],"Utilising":[29],"Signalling":[30],"Theory,":[31,34],"Social":[32],"Exchange":[33],"Resource-Based":[37],"View,":[38],"this":[39],"research":[40,116],"investigates":[41],"successive":[43],"mediating":[44],"functions":[45],"of":[46,111,126],"Internal":[47,140],"Employer":[48,141],"Branding":[49,142],"(IEB)":[50],"Job":[52],"Satisfaction":[53],"(JS)":[54],"in":[55,73],"correlation":[57],"between":[58],"Employee":[61],"Performance":[62],"(EP).":[63],"Data":[64],"were":[65],"gathered":[66],"from":[67],"307":[68],"academic":[69],"non-academic":[71],"staff":[72],"Indian":[74],"higher":[75],"education":[76],"institutions":[77],"via":[78,107,133],"a":[79,98,134,144],"time-lagged":[80],"survey":[81],"examined":[83],"using":[84],"Partial":[85],"Least":[86],"Squares":[87],"Structural":[88],"Equation":[89],"Modelling":[90],"(PLS-SEM).":[91],"The":[92,115],"results":[93],"indicate":[94],"that":[95],"has":[97],"beneficial":[99],"effect":[100],"on":[101],"EP":[102],"both":[103],"directly":[104],"indirectly":[106],"intermediary":[109],"IEB":[112],"JS.":[114],"enhances":[117],"HRM":[120],"literature":[121],"by":[122,138],"illustrating":[123],"conversion":[125],"sustainable":[127],"HR":[128],"investments":[129],"into":[130],"cognitive-affective-behavioural":[135],"mechanism":[136],"establishing":[139],"as":[143],"strategic":[145],"internal":[146],"asset.":[148]},"counts_by_year":[],"updated_date":"2026-11-09T13:22:03.289127","created_date":"2026-08-28T00:00:00"}
