{"id":"https://openalex.org/W7204482913","doi":"https://doi.org/10.31891/dsim-2026-15(18)","title":"\u0421\u041e\u0426\u0406\u0410\u041b\u042c\u041d\u0410 \u0412\u0406\u0414\u041f\u041e\u0412\u0406\u0414\u0410\u041b\u042c\u041d\u0406\u0421\u0422\u042c \u042f\u041a \u0427\u0418\u041d\u041d\u0418\u041a \u041a\u041e\u041d\u041a\u0423\u0420\u0415\u041d\u0422\u041e\u0421\u041f\u0420\u041e\u041c\u041e\u0416\u041d\u041e\u0421\u0422\u0406 \u041f\u0406\u0414\u041f\u0420\u0418\u0404\u041c\u0421\u0422\u0412 \u0415\u041b\u0415\u041a\u0422\u0420\u041e\u041d\u041d\u041e\u0407 \u041a\u041e\u041c\u0415\u0420\u0426\u0406\u0407","display_name":"\u0421\u041e\u0426\u0406\u0410\u041b\u042c\u041d\u0410 \u0412\u0406\u0414\u041f\u041e\u0412\u0406\u0414\u0410\u041b\u042c\u041d\u0406\u0421\u0422\u042c \u042f\u041a \u0427\u0418\u041d\u041d\u0418\u041a \u041a\u041e\u041d\u041a\u0423\u0420\u0415\u041d\u0422\u041e\u0421\u041f\u0420\u041e\u041c\u041e\u0416\u041d\u041e\u0421\u0422\u0406 \u041f\u0406\u0414\u041f\u0420\u0418\u0404\u041c\u0421\u0422\u0412 \u0415\u041b\u0415\u041a\u0422\u0420\u041e\u041d\u041d\u041e\u0407 \u041a\u041e\u041c\u0415\u0420\u0426\u0406\u0407","publication_year":2026,"publication_date":"2026-08-27","ids":{"openalex":"https://openalex.org/W7204482913","doi":"https://doi.org/10.31891/dsim-2026-15(18)"},"language":"uk","primary_location":{"id":"doi:10.31891/dsim-2026-15(18)","doi":"https://doi.org/10.31891/dsim-2026-15(18)","is_oa":true,"landing_page_url":"https://doi.org/10.31891/dsim-2026-15(18)","pdf_url":"https://dsim.khmnu.edu.ua/index.php/dsim/article/download/636/630","source":{"id":"https://openalex.org/S4387288717","display_name":"Development Service Industry Management","issn_l":"2786-7870","issn":["2786-7870","2786-7889"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I164756455","host_organization_name":"Khmelnytskyi National University","host_organization_lineage":["https://openalex.org/I164756455"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Development Service Industry Management","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://dsim.khmnu.edu.ua/index.php/dsim/article/download/636/630","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5054485167","display_name":"Olha Harvat","orcid":"https://orcid.org/0000-0002-4404-3219","observed_orcids":["https://orcid.org/0000-0002-4404-3219"]},"institutions":[{"id":"https://openalex.org/I164756455","display_name":"Khmelnytskyi National University","ror":"https://ror.org/04r8a1r80","country_code":"UA","type":"education","lineage":["https://openalex.org/I164756455"]}],"countries":["UA"],"is_corresponding":false,"raw_author_name":"\u041e\u043b\u044c\u0433\u0430 \u0413\u0410\u0420\u0412\u0410\u0422","raw_affiliation_strings":["\u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442"],"raw_orcid":"https://orcid.org/0000-0002-4404-3219","affiliations":[{"raw_affiliation_string":"\u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442","institution_ids":["https://openalex.org/I164756455"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5078911333","display_name":"\u0422\u0435\u0442\u044f\u043d\u0430 \u0420\u0443\u0434\u0430","orcid":"https://orcid.org/0000-0001-6934-6796","observed_orcids":["https://orcid.org/0000-0001-6934-6796"]},"institutions":[{"id":"https://openalex.org/I164756455","display_name":"Khmelnytskyi National University","ror":"https://ror.org/04r8a1r80","country_code":"UA","type":"education","lineage":["https://openalex.org/I164756455"]}],"countries":["UA"],"is_corresponding":false,"raw_author_name":"\u0422\u0435\u0442\u044f\u043d\u0430 \u0420\u0423\u0414\u0410","raw_affiliation_strings":["\u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442"],"raw_orcid":"https://orcid.org/0000-0001-6934-6796","affiliations":[{"raw_affiliation_string":"\u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442","institution_ids":["https://openalex.org/I164756455"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I164756455"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":"3","first_page":"154","last_page":"159"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10115","display_name":"Corporate Social Responsibility Reporting","score":0.7813000082969666,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10115","display_name":"Corporate Social Responsibility Reporting","score":0.7813000082969666,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.18960000574588776,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.004800000227987766,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/corporate-social-responsibility","display_name":"corporate social responsibility","score":1.0},{"id":"https://openalex.org/keywords/e-commerce-enterprises","display_name":"e-commerce enterprises","score":0.7289999723434448},{"id":"https://openalex.org/keywords/competitiveness","display_name":"competitiveness","score":0.8299999833106995},{"id":"https://openalex.org/keywords/online-retail","display_name":"online retail","score":0.7749999761581421},{"id":"https://openalex.org/keywords/brand-reputation","display_name":"brand reputation","score":0.8090000152587891},{"id":"https://openalex.org/keywords/ethical-positioning","display_name":"ethical positioning","score":0.781000018119812},{"id":"https://openalex.org/keywords/green-logistics","display_name":"green logistics","score":0.953000009059906},{"id":"https://openalex.org/keywords/cause-related-marketing","display_name":"cause-related marketing","score":0.996999979019165},{"id":"https://openalex.org/keywords/sustainable-packaging","display_name":"sustainable packaging","score":0.996999979019165},{"id":"https://openalex.org/keywords/digital-ethics","display_name":"digital ethics","score":0.9620000123977661},{"id":"https://openalex.org/keywords/data-privacy","display_name":"data privacy","score":0.8240000009536743},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.9470000267028809},{"id":"https://openalex.org/keywords/customer-lifetime-value","display_name":"customer lifetime value","score":0.8579999804496765},{"id":"https://openalex.org/keywords/business-model-change","display_name":"business model transformation","score":0.5400000214576721}],"concepts":[{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.6014000177383423},{"id":"https://openalex.org/C141261163","wikidata":"https://www.wikidata.org/wiki/Q218600","display_name":"Corporate social responsibility","level":2,"score":0.5830000042915344},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.5551000237464905},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5013999938964844},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4948999881744385},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.4763999879360199},{"id":"https://openalex.org/C126082660","wikidata":"https://www.wikidata.org/wiki/Q4252370","display_name":"Digital transformation","level":2,"score":0.4724000096321106},{"id":"https://openalex.org/C147598955","wikidata":"https://www.wikidata.org/wiki/Q3427818","display_name":"Social responsibility","level":2,"score":0.4480000138282776},{"id":"https://openalex.org/C96146094","wikidata":"https://www.wikidata.org/wiki/Q609057","display_name":"Unification","level":2,"score":0.4075999855995178},{"id":"https://openalex.org/C203043789","wikidata":"https://www.wikidata.org/wiki/Q138461","display_name":"Digital economy","level":2,"score":0.38989999890327454},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.3727000057697296},{"id":"https://openalex.org/C86275758","wikidata":"https://www.wikidata.org/wiki/Q376657","display_name":"Strategic management","level":2,"score":0.3691999912261963},{"id":"https://openalex.org/C2780762989","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital strategy","level":4,"score":0.3409000039100647},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.33379998803138733},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.33239999413490295},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.320499986410141},{"id":"https://openalex.org/C48243021","wikidata":"https://www.wikidata.org/wiki/Q932522","display_name":"Strategic planning","level":2,"score":0.31349998712539673},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.31139999628067017},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.30709999799728394},{"id":"https://openalex.org/C75684735","wikidata":"https://www.wikidata.org/wiki/Q858810","display_name":"Big data","level":2,"score":0.3059000074863434},{"id":"https://openalex.org/C552854447","wikidata":"https://www.wikidata.org/wiki/Q131201","display_name":"Sustainable development","level":2,"score":0.298799991607666},{"id":"https://openalex.org/C98825075","wikidata":"https://www.wikidata.org/wiki/Q485643","display_name":"Customer relationship management","level":2,"score":0.2904999852180481},{"id":"https://openalex.org/C178008962","wikidata":"https://www.wikidata.org/wiki/Q295382","display_name":"Sustainable business","level":3,"score":0.28850001096725464},{"id":"https://openalex.org/C199004533","wikidata":"https://www.wikidata.org/wiki/Q210127","display_name":"Balanced scorecard","level":2,"score":0.27709999680519104},{"id":"https://openalex.org/C19244329","wikidata":"https://www.wikidata.org/wiki/Q208697","display_name":"Financial market","level":2,"score":0.2766000032424927},{"id":"https://openalex.org/C139043278","wikidata":"https://www.wikidata.org/wiki/Q837171","display_name":"Financial services","level":2,"score":0.2734000086784363},{"id":"https://openalex.org/C68062652","wikidata":"https://www.wikidata.org/wiki/Q214693","display_name":"Social capital","level":2,"score":0.2603999972343445},{"id":"https://openalex.org/C143910263","wikidata":"https://www.wikidata.org/wiki/Q750458","display_name":"Capital market","level":2,"score":0.25999999046325684},{"id":"https://openalex.org/C179036041","wikidata":"https://www.wikidata.org/wiki/Q1901028","display_name":"Market analysis","level":2,"score":0.25769999623298645}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.31891/dsim-2026-15(18)","doi":"https://doi.org/10.31891/dsim-2026-15(18)","is_oa":true,"landing_page_url":"https://doi.org/10.31891/dsim-2026-15(18)","pdf_url":"https://dsim.khmnu.edu.ua/index.php/dsim/article/download/636/630","source":{"id":"https://openalex.org/S4387288717","display_name":"Development Service Industry Management","issn_l":"2786-7870","issn":["2786-7870","2786-7889"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I164756455","host_organization_name":"Khmelnytskyi National University","host_organization_lineage":["https://openalex.org/I164756455"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Development Service Industry Management","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.31891/dsim-2026-15(18)","doi":"https://doi.org/10.31891/dsim-2026-15(18)","is_oa":true,"landing_page_url":"https://doi.org/10.31891/dsim-2026-15(18)","pdf_url":"https://dsim.khmnu.edu.ua/index.php/dsim/article/download/636/630","source":{"id":"https://openalex.org/S4387288717","display_name":"Development Service Industry Management","issn_l":"2786-7870","issn":["2786-7870","2786-7889"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I164756455","host_organization_name":"Khmelnytskyi National University","host_organization_lineage":["https://openalex.org/I164756455"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Development Service Industry Management","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320307894","display_name":"Accenture","ror":"https://ror.org/013g16z83"}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7204482913.pdf","grobid_xml":"https://content.openalex.org/works/W7204482913.grobid-xml"},"referenced_works_count":1,"referenced_works":["https://openalex.org/W4402528984"],"related_works":["https://openalex.org/W2317390735","https://openalex.org/W2908955009","https://openalex.org/W4400687054","https://openalex.org/W4404974209","https://openalex.org/W4409585274","https://openalex.org/W7171174884","https://openalex.org/W4400334497","https://openalex.org/W3194731127","https://openalex.org/W4381094013","https://openalex.org/W4409535220"],"abstract_inverted_index":{"This":[0],"article":[1],"comprehensively":[2],"explores":[3],"the":[4,20,27,35,67,90,93,101,110,140,152,170,208],"role,":[5],"structural":[6],"elements,":[7],"and":[8,11,34,50,71,87,108,114,131,148,197,231],"specific":[9],"financial":[10,150],"non-financial":[12],"impacts":[13],"of":[14,23,29,38,43,96,143,156,174],"corporate":[15],"social":[16,158],"responsibility":[17],"(CSR)":[18],"on":[19,83,124,139,178],"long-term":[21],"competitiveness":[22],"e-commerce":[24],"enterprises.":[25],"In":[26],"era":[28],"total":[30,188],"digitalization,":[31],"market":[32,44,232],"saturation,":[33],"rapid":[36],"unification":[37],"online":[39,120],"services,":[40],"traditional":[41],"tools":[42,115],"competition-such":[45],"as":[46],"aggressive":[47],"pricing":[48],"strategy":[49],"standard":[51],"marketing":[52,220],"channels-gradually":[53],"lose":[54],"their":[55],"primary":[56],"efficiency.":[57],"Instead,":[58],"they":[59],"give":[60],"way":[61],"to":[62,214],"intangible":[63],"assets,":[64],"among":[65],"which":[66],"brand's":[68],"reputational":[69],"capital":[70],"ethical":[72],"positioning":[73],"play":[74],"a":[75,79,165,218,223,235],"decisive":[76],"role.":[77],"Utilizing":[78],"methodological":[80],"framework":[81],"based":[82],"systemic,":[84],"comparative,":[85],"structural,":[86],"statistical":[88],"analysis,":[89],"study":[91],"investigates":[92],"strategic":[94,157,227],"transformation":[95],"modern":[97],"business":[98],"models":[99],"in":[100,118,187,234],"digital":[102,132],"ecosystem.":[103],"The":[104,162],"research":[105],"clearly":[106],"identifies":[107],"structures":[109],"key":[111],"CSR":[112,180],"mechanisms":[113],"currently":[116],"utilized":[117],"contemporary":[119],"retail,":[121],"focusing":[122],"specifically":[123],"green":[125],"logistics,":[126],"cause-related":[127],"marketing,":[128],"eco-friendly":[129],"packaging,":[130],"ethics,":[133],"including":[134],"data":[135,147],"privacy":[136],"protection.":[137],"Based":[138],"deep":[141],"analysis":[142],"extensive":[144],"international":[145],"analytical":[146],"empirical":[149],"metrics,":[151],"direct":[153],"economic":[154],"efficiency":[155],"investments":[159],"is":[160,212],"substantiated.":[161],"paper":[163],"establishes":[164],"concrete":[166],"mathematical":[167],"correlation":[168],"within":[169,207],"industry:":[171],"every":[172],"1%":[173],"additional":[175],"planned":[176],"expenditure":[177],"targeted":[179],"projects":[181],"generates":[182],"an":[183],"average":[184],"0.3%":[185],"increase":[186],"sales":[189],"volume,":[190],"primarily":[191],"driven":[192],"by":[193],"enhanced":[194],"customer":[195],"loyalty":[196],"increased":[198],"lifetime":[199],"value.":[200],"At":[201],"present,":[202],"implementing":[203],"socially":[204],"responsible":[205],"initiatives":[206],"electronic":[209],"commerce":[210],"sector":[211],"proven":[213],"be":[215],"not":[216],"merely":[217],"temporary":[219],"trend,":[221],"but":[222],"fundamental":[224],"prerequisite":[225],"for":[226],"survival,":[228],"sustainable":[229],"differentiation,":[230],"leadership":[233],"dynamic,":[236],"highly":[237],"volatile":[238],"competitive":[239],"environment.":[240]},"counts_by_year":[],"updated_date":"2026-11-12T12:28:57.059296","created_date":"2026-08-28T00:00:00"}