{"id":"https://openalex.org/W7204473797","doi":"https://doi.org/10.4018/979-8-2600-0970-3.ch015","title":"The New Normal Converging on Sustainable Consumption in Market Dynamics","display_name":"The New Normal Converging on Sustainable Consumption in Market Dynamics","publication_year":2026,"publication_date":"2026-08-27","ids":{"openalex":"https://openalex.org/W7204473797","doi":"https://doi.org/10.4018/979-8-2600-0970-3.ch015"},"language":"en","primary_location":{"id":"doi:10.4018/979-8-2600-0970-3.ch015","doi":"https://doi.org/10.4018/979-8-2600-0970-3.ch015","is_oa":false,"landing_page_url":"https://doi.org/10.4018/979-8-2600-0970-3.ch015","pdf_url":null,"source":{"id":"https://openalex.org/S4210180746","display_name":"Advances in computational intelligence and robotics book series","issn_l":"2327-042X","issn":["2327-042X","2327-0411"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Computational Intelligence and Robotics","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W7204490474","display_name":"AI-Enabled Sustainable Consumption and Production in Industry 5.0"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5053491456","display_name":"Ajay Gangele","orcid":"https://orcid.org/0009-0004-1651-293X","observed_orcids":["https://orcid.org/0009-0004-1651-293X"]},"institutions":[{"id":"https://openalex.org/I4405260775","display_name":"Noida Institute of Engineering and Technology","ror":"https://ror.org/048rczr65","country_code":"IN","type":"education","lineage":["https://openalex.org/I4405260775"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Ajay Gangele","raw_affiliation_strings":["School of Management, Noida Institute of Engineering and Technology (NIET), Greater Noida, India"],"raw_orcid":"https://orcid.org/0009-0004-1651-293X","affiliations":[{"raw_affiliation_string":"School of Management, Noida Institute of Engineering and Technology (NIET), Greater Noida, India","institution_ids":["https://openalex.org/I4405260775"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5114228335","display_name":"Saloni Tiwari","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405260563","display_name":"IIMT College of Engineering, Greater Noida","ror":"https://ror.org/03yvfj659","country_code":"IN","type":"education","lineage":["https://openalex.org/I4405260563"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Saloni Tiwari","raw_affiliation_strings":["Department of BBA, IIMT Group of Colleges, Greater Noida, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of BBA, IIMT Group of Colleges, Greater Noida, India","institution_ids":["https://openalex.org/I4405260563"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5031858161","display_name":"Shariq Mohammed","orcid":"https://orcid.org/0000-0003-0172-0459","observed_orcids":["https://orcid.org/0000-0003-0172-0459"]},"institutions":[{"id":"https://openalex.org/I4210150237","display_name":"Dhofar University","ror":"https://ror.org/05d5f5m07","country_code":"OM","type":"education","lineage":["https://openalex.org/I4210150237"]}],"countries":["OM"],"is_corresponding":false,"raw_author_name":"Shariq Mohammed","raw_affiliation_strings":["Dhofar University, Salalah, Oman"],"raw_orcid":"https://orcid.org/0000-0003-0172-0459","affiliations":[{"raw_affiliation_string":"Dhofar University, Salalah, Oman","institution_ids":["https://openalex.org/I4210150237"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"313","last_page":"330"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9800000190734863,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9800000190734863,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14453","display_name":"Sustainability and Innovation in Business","score":0.011599999852478504,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":0.00419999985024333,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sustainable-consumption","display_name":"sustainable consumption","score":1.0},{"id":"https://openalex.org/keywords/environmentally-friendly-products","display_name":"sustainable products","score":0.5170000195503235},{"id":"https://openalex.org/keywords/impact-investing","display_name":"impact investing","score":0.6600000262260437},{"id":"https://openalex.org/keywords/renewable-energy","display_name":"renewable energy","score":0.7580000162124634},{"id":"https://openalex.org/keywords/ethical-fashion","display_name":"ethical fashion","score":0.9160000085830688},{"id":"https://openalex.org/keywords/sustainable-packaging","display_name":"sustainable packaging","score":0.9980000257492065},{"id":"https://openalex.org/keywords/green-fintech","display_name":"green fintech","score":0.9990000128746033},{"id":"https://openalex.org/keywords/plant-based-nutrition","display_name":"plant-based nutrition","score":0.9860000014305115},{"id":"https://openalex.org/keywords/circular-economy","display_name":"circular economy","score":0.9980000257492065},{"id":"https://openalex.org/keywords/blockchain","display_name":"blockchain","score":0.859000027179718},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"artificial intelligence","score":0.8629999756813049},{"id":"https://openalex.org/keywords/digital-certificates","display_name":"digital certificates","score":0.9629999995231628},{"id":"https://openalex.org/keywords/eco-entrepreneurship","display_name":"eco-entrepreneurship","score":0.8999999761581421},{"id":"https://openalex.org/keywords/social-enterprises","display_name":"social enterprises","score":0.7689999938011169},{"id":"https://openalex.org/keywords/inclusive-innovation","display_name":"inclusive innovation","score":0.8980000019073486},{"id":"https://openalex.org/keywords/trust-and-transparency","display_name":"trust and transparency","score":0.640999972820282},{"id":"https://openalex.org/keywords/market-dynamics","display_name":"market dynamics","score":0.4880000054836273}],"concepts":[{"id":"https://openalex.org/C2780233690","wikidata":"https://www.wikidata.org/wiki/Q535347","display_name":"Transparency (behavior)","level":2,"score":0.5468999743461609},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.5210999846458435},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5130000114440918},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.5085999965667725},{"id":"https://openalex.org/C552854447","wikidata":"https://www.wikidata.org/wiki/Q131201","display_name":"Sustainable development","level":2,"score":0.5012999773025513},{"id":"https://openalex.org/C27548731","wikidata":"https://www.wikidata.org/wiki/Q88272","display_name":"Investment (military)","level":3,"score":0.48429998755455017},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.4625000059604645},{"id":"https://openalex.org/C181622380","wikidata":"https://www.wikidata.org/wiki/Q26911","display_name":"Profit (economics)","level":2,"score":0.4553000032901764},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.4438999891281128},{"id":"https://openalex.org/C2776770324","wikidata":"https://www.wikidata.org/wiki/Q477335","display_name":"Sustainable consumption","level":3,"score":0.4262999892234802},{"id":"https://openalex.org/C199728807","wikidata":"https://www.wikidata.org/wiki/Q2578557","display_name":"Equity (law)","level":2,"score":0.36250001192092896},{"id":"https://openalex.org/C70388272","wikidata":"https://www.wikidata.org/wiki/Q5968558","display_name":"IBM","level":2,"score":0.35350000858306885},{"id":"https://openalex.org/C2778132726","wikidata":"https://www.wikidata.org/wiki/Q1096872","display_name":"Digital Revolution","level":2,"score":0.3488999903202057},{"id":"https://openalex.org/C175605778","wikidata":"https://www.wikidata.org/wiki/Q3299701","display_name":"Natural resource economics","level":1,"score":0.3400000035762787},{"id":"https://openalex.org/C178008962","wikidata":"https://www.wikidata.org/wiki/Q295382","display_name":"Sustainable business","level":3,"score":0.3393999934196472},{"id":"https://openalex.org/C159480233","wikidata":"https://www.wikidata.org/wiki/Q17082023","display_name":"Impact investing","level":3,"score":0.337799996137619},{"id":"https://openalex.org/C34447519","wikidata":"https://www.wikidata.org/wiki/Q179522","display_name":"Market economy","level":1,"score":0.33649998903274536},{"id":"https://openalex.org/C187452473","wikidata":"https://www.wikidata.org/wiki/Q2897903","display_name":"Goods and services","level":2,"score":0.3352000117301941},{"id":"https://openalex.org/C134632028","wikidata":"https://www.wikidata.org/wiki/Q6134482","display_name":"Sustainable growth rate","level":2,"score":0.3269999921321869},{"id":"https://openalex.org/C74363100","wikidata":"https://www.wikidata.org/wiki/Q273005","display_name":"Economic system","level":1,"score":0.32589998841285706},{"id":"https://openalex.org/C134560507","wikidata":"https://www.wikidata.org/wiki/Q753291","display_name":"Environmental economics","level":1,"score":0.3246999979019165},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.3093999922275543},{"id":"https://openalex.org/C2781188878","wikidata":"https://www.wikidata.org/wiki/Q611217","display_name":"Degrowth","level":3,"score":0.298799991607666},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.296999990940094},{"id":"https://openalex.org/C177033891","wikidata":"https://www.wikidata.org/wiki/Q5164722","display_name":"Consumer spending","level":3,"score":0.29249998927116394},{"id":"https://openalex.org/C203043789","wikidata":"https://www.wikidata.org/wiki/Q138461","display_name":"Digital economy","level":2,"score":0.289900004863739},{"id":"https://openalex.org/C2778556080","wikidata":"https://www.wikidata.org/wiki/Q5603535","display_name":"Green growth","level":3,"score":0.28040000796318054},{"id":"https://openalex.org/C188573790","wikidata":"https://www.wikidata.org/wiki/Q12705","display_name":"Renewable energy","level":2,"score":0.2759999930858612},{"id":"https://openalex.org/C100001284","wikidata":"https://www.wikidata.org/wiki/Q2248246","display_name":"Public economics","level":1,"score":0.2687000036239624},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.2597000002861023},{"id":"https://openalex.org/C84265765","wikidata":"https://www.wikidata.org/wiki/Q193219","display_name":"Subsidy","level":2,"score":0.2554999887943268},{"id":"https://openalex.org/C2776943663","wikidata":"https://www.wikidata.org/wiki/Q165687","display_name":"Human capital","level":2,"score":0.25130000710487366}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4018/979-8-2600-0970-3.ch015","doi":"https://doi.org/10.4018/979-8-2600-0970-3.ch015","is_oa":false,"landing_page_url":"https://doi.org/10.4018/979-8-2600-0970-3.ch015","pdf_url":null,"source":{"id":"https://openalex.org/S4210180746","display_name":"Advances in computational intelligence and robotics book series","issn_l":"2327-042X","issn":["2327-042X","2327-0411"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Computational Intelligence and Robotics","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.833299994468689,"id":"https://metadata.un.org/sdg/12","display_name":"Responsible consumption and production"},{"score":0.4399999976158142,"id":"https://metadata.un.org/sdg/13","display_name":"Climate action"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":19,"referenced_works":["https://openalex.org/W149187656","https://openalex.org/W1966027517","https://openalex.org/W1993410211","https://openalex.org/W2033219656","https://openalex.org/W2274402876","https://openalex.org/W2489466880","https://openalex.org/W2774314726","https://openalex.org/W2890522215","https://openalex.org/W3042402085","https://openalex.org/W3120415867","https://openalex.org/W4388648370","https://openalex.org/W4388661874","https://openalex.org/W4391057180","https://openalex.org/W4399225578","https://openalex.org/W4402390312","https://openalex.org/W4403874147","https://openalex.org/W4404459990","https://openalex.org/W4405337664","https://openalex.org/W4412882913"],"related_works":["https://openalex.org/W7204457939","https://openalex.org/W4254087272","https://openalex.org/W4211023350","https://openalex.org/W4409164204","https://openalex.org/W7128488919","https://openalex.org/W3086107174","https://openalex.org/W2462072743","https://openalex.org/W3006587279","https://openalex.org/W4406374223","https://openalex.org/W4389731479"],"abstract_inverted_index":{"IBM":[0],"and":[1,73,80,98,107,115,138,146],"NRF":[2],"state":[3],"that":[4,54,102,131,140],"73%":[5],"of":[6,62,94,128],"consumers":[7],"around":[8],"the":[9,20,23,39,92,109,126,144],"world":[10],"are":[11,55,77,82,141],"willing":[12],"to":[13,18,33,46,111],"modify":[14],"their":[15],"consumption":[16,120],"patterns":[17],"reduce":[19],"impact":[21,42],"on":[22,27],"environment,":[24],"with":[25,105],"spending":[26],"sustainable":[28,67,119],"products":[29],"increasing":[30],"by":[31],"28%":[32],"$1.2":[34],"trillion":[35],"in":[36,52,125],"2023.":[37],"At":[38],"same":[40],"time,":[41],"investment":[43,137],"assets":[44],"amounted":[45],"$1.1":[47],"trillion,":[48],"demonstrating":[49],"high":[50],"confidence":[51],"companies":[53],"oriented":[56],"towards":[57],"sustainability.":[58],"The":[59,88],"potential":[60],"areas":[61],"renewable":[63],"energy,":[64],"ethical":[65],"fashion,":[66],"packaging,":[68],"green":[69],"fintech,":[70],"plant-based":[71],"nutrition":[72],"circular":[74],"economy":[75],"ventures":[76],"highlighted.":[78],"Trust":[79],"transparency":[81],"technology:":[83],"blockchain,":[84],"AI,":[85],"digital":[86],"certificates.":[87],"chapter":[89],"also":[90],"explores":[91],"concepts":[93],"eco-entrepreneurship,":[95],"inclusive":[96,142],"innovation":[97],"social":[99,148],"enterprise":[100],"models":[101],"combine":[103],"profit":[104],"purpose,":[106],"discusses":[108],"obstacles":[110],"capital,":[112],"consumers'":[113],"trust":[114],"scaling-up.":[116],"In":[117],"conclusion,":[118],"is":[121],"an":[122],"intrinsic":[123],"revolution":[124],"functioning":[127],"global":[129],"markets,":[130],"can":[132],"open":[133],"opportunities":[134],"for":[135,143,147],"innovation,":[136],"growth":[139],"planet":[145],"equity.":[149]},"counts_by_year":[],"updated_date":"2026-11-12T12:28:57.059296","created_date":"2026-08-28T00:00:00"}