{"id":"https://openalex.org/W7204456900","doi":"https://doi.org/10.31891/2307-5740-2026-356-44","title":"\u0421\u0423\u0422\u041d\u0406\u0421\u0422\u042c \u0406 \u041e\u0421\u041e\u0411\u041b\u0418\u0412\u041e\u0421\u0422\u0406 \u0415\u041b\u0415\u041a\u0422\u0420\u041e\u041d\u041d\u041e\u0407 \u041a\u041e\u041c\u0415\u0420\u0426\u0406\u0407 \u042f\u041a \u0415\u041b\u0415\u041c\u0415\u041d\u0422\u0410 \u0422\u041e\u0420\u0413\u041e\u0412\u0415\u041b\u042c\u041d\u041e\u0413\u041e \u0411\u0406\u0417\u041d\u0415\u0421\u0423","display_name":"\u0421\u0423\u0422\u041d\u0406\u0421\u0422\u042c \u0406 \u041e\u0421\u041e\u0411\u041b\u0418\u0412\u041e\u0421\u0422\u0406 \u0415\u041b\u0415\u041a\u0422\u0420\u041e\u041d\u041d\u041e\u0407 \u041a\u041e\u041c\u0415\u0420\u0426\u0406\u0407 \u042f\u041a \u0415\u041b\u0415\u041c\u0415\u041d\u0422\u0410 \u0422\u041e\u0420\u0413\u041e\u0412\u0415\u041b\u042c\u041d\u041e\u0413\u041e \u0411\u0406\u0417\u041d\u0415\u0421\u0423","publication_year":2026,"publication_date":"2026-08-27","ids":{"openalex":"https://openalex.org/W7204456900","doi":"https://doi.org/10.31891/2307-5740-2026-356-44"},"language":"uk","primary_location":{"id":"doi:10.31891/2307-5740-2026-356-44","doi":"https://doi.org/10.31891/2307-5740-2026-356-44","is_oa":true,"landing_page_url":"https://doi.org/10.31891/2307-5740-2026-356-44","pdf_url":"https://heraldes.khmnu.edu.ua/index.php/heraldes/article/download/2953/3011","source":{"id":"https://openalex.org/S4210237324","display_name":"Herald of Khmelnytskyi National University Economic sciences","issn_l":"2226-9150","issn":["2226-9150","2307-5740"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I164756455","host_organization_name":"Khmelnytskyi National University","host_organization_lineage":["https://openalex.org/I164756455"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Herald of Khmelnytskyi National University. Economic sciences","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://heraldes.khmnu.edu.ua/index.php/heraldes/article/download/2953/3011","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5078911333","display_name":"\u0422\u0435\u0442\u044f\u043d\u0430 \u0420\u0443\u0434\u0430","orcid":"https://orcid.org/0000-0001-6934-6796","observed_orcids":["https://orcid.org/0000-0001-6934-6796"]},"institutions":[{"id":"https://openalex.org/I164756455","display_name":"Khmelnytskyi National University","ror":"https://ror.org/04r8a1r80","country_code":"UA","type":"education","lineage":["https://openalex.org/I164756455"]}],"countries":["UA"],"is_corresponding":true,"raw_author_name":"\u0422\u0435\u0442\u044f\u043d\u0430 \u0420\u0423\u0414\u0410","raw_affiliation_strings":["\u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442"],"raw_orcid":"https://orcid.org/0000-0001-6934-6796","affiliations":[{"raw_affiliation_string":"\u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442","institution_ids":["https://openalex.org/I164756455"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5078911333"],"corresponding_institution_ids":["https://openalex.org/I164756455"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"356","issue":"4","first_page":"327","last_page":"332"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13475","display_name":"Digital Transformation in Law","score":0.0019000000320374966,"subfield":{"id":"https://openalex.org/subfields/3308","display_name":"Law"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13271","display_name":"Ukrainian Legal and Forensic Studies","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/3308","display_name":"Law"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.9700000286102295},{"id":"https://openalex.org/keywords/e-trade","display_name":"e-trade","score":0.675000011920929},{"id":"https://openalex.org/keywords/trading-business","display_name":"trading business","score":0.9089999794960022},{"id":"https://openalex.org/keywords/electronic-payments","display_name":"digital payments","score":0.6269999742507935},{"id":"https://openalex.org/keywords/digitalization","display_name":"digitalization","score":0.7929999828338623},{"id":"https://openalex.org/keywords/trade-relations","display_name":"trade relations","score":0.6579999923706055},{"id":"https://openalex.org/keywords/electronic-information-systems","display_name":"electronic information systems","score":0.7860000133514404},{"id":"https://openalex.org/keywords/digital-tools","display_name":"digital tools","score":0.5019999742507935},{"id":"https://openalex.org/keywords/advantages-and-disadvantages-of-e-commerce","display_name":"advantages and disadvantages of e-commerce","score":0.8600000143051147}],"concepts":[{"id":"https://openalex.org/C527412718","wikidata":"https://www.wikidata.org/wiki/Q855395","display_name":"Interpretation (philosophy)","level":2,"score":0.6783999800682068},{"id":"https://openalex.org/C200288055","wikidata":"https://www.wikidata.org/wiki/Q2621792","display_name":"Element (criminal law)","level":2,"score":0.6456999778747559},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.5026000142097473},{"id":"https://openalex.org/C28719098","wikidata":"https://www.wikidata.org/wiki/Q44946","display_name":"Point (geometry)","level":2,"score":0.4593999981880188},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.44609999656677246},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.43050000071525574},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4072999954223633},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.37770000100135803},{"id":"https://openalex.org/C192209626","wikidata":"https://www.wikidata.org/wiki/Q190909","display_name":"Focus (optics)","level":2,"score":0.3734999895095825},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.36239999532699585},{"id":"https://openalex.org/C25343380","wikidata":"https://www.wikidata.org/wiki/Q277521","display_name":"Relation (database)","level":2,"score":0.3203999996185303},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3181000053882599},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.2973000109195709},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.28360000252723694},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.2815000116825104},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.27410000562667847},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.2694999873638153},{"id":"https://openalex.org/C2778782607","wikidata":"https://www.wikidata.org/wiki/Q445014","display_name":"Relevant market","level":3,"score":0.26409998536109924},{"id":"https://openalex.org/C539667460","wikidata":"https://www.wikidata.org/wiki/Q2414942","display_name":"Management science","level":1,"score":0.25859999656677246},{"id":"https://openalex.org/C2777405973","wikidata":"https://www.wikidata.org/wiki/Q5001927","display_name":"Business relations","level":2,"score":0.257999986410141},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.25609999895095825},{"id":"https://openalex.org/C2781194009","wikidata":"https://www.wikidata.org/wiki/Q388550","display_name":"Information market","level":2,"score":0.251800000667572},{"id":"https://openalex.org/C65257409","wikidata":"https://www.wikidata.org/wiki/Q734253","display_name":"Electronic business","level":3,"score":0.25029999017715454}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.31891/2307-5740-2026-356-44","doi":"https://doi.org/10.31891/2307-5740-2026-356-44","is_oa":true,"landing_page_url":"https://doi.org/10.31891/2307-5740-2026-356-44","pdf_url":"https://heraldes.khmnu.edu.ua/index.php/heraldes/article/download/2953/3011","source":{"id":"https://openalex.org/S4210237324","display_name":"Herald of Khmelnytskyi National University Economic sciences","issn_l":"2226-9150","issn":["2226-9150","2307-5740"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I164756455","host_organization_name":"Khmelnytskyi National University","host_organization_lineage":["https://openalex.org/I164756455"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Herald of Khmelnytskyi National University. Economic sciences","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.31891/2307-5740-2026-356-44","doi":"https://doi.org/10.31891/2307-5740-2026-356-44","is_oa":true,"landing_page_url":"https://doi.org/10.31891/2307-5740-2026-356-44","pdf_url":"https://heraldes.khmnu.edu.ua/index.php/heraldes/article/download/2953/3011","source":{"id":"https://openalex.org/S4210237324","display_name":"Herald of Khmelnytskyi National University Economic sciences","issn_l":"2226-9150","issn":["2226-9150","2307-5740"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I164756455","host_organization_name":"Khmelnytskyi National University","host_organization_lineage":["https://openalex.org/I164756455"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Herald of Khmelnytskyi National University. Economic sciences","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7204456900.pdf","grobid_xml":"https://content.openalex.org/works/W7204456900.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7052482624","https://openalex.org/W3091883224","https://openalex.org/W4400846599","https://openalex.org/W3201897961","https://openalex.org/W4249341778","https://openalex.org/W4403403091","https://openalex.org/W3131850852","https://openalex.org/W4386137872","https://openalex.org/W4398187013","https://openalex.org/W4416830127"],"abstract_inverted_index":{"The":[0,44,61,131,142,248],"article":[1,143],"presents":[2],"the":[3,8,11,22,39,47,70,73,81,85,89,121,137,146,160,165,175,184,190,200,226,229,263,266,268,299,302],"main":[4,132],"approaches":[5,87],"to":[6,88,217,278,297],"defining":[7],"essence":[9],"of":[10,21,30,46,49,57,63,72,83,91,101,107,117,123,134,136,148,153,167,170,182,186,192,194,207,222,228,231,252,265,271,284,301,304],"category":[12,93,138],"\"e-commerce\"":[13,50,139,272],"and":[14,32,54,67,113,199,250,292],"identifies":[15,145],"its":[16],"features":[17,147],"as":[18,38,98,104,114,150,202,281],"an":[19,127,196,234],"element":[20],"trading":[23,156,176],"business.":[24],"A":[25],"comparative":[26],"description":[27],"is":[28,59,78,179,211,273,276],"given":[29],"e-commerce":[31,149],"e-trade,":[33],"which":[34,84,158,187,275],"are":[35,94,140,258],"often":[36],"identified":[37],"same":[40],"in":[41,75,120,126,174,295],"literary":[42,76],"sources.":[43],"content":[45],"definition":[48,270],"from":[51],"a":[52,99,105,115,151,155,162,168,180,203,205,220,282],"legal":[53],"economic":[55,102,208,256],"point":[56],"view":[58],"outlined.":[60],"vision":[62],"leading":[64],"domestic":[65],"scientists":[66],"practitioners":[68],"regarding":[69],"interpretation":[71,135],"concept":[74],"sources":[77],"studied,":[79],"on":[80,164,189,262],"basis":[82],"following":[86],"formation":[90,166],"this":[92],"determined.":[95],"In":[96],"particular,":[97],"type":[100,181,206,221],"activity,":[103],"form":[106,152],"doing":[108],"business":[109,118,129],"using":[110],"Internet":[111],"resources,":[112],"set":[116],"processes":[119],"field":[122],"trade,":[124],"implemented":[125,287],"online":[128],"environment.":[130],"concepts":[133],"described.":[141],"also":[144,259],"conducting":[154],"business,":[157],"include":[159],"following:":[161],"focus":[163],"system":[169,283],"interconnections":[171],"between":[172],"participants":[173],"process;":[177],"it":[178],"commerce,":[183],"effectiveness":[185],"depends":[188],"level":[191],"digitalisation":[193],"both":[195],"individual":[197],"enterprise":[198],"country":[201],"whole;":[204],"activity":[209,235],"that":[210,224,236],"carried":[212],"out":[213],"without":[214],"geographical":[215],"affiliation":[216],"sales":[218],"markets;":[219],"commerce":[223],"involves":[225],"application":[227],"principles":[230],"electronic":[232,289],"payment;":[233],"requires":[237],"certain":[238],"costs":[239],"with":[240],"their":[241,305],"subsequent":[242],"support":[243],"(automation,":[244],"market":[245],"research,":[246],"etc.).":[247],"advantages":[249],"disadvantages":[251],"implementation":[253],"under":[254],"modern":[255],"conditions":[257],"identified.":[260],"Based":[261],"results":[264],"study,":[267],"author's":[269],"proposed,":[274],"suggested":[277],"be":[279],"understood":[280],"trade":[285],"relations":[286],"through":[288],"information":[290],"systems":[291],"digital":[293],"tools":[294],"order":[296],"ensure":[298],"achievement":[300],"interests":[303],"participants.":[306]},"counts_by_year":[],"updated_date":"2026-11-12T12:28:57.059296","created_date":"2026-08-28T00:00:00"}
