{"id":"https://openalex.org/W7204239160","doi":"https://doi.org/10.34190/eckm.27.2.4924","title":"Testing Evolutionary Psychology as a Foundation for Strategic Brand Building","display_name":"Testing Evolutionary Psychology as a Foundation for Strategic Brand Building","publication_year":2026,"publication_date":"2026-08-25","ids":{"openalex":"https://openalex.org/W7204239160","doi":"https://doi.org/10.34190/eckm.27.2.4924"},"language":"en","primary_location":{"id":"doi:10.34190/eckm.27.2.4924","doi":"https://doi.org/10.34190/eckm.27.2.4924","is_oa":true,"landing_page_url":"https://doi.org/10.34190/eckm.27.2.4924","pdf_url":"https://papers.academic-conferences.org/index.php/eckm/article/download/4924/4656","source":{"id":"https://openalex.org/S4387282814","display_name":"European Conference on Knowledge Management","issn_l":"2048-8963","issn":["2048-8963","2048-8971"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","norway-1"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Conference on Knowledge Management","raw_type":"journal-article"},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://papers.academic-conferences.org/index.php/eckm/article/download/4924/4656","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5114970517","display_name":"Sami Lanu","orcid":"https://orcid.org/0009-0000-1443-4182","observed_orcids":["https://orcid.org/0009-0000-1443-4182"]},"institutions":[{"id":"https://openalex.org/I4210104975","display_name":"LAB University of Applied Sciences","ror":"https://ror.org/01qdmn762","country_code":"FI","type":"education","lineage":["https://openalex.org/I4210104975"]}],"countries":["FI"],"is_corresponding":true,"raw_author_name":"Sami Lanu","raw_affiliation_strings":["LAB University of Applied Sciences"],"raw_orcid":"https://orcid.org/0009-0000-1443-4182","affiliations":[{"raw_affiliation_string":"LAB University of Applied Sciences","institution_ids":["https://openalex.org/I4210104975"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5114970517"],"corresponding_institution_ids":["https://openalex.org/I4210104975"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"27","issue":"2","first_page":"1718","last_page":"1721"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9814000129699707,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9814000129699707,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.009800000116229057,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.003100000089034438,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-following","display_name":"brand following","score":0.8659999966621399},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.6690000295639038},{"id":"https://openalex.org/keywords/evolutionary-psychology","display_name":"evolutionary psychology","score":0.7929999828338623},{"id":"https://openalex.org/keywords/leadership-and-followership","display_name":"leadership and followership","score":0.9490000009536743},{"id":"https://openalex.org/keywords/knowledge-based-view","display_name":"knowledge-based view","score":0.8199999928474426},{"id":"https://openalex.org/keywords/strategic-knowledge-management","display_name":"strategic knowledge management","score":0.6919999718666077},{"id":"https://openalex.org/keywords/marketing-students","display_name":"marketing students","score":0.5960000157356262}],"concepts":[{"id":"https://openalex.org/C92150231","wikidata":"https://www.wikidata.org/wiki/Q219695","display_name":"Evolutionary psychology","level":2,"score":0.6341999769210815},{"id":"https://openalex.org/C2780966255","wikidata":"https://www.wikidata.org/wiki/Q5474306","display_name":"Foundation (evidence)","level":2,"score":0.5740000009536743},{"id":"https://openalex.org/C2780719617","wikidata":"https://www.wikidata.org/wiki/Q1030752","display_name":"Salient","level":2,"score":0.571399986743927},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.5291000008583069},{"id":"https://openalex.org/C206345919","wikidata":"https://www.wikidata.org/wiki/Q20380951","display_name":"Resource (disambiguation)","level":2,"score":0.4941999912261963},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.48840001225471497},{"id":"https://openalex.org/C2777626052","wikidata":"https://www.wikidata.org/wiki/Q516445","display_name":"Bachelor","level":2,"score":0.47350001335144043},{"id":"https://openalex.org/C166052673","wikidata":"https://www.wikidata.org/wiki/Q83021","display_name":"Empirical evidence","level":2,"score":0.451200008392334},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.4415000081062317},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4140999913215637},{"id":"https://openalex.org/C85973986","wikidata":"https://www.wikidata.org/wiki/Q1091731","display_name":"Exploratory research","level":2,"score":0.36010000109672546},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.3546000123023987},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3528999984264374},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3407000005245209},{"id":"https://openalex.org/C2778755073","wikidata":"https://www.wikidata.org/wiki/Q10858537","display_name":"Scale (ratio)","level":2,"score":0.33000001311302185},{"id":"https://openalex.org/C48243021","wikidata":"https://www.wikidata.org/wiki/Q932522","display_name":"Strategic planning","level":2,"score":0.3133000135421753},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.2980000078678131},{"id":"https://openalex.org/C198477413","wikidata":"https://www.wikidata.org/wiki/Q7647069","display_name":"Survey data collection","level":2,"score":0.28679999709129333},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.28349998593330383},{"id":"https://openalex.org/C86275758","wikidata":"https://www.wikidata.org/wiki/Q376657","display_name":"Strategic management","level":2,"score":0.2766000032424927},{"id":"https://openalex.org/C89611455","wikidata":"https://www.wikidata.org/wiki/Q6804646","display_name":"Mechanism (biology)","level":2,"score":0.2743000090122223},{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.26910001039505005},{"id":"https://openalex.org/C144559511","wikidata":"https://www.wikidata.org/wiki/Q2986279","display_name":"Principal (computer security)","level":2,"score":0.2637999951839447}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.34190/eckm.27.2.4924","doi":"https://doi.org/10.34190/eckm.27.2.4924","is_oa":true,"landing_page_url":"https://doi.org/10.34190/eckm.27.2.4924","pdf_url":"https://papers.academic-conferences.org/index.php/eckm/article/download/4924/4656","source":{"id":"https://openalex.org/S4387282814","display_name":"European Conference on Knowledge Management","issn_l":"2048-8963","issn":["2048-8963","2048-8971"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","norway-1"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Conference on Knowledge Management","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.34190/eckm.27.2.4924","doi":"https://doi.org/10.34190/eckm.27.2.4924","is_oa":true,"landing_page_url":"https://doi.org/10.34190/eckm.27.2.4924","pdf_url":"https://papers.academic-conferences.org/index.php/eckm/article/download/4924/4656","source":{"id":"https://openalex.org/S4387282814","display_name":"European Conference on Knowledge Management","issn_l":"2048-8963","issn":["2048-8963","2048-8971"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","norway-1"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Conference on Knowledge Management","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7204239160.pdf","grobid_xml":"https://content.openalex.org/works/W7204239160.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2299247644","https://openalex.org/W3026939334","https://openalex.org/W2036648180","https://openalex.org/W2300615482","https://openalex.org/W3120224481","https://openalex.org/W2369181330","https://openalex.org/W4391323002","https://openalex.org/W196952706","https://openalex.org/W3036768799","https://openalex.org/W961436337"],"abstract_inverted_index":{"This":[0],"Work-in-Progress":[1],"study":[2,55],"conducts":[3],"a":[4,73,89,107,167,173,178],"theory-guided":[5],"exploratory":[6],"mapping":[7],"of":[8,91,116],"brand-following":[9,31],"motives":[10,154,157],"onto":[11],"evolutionary":[12],"motive":[13],"systems":[14],"(prestige/status,":[15],"affiliation/belonging,":[16,129],"resource":[17,126],"security/trust,":[18,127],"and":[19,40,67,83,112,130,137,160,177],"leadership/followership).":[20],"The":[21],"purpose":[22],"is":[23,149],"to":[24,41],"provide":[25,140],"initial,":[26],"preliminary":[27,141],"evidence":[28,86],"on":[29,50],"whether":[30],"motivations":[32],"show":[33],"patterns":[34],"consistent":[35],"with":[36,182],"evolved":[37],"coordination":[38],"motives,":[39],"outline":[42],"implications":[43],"for":[44,76],"strategic":[45],"knowledge":[46,61,80],"management":[47],"(KM).":[48],"Building":[49],"the":[51,54,170],"knowledge-based":[52],"view,":[53],"treats":[56],"brands":[57],"as":[58],"socially":[59],"distributed":[60],"assets":[62],"that":[63,117,146],"compress":[64],"reputational":[65],"information":[66],"reduce":[68],"uncertainty.":[69],"Evolutionary":[70],"psychology":[71],"provides":[72],"candidate":[74],"mechanism":[75],"why":[77],"such":[78],"symbolic":[79],"structures":[81],"scale":[82],"persist.":[84],"Empirical":[85],"comes":[87],"from":[88],"survey":[90],"marketing":[92],"students":[93],"(N":[94],"=":[95,99,103],"113;":[96],"Bachelor":[97],"n":[98,102],"37;":[100],"Master":[101],"76).":[104],"Respondents":[105],"named":[106],"brand":[108,138,147],"they":[109],"actively":[110],"follow":[111],"evaluated":[113],"motivational":[114],"drivers":[115],"behavior.":[118],"Motivations":[119],"were":[120],"grouped":[121],"into":[122],"four":[123],"theory-derived":[124],"clusters:":[125],"prestige/status,":[128],"leadership/inspiration.":[131],"Descriptive":[132],"comparisons":[133],"across":[134],"educational":[135],"levels":[136],"categories":[139],"pattern":[142],"evidence.":[143],"Results":[144],"suggest":[145],"following":[148],"not":[150],"explained":[151],"by":[152],"security/trust":[153],"alone:":[155],"social-symbolic":[156],"(prestige,":[158],"belonging,":[159],"leadership)":[161],"appear":[162],"salient":[163],"alongside":[164],"trust/security.":[165],"As":[166],"WIP":[168],"contribution,":[169],"paper":[171],"offers":[172],"focused":[174],"empirical":[175],"proof-of-concept":[176],"lean":[179],"theoretical":[180],"bridge,":[181],"deeper":[183],"KM":[184],"integration":[185],"planned":[186],"after":[187],"conference":[188],"feedback.":[189]},"counts_by_year":[],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2026-08-27T00:00:00"}
