{"id":"https://openalex.org/W7204207026","doi":"https://doi.org/10.67903/ijroms0243","title":"Consumer Acceptance and Sustainability of Malatang in the Philippines","display_name":"Consumer Acceptance and Sustainability of Malatang in the Philippines","publication_year":2026,"publication_date":"2026-08-25","ids":{"openalex":"https://openalex.org/W7204207026","doi":"https://doi.org/10.67903/ijroms0243"},"language":"en","primary_location":{"id":"doi:10.67903/ijroms0243","doi":"https://doi.org/10.67903/ijroms0243","is_oa":true,"landing_page_url":"https://doi.org/10.67903/ijroms0243","pdf_url":"https://ijroms.com/index.php/home/article/download/issue_v1i7a19/183","source":{"id":"https://openalex.org/S7407063672","display_name":"International Journal of Research on Multidisciplinary Studies","issn_l":"3116-4137","issn":["3116-4137","3116-4145"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Research on Multidisciplinary Studies","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://ijroms.com/index.php/home/article/download/issue_v1i7a19/183","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5082325515","display_name":"Ace N. Bombaes","orcid":"https://orcid.org/0000-0003-3653-2335","observed_orcids":["https://orcid.org/0000-0003-3653-2335"]},"institutions":[{"id":"https://openalex.org/I4405280157","display_name":"NU Dasmari\u00f1as","ror":"https://ror.org/02h73yh63","country_code":"PH","type":"education","lineage":["https://openalex.org/I4210090490","https://openalex.org/I4405280157"]}],"countries":["PH"],"is_corresponding":false,"raw_author_name":"Ace N. Bombaes","raw_affiliation_strings":["National University Dasmari\u00f1as National University Philippines School of Business, Management, and Accountancy, Dasmari\u00f1as City, Cavite, Philippines"],"raw_orcid":"https://orcid.org/0000-0003-3653-2335","affiliations":[{"raw_affiliation_string":"National University Dasmari\u00f1as National University Philippines School of Business, Management, and Accountancy, Dasmari\u00f1as City, Cavite, Philippines","institution_ids":["https://openalex.org/I4405280157"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5148170093","display_name":"Jesielitlyn B. Gloria","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405280157","display_name":"NU Dasmari\u00f1as","ror":"https://ror.org/02h73yh63","country_code":"PH","type":"education","lineage":["https://openalex.org/I4210090490","https://openalex.org/I4405280157"]}],"countries":["PH"],"is_corresponding":false,"raw_author_name":"Jesielitlyn B. Gloria","raw_affiliation_strings":["National University Dasmari\u00f1as National University Philippines School of Business, Management, and Accountancy, Dasmari\u00f1as City, Cavite, Philippines"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"National University Dasmari\u00f1as National University Philippines School of Business, Management, and Accountancy, Dasmari\u00f1as City, Cavite, Philippines","institution_ids":["https://openalex.org/I4405280157"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5117016817","display_name":"Ana Celine Esquierdo","orcid":"https://orcid.org/0009-0002-0927-9098","observed_orcids":["https://orcid.org/0009-0002-0927-9098"]},"institutions":[{"id":"https://openalex.org/I4405280157","display_name":"NU Dasmari\u00f1as","ror":"https://ror.org/02h73yh63","country_code":"PH","type":"education","lineage":["https://openalex.org/I4210090490","https://openalex.org/I4405280157"]}],"countries":["PH"],"is_corresponding":false,"raw_author_name":"Ana Celine G. Esquierdo","raw_affiliation_strings":["National University Dasmari\u00f1as National University Philippines School of Business, Management, and Accountancy, Dasmari\u00f1as City, Cavite, Philippines"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"National University Dasmari\u00f1as National University Philippines School of Business, Management, and Accountancy, Dasmari\u00f1as City, Cavite, Philippines","institution_ids":["https://openalex.org/I4405280157"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5139757929","display_name":"Jeferson C. Mojica","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405280157","display_name":"NU Dasmari\u00f1as","ror":"https://ror.org/02h73yh63","country_code":"PH","type":"education","lineage":["https://openalex.org/I4210090490","https://openalex.org/I4405280157"]}],"countries":["PH"],"is_corresponding":false,"raw_author_name":"Jeferson C. Mojica","raw_affiliation_strings":["National University Dasmari\u00f1as National University Philippines School of Business, Management, and Accountancy, Dasmari\u00f1as City, Cavite, Philippines"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"National University Dasmari\u00f1as National University Philippines School of Business, Management, and Accountancy, Dasmari\u00f1as City, Cavite, Philippines","institution_ids":["https://openalex.org/I4405280157"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5148048338","display_name":"Jemima Noree S. David","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405280157","display_name":"NU Dasmari\u00f1as","ror":"https://ror.org/02h73yh63","country_code":"PH","type":"education","lineage":["https://openalex.org/I4210090490","https://openalex.org/I4405280157"]}],"countries":["PH"],"is_corresponding":false,"raw_author_name":"Jemima Noree S. David","raw_affiliation_strings":["National University Dasmari\u00f1as National University Philippines School of Business, Management, and Accountancy, Dasmari\u00f1as City, Cavite, Philippines"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"National University Dasmari\u00f1as National University Philippines School of Business, Management, and Accountancy, Dasmari\u00f1as City, Cavite, Philippines","institution_ids":["https://openalex.org/I4405280157"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5148064866","display_name":"Carl Ericson D. Arangusti","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405280157","display_name":"NU Dasmari\u00f1as","ror":"https://ror.org/02h73yh63","country_code":"PH","type":"education","lineage":["https://openalex.org/I4210090490","https://openalex.org/I4405280157"]}],"countries":["PH"],"is_corresponding":false,"raw_author_name":"Carl Ericson D. Arangusti","raw_affiliation_strings":["National University Dasmari\u00f1as National University Philippines School of Business, Management, and Accountancy, Dasmari\u00f1as City, Cavite, Philippines"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"National University Dasmari\u00f1as National University Philippines School of Business, Management, and Accountancy, Dasmari\u00f1as City, Cavite, Philippines","institution_ids":["https://openalex.org/I4405280157"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5123349654","display_name":"Laila D. Malabanan","orcid":"https://orcid.org/0009-0000-4037-0135","observed_orcids":["https://orcid.org/0009-0000-4037-0135"]},"institutions":[{"id":"https://openalex.org/I4405280157","display_name":"NU Dasmari\u00f1as","ror":"https://ror.org/02h73yh63","country_code":"PH","type":"education","lineage":["https://openalex.org/I4210090490","https://openalex.org/I4405280157"]}],"countries":["PH"],"is_corresponding":false,"raw_author_name":"Laila D. Malabanan","raw_affiliation_strings":["National University Dasmari\u00f1as National University Philippines School of Business, Management, and Accountancy, Dasmari\u00f1as City, Cavite, Philippines"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"National University Dasmari\u00f1as National University Philippines School of Business, Management, and Accountancy, Dasmari\u00f1as City, Cavite, Philippines","institution_ids":["https://openalex.org/I4405280157"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5124956680","display_name":"Miguel Angelo Perez","orcid":"https://orcid.org/0009-0009-7590-215X","observed_orcids":["https://orcid.org/0009-0009-7590-215X"]},"institutions":[{"id":"https://openalex.org/I4210090490","display_name":"National University","ror":"https://ror.org/000a8qk84","country_code":"PH","type":"education","lineage":["https://openalex.org/I4210090490"]}],"countries":["PH"],"is_corresponding":false,"raw_author_name":"Miguel Angelo Perez","raw_affiliation_strings":["National University Philippines School of Business, Management, and Accountancy, Sampaloc, Manila, Philippines"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"National University Philippines School of Business, Management, and Accountancy, Sampaloc, Manila, Philippines","institution_ids":["https://openalex.org/I4210090490"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"1","issue":"7","first_page":"263","last_page":"263"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.40209999680519104,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.40209999680519104,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11925","display_name":"Culinary Culture and Tourism","score":0.21170000731945038,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12114","display_name":"Sensory Analysis and Statistical Methods","score":0.13660000264644623,"subfield":{"id":"https://openalex.org/subfields/1106","display_name":"Food Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-acceptance","display_name":"consumer acceptance","score":0.9470000267028809},{"id":"https://openalex.org/keywords/sustainable-consumption","display_name":"sustainable consumption","score":0.9200000166893005},{"id":"https://openalex.org/keywords/theory-of-planned-behavior","display_name":"theory of planned behavior","score":0.8059999942779541},{"id":"https://openalex.org/keywords/food-waste-reduction","display_name":"food waste reduction","score":0.8090000152587891},{"id":"https://openalex.org/keywords/sdg-12","display_name":"SDG 12","score":0.8199999928474426},{"id":"https://openalex.org/keywords/attitude-behavior-gap","display_name":"attitude-behavior gap","score":0.8190000057220459},{"id":"https://openalex.org/keywords/social-influence","display_name":"social influence","score":0.6729999780654907},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.4909999966621399},{"id":"https://openalex.org/keywords/filipino-cuisine","display_name":"Filipino cuisine","score":0.5289999842643738},{"id":"https://openalex.org/keywords/philippines","display_name":"Philippines","score":0.375}],"concepts":[{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.7620999813079834},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.6603000164031982},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6444000005722046},{"id":"https://openalex.org/C89785696","wikidata":"https://www.wikidata.org/wiki/Q2290753","display_name":"Theory of planned behavior","level":3,"score":0.629800021648407},{"id":"https://openalex.org/C74196892","wikidata":"https://www.wikidata.org/wiki/Q7781188","display_name":"Thematic analysis","level":3,"score":0.6075000166893005},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5604000091552734},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.4986000061035156},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.4869000017642975},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.47620001435279846},{"id":"https://openalex.org/C2780586970","wikidata":"https://www.wikidata.org/wiki/Q1357284","display_name":"Popularity","level":2,"score":0.4684000015258789},{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.41530001163482666},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.41359999775886536},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.4115000069141388},{"id":"https://openalex.org/C2776770324","wikidata":"https://www.wikidata.org/wiki/Q477335","display_name":"Sustainable consumption","level":3,"score":0.385699987411499},{"id":"https://openalex.org/C18767781","wikidata":"https://www.wikidata.org/wiki/Q5465445","display_name":"Food choice","level":2,"score":0.3846000134944916},{"id":"https://openalex.org/C206345919","wikidata":"https://www.wikidata.org/wiki/Q20380951","display_name":"Resource (disambiguation)","level":2,"score":0.33379998803138733},{"id":"https://openalex.org/C56995899","wikidata":"https://www.wikidata.org/wiki/Q1126687","display_name":"Focus group","level":2,"score":0.3334999978542328},{"id":"https://openalex.org/C52407799","wikidata":"https://www.wikidata.org/wiki/Q594912","display_name":"Social sustainability","level":3,"score":0.304500013589859},{"id":"https://openalex.org/C87156501","wikidata":"https://www.wikidata.org/wiki/Q7268708","display_name":"Qualitative property","level":2,"score":0.2903999984264374},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.27079999446868896},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2669000029563904},{"id":"https://openalex.org/C552854447","wikidata":"https://www.wikidata.org/wiki/Q131201","display_name":"Sustainable development","level":2,"score":0.25429999828338623},{"id":"https://openalex.org/C2776314989","wikidata":"https://www.wikidata.org/wiki/Q833495","display_name":"Consumer choice","level":2,"score":0.2529999911785126},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.2526000142097473}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.67903/ijroms0243","doi":"https://doi.org/10.67903/ijroms0243","is_oa":true,"landing_page_url":"https://doi.org/10.67903/ijroms0243","pdf_url":"https://ijroms.com/index.php/home/article/download/issue_v1i7a19/183","source":{"id":"https://openalex.org/S7407063672","display_name":"International Journal of Research on Multidisciplinary Studies","issn_l":"3116-4137","issn":["3116-4137","3116-4145"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Research on Multidisciplinary Studies","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.67903/ijroms0243","doi":"https://doi.org/10.67903/ijroms0243","is_oa":true,"landing_page_url":"https://doi.org/10.67903/ijroms0243","pdf_url":"https://ijroms.com/index.php/home/article/download/issue_v1i7a19/183","source":{"id":"https://openalex.org/S7407063672","display_name":"International Journal of Research on Multidisciplinary Studies","issn_l":"3116-4137","issn":["3116-4137","3116-4145"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Research on Multidisciplinary Studies","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Responsible consumption and production","score":0.8799999952316284,"id":"https://metadata.un.org/sdg/12"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7204207026.pdf","grobid_xml":"https://content.openalex.org/works/W7204207026.grobid-xml"},"referenced_works_count":21,"referenced_works":["https://openalex.org/W2099697766","https://openalex.org/W2969608292","https://openalex.org/W3035423599","https://openalex.org/W3178645283","https://openalex.org/W3197886499","https://openalex.org/W4220844267","https://openalex.org/W4282586449","https://openalex.org/W4309072815","https://openalex.org/W4318139999","https://openalex.org/W4382725732","https://openalex.org/W4390519706","https://openalex.org/W4390603664","https://openalex.org/W4392986073","https://openalex.org/W4393131673","https://openalex.org/W4393187128","https://openalex.org/W4396693947","https://openalex.org/W4401870524","https://openalex.org/W4403655527","https://openalex.org/W4404081470","https://openalex.org/W4409732144","https://openalex.org/W4411281909"],"related_works":["https://openalex.org/W4387050943","https://openalex.org/W4411379909","https://openalex.org/W7118124806","https://openalex.org/W7164860498","https://openalex.org/W7164816926","https://openalex.org/W4416390333","https://openalex.org/W7167749659","https://openalex.org/W3091945520","https://openalex.org/W7135032680","https://openalex.org/W4409636104"],"abstract_inverted_index":{"This":[0],"study":[1,105,209],"investigates":[2],"consumer":[3,43,223],"acceptance":[4],"of":[5,29,45,80,96,142],"Malatang":[6],"in":[7,49],"the":[8,78],"Philippines,":[9],"focusing":[10],"on":[11,42],"behavioral":[12,92,157],"intentions":[13],"and":[14,33,94,101,115,120,128,137,147,166,192,205,217,230],"implications":[15],"for":[16,194],"sustainable":[17],"consumption.":[18,144],"Malatang,":[19],"a":[20,55],"customizable":[21],"Chinese":[22],"street":[23],"food,":[24],"has":[25],"gained":[26],"popularity":[27],"because":[28],"its":[30,38],"affordability,":[31,100,216],"convenience,":[32],"health-oriented":[34],"meal":[35,129],"options.":[36],"Despite":[37],"growing":[39],"presence,":[40],"research":[41,226],"perceptions":[44,95],"this":[46],"food":[47,171],"concept":[48],"developing-country":[50],"contexts":[51],"remains":[52],"limited.":[53],"Using":[54],"qualitative":[56],"design,":[57],"in-depth":[58],"interviews":[59],"were":[60,71,200],"conducted":[61],"with":[62],"ten":[63],"consumers":[64,161],"who":[65],"had":[66],"previously":[67],"consumed":[68],"Malatang.":[69],"Data":[70],"analyzed":[72],"through":[73,117],"thematic":[74],"analysis":[75],"guided":[76],"by":[77,159,189],"Theory":[79],"Planned":[81],"Behavior":[82],"(TPB),":[83],"examining":[84],"attitudes,":[85],"motivations,":[86],"perceived":[87,91,156],"value,":[88,215],"subjective":[89],"norms,":[90],"control,":[93],"taste,":[97,135,213],"health":[98,206,214],"benefits,":[99,183],"cultural":[102],"relevance.":[103],"The":[104,208],"also":[106],"explored":[107],"how":[108],"customization":[109,130],"supports":[110],"SDG":[111],"12":[112],"(Responsible":[113],"Consumption":[114],"Production)":[116],"waste":[118],"reduction":[119],"resource":[121],"efficiency.":[122],"Findings":[123],"revealed":[124],"that":[125,211],"curiosity,":[126],"novelty,":[127],"drive":[131],"initial":[132],"acceptance,":[133],"while":[134],"quality,":[136],"affordability":[138],"are":[139],"key":[140],"determinants":[141],"repeat":[143],"Peer":[145],"recommendations":[146],"social":[148],"influence":[149],"positively":[150],"affect":[151],"purchasing":[152,184],"intentions.":[153],"Customization":[154],"enhances":[155],"control":[158],"allowing":[160],"to":[162,202,234],"select":[163],"preferred":[164],"ingredients":[165],"portion":[167],"sizes,":[168],"helping":[169],"reduce":[170],"waste.":[172],"However,":[173],"an":[174],"attitude\u2013behavior":[175],"gap":[176],"persists.":[177],"Although":[178],"participants":[179],"recognized":[180],"Malatang\u2019s":[181],"sustainability":[182,219],"decisions":[185],"remained":[186],"largely":[187],"influenced":[188],"price":[190],"sensitivity":[191],"preferences":[193],"traditional":[195],"Filipino":[196],"cuisine.":[197],"Sustainability":[198],"considerations":[199],"secondary":[201],"sensory":[203],"appeal":[204],"benefits.":[207],"concludes":[210],"emphasizing":[212],"authentic":[218],"practices":[220],"can":[221],"strengthen":[222],"acceptance.":[224],"Future":[225],"should":[227],"use":[228],"larger":[229],"more":[231],"diverse":[232],"samples":[233],"validate":[235],"these":[236],"findings.":[237]},"counts_by_year":[],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2026-08-26T00:00:00"}