{"id":"https://openalex.org/W7204179703","doi":"https://doi.org/10.47772/ijriss.2026.1014mg0172","title":"Factor Influencing Organic Food Intention and Actual Purchase Behaviour among Malaysian Millennials","display_name":"Factor Influencing Organic Food Intention and Actual Purchase Behaviour among Malaysian Millennials","publication_year":2026,"publication_date":"2026-01-01","ids":{"openalex":"https://openalex.org/W7204179703","doi":"https://doi.org/10.47772/ijriss.2026.1014mg0172"},"language":"en","primary_location":{"id":"doi:10.47772/ijriss.2026.1014mg0172","doi":"https://doi.org/10.47772/ijriss.2026.1014mg0172","is_oa":true,"landing_page_url":"https://doi.org/10.47772/ijriss.2026.1014mg0172","pdf_url":"https://rsisinternational.org/journals/ijriss/uploads/vol10-iss14-pg2275-2291-202608_pdf.pdf","source":{"id":"https://openalex.org/S4210198394","display_name":"International Journal of Research and Innovation in Social Science","issn_l":"2454-6186","issn":["2454-6186"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Research and Innovation in Social Science","raw_type":"journal-article"},"parent_works":[],"lineage":["https://openalex.org/W7204179703"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://rsisinternational.org/journals/ijriss/uploads/vol10-iss14-pg2275-2291-202608_pdf.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5121751549","display_name":"Mohammad Syakir Zainozaman","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I226432","display_name":"Universiti Malaysia Kelantan","ror":"https://ror.org/0463y2v87","country_code":"MY","type":"education","lineage":["https://openalex.org/I226432"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Mohammad Syakir Zainozaman","raw_affiliation_strings":["Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, Kampus Kota, 16100 Kota Bharu, Kelantan, Malaysia","Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, Kampus Kota, 16100 Kota Bharu, Kelantan, Malaysia","institution_ids":["https://openalex.org/I226432"]},{"raw_affiliation_string":"Malaysia","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5060764623","display_name":"Mohamad Pirdaus Yusoh","orcid":"https://orcid.org/0000-0002-0366-8941","observed_orcids":["https://orcid.org/0000-0002-0366-8941"]},"institutions":[{"id":"https://openalex.org/I226432","display_name":"Universiti Malaysia Kelantan","ror":"https://ror.org/0463y2v87","country_code":"MY","type":"education","lineage":["https://openalex.org/I226432"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Dr. Mohamad Pirdaus Yusoh","raw_affiliation_strings":["Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, Kampus Kota, 16100 Kota Bharu, Kelantan, Malaysia","Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, Kampus Kota, 16100 Kota Bharu, Kelantan, Malaysia","institution_ids":["https://openalex.org/I226432"]},{"raw_affiliation_string":"Malaysia","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5072333320","display_name":"Bibi Nabihah Abdul Hakim","orcid":"https://orcid.org/0000-0002-1976-0240","observed_orcids":["https://orcid.org/0000-0002-1976-0240"]},"institutions":[{"id":"https://openalex.org/I226432","display_name":"Universiti Malaysia Kelantan","ror":"https://ror.org/0463y2v87","country_code":"MY","type":"education","lineage":["https://openalex.org/I226432"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Dr. Bibi Nabihah Abdul Hakim","raw_affiliation_strings":["Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, Kampus Kota, 16100 Kota Bharu, Kelantan, Malaysia","Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, Kampus Kota, 16100 Kota Bharu, Kelantan, Malaysia","institution_ids":["https://openalex.org/I226432"]},{"raw_affiliation_string":"Malaysia","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5112963661","display_name":"Muhamad Jufri Ismail","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405278144","display_name":"Kolej Komuniti Bukit Beruang","ror":"https://ror.org/053qvgk05","country_code":"MY","type":"education","lineage":["https://openalex.org/I4405278144"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Muhamad Jufri Ismail","raw_affiliation_strings":["Jabatan Pendidikan Politeknik dan Kolej Komuniti JPPKK, Kolej Komuniti Bukit Beruang, 23, Jalan Bukit Beruang Indah 1, Taman Bukit Beruang Indah, 75450 Bukit Beruang, Melaka, Malaysia","Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Jabatan Pendidikan Politeknik dan Kolej Komuniti JPPKK, Kolej Komuniti Bukit Beruang, 23, Jalan Bukit Beruang Indah 1, Taman Bukit Beruang Indah, 75450 Bukit Beruang, Melaka, Malaysia","institution_ids":["https://openalex.org/I4405278144"]},{"raw_affiliation_string":"Malaysia","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5139490848","display_name":"Ahmad Ikhwan Fitri Arefin","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405277684","display_name":"Kolej Komuniti Langkawi","ror":"https://ror.org/03jd3zh85","country_code":"MY","type":"education","lineage":["https://openalex.org/I4405277684"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Ahmad Ikhwan Fitri Arefin","raw_affiliation_strings":["Langkawi Tourism Academy@Kolej Komuniti Langkawi, Jabatan Pendidikan Politeknik dan Kolej Komuniti, Kementerian Pendidikan Tinggi, Jalan Pantai Chenang, Mukim Kedawang, 07000 Langkawi, Kedah, Malaysia","Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Langkawi Tourism Academy@Kolej Komuniti Langkawi, Jabatan Pendidikan Politeknik dan Kolej Komuniti, Kementerian Pendidikan Tinggi, Jalan Pantai Chenang, Mukim Kedawang, 07000 Langkawi, Kedah, Malaysia","institution_ids":["https://openalex.org/I4405277684"]},{"raw_affiliation_string":"Malaysia","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"10","issue":"14","first_page":"2275","last_page":"2291"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11066","display_name":"Organic Food and Agriculture","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/1110","display_name":"Plant Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},"topics":[{"id":"https://openalex.org/T11066","display_name":"Organic Food and Agriculture","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/1110","display_name":"Plant Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0012000000569969416,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/organic-food","display_name":"organic food","score":0.9959999918937683},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9710000157356262},{"id":"https://openalex.org/keywords/purchase-behaviour","display_name":"purchase behaviour","score":0.9490000009536743},{"id":"https://openalex.org/keywords/millennials","display_name":"millennials","score":0.9909999966621399},{"id":"https://openalex.org/keywords/subjective-norms","display_name":"subjective norms","score":0.9480000138282776},{"id":"https://openalex.org/keywords/environmental-awareness","display_name":"environmental awareness","score":0.9810000061988831},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.5659999847412109},{"id":"https://openalex.org/keywords/malaysian-consumers","display_name":"Malaysian consumers","score":0.6589999794960022},{"id":"https://openalex.org/keywords/organic-food-market","display_name":"organic food market","score":0.6859999895095825}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6917999982833862},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6586999893188477},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.6238999962806702},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.616599977016449},{"id":"https://openalex.org/C2992858708","wikidata":"https://www.wikidata.org/wiki/Q540912","display_name":"Food sector","level":3,"score":0.5389000177383423},{"id":"https://openalex.org/C48054543","wikidata":"https://www.wikidata.org/wiki/Q10480676","display_name":"Organic product","level":3,"score":0.47029998898506165},{"id":"https://openalex.org/C2987718291","wikidata":"https://www.wikidata.org/wiki/Q2095","display_name":"Food products","level":2,"score":0.4490000009536743},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.44119998812675476},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.4341000020503998},{"id":"https://openalex.org/C2993484444","wikidata":"https://www.wikidata.org/wiki/Q96686453","display_name":"Food market","level":3,"score":0.373199999332428},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.34290000796318054},{"id":"https://openalex.org/C2777011736","wikidata":"https://www.wikidata.org/wiki/Q1758705","display_name":"Niche market","level":2,"score":0.3328999876976013},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.3269999921321869},{"id":"https://openalex.org/C513059894","wikidata":"https://www.wikidata.org/wiki/Q540912","display_name":"Food industry","level":2,"score":0.2838999927043915},{"id":"https://openalex.org/C89785696","wikidata":"https://www.wikidata.org/wiki/Q2290753","display_name":"Theory of planned behavior","level":3,"score":0.2743000090122223},{"id":"https://openalex.org/C27564746","wikidata":"https://www.wikidata.org/wiki/Q913709","display_name":"Market research","level":2,"score":0.2597000002861023},{"id":"https://openalex.org/C173481278","wikidata":"https://www.wikidata.org/wiki/Q7257997","display_name":"Survey research","level":2,"score":0.2597000002861023},{"id":"https://openalex.org/C131158328","wikidata":"https://www.wikidata.org/wiki/Q1307337","display_name":"Social influence","level":2,"score":0.2522999942302704}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.47772/ijriss.2026.1014mg0172","doi":"https://doi.org/10.47772/ijriss.2026.1014mg0172","is_oa":true,"landing_page_url":"https://doi.org/10.47772/ijriss.2026.1014mg0172","pdf_url":"https://rsisinternational.org/journals/ijriss/uploads/vol10-iss14-pg2275-2291-202608_pdf.pdf","source":{"id":"https://openalex.org/S4210198394","display_name":"International Journal of Research and Innovation in Social Science","issn_l":"2454-6186","issn":["2454-6186"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Research and Innovation in Social Science","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.47772/ijriss.2026.1014mg0172","doi":"https://doi.org/10.47772/ijriss.2026.1014mg0172","is_oa":true,"landing_page_url":"https://doi.org/10.47772/ijriss.2026.1014mg0172","pdf_url":"https://rsisinternational.org/journals/ijriss/uploads/vol10-iss14-pg2275-2291-202608_pdf.pdf","source":{"id":"https://openalex.org/S4210198394","display_name":"International Journal of Research and Innovation in Social Science","issn_l":"2454-6186","issn":["2454-6186"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Research and Innovation in Social Science","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/2","score":0.40450000762939453,"display_name":"Zero hunger"}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7204179703.pdf","grobid_xml":"https://content.openalex.org/works/W7204179703.grobid-xml"},"referenced_works_count":31,"referenced_works":["https://openalex.org/W2056814696","https://openalex.org/W2515856379","https://openalex.org/W2586362287","https://openalex.org/W2749369985","https://openalex.org/W2752794661","https://openalex.org/W2794197804","https://openalex.org/W2803493998","https://openalex.org/W2806647983","https://openalex.org/W2807689006","https://openalex.org/W2889620410","https://openalex.org/W2890747719","https://openalex.org/W2903464052","https://openalex.org/W2904073693","https://openalex.org/W2905448702","https://openalex.org/W2924728946","https://openalex.org/W2937222347","https://openalex.org/W2956085859","https://openalex.org/W2971883894","https://openalex.org/W2980821380","https://openalex.org/W2982282624","https://openalex.org/W2995653597","https://openalex.org/W3003675126","https://openalex.org/W3038171111","https://openalex.org/W3042844060","https://openalex.org/W3092246932","https://openalex.org/W3092558289","https://openalex.org/W3093306647","https://openalex.org/W3111541703","https://openalex.org/W3128169634","https://openalex.org/W3132462907","https://openalex.org/W3134600295"],"related_works":["https://openalex.org/W4294808797","https://openalex.org/W3119001534","https://openalex.org/W7218600195","https://openalex.org/W2475245089","https://openalex.org/W4411990147","https://openalex.org/W4367460353","https://openalex.org/W2954458984","https://openalex.org/W6980738980","https://openalex.org/W4407372614","https://openalex.org/W6995947966"],"abstract_inverted_index":{"The":[0,94],"organic":[1,23,48,157,184],"food":[2,24,49,158],"market":[3,13,34],"sector":[4],"has":[5],"evolved":[6],"from":[7],"a":[8,11,62,67,97,152,177],"small":[9],"to":[10,32,41,117,136,142],"niche":[12],"all":[14],"around":[15],"the":[16,38,43,119,143,167],"world,":[17],"including":[18],"Malaysia.":[19,79],"However,":[20],"in":[21,28,78,91,160],"Malaysia,":[22],"markets":[25],"are":[26],"still":[27],"their":[29,163,181],"infancy":[30],"due":[31],"low":[33],"development.":[35],"This":[36,127],"demonstrates":[37],"urgent":[39],"need":[40],"discover":[42],"key":[44],"characteristics":[45],"that":[46,169],"impact":[47],"product":[50],"purchase":[51,105,110,113,125,173],"behaviours,":[52],"particularly":[53],"among":[54],"millennials.":[55],"A":[56,70],"quantitative":[57],"method":[58],"was":[59,64,89,115],"applied,":[60],"and":[61,104,124,132,139,156,175],"survey":[63],"used":[65,90],"as":[66,151],"research":[68],"instrument.":[69],"total":[71],"of":[72,180],"126":[73],"valid":[74],"responses":[75],"were":[76],"received":[77],"Partial":[80],"Least":[81],"Squares-Structural":[82],"Equation":[83],"Modelling":[84],"(PLS-SEM)":[85],"through":[86],"SmartPLS":[87],"software":[88],"hypothesis":[92],"testing.":[93],"analysis":[95],"found":[96,116],"statistically":[98],"significant":[99],"relationship":[100,120],"between":[101,121],"subjective":[102],"norms":[103],"intention,":[106],"which":[107],"indirectly":[108],"influences":[109],"behaviour.":[111,126],"Interestingly,":[112],"intention":[114],"mediate":[118],"environmental":[122],"awareness":[123],"study":[128,148],"could":[129],"improve":[130],"understanding":[131],"provide":[133],"better":[134,178],"ideas":[135],"be":[137],"tested":[138],"replicated":[140],"according":[141],"trend.":[144],"In":[145],"addition,":[146],"this":[147],"subsequently":[149],"serves":[150],"guide":[153],"for":[154],"marketers":[155],"producers":[159],"connecting":[161],"with":[162],"customers":[164],"by":[165],"considering":[166],"elements":[168],"affect":[170],"Malaysian":[171],"millennials":[172],"decisions":[174],"gaining":[176],"knowledge":[179],"attitudes":[182],"towards":[183],"foods.":[185]},"counts_by_year":[],"updated_date":"2026-11-14T11:04:58.165337","created_date":"2026-08-26T00:00:00"}
