{"id":"https://openalex.org/W7204178442","doi":"https://doi.org/10.21511/im.22(3).2026.15","title":"Psychological and decision-related themes in sustainable consumption research: A bibliometric analysis","display_name":"Psychological and decision-related themes in sustainable consumption research: A bibliometric analysis","publication_year":2026,"publication_date":"2026-08-25","ids":{"openalex":"https://openalex.org/W7204178442","doi":"https://doi.org/10.21511/im.22(3).2026.15"},"language":"en","primary_location":{"id":"doi:10.21511/im.22(3).2026.15","doi":"https://doi.org/10.21511/im.22(3).2026.15","is_oa":true,"landing_page_url":"https://doi.org/10.21511/im.22(3).2026.15","pdf_url":"https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/25040/IM_2026_03_Zhang.pdf","source":{"id":"https://openalex.org/S4210208616","display_name":"Innovative Marketing","issn_l":"1814-2427","issn":["1814-2427","1816-6326"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["anvur-scientific","doaj","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310321069","host_organization_name":"Business Perspectives","host_organization_lineage":["https://openalex.org/P4310321069"],"host_organization_lineage_names":["Business Perspectives"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Innovative Marketing","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/25040/IM_2026_03_Zhang.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5148071158","display_name":"Wentao Zhang","orcid":"https://orcid.org/0009-0004-8235-1599","observed_orcids":["https://orcid.org/0009-0004-8235-1599"]},"institutions":[{"id":"https://openalex.org/I115748381","display_name":"Assumption University","ror":"https://ror.org/03zmqc707","country_code":"TH","type":"education","lineage":["https://openalex.org/I115748381"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Wentao Zhang","raw_affiliation_strings":["Ph.D. Candidate, Martin De Tours School of Management and Economics, Assumption University, Thailand"],"raw_orcid":"https://orcid.org/0009-0004-8235-1599","affiliations":[{"raw_affiliation_string":"Ph.D. Candidate, Martin De Tours School of Management and Economics, Assumption University, Thailand","institution_ids":["https://openalex.org/I115748381"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5105101587","display_name":"Bing Zhu","orcid":"https://orcid.org/0000-0002-8375-8305","observed_orcids":["https://orcid.org/0000-0002-8375-8305"]},"institutions":[{"id":"https://openalex.org/I115748381","display_name":"Assumption University","ror":"https://ror.org/03zmqc707","country_code":"TH","type":"education","lineage":["https://openalex.org/I115748381"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Bing Zhu","raw_affiliation_strings":["Dr., Assistant Professor, Martin De Tours School of Management and Economics, Assumption University, Thailand"],"raw_orcid":"https://orcid.org/0000-0002-8375-8305","affiliations":[{"raw_affiliation_string":"Dr., Assistant Professor, Martin De Tours School of Management and Economics, Assumption University, Thailand","institution_ids":["https://openalex.org/I115748381"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I115748381"],"apc_list":{"value":595,"currency":"EUR","value_usd":641},"apc_paid":{"value":595,"currency":"EUR","value_usd":641},"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"22","issue":"3","first_page":"226","last_page":"244"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10898","display_name":"Pro-Environmental Behavior and Attitudes","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/2308","display_name":"Management, Monitoring, Policy and Law"},"field":{"id":"https://openalex.org/fields/23","display_name":"Environmental Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sustainable-consumption","display_name":"sustainable consumption","score":0.9990000128746033},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8989999890327454},{"id":"https://openalex.org/keywords/green-consumption","display_name":"green consumption","score":0.47200000286102295},{"id":"https://openalex.org/keywords/pro-environmental-values","display_name":"pro-environmental values","score":0.7580000162124634},{"id":"https://openalex.org/keywords/behavioral-decision-models","display_name":"behavioral decision models","score":0.8040000200271606},{"id":"https://openalex.org/keywords/intention-behavior-gap","display_name":"intention-behavior gap","score":0.9890000224113464},{"id":"https://openalex.org/keywords/green-purchase-behavior","display_name":"green purchase behavior","score":0.7749999761581421},{"id":"https://openalex.org/keywords/perceived-value","display_name":"perceived value","score":0.7620000243186951},{"id":"https://openalex.org/keywords/trust","display_name":"trust","score":0.515999972820282},{"id":"https://openalex.org/keywords/circular-economy","display_name":"circular economy","score":0.718999981880188},{"id":"https://openalex.org/keywords/environmental-awareness","display_name":"environmental awareness","score":0.9580000042915344},{"id":"https://openalex.org/keywords/young-consumers","display_name":"young consumers","score":0.8569999933242798},{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.906000018119812},{"id":"https://openalex.org/keywords/research-trends","display_name":"research trends","score":0.718999981880188}],"concepts":[{"id":"https://openalex.org/C2776770324","wikidata":"https://www.wikidata.org/wiki/Q477335","display_name":"Sustainable consumption","level":3,"score":0.6779000163078308},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.6247000098228455},{"id":"https://openalex.org/C74196892","wikidata":"https://www.wikidata.org/wiki/Q7781188","display_name":"Thematic analysis","level":3,"score":0.6065000295639038},{"id":"https://openalex.org/C44725695","wikidata":"https://www.wikidata.org/wiki/Q288156","display_name":"Normative","level":2,"score":0.57669997215271},{"id":"https://openalex.org/C552854447","wikidata":"https://www.wikidata.org/wiki/Q131201","display_name":"Sustainable development","level":2,"score":0.46799999475479126},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.4659999907016754},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.44920000433921814},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.44760000705718994},{"id":"https://openalex.org/C85973986","wikidata":"https://www.wikidata.org/wiki/Q1091731","display_name":"Exploratory research","level":2,"score":0.43959999084472656},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.39820000529289246},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.35910001397132874},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.3555999994277954},{"id":"https://openalex.org/C2776822698","wikidata":"https://www.wikidata.org/wiki/Q23580735","display_name":"Green consumption","level":3,"score":0.3499999940395355},{"id":"https://openalex.org/C2992166776","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Consumer research","level":2,"score":0.3474000096321106},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.33469998836517334},{"id":"https://openalex.org/C178315738","wikidata":"https://www.wikidata.org/wiki/Q603441","display_name":"Bibliometrics","level":2,"score":0.3314000070095062},{"id":"https://openalex.org/C2781316041","wikidata":"https://www.wikidata.org/wiki/Q1230584","display_name":"Diversity (politics)","level":2,"score":0.32089999318122864},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.3199000060558319},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.3174000084400177},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.31209999322891235},{"id":"https://openalex.org/C2781291010","wikidata":"https://www.wikidata.org/wiki/Q178580","display_name":"Period (music)","level":2,"score":0.2969000041484833},{"id":"https://openalex.org/C19891933","wikidata":"https://www.wikidata.org/wiki/Q9370542","display_name":"Normative social influence","level":3,"score":0.2935999929904938},{"id":"https://openalex.org/C3020774429","wikidata":"https://www.wikidata.org/wiki/Q1201886","display_name":"Web of science","level":3,"score":0.28610000014305115},{"id":"https://openalex.org/C93692415","wikidata":"https://www.wikidata.org/wiki/Q1502030","display_name":"Thematic map","level":2,"score":0.2824000120162964},{"id":"https://openalex.org/C3018260909","wikidata":"https://www.wikidata.org/wiki/Q1322871","display_name":"Exploratory analysis","level":2,"score":0.27149999141693115},{"id":"https://openalex.org/C148383697","wikidata":"https://www.wikidata.org/wiki/Q1781695","display_name":"Regional science","level":1,"score":0.26440000534057617},{"id":"https://openalex.org/C129454956","wikidata":"https://www.wikidata.org/wiki/Q1402508","display_name":"Field research","level":2,"score":0.26190000772476196},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.2549999952316284}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.21511/im.22(3).2026.15","doi":"https://doi.org/10.21511/im.22(3).2026.15","is_oa":true,"landing_page_url":"https://doi.org/10.21511/im.22(3).2026.15","pdf_url":"https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/25040/IM_2026_03_Zhang.pdf","source":{"id":"https://openalex.org/S4210208616","display_name":"Innovative Marketing","issn_l":"1814-2427","issn":["1814-2427","1816-6326"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["anvur-scientific","doaj","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310321069","host_organization_name":"Business Perspectives","host_organization_lineage":["https://openalex.org/P4310321069"],"host_organization_lineage_names":["Business Perspectives"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Innovative Marketing","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:8a8e9275064c47f5b4cdc6d76785a954","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/8a8e9275064c47f5b4cdc6d76785a954","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Innovative Marketing, Vol 22, Iss 3, Pp 226-244 (2026)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.21511/im.22(3).2026.15","doi":"https://doi.org/10.21511/im.22(3).2026.15","is_oa":true,"landing_page_url":"https://doi.org/10.21511/im.22(3).2026.15","pdf_url":"https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/25040/IM_2026_03_Zhang.pdf","source":{"id":"https://openalex.org/S4210208616","display_name":"Innovative Marketing","issn_l":"1814-2427","issn":["1814-2427","1816-6326"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["anvur-scientific","doaj","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310321069","host_organization_name":"Business Perspectives","host_organization_lineage":["https://openalex.org/P4310321069"],"host_organization_lineage_names":["Business Perspectives"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Innovative Marketing","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7204178442.pdf","grobid_xml":"https://content.openalex.org/works/W7204178442.grobid-xml"},"referenced_works_count":51,"referenced_works":["https://openalex.org/W1963591044","https://openalex.org/W1965296421","https://openalex.org/W1983150389","https://openalex.org/W1988050849","https://openalex.org/W1989249852","https://openalex.org/W1993410211","https://openalex.org/W2008284276","https://openalex.org/W2041480675","https://openalex.org/W2043719364","https://openalex.org/W2062462937","https://openalex.org/W2072625235","https://openalex.org/W2081168357","https://openalex.org/W2081610340","https://openalex.org/W2087246389","https://openalex.org/W2099697766","https://openalex.org/W2137158182","https://openalex.org/W2150220236","https://openalex.org/W2163682975","https://openalex.org/W2198829320","https://openalex.org/W2574093387","https://openalex.org/W2592084954","https://openalex.org/W2599784308","https://openalex.org/W2627035078","https://openalex.org/W2800181256","https://openalex.org/W3118615836","https://openalex.org/W3125707221","https://openalex.org/W3160856016","https://openalex.org/W4200267443","https://openalex.org/W4220826338","https://openalex.org/W4235678817","https://openalex.org/W4238591974","https://openalex.org/W4297328639","https://openalex.org/W4320494939","https://openalex.org/W4324143436","https://openalex.org/W4388661265","https://openalex.org/W4389509535","https://openalex.org/W4389648930","https://openalex.org/W4391460087","https://openalex.org/W4392588000","https://openalex.org/W4393343143","https://openalex.org/W4394820505","https://openalex.org/W4399597117","https://openalex.org/W4401015693","https://openalex.org/W4408670480","https://openalex.org/W4409205780","https://openalex.org/W4409434490","https://openalex.org/W4410391180","https://openalex.org/W4410844954","https://openalex.org/W4414446787","https://openalex.org/W7118719856","https://openalex.org/W7119102916"],"related_works":["https://openalex.org/W4415899476","https://openalex.org/W4416825426","https://openalex.org/W2581989951","https://openalex.org/W4405560148","https://openalex.org/W4324143436","https://openalex.org/W6967833716","https://openalex.org/W3154512410","https://openalex.org/W3159267031","https://openalex.org/W7223452942","https://openalex.org/W4405259728"],"abstract_inverted_index":{"Type":[0],"of":[1,38,83,191],"the":[2,36,43,123,135,183],"article:":[3],"Research":[4],"ArticleAbstractConsumer-oriented":[5],"sustainable":[6,140,192],"consumption":[7,128,141,193],"research":[8,23,75,194],"has":[9],"grown":[10],"rapidly,":[11],"but":[12],"its":[13],"psychological":[14],"foundations":[15],"and":[16,52,64,73,100,120,126,142,149,155,157,160,175,188],"decision-related":[17],"themes":[18,163],"remain":[19],"dispersed":[20],"across":[21],"different":[22],"streams.":[24],"To":[25],"clarify":[26],"this":[27,29],"field,":[28],"article":[30],"analyzes":[31],"2,730":[32],"publications":[33],"retrieved":[34],"from":[35,45,88,96,105],"Web":[37],"Science":[39],"Core":[40],"Collection,":[41],"covering":[42],"period":[44],"1991":[46,89],"to":[47,56,90,98,107],"January":[48],"21,":[49],"2026.":[50],"VOSviewer":[51],"CiteSpace":[53],"were":[54],"used":[55],"examine":[57],"publication":[58],"trends,":[59],"leading":[60],"sources,":[61],"influential":[62],"authors":[63],"documents,":[65],"cited-author":[66],"co-citation":[67,110],"networks,":[68],"keyword":[69,131],"co-occurrence,":[70],"thematic":[71,186],"evolution,":[72],"recent":[74],"fronts.":[76],"The":[77,109,130,178],"results":[78],"show":[79],"three":[80],"main":[81],"stages":[82],"development:":[84],"an":[85],"exploratory":[86],"stage":[87,95,104],"2009,":[91],"a":[92,101,196],"theoretical":[93],"integration":[94],"2010":[97],"2016,":[99],"rapid":[102],"expansion":[103],"2017":[106],"2025.":[108],"analysis":[111,132],"identifies":[112],"four":[113],"intellectual":[114,184],"foundations:":[115],"behavioral":[116],"decision":[117],"models,":[118],"normative":[119],"value-based":[121],"explanations,":[122],"intention-behavior":[124],"gap,":[125],"green":[127,150,171],"research.":[129],"shows":[133],"that":[134],"field":[136],"is":[137],"organized":[138],"around":[139],"ethical":[143],"or":[144],"food-related":[145],"behavior;":[146,152],"consumer":[147],"attitudes":[148],"purchase":[151],"perceived":[153,169],"value":[154],"trust;":[156],"pro-environmental":[158],"values":[159],"beliefs.":[161],"Recent":[162],"include":[164],"circular":[165],"economy,":[166],"environmental":[167],"consciousness,":[168],"value,":[170],"products,":[172],"young":[173],"consumers,":[174],"social":[176],"media.":[177],"study":[179],"contributes":[180],"by":[181],"linking":[182],"base,":[185],"structure,":[187],"temporal":[189],"development":[190],"within":[195],"consumer-focused":[197],"framework.":[198]},"counts_by_year":[],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2026-08-26T00:00:00"}
