{"id":"https://openalex.org/W7204177748","doi":"https://doi.org/10.53840/e-jpi.v13i2.421","title":"Visual Logo Innovation and Institutional Identity in a Sustainable Digital Society: A Bibliometric Perspective","display_name":"Visual Logo Innovation and Institutional Identity in a Sustainable Digital Society: A Bibliometric Perspective","publication_year":2026,"publication_date":"2026-08-25","ids":{"openalex":"https://openalex.org/W7204177748","doi":"https://doi.org/10.53840/e-jpi.v13i2.421"},"language":"en","primary_location":{"id":"doi:10.53840/e-jpi.v13i2.421","doi":"https://doi.org/10.53840/e-jpi.v13i2.421","is_oa":true,"landing_page_url":"https://doi.org/10.53840/e-jpi.v13i2.421","pdf_url":"https://ejpi.uis.edu.my/index.php/ejpi/article/download/421/332","source":{"id":"https://openalex.org/S4386621892","display_name":"e-Jurnal Penyelidikan dan Inovasi","issn_l":"2289-7909","issn":["2289-7909"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I93189275","host_organization_name":"Selangor Islamic University","host_organization_lineage":["https://openalex.org/I93189275"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"e-Jurnal Penyelidikan dan Inovasi","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ejpi.uis.edu.my/index.php/ejpi/article/download/421/332","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5148173245","display_name":"Ahmad Khalid","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ahmad Khalid","raw_affiliation_strings":["Mr"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Mr","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5120972300","display_name":"Mohd khairul Mustakim Mustapa Kamal","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I93189275","display_name":"Selangor Islamic University","ror":"https://ror.org/00vkd8x05","country_code":"MY","type":"education","lineage":["https://openalex.org/I93189275"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Mohd Khairul Mustakim","raw_affiliation_strings":["DAN INOVASI ISLAMIC INNOVATION CENTER FOR TECHNOLOGY , UIS","Department of Creative Multimedia Faculty of Creative Multimedia & Computing Selangor Islamic University (UIS"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"DAN INOVASI ISLAMIC INNOVATION CENTER FOR TECHNOLOGY , UIS","institution_ids":[]},{"raw_affiliation_string":"Department of Creative Multimedia Faculty of Creative Multimedia & Computing Selangor Islamic University (UIS","institution_ids":["https://openalex.org/I93189275"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5084959452","display_name":"Che Wan Shamsul Bahri Che Wan Ahmad","orcid":"https://orcid.org/0009-0006-2632-1410","observed_orcids":["https://orcid.org/0009-0006-2632-1410"]},"institutions":[{"id":"https://openalex.org/I93189275","display_name":"Selangor Islamic University","ror":"https://ror.org/00vkd8x05","country_code":"MY","type":"education","lineage":["https://openalex.org/I93189275"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Che Wan Shamsul Bahri Che Wan Ahmad","raw_affiliation_strings":["Department of Creative Multimedia Faculty of Creative Multimedia & Computing Selangor Islamic University (UIS"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Creative Multimedia Faculty of Creative Multimedia & Computing Selangor Islamic University (UIS","institution_ids":["https://openalex.org/I93189275"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5119734401","display_name":"Mus\u2019ab Khalili Rosli","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mus'ab Khalili Rosli","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5119734402","display_name":"Muhammad Farhan Fauzan Masaat","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Muhammad Farhan Fauzan Masaat","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"13","issue":"2","first_page":"157","last_page":"173"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.8187999725341797,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.8187999725341797,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13757","display_name":"Graphic Design and Typography","score":0.04879999905824661,"subfield":{"id":"https://openalex.org/subfields/1213","display_name":"Visual Arts and Performing Arts"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.02199999988079071,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/institutional-identity","display_name":"institutional identity","score":0.9789999723434448},{"id":"https://openalex.org/keywords/visual-identity","display_name":"visual identity","score":0.7570000290870667},{"id":"https://openalex.org/keywords/logo-design","display_name":"logo design","score":0.9039999842643738},{"id":"https://openalex.org/keywords/semiotics","display_name":"semiotics","score":0.8370000123977661},{"id":"https://openalex.org/keywords/graphic-design","display_name":"graphic design","score":0.7850000262260437},{"id":"https://openalex.org/keywords/branding","display_name":"branding","score":0.871999979019165},{"id":"https://openalex.org/keywords/digital-transformation","display_name":"digital transformation","score":0.6499999761581421},{"id":"https://openalex.org/keywords/sustainability","display_name":"sustainability","score":0.8759999871253967}],"concepts":[{"id":"https://openalex.org/C2778720087","wikidata":"https://www.wikidata.org/wiki/Q201436","display_name":"Logo (programming language)","level":2,"score":0.7990999817848206},{"id":"https://openalex.org/C148609458","wikidata":"https://www.wikidata.org/wiki/Q7021281","display_name":"Nexus (standard)","level":2,"score":0.6173999905586243},{"id":"https://openalex.org/C2778061430","wikidata":"https://www.wikidata.org/wiki/Q188823","display_name":"Scholarship","level":2,"score":0.4860999882221222},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.4821999967098236},{"id":"https://openalex.org/C74196892","wikidata":"https://www.wikidata.org/wiki/Q7781188","display_name":"Thematic analysis","level":3,"score":0.4262999892234802},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.4185999929904938},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.4154999852180481},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.3912999927997589},{"id":"https://openalex.org/C178315738","wikidata":"https://www.wikidata.org/wiki/Q603441","display_name":"Bibliometrics","level":2,"score":0.3749000132083893},{"id":"https://openalex.org/C34974158","wikidata":"https://www.wikidata.org/wiki/Q131257","display_name":"Intellectual property","level":2,"score":0.3319000005722046},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3294999897480011},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.3255000114440918},{"id":"https://openalex.org/C148383697","wikidata":"https://www.wikidata.org/wiki/Q1781695","display_name":"Regional science","level":1,"score":0.3212999999523163},{"id":"https://openalex.org/C2778805511","wikidata":"https://www.wikidata.org/wiki/Q1713","display_name":"Citation","level":2,"score":0.3183000087738037},{"id":"https://openalex.org/C552854447","wikidata":"https://www.wikidata.org/wiki/Q131201","display_name":"Sustainable development","level":2,"score":0.31369999051094055},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.3052999973297119},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.29910001158714294},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.2955999970436096},{"id":"https://openalex.org/C2779231336","wikidata":"https://www.wikidata.org/wiki/Q7534724","display_name":"Sketch","level":2,"score":0.2879999876022339},{"id":"https://openalex.org/C135798126","wikidata":"https://www.wikidata.org/wiki/Q2167279","display_name":"Top-down and bottom-up design","level":2,"score":0.26989999413490295},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.2619999945163727},{"id":"https://openalex.org/C2779366050","wikidata":"https://www.wikidata.org/wiki/Q6041206","display_name":"Institutional logic","level":2,"score":0.2574999928474426},{"id":"https://openalex.org/C108170787","wikidata":"https://www.wikidata.org/wiki/Q3951828","display_name":"Agency (philosophy)","level":2,"score":0.25600001215934753},{"id":"https://openalex.org/C207267971","wikidata":"https://www.wikidata.org/wiki/Q120208","display_name":"Emerging technologies","level":2,"score":0.2556999921798706},{"id":"https://openalex.org/C2780560020","wikidata":"https://www.wikidata.org/wiki/Q79719","display_name":"License","level":2,"score":0.25189998745918274}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.53840/e-jpi.v13i2.421","doi":"https://doi.org/10.53840/e-jpi.v13i2.421","is_oa":true,"landing_page_url":"https://doi.org/10.53840/e-jpi.v13i2.421","pdf_url":"https://ejpi.uis.edu.my/index.php/ejpi/article/download/421/332","source":{"id":"https://openalex.org/S4386621892","display_name":"e-Jurnal Penyelidikan dan Inovasi","issn_l":"2289-7909","issn":["2289-7909"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I93189275","host_organization_name":"Selangor Islamic University","host_organization_lineage":["https://openalex.org/I93189275"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"e-Jurnal Penyelidikan dan Inovasi","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.53840/e-jpi.v13i2.421","doi":"https://doi.org/10.53840/e-jpi.v13i2.421","is_oa":true,"landing_page_url":"https://doi.org/10.53840/e-jpi.v13i2.421","pdf_url":"https://ejpi.uis.edu.my/index.php/ejpi/article/download/421/332","source":{"id":"https://openalex.org/S4386621892","display_name":"e-Jurnal Penyelidikan dan Inovasi","issn_l":"2289-7909","issn":["2289-7909"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I93189275","host_organization_name":"Selangor Islamic University","host_organization_lineage":["https://openalex.org/I93189275"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"e-Jurnal Penyelidikan dan Inovasi","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7204177748.pdf","grobid_xml":"https://content.openalex.org/works/W7204177748.grobid-xml"},"referenced_works_count":16,"referenced_works":["https://openalex.org/W1678189779","https://openalex.org/W2023202077","https://openalex.org/W2751257781","https://openalex.org/W3119488258","https://openalex.org/W3199598513","https://openalex.org/W3216028706","https://openalex.org/W4313183683","https://openalex.org/W4386401611","https://openalex.org/W4403039361","https://openalex.org/W4405388981","https://openalex.org/W4406044915","https://openalex.org/W4406625530","https://openalex.org/W4413251819","https://openalex.org/W4413620549","https://openalex.org/W4414254990","https://openalex.org/W7082996796"],"related_works":["https://openalex.org/W4390269296","https://openalex.org/W7201870653","https://openalex.org/W4409382265","https://openalex.org/W7138923906","https://openalex.org/W4415923417","https://openalex.org/W4408236872","https://openalex.org/W4205560187","https://openalex.org/W7154608891","https://openalex.org/W3089720864","https://openalex.org/W4380227434"],"abstract_inverted_index":{"Introduction:":[0],"Visual":[1],"logo":[2,40,95,243],"innovation":[3,41],"is":[4],"a":[5,31,58,85,139,207,229,251],"critical":[6],"determinant":[7],"of":[8,20,35,176,241,250],"institutional":[9,43,220,245],"identity,":[10,94,191,246],"yet":[11,209],"its":[12],"intellectual":[13,231],"landscape":[14],"particularly":[15],"within":[16],"the":[17,73,128,147,159,169,174,182,239,248],"intersecting":[18],"contexts":[19],"digital":[21,60,219,253],"transformation":[22],"and":[23,42,52,100,121,158,173,178,193,201,222,247],"sustainability":[24,200],"remains":[25],"systematically":[26],"unmapped.":[27],"This":[28,226],"study":[29,227],"provides":[30],"comprehensive":[32],"bibliometric":[33,63],"overview":[34],"global":[36],"scholarship":[37],"on":[38,67],"visual":[39,93,190,217,242],"identity":[44,224],"to":[45,57,78,92,134,233],"identify":[46],"foundational":[47],"knowledge":[48],"structures,":[49],"thematic":[50],"evolution,":[51],"emerging":[53,197],"research":[54,237],"frontiers":[55],"relevant":[56],"sustainable":[59,223,252],"society.Methods:":[61],"A":[62],"analysis":[64],"was":[65,82,168,181],"conducted":[66],"1,026":[68],"journal":[69],"articles":[70,132,136],"retrieved":[71],"from":[72,130],"Scopus":[74],"database,":[75],"spanning":[76],"2016":[77],"2026.":[79],"The":[80,152,204],"dataset":[81],"constructed":[83],"using":[84],"systematic":[86],"keyword":[87],"query":[88],"combining":[89],"terms":[90],"related":[91],"design,":[96,99],"semiotics,":[97,192],"graphic":[98],"brand/corporate/institutional":[101],"identity.":[102],"Indicators":[103],"examined":[104],"include":[105,188],"annual":[106],"publication":[107],"trends,":[108],"citation":[109],"performance,":[110],"prolific":[111,171],"authors,":[112],"leading":[113,183],"source":[114],"journals,":[115],"contributing":[116],"countries,":[117],"subject":[118],"area":[119],"distribution,":[120],"dominant":[122],"keywords.Results:":[123],"Publications":[124],"grew":[125],"substantially":[126],"over":[127],"decade":[129],"198":[131],"(2016\u20132018)":[133],"344":[135],"(2022\u20132024),":[137],"representing":[138],"73.7%":[140],"increase":[141],"peaking":[142],"in":[143,164],"2025":[144],"(n=161).":[145],"Cumulatively,":[146],"corpus":[148],"generated":[149],"11,951":[150],"citations.":[151],"United":[153,160],"States":[154],"(n=182),":[155],"China":[156],"(n=130),":[157],"Kingdom":[161],"(n=100)":[162],"led":[163],"productivity.":[165],"Foroudi,":[166],"P.":[167],"most":[170],"author,":[172],"Journal":[175],"Product":[177],"Brand":[179],"Management":[180],"outlet":[184],"(n=29).":[185],"Dominant":[186],"keywords":[187],"branding,":[189,218],"social":[194],"media,":[195],"with":[196,212],"themes":[198],"around":[199],"artificial":[202],"intelligence.Discussion:":[203],"findings":[205],"reveal":[206],"maturing":[208],"dynamic":[210],"field,":[211],"accelerating":[213],"attention":[214],"toward":[215],"AI-driven":[216],"communication,":[221],"management.":[225],"offers":[228],"structured":[230],"roadmap":[232],"guide":[234],"future":[235],"interdisciplinary":[236],"at":[238],"nexus":[240],"innovation,":[244],"imperatives":[249],"society.":[254]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-08-26T00:00:00"}
