{"id":"https://openalex.org/W7204158387","doi":"https://doi.org/10.51977/a124d583","title":"Peran Promo Cashback dan Perceived Ease Of Use Dalam Mendorong Keputusan Pembelian","display_name":"Peran Promo Cashback dan Perceived Ease Of Use Dalam Mendorong Keputusan Pembelian","publication_year":2026,"publication_date":"2026-08-14","ids":{"openalex":"https://openalex.org/W7204158387","doi":"https://doi.org/10.51977/a124d583"},"language":"en","primary_location":{"id":"doi:10.51977/a124d583","doi":"https://doi.org/10.51977/a124d583","is_oa":true,"landing_page_url":"https://doi.org/10.51977/a124d583","pdf_url":"https://ejurnal.ars.ac.id/index.php/jsm/article/download/2353/1155","source":{"id":"https://openalex.org/S4210241139","display_name":"Jurnal Sains Manajemen","issn_l":"2685-6972","issn":["2685-6972"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4391768133","host_organization_name":"ARS University","host_organization_lineage":["https://openalex.org/I4391768133"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Sains Manajemen","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ejurnal.ars.ac.id/index.php/jsm/article/download/2353/1155","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5077412154","display_name":"Ali Amran","orcid":"https://orcid.org/0000-0001-7365-461X","observed_orcids":["https://orcid.org/0000-0001-7365-461X"]},"institutions":[{"id":"https://openalex.org/I4391768133","display_name":"ARS University","ror":"https://ror.org/036qrqq32","country_code":"ID","type":"education","lineage":["https://openalex.org/I4391768133"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ali Amran","raw_affiliation_strings":["ARS University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"ARS University","institution_ids":["https://openalex.org/I4391768133"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5148114906","display_name":"Muhammad Bina Rusmana","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4391768133","display_name":"ARS University","ror":"https://ror.org/036qrqq32","country_code":"ID","type":"education","lineage":["https://openalex.org/I4391768133"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Muhammad Bina Rusmana","raw_affiliation_strings":["ARS University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"ARS University","institution_ids":["https://openalex.org/I4391768133"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4391768133"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"8","issue":"2","first_page":"111","last_page":"121"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9922000169754028,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9922000169754028,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.0066999997943639755,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14416","display_name":"Health, Technology, Consumer Behavior","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/3605","display_name":"Health Information Management"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/cashback-promotion","display_name":"cashback promotion","score":0.9200000166893005},{"id":"https://openalex.org/keywords/perceived-ease-of-use","display_name":"perceived ease of use","score":1.0},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.8309999704360962},{"id":"https://openalex.org/keywords/shopeepay","display_name":"ShopeePay","score":0.9929999709129333},{"id":"https://openalex.org/keywords/online-payment","display_name":"online payment","score":0.5789999961853027},{"id":"https://openalex.org/keywords/online-marketplaces","display_name":"online marketplaces","score":0.796999990940094},{"id":"https://openalex.org/keywords/bandung-consumers","display_name":"Bandung consumers","score":0.6759999990463257}],"concepts":[{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6935999989509583},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.40130001306533813},{"id":"https://openalex.org/C162118431","wikidata":"https://www.wikidata.org/wiki/Q4672604","display_name":"Accidental sampling","level":3,"score":0.3416000008583069},{"id":"https://openalex.org/C170130773","wikidata":"https://www.wikidata.org/wiki/Q216378","display_name":"Usability","level":2,"score":0.3321000039577484},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.2736000120639801},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.27149999141693115},{"id":"https://openalex.org/C75630572","wikidata":"https://www.wikidata.org/wiki/Q538904","display_name":"Applied psychology","level":1,"score":0.26649999618530273},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.22360000014305115},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.21819999814033508},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.1996999979019165}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.51977/a124d583","doi":"https://doi.org/10.51977/a124d583","is_oa":true,"landing_page_url":"https://doi.org/10.51977/a124d583","pdf_url":"https://ejurnal.ars.ac.id/index.php/jsm/article/download/2353/1155","source":{"id":"https://openalex.org/S4210241139","display_name":"Jurnal Sains Manajemen","issn_l":"2685-6972","issn":["2685-6972"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4391768133","host_organization_name":"ARS University","host_organization_lineage":["https://openalex.org/I4391768133"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Sains Manajemen","raw_type":"journal-article"},{"id":"pmh:oai:ejurnal.ars.ac.id:article/2353","doi":null,"is_oa":true,"landing_page_url":"https://ejurnal.ars.ac.id/index.php/index/article/view/2353","pdf_url":null,"source":{"id":"https://openalex.org/S4210241139","display_name":"Jurnal Sains Manajemen","issn_l":"2685-6972","issn":["2685-6972"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4391768133","host_organization_name":"ARS University","host_organization_lineage":["https://openalex.org/I4391768133"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.51977/0we1jz16","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.51977/a124d583","doi":"https://doi.org/10.51977/a124d583","is_oa":true,"landing_page_url":"https://doi.org/10.51977/a124d583","pdf_url":"https://ejurnal.ars.ac.id/index.php/jsm/article/download/2353/1155","source":{"id":"https://openalex.org/S4210241139","display_name":"Jurnal Sains Manajemen","issn_l":"2685-6972","issn":["2685-6972"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4391768133","host_organization_name":"ARS University","host_organization_lineage":["https://openalex.org/I4391768133"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Sains Manajemen","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7204158387.pdf","grobid_xml":"https://content.openalex.org/works/W7204158387.grobid-xml"},"referenced_works_count":3,"referenced_works":["https://openalex.org/W1791587663","https://openalex.org/W3004287680","https://openalex.org/W3163844915"],"related_works":["https://openalex.org/W7220014089","https://openalex.org/W4362650973","https://openalex.org/W6986320601","https://openalex.org/W7051592424","https://openalex.org/W7219561070","https://openalex.org/W3205712694","https://openalex.org/W6995612499","https://openalex.org/W4386785312","https://openalex.org/W7219189684","https://openalex.org/W7217332709"],"abstract_inverted_index":{"This":[0,40],"study":[1,41,145],"aims":[2],"to":[3,48],"determine":[4],"the":[5,21,62,66,78,141],"effect":[6,106],"of":[7,13,23,38,61,80,83,98,115,129,140,143,163,177,237,253,269,283,309],"cashback":[8,67,157,173,225,249,265,279,305],"promo":[9,68,94,111,125,158,172,224,304],"and":[10,85,95,104,112,126,159],"perceived":[11,81,96,113,127,161,175,235,251,267,281,307],"ease":[12,82,97,114,128,162,176,236,252,268,282,308],"use":[14,84,99,116,130,178,238,254,270,284,310],"on":[15,107,121],"purchasing":[16,86,108,122,136,153],"decisions":[17,87,154],"using":[18,51,88],"ShopeePay":[19,72,89,184,228,244],"in":[20,151],"people":[22],"Bandung.":[24,188],"The":[25,59,138],"research":[26,63],"method":[27,32,54],"used":[28],"is":[29],"a":[30,34,102,118,132],"survey":[31],"with":[33,55,135],"descriptive":[35],"verification":[36],"type":[37],"research.":[39],"uses":[42],"primary":[43],"data":[44,204],"from":[45],"distributing":[46],"questionnaires":[47],"100":[49,210],"respondents":[50],"non-probability":[52],"sampling":[53,57,215,218],"purposive":[56],"technique.":[58],"results":[60,142],"show":[64],"that":[65],"carried":[69],"out":[70],"by":[71,155],"are":[73,90],"good,":[74],"as":[75,77],"well":[76],"level":[79],"very":[91],"good.":[92],"Cashback":[93,110,124],"simultaneously":[100],"have":[101,117,131],"positive":[103],"significant":[105],"decisions.":[109,123,137],"partial":[119],"influence":[120],"strong":[133],"relationship":[134],"conclusion":[139],"this":[144],"can":[146],"provide":[147],"benefits":[148],"for":[149],"companies":[150],"building":[152],"increasing":[156],"good":[160],"use.":[164],"Penelitian":[165,201,292],"ini":[166,202,293],"bertujuan":[167],"untuk":[168],"mengetahui":[169],"pengaruh":[170,272],"dari":[171,206],"dan":[174,239,250,259,266,280,306],"terhadap":[179,261,275,289],"keputusan":[180,240,262,276,290,299],"pembelian":[181,241,300],"dengan":[182,196,216,233,242,301],"menggunakan":[183,203,212,243],"pada":[185],"masyarakat":[186],"Kota":[187],"Metode":[189],"peneltian":[190],"yang":[191,226,287],"digunakan":[192],"adalah":[193],"metode":[194,213],"survei":[195],"jenis":[197],"penelitian":[198],"deskriptif":[199],"verifikatif.":[200],"primer":[205],"penyebaran":[207],"kuesioner":[208],"kepada":[209],"responden":[211],"nonprobability":[214],"teknik":[217],"purposive.":[219],"Hasil":[220],"penelitan":[221],"menunjukan":[222],"bahwa":[223],"dilakukan":[227],"sudah":[229,245],"baik,":[230],"begitu":[231],"juga":[232],"tingkat":[234],"sangat":[246],"baik.":[247],"Promo":[248,264,278],"secara":[255,273],"simultan":[256],"berpengaruh":[257],"positif":[258],"signifikan":[260],"pembelian.":[263,277,291],"memiliki":[271,285],"parsial":[274],"hubungan":[286],"kuat":[288],"bermanfaat":[294],"bagi":[295],"perusahaan":[296],"dalam":[297,311],"membangun":[298],"cara":[302],"meningkatkan":[303],"marketplace.":[312]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-08-26T00:00:00"}
