{"id":"https://openalex.org/W7204110102","doi":"https://doi.org/10.52187/rdt.v7i2.416","title":"Art Exhibition as a Medium of Cultural Communication and an Art-Based Hotel Branding Strategy: A Case Study of Gramm Hotel by Ambarrukmo Yogyakarta","display_name":"Art Exhibition as a Medium of Cultural Communication and an Art-Based Hotel Branding Strategy: A Case Study of Gramm Hotel by Ambarrukmo Yogyakarta","publication_year":2026,"publication_date":"2026-07-16","ids":{"openalex":"https://openalex.org/W7204110102","doi":"https://doi.org/10.52187/rdt.v7i2.416"},"language":"en","primary_location":{"id":"doi:10.52187/rdt.v7i2.416","doi":"https://doi.org/10.52187/rdt.v7i2.416","is_oa":true,"landing_page_url":"https://doi.org/10.52187/rdt.v7i2.416","pdf_url":"https://radiant.politeknikassalaam.ac.id/index.php/radiant/article/download/416/127","source":{"id":"https://openalex.org/S4210170186","display_name":"Radiant","issn_l":"2723-4614","issn":["2723-4614"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Radiant","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://radiant.politeknikassalaam.ac.id/index.php/radiant/article/download/416/127","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5147968511","display_name":"Aris Retnowati","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405274299","display_name":"Sekolah Tinggi Pariwisata AMPTA Yogyakarta","ror":"https://ror.org/01fdqg415","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274299"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Aris Retnowati","raw_affiliation_strings":["Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia","institution_ids":["https://openalex.org/I4405274299"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5014285324","display_name":"Ayu Helena Cornellia","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405274299","display_name":"Sekolah Tinggi Pariwisata AMPTA Yogyakarta","ror":"https://ror.org/01fdqg415","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274299"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ayu Helena Cornellia","raw_affiliation_strings":["Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia","institution_ids":["https://openalex.org/I4405274299"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5063021238","display_name":"Hermawan Prasetyanto","orcid":"https://orcid.org/0000-0003-1734-8882","observed_orcids":["https://orcid.org/0000-0003-1734-8882"]},"institutions":[{"id":"https://openalex.org/I4405274299","display_name":"Sekolah Tinggi Pariwisata AMPTA Yogyakarta","ror":"https://ror.org/01fdqg415","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274299"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Hermawan Prasetyanto","raw_affiliation_strings":["Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia","institution_ids":["https://openalex.org/I4405274299"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5125458757","display_name":"Kiki Gumelar","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405274299","display_name":"Sekolah Tinggi Pariwisata AMPTA Yogyakarta","ror":"https://ror.org/01fdqg415","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274299"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Kiki Gumelar","raw_affiliation_strings":["Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia","institution_ids":["https://openalex.org/I4405274299"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405274299"],"apc_list":null,"apc_paid":null,"fwci":4.9874,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.89773557,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":"7","issue":"2","first_page":"163","last_page":"174"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.5971999764442444,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.5971999764442444,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11462","display_name":"Museums and Cultural Heritage","score":0.120899997651577,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.08760000020265579,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/art-exhibitions","display_name":"art exhibitions","score":0.8069999814033508},{"id":"https://openalex.org/keywords/cultural-communication","display_name":"cultural communication","score":0.7990000247955322},{"id":"https://openalex.org/keywords/hotel-branding","display_name":"hotel branding","score":0.9179999828338623},{"id":"https://openalex.org/keywords/yogyakarta","display_name":"Yogyakarta","score":0.7599999904632568},{"id":"https://openalex.org/keywords/cultural-tourism","display_name":"cultural tourism","score":0.6899999976158142},{"id":"https://openalex.org/keywords/destination-identity","display_name":"destination identity","score":0.6420000195503235},{"id":"https://openalex.org/keywords/brand-storytelling","display_name":"brand storytelling","score":0.6370000243186951},{"id":"https://openalex.org/keywords/emotional-engagement","display_name":"emotional engagement","score":0.5540000200271606},{"id":"https://openalex.org/keywords/hotel-guest-experience","display_name":"hotel guest experience","score":0.4359999895095825}],"concepts":[{"id":"https://openalex.org/C37531588","wikidata":"https://www.wikidata.org/wiki/Q464980","display_name":"Exhibition","level":2,"score":0.9283999800682068},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.5552999973297119},{"id":"https://openalex.org/C107482638","wikidata":"https://www.wikidata.org/wiki/Q815825","display_name":"Hospitality","level":3,"score":0.5412999987602234},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5242999792098999},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.5194000005722046},{"id":"https://openalex.org/C105842133","wikidata":"https://www.wikidata.org/wiki/Q1899679","display_name":"Visual communication","level":2,"score":0.4805000126361847},{"id":"https://openalex.org/C74196892","wikidata":"https://www.wikidata.org/wiki/Q7781188","display_name":"Thematic analysis","level":3,"score":0.41280001401901245},{"id":"https://openalex.org/C71760877","wikidata":"https://www.wikidata.org/wiki/Q1368367","display_name":"Cultural identity","level":3,"score":0.40849998593330383},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.400299996137619},{"id":"https://openalex.org/C2778057375","wikidata":"https://www.wikidata.org/wiki/Q1415049","display_name":"Cultural tourism","level":4,"score":0.39899998903274536},{"id":"https://openalex.org/C2778930550","wikidata":"https://www.wikidata.org/wiki/Q918002","display_name":"Cultural capital","level":2,"score":0.3926999866962433},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.391400009393692},{"id":"https://openalex.org/C525551149","wikidata":"https://www.wikidata.org/wiki/Q1495452","display_name":"Hospitality industry","level":3,"score":0.37299999594688416},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.367000013589859},{"id":"https://openalex.org/C60671577","wikidata":"https://www.wikidata.org/wiki/Q210272","display_name":"Cultural heritage","level":2,"score":0.35100001096725464},{"id":"https://openalex.org/C205783811","wikidata":"https://www.wikidata.org/wiki/Q11629","display_name":"Painting","level":2,"score":0.3296999931335449},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.321399986743927},{"id":"https://openalex.org/C2776051142","wikidata":"https://www.wikidata.org/wiki/Q5193267","display_name":"Cultural communication","level":2,"score":0.29980000853538513},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2994999885559082},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.28299999237060547},{"id":"https://openalex.org/C29595303","wikidata":"https://www.wikidata.org/wiki/Q165650","display_name":"Media studies","level":1,"score":0.2822999954223633},{"id":"https://openalex.org/C2776687071","wikidata":"https://www.wikidata.org/wiki/Q5265193","display_name":"Destinations","level":3,"score":0.26460000872612},{"id":"https://openalex.org/C2992678278","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand identity","level":2,"score":0.2615000009536743},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.25769999623298645}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.52187/rdt.v7i2.416","doi":"https://doi.org/10.52187/rdt.v7i2.416","is_oa":true,"landing_page_url":"https://doi.org/10.52187/rdt.v7i2.416","pdf_url":"https://radiant.politeknikassalaam.ac.id/index.php/radiant/article/download/416/127","source":{"id":"https://openalex.org/S4210170186","display_name":"Radiant","issn_l":"2723-4614","issn":["2723-4614"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Radiant","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.52187/rdt.v7i2.416","doi":"https://doi.org/10.52187/rdt.v7i2.416","is_oa":true,"landing_page_url":"https://doi.org/10.52187/rdt.v7i2.416","pdf_url":"https://radiant.politeknikassalaam.ac.id/index.php/radiant/article/download/416/127","source":{"id":"https://openalex.org/S4210170186","display_name":"Radiant","issn_l":"2723-4614","issn":["2723-4614"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Radiant","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7204110102.pdf","grobid_xml":"https://content.openalex.org/works/W7204110102.grobid-xml"},"referenced_works_count":5,"referenced_works":["https://openalex.org/W1598992778","https://openalex.org/W2153333942","https://openalex.org/W3124130752","https://openalex.org/W4399086502","https://openalex.org/W6892232697"],"related_works":["https://openalex.org/W7220026861","https://openalex.org/W837383779","https://openalex.org/W4409468792","https://openalex.org/W4390528069","https://openalex.org/W7127042929","https://openalex.org/W7163997746","https://openalex.org/W7161607557","https://openalex.org/W7219377298","https://openalex.org/W4225146145","https://openalex.org/W2474915163"],"abstract_inverted_index":{"This":[0],"study":[1,146],"examines":[2],"painting":[3,87],"exhibitions":[4,88],"as":[5,67,69,90,141,153],"a":[6,43,91,142,154],"medium":[7,92],"of":[8,93],"cultural":[9,32,65,95,143,155,161],"communication":[10,96],"and":[11,36,64,80,106,120,137],"an":[12,149],"art-based":[13,150],"branding":[14],"strategy":[15],"at":[16],"GRAMM":[17],"Hotel":[18],"by":[19,97],"Ambarrukmo":[20],"Yogyakarta.":[21],"It":[22],"addresses":[23],"the":[24,28,112,128],"growing":[25],"emphasis":[26],"in":[27],"hospitality":[29,156],"industry":[30],"on":[31],"experiences,":[33,126],"emotional":[34,118],"engagement,":[35],"brand":[37,114,121],"differentiation":[38],"beyond":[39],"physical":[40],"facilities.":[41],"Using":[42],"qualitative":[44],"descriptive-interpretive":[45],"case":[46],"study,":[47],"data":[48],"were":[49,73],"collected":[50],"through":[51,75,101,115],"observation,":[52],"in-depth":[53],"interviews":[54],"with":[55,78],"hotel":[56,151],"management,":[57],"curators,":[58],"artists,":[59],"guests,":[60],"art":[61,135],"community":[62],"representatives,":[63],"stakeholders,":[66],"well":[68],"exhibition":[70],"documentation.":[71],"Data":[72],"analyzed":[74],"thematic":[76],"analysis":[77],"source":[79],"technique":[81],"triangulation.":[82],"The":[83,145],"findings":[84],"reveal":[85],"that":[86,148,158],"function":[89],"non-verbal":[94],"representing":[98],"Yogyakarta\u2019s":[99,139],"identity":[100],"visual":[102,116],"symbols,":[103],"curatorial":[104],"narratives,":[105],"spatial":[107],"experiences.":[108],"They":[109],"also":[110],"strengthen":[111],"hotel\u2019s":[113],"differentiation,":[117],"memory,":[119],"storytelling,":[122],"while":[123,163],"enriching":[124],"guests\u2019":[125],"supporting":[127],"local":[129],"creative":[130],"ecosystem,":[131],"expanding":[132],"opportunities":[133],"for":[134],"appreciation,":[136],"reinforcing":[138],"image":[140],"destination.":[144],"concludes":[147],"serves":[152],"platform":[157],"creates":[159],"meaningful":[160],"experiences":[162],"strengthening":[164],"destination":[165],"identity.":[166]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2026-08-25T00:00:00"}
