{"id":"https://openalex.org/W7204040657","doi":"https://doi.org/10.1002/bse.71439","title":"Business Strategy for a Greener Future: How Entrepreneurial Cognition and Networks Drive Environmental Innovation Diffusion","display_name":"Business Strategy for a Greener Future: How Entrepreneurial Cognition and Networks Drive Environmental Innovation Diffusion","publication_year":2026,"publication_date":"2026-08-23","ids":{"openalex":"https://openalex.org/W7204040657","doi":"https://doi.org/10.1002/bse.71439"},"language":"en","primary_location":{"id":"doi:10.1002/bse.71439","doi":"https://doi.org/10.1002/bse.71439","is_oa":false,"landing_page_url":"https://doi.org/10.1002/bse.71439","pdf_url":null,"source":{"id":"https://openalex.org/S205793605","display_name":"Business Strategy and the Environment","issn_l":"0964-4733","issn":["0964-4733","1099-0836"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-2","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Business Strategy and the Environment","raw_type":"journal-article"},"parent_works":[],"lineage":["https://openalex.org/W7204040657"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5102579847","display_name":"Fengshi Han","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I41208885","display_name":"Harbin University of Commerce","ror":"https://ror.org/03zsxkw25","country_code":"CN","type":"education","lineage":["https://openalex.org/I41208885"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Fengshi Han","raw_affiliation_strings":["College of Public Finance and Administration Harbin University of Commerce  Harbin China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Public Finance and Administration Harbin University of Commerce  Harbin China","institution_ids":["https://openalex.org/I41208885"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5065157319","display_name":"Jiaying Feng","orcid":"https://orcid.org/0009-0001-3489-0027","observed_orcids":["https://orcid.org/0009-0001-3489-0027"]},"institutions":[{"id":"https://openalex.org/I41208885","display_name":"Harbin University of Commerce","ror":"https://ror.org/03zsxkw25","country_code":"CN","type":"education","lineage":["https://openalex.org/I41208885"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Jiaying Feng","raw_affiliation_strings":["Postdoctoral Research Station of Northeast Asia Service Outsourcing Research Center, School of Accounting Harbin University of Commerce  Harbin China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Postdoctoral Research Station of Northeast Asia Service Outsourcing Research Center, School of Accounting Harbin University of Commerce  Harbin China","institution_ids":["https://openalex.org/I41208885"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5015570236","display_name":"Fakhar Shahzad","orcid":"https://orcid.org/0000-0002-6408-2848","observed_orcids":["https://orcid.org/0000-0002-6408-2848"]},"institutions":[{"id":"https://openalex.org/I8679417","display_name":"Hong Kong Metropolitan University","ror":"https://ror.org/0349bsm71","country_code":"HK","type":"education","lineage":["https://openalex.org/I8679417"]}],"countries":["HK"],"is_corresponding":true,"raw_author_name":"Fakhar Shahzad","raw_affiliation_strings":["Lee Shau Kee School of Business and Administration Hong Kong Metropolitan University  Hong Kong"],"raw_orcid":"https://orcid.org/0000-0002-6408-2848","affiliations":[{"raw_affiliation_string":"Lee Shau Kee School of Business and Administration Hong Kong Metropolitan University  Hong Kong","institution_ids":["https://openalex.org/I8679417"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5042213789","display_name":"Muhammad Umair Wattoo","orcid":"https://orcid.org/0000-0003-2284-0695","observed_orcids":["https://orcid.org/0000-0003-2284-0695","https://orcid.org/0009-0008-0222-8160"]},"institutions":[{"id":"https://openalex.org/I47689461","display_name":"Northeast Forestry University","ror":"https://ror.org/02yxnh564","country_code":"CN","type":"education","lineage":["https://openalex.org/I47689461"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Muhammad Umair Wattoo","raw_affiliation_strings":["College of Economics and Management Northeast Forestry University  Harbin China"],"raw_orcid":"https://orcid.org/0000-0003-2284-0695","affiliations":[{"raw_affiliation_string":"College of Economics and Management Northeast Forestry University  Harbin China","institution_ids":["https://openalex.org/I47689461"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5015570236","https://openalex.org/A5065157319"],"corresponding_institution_ids":["https://openalex.org/I41208885","https://openalex.org/I8679417"],"apc_list":{"value":4480,"currency":"USD","value_usd":4480},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.8496000170707703,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.8496000170707703,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.11649999767541885,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","score":0.014100000262260437,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/entrepreneurial-cognition","display_name":"entrepreneurial cognition","score":0.8970000147819519},{"id":"https://openalex.org/keywords/social-networks","display_name":"social networks","score":0.8939999938011169},{"id":"https://openalex.org/keywords/environmental-strategy","display_name":"environmental strategy","score":0.5640000104904175},{"id":"https://openalex.org/keywords/sustainable-business-models","display_name":"sustainable business models","score":0.800000011920929},{"id":"https://openalex.org/keywords/diffusion-networks","display_name":"diffusion networks","score":0.671999990940094},{"id":"https://openalex.org/keywords/perceived-uncertainty","display_name":"perceived uncertainty","score":0.7990000247955322},{"id":"https://openalex.org/keywords/social-norms","display_name":"social norms","score":0.9990000128746033},{"id":"https://openalex.org/keywords/entrepreneurial-ecosystems","display_name":"entrepreneurial ecosystems","score":0.6029999852180481},{"id":"https://openalex.org/keywords/diffusion-simulation","display_name":"diffusion simulation","score":0.32899999618530273}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5612999796867371},{"id":"https://openalex.org/C2780801425","wikidata":"https://www.wikidata.org/wiki/Q5164392","display_name":"Construct (python library)","level":2,"score":0.53329998254776},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5077000260353088},{"id":"https://openalex.org/C2780917687","wikidata":"https://www.wikidata.org/wiki/Q304994","display_name":"Diffusion of innovations","level":2,"score":0.49779999256134033},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.482699990272522},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.45910000801086426},{"id":"https://openalex.org/C2776229149","wikidata":"https://www.wikidata.org/wiki/Q2491831","display_name":"Eco-innovation","level":3,"score":0.450300008058548},{"id":"https://openalex.org/C84309077","wikidata":"https://www.wikidata.org/wiki/Q3908516","display_name":"Entrepreneurship","level":2,"score":0.4171000123023987},{"id":"https://openalex.org/C4727928","wikidata":"https://www.wikidata.org/wiki/Q17164759","display_name":"Social network (sociolinguistics)","level":3,"score":0.3833000063896179},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.3831999897956848},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3801000118255615},{"id":"https://openalex.org/C552854447","wikidata":"https://www.wikidata.org/wiki/Q131201","display_name":"Sustainable development","level":2,"score":0.36640000343322754},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.3540000021457672},{"id":"https://openalex.org/C178008962","wikidata":"https://www.wikidata.org/wiki/Q295382","display_name":"Sustainable business","level":3,"score":0.34689998626708984},{"id":"https://openalex.org/C89249532","wikidata":"https://www.wikidata.org/wiki/Q7912758","display_name":"Value network","level":3,"score":0.33239999413490295},{"id":"https://openalex.org/C3017618536","wikidata":"https://www.wikidata.org/wiki/Q304994","display_name":"Innovation diffusion","level":2,"score":0.328900009393692},{"id":"https://openalex.org/C86275758","wikidata":"https://www.wikidata.org/wiki/Q376657","display_name":"Strategic management","level":2,"score":0.3276999890804291},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.32109999656677246},{"id":"https://openalex.org/C114713312","wikidata":"https://www.wikidata.org/wiki/Q7551269","display_name":"Social network analysis","level":3,"score":0.32089999318122864},{"id":"https://openalex.org/C2993995501","wikidata":"https://www.wikidata.org/wiki/Q30038592","display_name":"Sustainable society","level":3,"score":0.31940001249313354},{"id":"https://openalex.org/C96219163","wikidata":"https://www.wikidata.org/wiki/Q649124","display_name":"Network effect","level":2,"score":0.3059999942779541},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.30070000886917114},{"id":"https://openalex.org/C69357855","wikidata":"https://www.wikidata.org/wiki/Q163214","display_name":"Diffusion","level":2,"score":0.2971000075340271},{"id":"https://openalex.org/C112947039","wikidata":"https://www.wikidata.org/wiki/Q2360816","display_name":"Business networking","level":4,"score":0.289000004529953},{"id":"https://openalex.org/C134560507","wikidata":"https://www.wikidata.org/wiki/Q753291","display_name":"Environmental economics","level":1,"score":0.2757999897003174},{"id":"https://openalex.org/C519991488","wikidata":"https://www.wikidata.org/wiki/Q28865","display_name":"Python (programming language)","level":2,"score":0.2644999921321869},{"id":"https://openalex.org/C32946077","wikidata":"https://www.wikidata.org/wiki/Q618079","display_name":"Network analysis","level":2,"score":0.2549000084400177},{"id":"https://openalex.org/C2985243512","wikidata":"https://www.wikidata.org/wiki/Q3491300","display_name":"Business environment","level":2,"score":0.2538999915122986}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1002/bse.71439","doi":"https://doi.org/10.1002/bse.71439","is_oa":false,"landing_page_url":"https://doi.org/10.1002/bse.71439","pdf_url":null,"source":{"id":"https://openalex.org/S205793605","display_name":"Business Strategy and the Environment","issn_l":"0964-4733","issn":["0964-4733","1099-0836"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-2","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Business Strategy and the Environment","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure","score":0.6773999929428101},{"id":"https://metadata.un.org/sdg/13","display_name":"Climate action","score":0.46149998903274536}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":45,"referenced_works":["https://openalex.org/W1978348294","https://openalex.org/W1981833875","https://openalex.org/W1995354244","https://openalex.org/W1995995963","https://openalex.org/W2000176596","https://openalex.org/W2029794973","https://openalex.org/W2032331025","https://openalex.org/W2043038284","https://openalex.org/W2086529657","https://openalex.org/W2103379473","https://openalex.org/W2106439192","https://openalex.org/W2115768891","https://openalex.org/W2122930633","https://openalex.org/W2145107370","https://openalex.org/W2160409554","https://openalex.org/W2162310951","https://openalex.org/W2178782964","https://openalex.org/W2592460939","https://openalex.org/W2779048425","https://openalex.org/W2916092705","https://openalex.org/W2978614743","https://openalex.org/W3112901540","https://openalex.org/W3125479044","https://openalex.org/W3126081245","https://openalex.org/W3209025648","https://openalex.org/W4281746834","https://openalex.org/W4297826566","https://openalex.org/W4300969988","https://openalex.org/W4306290632","https://openalex.org/W4315464831","https://openalex.org/W4378212503","https://openalex.org/W4385338594","https://openalex.org/W4390863278","https://openalex.org/W4391841506","https://openalex.org/W4399045589","https://openalex.org/W4399259316","https://openalex.org/W4400217286","https://openalex.org/W4401479959","https://openalex.org/W4401643061","https://openalex.org/W4407228634","https://openalex.org/W4407712135","https://openalex.org/W4412608280","https://openalex.org/W4412763370","https://openalex.org/W7125236672","https://openalex.org/W7125398356"],"related_works":["https://openalex.org/W4389308718","https://openalex.org/W4399045589","https://openalex.org/W4366371383","https://openalex.org/W7220325016","https://openalex.org/W4200489468","https://openalex.org/W4406285642","https://openalex.org/W4389121705","https://openalex.org/W4413683124","https://openalex.org/W2587879600","https://openalex.org/W2981291055"],"abstract_inverted_index":{"ABSTRACT":[0],"Despite":[1],"growing":[2],"recognition":[3,101],"of":[4,11,55,82,102,128,134,151,165],"environmental":[5,47,166],"challenges":[6],"to":[7,41,51,71,190],"sustainability,":[8],"the":[9,21,53,59,126,129,149,163,170,188],"diffusion":[10,74,116],"green":[12,56,103],"innovation":[13,57],"within":[14,29,58,138],"entrepreneurs'":[15],"social":[16,107,119],"networks":[17,31,86],"remains":[18],"uneven,":[19],"and":[20,50,76,84,105,118,131,153,182],"mechanisms":[22,133],"by":[23],"which":[24],"entrepreneurial":[25,60,114,139,146],"decisions":[26],"are":[27],"disseminated":[28],"these":[30],"have":[32],"not":[33],"received":[34],"sufficient":[35],"attention.":[36],"Therefore,":[37],"this":[38,122],"research":[39,142,174],"aims":[40],"fill":[42],"a":[43,73,88,157],"key":[44],"gap":[45],"in":[46,161],"strategy":[48],"studies":[49],"explore":[52],"dissemination":[54,132,164],"ecosystem.":[61],"Drawing":[62],"on":[63],"data":[64],"from":[65],"570":[66],"entrepreneurs,":[67],"we":[68],"used":[69],"Gephi":[70],"construct":[72],"network":[75,120,171],"compared":[77],"its":[78],"characteristics":[79],"with":[80,93],"those":[81],"random":[83],"scale\u2010free":[85],"using":[87],"Python\u2010based":[89],"simulation.":[90],"Python":[91],"simulations":[92],"node\u2010removal":[94],"tests":[95],"reveal":[96],"that":[97,145],"lower":[98],"perceived":[99],"uncertainty,":[100],"value":[104,154],"strong":[106],"norms":[108],"speed":[109],"up":[110],"diffusion.":[111],"By":[112],"integrating":[113],"cognition,":[115],"theory":[117],"analysis,":[121],"study":[123],"has":[124],"deepened":[125],"understanding":[127],"formation":[130],"sustainable":[135,192],"business":[136,193],"strategies":[137,167],"groups.":[140],"Our":[141],"findings":[143],"indicate":[144],"cognition":[147],"(particularly":[148],"reduction":[150],"uncertainty":[152],"cognition)":[155],"plays":[156],"much":[158],"greater":[159],"role":[160],"shaping":[162],"than":[168],"does":[169],"structure.":[172],"The":[173],"results":[175],"provide":[176],"practical":[177],"insights":[178],"for":[179],"policymakers,":[180],"incubators":[181],"ecosystem":[183],"designers,":[184],"helping":[185],"them":[186],"accelerate":[187],"transition":[189],"environmentally":[191],"models.":[194]},"counts_by_year":[],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2026-08-24T00:00:00"}
