{"id":"https://openalex.org/W7203912541","doi":"https://doi.org/10.1093/her/cyag024","title":"Feasibility and cost of partnering with social media influencers to promote colorectal cancer screening","display_name":"Feasibility and cost of partnering with social media influencers to promote colorectal cancer screening","publication_year":2026,"publication_date":"2026-07-28","ids":{"openalex":"https://openalex.org/W7203912541","doi":"https://doi.org/10.1093/her/cyag024","pmid":"https://pubmed.ncbi.nlm.nih.gov/42627202","pmcid":"https://www.ncbi.nlm.nih.gov/pmc/articles/13494905"},"language":"en","primary_location":{"id":"doi:10.1093/her/cyag024","doi":"https://doi.org/10.1093/her/cyag024","is_oa":true,"landing_page_url":"https://doi.org/10.1093/her/cyag024","pdf_url":null,"source":{"id":"https://openalex.org/S81330422","display_name":"Health Education Research","issn_l":"0268-1153","issn":["0268-1153","1465-3648"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","dongbi-d","doyens","erih-plus","jufo-1","ki-jl-1","medline","norway-1","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310311648","host_organization_name":"Oxford University Press","host_organization_lineage":["https://openalex.org/P4310311648","https://openalex.org/P4310311647"],"host_organization_lineage_names":["Oxford University Press","University of Oxford"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Health Education Research","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","pubmed"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://doi.org/10.1093/her/cyag024","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5041420055","display_name":"Heather Orom","orcid":"https://orcid.org/0000-0002-0147-8378","observed_orcids":["https://orcid.org/0000-0002-0147-8378"]},"institutions":[{"id":"https://openalex.org/I63190737","display_name":"University at Buffalo, State University of New York","ror":"https://ror.org/01y64my43","country_code":"US","type":"education","lineage":["https://openalex.org/I63190737"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Heather Orom","raw_affiliation_strings":["Department of Community Health and Health Behavior, 304 Kimball Tower, 3435 Main St., University at Buffalo , Buffalo, NY 14214 ,"],"raw_orcid":"https://orcid.org/0000-0002-0147-8378","affiliations":[{"raw_affiliation_string":"Department of Community Health and Health Behavior, 304 Kimball Tower, 3435 Main St., University at Buffalo , Buffalo, NY 14214 ,","institution_ids":["https://openalex.org/I63190737"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5052693978","display_name":"Natasha C. Allard","orcid":"https://orcid.org/0000-0001-9809-2625","observed_orcids":["https://orcid.org/0000-0001-9809-2625"]},"institutions":[{"id":"https://openalex.org/I63190737","display_name":"University at Buffalo, State University of New York","ror":"https://ror.org/01y64my43","country_code":"US","type":"education","lineage":["https://openalex.org/I63190737"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Natasha C Allard","raw_affiliation_strings":["Department of Community Health and Health Behavior, 304 Kimball Tower, 3435 Main St., University at Buffalo , Buffalo, NY 14214 ,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Community Health and Health Behavior, 304 Kimball Tower, 3435 Main St., University at Buffalo , Buffalo, NY 14214 ,","institution_ids":["https://openalex.org/I63190737"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5147777276","display_name":"Tiffany Nguyen","orcid":"https://orcid.org/0000-0002-1705-2961","observed_orcids":["https://orcid.org/0000-0002-1705-2961"]},"institutions":[{"id":"https://openalex.org/I184565670","display_name":"Georgetown University","ror":"https://ror.org/05vzafd60","country_code":"US","type":"education","lineage":["https://openalex.org/I184565670"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Tiffany Nguyen","raw_affiliation_strings":["Georgetown University , 3700 O St., N.W., Washington, DC 20057 ,"],"raw_orcid":"https://orcid.org/0000-0002-1705-2961","affiliations":[{"raw_affiliation_string":"Georgetown University , 3700 O St., N.W., Washington, DC 20057 ,","institution_ids":["https://openalex.org/I184565670"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5041420055"],"corresponding_institution_ids":["https://openalex.org/I63190737"],"apc_list":{"value":4533,"currency":"USD","value_usd":4533},"apc_paid":{"value":4533,"currency":"USD","value_usd":4533},"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.56048635,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"41","issue":"5","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12027","display_name":"Social Media in Health Education","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/3306","display_name":"Health"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12027","display_name":"Social Media in Health Education","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/3306","display_name":"Health"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-influencers","display_name":"social media influencers","score":0.9539999961853027},{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"influencer marketing","score":0.8920000195503235},{"id":"https://openalex.org/keywords/colorectal-cancer-screening","display_name":"colorectal cancer screening","score":0.9959999918937683},{"id":"https://openalex.org/keywords/instagram-reels","display_name":"Instagram Reels","score":0.6119999885559082},{"id":"https://openalex.org/keywords/health-promotion-messaging","display_name":"health promotion messaging","score":0.5320000052452087},{"id":"https://openalex.org/keywords/message-framing","display_name":"message framing","score":0.5370000004768372},{"id":"https://openalex.org/keywords/public-health-partnerships","display_name":"public health partnerships","score":0.515999972820282},{"id":"https://openalex.org/keywords/engagement-metrics","display_name":"engagement metrics","score":0.7419999837875366},{"id":"https://openalex.org/keywords/feasibility","display_name":"feasibility","score":0.4690000116825104}],"concepts":[{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.9847999811172485},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.775600016117096},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.46810001134872437},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.45489999651908875},{"id":"https://openalex.org/C2778080475","wikidata":"https://www.wikidata.org/wiki/Q4353774","display_name":"Health communication","level":2,"score":0.4009000062942505},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.35040000081062317},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3440000116825104},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.3330000042915344},{"id":"https://openalex.org/C2779494480","wikidata":"https://www.wikidata.org/wiki/Q188728","display_name":"Information Dissemination","level":2,"score":0.3278000056743622},{"id":"https://openalex.org/C138816342","wikidata":"https://www.wikidata.org/wiki/Q189603","display_name":"Public health","level":2,"score":0.32600000500679016},{"id":"https://openalex.org/C2776463041","wikidata":"https://www.wikidata.org/wiki/Q3044843","display_name":"Cancer screening","level":3,"score":0.3255999982357025},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.32109999656677246},{"id":"https://openalex.org/C558299567","wikidata":"https://www.wikidata.org/wiki/Q11033","display_name":"Mass media","level":2,"score":0.3156000077724457},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3116999864578247},{"id":"https://openalex.org/C2982795734","wikidata":"https://www.wikidata.org/wiki/Q870895","display_name":"Health information","level":3,"score":0.3091000020503998},{"id":"https://openalex.org/C185618831","wikidata":"https://www.wikidata.org/wiki/Q1851928","display_name":"Health promotion","level":3,"score":0.30790001153945923},{"id":"https://openalex.org/C2993160541","wikidata":"https://www.wikidata.org/wiki/Q188874","display_name":"Colorectal cancer screening","level":5,"score":0.3050999939441681},{"id":"https://openalex.org/C509550671","wikidata":"https://www.wikidata.org/wiki/Q126945","display_name":"Medical education","level":1,"score":0.2964000105857849},{"id":"https://openalex.org/C2781286702","wikidata":"https://www.wikidata.org/wiki/Q2604680","display_name":"Target audience","level":2,"score":0.2800000011920929},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.27399998903274536},{"id":"https://openalex.org/C2778714722","wikidata":"https://www.wikidata.org/wiki/Q7883705","display_name":"Underinsured","level":4,"score":0.266400009393692},{"id":"https://openalex.org/C139268390","wikidata":"https://www.wikidata.org/wiki/Q1850904","display_name":"Opinion leadership","level":2,"score":0.2542000114917755}],"mesh":[{"descriptor_ui":"D000098624","descriptor_name":"Digital Media","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D005240","descriptor_name":"Feasibility Studies","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D005260","descriptor_name":"Female","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D006293","descriptor_name":"Health Promotion","qualifier_ui":"Q000191","qualifier_name":"economics","is_major_topic":true},{"descriptor_ui":"D006293","descriptor_name":"Health Promotion","qualifier_ui":"Q000379","qualifier_name":"methods","is_major_topic":true},{"descriptor_ui":"D006801","descriptor_name":"Humans","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D008297","descriptor_name":"Male","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D008875","descriptor_name":"Middle Aged","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D015179","descriptor_name":"Colorectal Neoplasms","qualifier_ui":"Q000175","qualifier_name":"diagnosis","is_major_topic":true},{"descriptor_ui":"D055088","descriptor_name":"Early Detection of Cancer","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D061108","descriptor_name":"Social Media","qualifier_ui":"Q000191","qualifier_name":"economics","is_major_topic":true}],"locations_count":3,"locations":[{"id":"doi:10.1093/her/cyag024","doi":"https://doi.org/10.1093/her/cyag024","is_oa":true,"landing_page_url":"https://doi.org/10.1093/her/cyag024","pdf_url":null,"source":{"id":"https://openalex.org/S81330422","display_name":"Health Education Research","issn_l":"0268-1153","issn":["0268-1153","1465-3648"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","dongbi-d","doyens","erih-plus","jufo-1","ki-jl-1","medline","norway-1","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310311648","host_organization_name":"Oxford University Press","host_organization_lineage":["https://openalex.org/P4310311648","https://openalex.org/P4310311647"],"host_organization_lineage_names":["Oxford University Press","University of Oxford"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Health Education Research","raw_type":"journal-article"},{"id":"pmid:42627202","doi":null,"is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/42627202","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Health education research","raw_type":"Journal Article"},{"id":"pmh:oai:pubmedcentral.nih.gov:13494905","doi":null,"is_oa":true,"landing_page_url":"https://pmc.ncbi.nlm.nih.gov/articles/PMC13494905/","pdf_url":null,"source":{"id":"https://openalex.org/S2764455111","display_name":"PubMed Central","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Health Educ Res","raw_type":"Text"}],"best_oa_location":{"id":"doi:10.1093/her/cyag024","doi":"https://doi.org/10.1093/her/cyag024","is_oa":true,"landing_page_url":"https://doi.org/10.1093/her/cyag024","pdf_url":null,"source":{"id":"https://openalex.org/S81330422","display_name":"Health Education Research","issn_l":"0268-1153","issn":["0268-1153","1465-3648"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","dongbi-d","doyens","erih-plus","jufo-1","ki-jl-1","medline","norway-1","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310311648","host_organization_name":"Oxford University Press","host_organization_lineage":["https://openalex.org/P4310311648","https://openalex.org/P4310311647"],"host_organization_lineage_names":["Oxford University Press","University of Oxford"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Health Education Research","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/3","score":0.9537000060081482,"display_name":"Good health and well-being"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":41,"referenced_works":["https://openalex.org/W1985983739","https://openalex.org/W1997092577","https://openalex.org/W2003429563","https://openalex.org/W2017785078","https://openalex.org/W2130566479","https://openalex.org/W2238586764","https://openalex.org/W2292623979","https://openalex.org/W2617537685","https://openalex.org/W2914128112","https://openalex.org/W3022288982","https://openalex.org/W3085046600","https://openalex.org/W3092802742","https://openalex.org/W3115323813","https://openalex.org/W3182708318","https://openalex.org/W3192112114","https://openalex.org/W3200406084","https://openalex.org/W3210373957","https://openalex.org/W3217158451","https://openalex.org/W4231576061","https://openalex.org/W4285810921","https://openalex.org/W4293744072","https://openalex.org/W4318182822","https://openalex.org/W4321783067","https://openalex.org/W4386440869","https://openalex.org/W4388634885","https://openalex.org/W4388907534","https://openalex.org/W4389839858","https://openalex.org/W4391354201","https://openalex.org/W4392658423","https://openalex.org/W4399243840","https://openalex.org/W4399686842","https://openalex.org/W4401845436","https://openalex.org/W4402441419","https://openalex.org/W4407096941","https://openalex.org/W4407741444","https://openalex.org/W4409200005","https://openalex.org/W4411374657","https://openalex.org/W4413141403","https://openalex.org/W4413856648","https://openalex.org/W7117412769","https://openalex.org/W7133223881"],"related_works":["https://openalex.org/W7135231726","https://openalex.org/W4213183709","https://openalex.org/W2899174446","https://openalex.org/W3022288982","https://openalex.org/W7162857875","https://openalex.org/W2621281315","https://openalex.org/W6920450675","https://openalex.org/W4310098539","https://openalex.org/W3024060409","https://openalex.org/W7161146710"],"abstract_inverted_index":{"There":[0],"is":[1],"considerable":[2],"interest":[3],"in":[4,23,171,179],"collaborating":[5],"with":[6,25,38,74],"social":[7,39,180,195],"media":[8,40,181,196],"influencers":[9,55,66,197],"to":[10,44,163],"promote":[11,45],"health":[12,192,200],"messages,":[13],"but":[14],"little":[15],"evidence":[16],"demonstrating":[17],"how":[18],"this":[19],"might":[20],"be":[21],"done":[22],"organizations":[24,193],"few":[26],"resources":[27],"or":[28],"experience.":[29],"We":[30,51],"tested":[31],"the":[32,177],"feasibility":[33],"and":[34,42,79,91,97,108,133,151,186,194],"cost":[35,134],"of":[36,84,176],"partnering":[37],"nano-":[41],"micro-influencers":[43],"colorectal":[46],"cancer":[47],"(CRC)":[48],"screening":[49,77,103],"messages.":[50],"identified":[52],"16":[53],"US":[54],"through":[56],"an":[57],"online":[58],"influencer":[59],"marketing":[60],"campaign":[61],"platform.":[62],"To":[63],"test":[64],"if":[65],"would":[67],"create":[68],"theory-consistent":[69],"content,":[70],"we":[71],"provided":[72],"them":[73],"recommended":[75],"CRC":[76,102],"information":[78,93],"guidelines":[80],"for":[81,167],"including":[82,168,183],"one":[83,99],"four":[85],"message":[86,201],"strategies":[87],"(threat,":[88],"efficacy,":[89,92],"threat":[90],"only).":[94],"Influencers":[95,159],"created":[96],"posted":[98],"video":[100],"promoting":[101],"on":[104],"their":[105,172],"Instagram":[106],"Reels":[107],"Stories,":[109],"June-July,":[110],"2025.":[111],"Engagement":[112],"metrics":[113],"were":[114,122,144,154,160],"collected":[115],"1":[116],"month":[117],"after":[118],"posting.":[119],"The":[120],"videos":[121],"viewed":[123],"89":[124],"764":[125],"times":[126],"(M":[127],"=":[128,131,157],"5610,":[129],"SD":[130],"5545),":[132],"$0.13":[135],"per":[136],"view.":[137],"They":[138],"did":[139],"not":[140],"elicit":[141],"resistance;":[142],"comments":[143],"96%":[145],"positive,":[146],"4%":[147],"neutral,":[148],"0%":[149],"negative,":[150],"engagement":[152],"rates":[153],"high":[155],"(mean":[156],"7.9%).":[158],"largely":[161],"able":[162],"follow":[164],"written":[165],"guidance":[166],"theory-based":[169],"content":[170],"posts.":[173],"In":[174],"light":[175],"rise":[178],"use,":[182],"among":[184],"middle-aged":[185],"older":[187],"adults,":[188],"partnerships":[189],"between":[190],"public":[191],"could":[198],"expand":[199],"reach.":[202]},"counts_by_year":[],"updated_date":"2026-10-31T12:09:11.096373","created_date":"2026-08-22T00:00:00"}