{"id":"https://openalex.org/W7203719802","doi":"https://doi.org/10.12660/gvcasos.v16.nespecial1.98732","title":"Growing without losing purpose: the challenges of scaling a social technology (Teaching Notes)","display_name":"Growing without losing purpose: the challenges of scaling a social technology (Teaching Notes)","publication_year":2026,"publication_date":"2026-07-30","ids":{"openalex":"https://openalex.org/W7203719802","doi":"https://doi.org/10.12660/gvcasos.v16.nespecial1.98732"},"language":"pt","primary_location":{"id":"doi:10.12660/gvcasos.v16.nespecial1.98732","doi":"https://doi.org/10.12660/gvcasos.v16.nespecial1.98732","is_oa":true,"landing_page_url":"https://doi.org/10.12660/gvcasos.v16.nespecial1.98732","pdf_url":null,"source":{"id":"https://openalex.org/S4210205459","display_name":"Revista Brasileira de Casos de Ensino em Administra\u00e7\u00e3o","issn_l":"2179-135X","issn":["2179-135X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista Brasileira de Casos de Ensino em Administra\u00e7\u00e3o","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://doi.org/10.12660/gvcasos.v16.nespecial1.98732","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5028941583","display_name":"Bruna de Morais Holanda","orcid":"https://orcid.org/0000-0003-3746-0740","observed_orcids":["https://orcid.org/0000-0003-3746-0740"]},"institutions":[{"id":"https://openalex.org/I4400600936","display_name":"Escola de Administra\u00e7\u00e3o de Empresas de S\u00e3o Paulo","ror":"https://ror.org/02c0rrp38","country_code":"BR","type":"education","lineage":["https://openalex.org/I4400600936","https://openalex.org/I44202434"]},{"id":"https://openalex.org/I44202434","display_name":"Funda\u00e7\u00e3o Getulio Vargas","ror":"https://ror.org/01evzkn27","country_code":"BR","type":"education","lineage":["https://openalex.org/I44202434"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Bruna de Morais Holanda","raw_affiliation_strings":["Funda\u00e7\u00e3o Getulio Vargas, Escola de Administra\u00e7\u00e3o de Empresas de S\u00e3o Paulo, S\u00e3o Paulo, SP, Brasil | Instituto Pensi, Departamento de Pesquisa em Filantropia e Ci\u00eancias Sociais, S\u00e3o Paulo, SP, Brasil"],"raw_orcid":"https://orcid.org/0000-0003-3746-0740","affiliations":[{"raw_affiliation_string":"Funda\u00e7\u00e3o Getulio Vargas, Escola de Administra\u00e7\u00e3o de Empresas de S\u00e3o Paulo, S\u00e3o Paulo, SP, Brasil | Instituto Pensi, Departamento de Pesquisa em Filantropia e Ci\u00eancias Sociais, S\u00e3o Paulo, SP, Brasil","institution_ids":["https://openalex.org/I4400600936","https://openalex.org/I44202434"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5144443990","display_name":"Raiane Kelly Farias de Jesus Ribeiro","orcid":"https://orcid.org/0009-0008-0562-1179","observed_orcids":["https://orcid.org/0009-0008-0562-1179"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Raiane Kelly Farias de Jesus Ribeiro","raw_affiliation_strings":["Instituto Pesquisa em Tecnologia e Inova\u00e7\u00e3o, Projeto CRIA, Aracaju, SE, Brasil"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Instituto Pesquisa em Tecnologia e Inova\u00e7\u00e3o, Projeto CRIA, Aracaju, SE, Brasil","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5144458113","display_name":"Laysa Da Hora Santos","orcid":"https://orcid.org/0000-0003-1467-5060","observed_orcids":["https://orcid.org/0000-0003-1467-5060"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Laysa Da Hora Santos","raw_affiliation_strings":["Instituto Pesquisa em Tecnologia e Inova\u00e7\u00e3o, Projeto CRIA, Aracaju, SE, Brasil"],"raw_orcid":"https://orcid.org/0000-0003-1467-5060","affiliations":[{"raw_affiliation_string":"Instituto Pesquisa em Tecnologia e Inova\u00e7\u00e3o, Projeto CRIA, Aracaju, SE, Brasil","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5084555977","display_name":"Ana Elisa Bersani","orcid":"https://orcid.org/0000-0003-1894-3093","observed_orcids":["https://orcid.org/0000-0003-1894-3093"]},"institutions":[{"id":"https://openalex.org/I4405259788","display_name":"Instituto Pensi","ror":"https://ror.org/02qmz8r55","country_code":"BR","type":"nonprofit","lineage":["https://openalex.org/I4405259788"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Ana Elisa Figueiredo Bersani","raw_affiliation_strings":["Instituto Pensi, Departamento de Pesquisa em Filantropia e Ci\u00eancias Sociais, S\u00e3o Paulo, SP, Brasil"],"raw_orcid":"https://orcid.org/0000-0003-1894-3093","affiliations":[{"raw_affiliation_string":"Instituto Pensi, Departamento de Pesquisa em Filantropia e Ci\u00eancias Sociais, S\u00e3o Paulo, SP, Brasil","institution_ids":["https://openalex.org/I4405259788"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"16","issue":"especial1","first_page":"e98732","last_page":"e98732"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.19370000064373016,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.19370000064373016,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.1858000010251999,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14389","display_name":"Innovation, Technology, and Society","score":0.09950000047683716,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-technology","display_name":"social technology","score":0.7950000166893005},{"id":"https://openalex.org/keywords/scaling","display_name":"scaling","score":0.8460000157356262},{"id":"https://openalex.org/keywords/organizational-growth","display_name":"organizational growth","score":0.6769999861717224},{"id":"https://openalex.org/keywords/purpose","display_name":"purpose","score":0.492000013589859},{"id":"https://openalex.org/keywords/business-models","display_name":"business models","score":0.30399999022483826}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4163999855518341},{"id":"https://openalex.org/C142947238","wikidata":"https://www.wikidata.org/wiki/Q2622873","display_name":"Social technology","level":4,"score":0.4050000011920929},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3628000020980835},{"id":"https://openalex.org/C121017731","wikidata":"https://www.wikidata.org/wiki/Q11661","display_name":"Information technology","level":2,"score":0.35850000381469727},{"id":"https://openalex.org/C99844830","wikidata":"https://www.wikidata.org/wiki/Q102441924","display_name":"Scaling","level":2,"score":0.3547999858856201},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3474999964237213},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.3176000118255615},{"id":"https://openalex.org/C112930515","wikidata":"https://www.wikidata.org/wiki/Q4389547","display_name":"Risk analysis (engineering)","level":1,"score":0.30979999899864197},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.30550000071525574},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.30219998955726624},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.2944999933242798},{"id":"https://openalex.org/C2778755073","wikidata":"https://www.wikidata.org/wiki/Q10858537","display_name":"Scale (ratio)","level":2,"score":0.2897999882698059},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.28850001096725464},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.2840000092983246},{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.28380000591278076},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.28200000524520874},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2736000120639801},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.2669999897480011}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.12660/gvcasos.v16.nespecial1.98732","doi":"https://doi.org/10.12660/gvcasos.v16.nespecial1.98732","is_oa":true,"landing_page_url":"https://doi.org/10.12660/gvcasos.v16.nespecial1.98732","pdf_url":null,"source":{"id":"https://openalex.org/S4210205459","display_name":"Revista Brasileira de Casos de Ensino em Administra\u00e7\u00e3o","issn_l":"2179-135X","issn":["2179-135X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista Brasileira de Casos de Ensino em Administra\u00e7\u00e3o","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.12660/gvcasos.v16.nespecial1.98732","doi":"https://doi.org/10.12660/gvcasos.v16.nespecial1.98732","is_oa":true,"landing_page_url":"https://doi.org/10.12660/gvcasos.v16.nespecial1.98732","pdf_url":null,"source":{"id":"https://openalex.org/S4210205459","display_name":"Revista Brasileira de Casos de Ensino em Administra\u00e7\u00e3o","issn_l":"2179-135X","issn":["2179-135X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista Brasileira de Casos de Ensino em Administra\u00e7\u00e3o","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Quality education","id":"https://metadata.un.org/sdg/4","score":0.5}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7172520580","https://openalex.org/W7172489449","https://openalex.org/W6885150504","https://openalex.org/W2288399097","https://openalex.org/W6910629557","https://openalex.org/W7015123136","https://openalex.org/W2241026665","https://openalex.org/W3121587645","https://openalex.org/W2066933017","https://openalex.org/W4376057899"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2026-08-19T00:00:00"}