{"id":"https://openalex.org/W7203699467","doi":"https://doi.org/10.56201/ijmcs.v10.no6.2026.pg85.100","title":"Media and Road Shoulder Agricultural Practice in Bayelsa State, Nigeria: Focus on Sagbama-Ekeremor Road Axis","display_name":"Media and Road Shoulder Agricultural Practice in Bayelsa State, Nigeria: Focus on Sagbama-Ekeremor Road Axis","publication_year":2026,"publication_date":"2026-08-18","ids":{"openalex":"https://openalex.org/W7203699467","doi":"https://doi.org/10.56201/ijmcs.v10.no6.2026.pg85.100"},"language":"en","primary_location":{"id":"doi:10.56201/ijmcs.v10.no6.2026.pg85.100","doi":"https://doi.org/10.56201/ijmcs.v10.no6.2026.pg85.100","is_oa":true,"landing_page_url":"https://doi.org/10.56201/ijmcs.v10.no6.2026.pg85.100","pdf_url":"https://iiardjournals.org/get/IJMCS/VOL. 10 NO. 6 2026/Media and Road Shoulder Agricultural 85-100.pdf","source":{"id":"https://openalex.org/S4394735986","display_name":"INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES","issn_l":"2545-5273","issn":["2545-5273","2695-2173"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://iiardjournals.org/get/IJMCS/VOL. 10 NO. 6 2026/Media and Road Shoulder Agricultural 85-100.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5073640885","display_name":"Jammy Seigha Guanah","orcid":"https://orcid.org/0000-0001-6364-7993","observed_orcids":["https://orcid.org/0000-0001-6364-7993"]},"institutions":[{"id":"https://openalex.org/I4405257265","display_name":"University of Africa Toru-Orua","ror":"https://ror.org/052vhkx86","country_code":"NG","type":"education","lineage":["https://openalex.org/I4405257265"]}],"countries":["NG"],"is_corresponding":true,"raw_author_name":"Jammy Seigha Guanah","raw_affiliation_strings":["Department of Mass Communication  University of Africa, Toru-Orua, Bayelsa State, Nigeria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Mass Communication  University of Africa, Toru-Orua, Bayelsa State, Nigeria","institution_ids":["https://openalex.org/I4405257265"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5073640885"],"corresponding_institution_ids":["https://openalex.org/I4405257265"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"85","last_page":"85"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13478","display_name":"Agricultural Development and Management","score":0.5313000082969666,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},"topics":[{"id":"https://openalex.org/T13478","display_name":"Agricultural Development and Management","score":0.5313000082969666,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T10367","display_name":"Agricultural Innovations and Practices","score":0.15369999408721924,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T10370","display_name":"Traffic and Road Safety","score":0.08320000022649765,"subfield":{"id":"https://openalex.org/subfields/2213","display_name":"Safety, Risk, Reliability and Quality"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/farmer-awareness","display_name":"farmer awareness","score":0.6029999852180481},{"id":"https://openalex.org/keywords/road-safety","display_name":"road safety","score":0.8809999823570251},{"id":"https://openalex.org/keywords/economic-hardship","display_name":"economic hardship","score":0.5849999785423279},{"id":"https://openalex.org/keywords/arable-land-scarcity","display_name":"arable land scarcity","score":0.921999990940094},{"id":"https://openalex.org/keywords/marginal-land-use","display_name":"marginal land use","score":0.5149999856948853},{"id":"https://openalex.org/keywords/sustainable-agriculture","display_name":"sustainable agriculture","score":0.5370000004768372},{"id":"https://openalex.org/keywords/bayelsa-state","display_name":"Bayelsa State","score":0.9700000286102295}],"concepts":[{"id":"https://openalex.org/C3987366","wikidata":"https://www.wikidata.org/wiki/Q6658164","display_name":"Livelihood","level":3,"score":0.6305000185966492},{"id":"https://openalex.org/C118518473","wikidata":"https://www.wikidata.org/wiki/Q11451","display_name":"Agriculture","level":2,"score":0.6064000129699707},{"id":"https://openalex.org/C71762439","wikidata":"https://www.wikidata.org/wiki/Q843920","display_name":"Arable land","level":3,"score":0.6046000123023987},{"id":"https://openalex.org/C109747225","wikidata":"https://www.wikidata.org/wiki/Q815758","display_name":"Scarcity","level":2,"score":0.5623000264167786},{"id":"https://openalex.org/C56995899","wikidata":"https://www.wikidata.org/wiki/Q1126687","display_name":"Focus group","level":2,"score":0.5566999912261963},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5335999727249146},{"id":"https://openalex.org/C27415008","wikidata":"https://www.wikidata.org/wiki/Q7256382","display_name":"Psychological intervention","level":2,"score":0.4426000118255615},{"id":"https://openalex.org/C91375879","wikidata":"https://www.wikidata.org/wiki/Q15473274","display_name":"Environmental planning","level":1,"score":0.4043000042438507},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.39800000190734863},{"id":"https://openalex.org/C107826830","wikidata":"https://www.wikidata.org/wiki/Q929380","display_name":"Environmental resource management","level":1,"score":0.37459999322891235},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.3314000070095062},{"id":"https://openalex.org/C552854447","wikidata":"https://www.wikidata.org/wiki/Q131201","display_name":"Sustainable development","level":2,"score":0.3154999911785126},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.3142000138759613},{"id":"https://openalex.org/C45355965","wikidata":"https://www.wikidata.org/wiki/Q1643441","display_name":"Socioeconomics","level":1,"score":0.3095000088214874},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.298799991607666},{"id":"https://openalex.org/C87156501","wikidata":"https://www.wikidata.org/wiki/Q7268708","display_name":"Qualitative property","level":2,"score":0.28790000081062317},{"id":"https://openalex.org/C2777399953","wikidata":"https://www.wikidata.org/wiki/Q2155658","display_name":"Deforestation (computer science)","level":2,"score":0.28380000591278076},{"id":"https://openalex.org/C47136581","wikidata":"https://www.wikidata.org/wiki/Q16000047","display_name":"Agricultural machinery","level":3,"score":0.2808000147342682},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2777999937534332},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.2732999920845032},{"id":"https://openalex.org/C2781426162","wikidata":"https://www.wikidata.org/wiki/Q2275793","display_name":"Casual","level":2,"score":0.26649999618530273},{"id":"https://openalex.org/C50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","level":1,"score":0.26159998774528503},{"id":"https://openalex.org/C74256435","wikidata":"https://www.wikidata.org/wiki/Q134052","display_name":"Flood myth","level":2,"score":0.259799987077713},{"id":"https://openalex.org/C129047720","wikidata":"https://www.wikidata.org/wiki/Q175185","display_name":"Rural area","level":2,"score":0.2556999921798706}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.56201/ijmcs.v10.no6.2026.pg85.100","doi":"https://doi.org/10.56201/ijmcs.v10.no6.2026.pg85.100","is_oa":true,"landing_page_url":"https://doi.org/10.56201/ijmcs.v10.no6.2026.pg85.100","pdf_url":"https://iiardjournals.org/get/IJMCS/VOL. 10 NO. 6 2026/Media and Road Shoulder Agricultural 85-100.pdf","source":{"id":"https://openalex.org/S4394735986","display_name":"INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES","issn_l":"2545-5273","issn":["2545-5273","2695-2173"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.56201/ijmcs.v10.no6.2026.pg85.100","doi":"https://doi.org/10.56201/ijmcs.v10.no6.2026.pg85.100","is_oa":true,"landing_page_url":"https://doi.org/10.56201/ijmcs.v10.no6.2026.pg85.100","pdf_url":"https://iiardjournals.org/get/IJMCS/VOL. 10 NO. 6 2026/Media and Road Shoulder Agricultural 85-100.pdf","source":{"id":"https://openalex.org/S4394735986","display_name":"INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES","issn_l":"2545-5273","issn":["2545-5273","2695-2173"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.7207000255584717},{"display_name":"Zero hunger","id":"https://metadata.un.org/sdg/2","score":0.6735000014305115},{"display_name":"Sustainable cities and communities","id":"https://metadata.un.org/sdg/11","score":0.5142999887466431},{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":0.48510000109672546}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7203699467.pdf","grobid_xml":"https://content.openalex.org/works/W7203699467.grobid-xml"},"referenced_works_count":2,"referenced_works":["https://openalex.org/W4388422536","https://openalex.org/W4402889426"],"related_works":["https://openalex.org/W7027668656","https://openalex.org/W7079543740","https://openalex.org/W4408519340","https://openalex.org/W7081911433","https://openalex.org/W3041328193","https://openalex.org/W4404880414","https://openalex.org/W2091956453","https://openalex.org/W6893290959","https://openalex.org/W7220586631","https://openalex.org/W2809961455"],"abstract_inverted_index":{"Background:":[0],"Bayelsa":[1,230],"State\u2019s":[2],"topography":[3],"poses":[4,196],"serious":[5],"challenges":[6],"to":[7,44,62,199,211],"sustainable":[8,226],"agriculture.":[9],"Its":[10],"landscape":[11],"is":[12],"typified":[13],"by":[14],"swampy":[15],"lowlands,":[16],"creeks,":[17],"tributaries,":[18],"and":[19,83,121,131,136,148,175,201,215,225],"marshes,":[20],"which,":[21],"though":[22],"rich":[23],"in":[24,68,132,191,229],"aquatic":[25],"resources,":[26],"limit":[27],"the":[28,64,73,77,86,91,100,116,151,169,173],"availability":[29],"of":[30,58,76,107,145,166,168],"dry":[31],"arable":[32,146],"land":[33],"suitable":[34],"for":[35,53,155,189],"conventional":[36],"farming.":[37,158],"Consequently,":[38],"many":[39],"rural":[40],"farmers":[41,66,92,190],"have":[42,88],"resorted":[43],"marginal":[45],"lands,":[46],"including":[47],"road":[48,69,118,156,182,193,202],"shoulders,":[49],"as":[50],"alternative":[51],"sites":[52],"cultivation.":[54],"Objectives:":[55],"The":[56,97,159],"objectives":[57],"this":[59,208],"study":[60,98,160,209],"were":[61,125,128],"determine":[63],"reasons":[65],"engage":[67],"shoulder":[70,157,183],"farming;":[71],"ascertain":[72],"awareness":[74,167],"level":[75,165],"dangers":[78,95,170,198],"associated":[79,171],"with":[80,104,172],"such":[81],"practice,":[82,174],"examine":[84],"whether":[85],"media":[87,177],"been":[89],"sensitizing":[90],"about":[93],"these":[94],"Methodology:":[96],"adopted":[99],"survey":[101],"research":[102,123],"design,":[103],"a":[105,163],"sample":[106],"100":[108],"respondents":[109],"purposively":[110],"drawn":[111],"from":[112,207],"farming":[113,184],"communities":[114],"along":[115],"selected":[117],"axis.":[119],"Quantitative":[120],"qualitative":[122],"methods":[124],"used.":[126],"Data":[127],"analyzed":[129],"thematically,":[130],"using":[133],"frequency":[134],"tables":[135],"percentages.":[137],"Results:":[138],"Findings":[139],"revealed":[140],"that":[141,219],"economic":[142,187],"hardship,":[143],"scarcity":[144],"land,":[147],"convenience":[149],"are":[150],"major":[152],"factors":[153],"responsible":[154],"also":[161],"found":[162],"low":[164],"minimal":[176],"sensitization":[178],"efforts.":[179],"Conclusion:":[180],"While":[181],"provides":[185],"temporary":[186],"relief":[188],"Sagbama-Ekeremor":[192],"corridor,":[194],"it":[195],"significant":[197],"life":[200],"safety.":[203],"Unique":[204],"contribution:":[205],"Insights":[206],"contribute":[210],"evidence-based":[212],"communication":[213],"strategies":[214],"guide":[216],"policy":[217],"interventions":[218],"balance":[220],"livelihood":[221],"needs,":[222],"safety":[223],"priorities,":[224],"agricultural":[227],"practices":[228],"State.":[231]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-08-19T00:00:00"}
