{"id":"https://openalex.org/W7203674291","doi":"https://doi.org/10.1007/978-3-658-51525-6_8","title":"Engaging a Dynamic Generation: Analyzing Customer Benefits in Modern Loyalty Programs and Their Impact on Generation Z\u2019s Satisfaction","display_name":"Engaging a Dynamic Generation: Analyzing Customer Benefits in Modern Loyalty Programs and Their Impact on Generation Z\u2019s Satisfaction","publication_year":2026,"publication_date":"2026-01-01","ids":{"openalex":"https://openalex.org/W7203674291","doi":"https://doi.org/10.1007/978-3-658-51525-6_8"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-658-51525-6_8","doi":"https://doi.org/10.1007/978-3-658-51525-6_8","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-658-51525-6_8","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Handbuch Innovatives Marketing","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W7203688178","display_name":"Handbuch Innovatives Marketing"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5014750178","display_name":"Jan-Paul L\u00fcdtke","orcid":"https://orcid.org/0009-0000-5762-7291","observed_orcids":["https://orcid.org/0009-0000-5762-7291"]},"institutions":[{"id":"https://openalex.org/I113463164","display_name":"University of Applied Sciences Wedel","ror":"https://ror.org/00bwfj843","country_code":"DE","type":"education","lineage":["https://openalex.org/I113463164"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"Jan-Paul L\u00fcdtke","raw_affiliation_strings":["Fachhochschule Wedel, Wedel, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fachhochschule Wedel, Wedel, Deutschland","institution_ids":["https://openalex.org/I113463164"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5123187074","display_name":"Timmy Repper","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Timmy Repper","raw_affiliation_strings":["R+V Versicherung, Hamburg, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"R+V Versicherung, Hamburg, Germany","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5014750178"],"corresponding_institution_ids":["https://openalex.org/I113463164"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"619","last_page":"632"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0008999999845400453,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.000699999975040555,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/loyalty-programs","display_name":"loyalty programs","score":0.8600000143051147},{"id":"https://openalex.org/keywords/generation-z","display_name":"Generation Z","score":0.984000027179718},{"id":"https://openalex.org/keywords/customer-benefits","display_name":"customer benefits","score":0.7419999837875366},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.8700000047683716},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.9760000109672546},{"id":"https://openalex.org/keywords/kano-model","display_name":"Kano model","score":0.9750000238418579},{"id":"https://openalex.org/keywords/financial-incentives","display_name":"financial incentives","score":0.7149999737739563},{"id":"https://openalex.org/keywords/experiential-value","display_name":"experiential value","score":0.8730000257492065},{"id":"https://openalex.org/keywords/customer-retention","display_name":"customer retention","score":0.8790000081062317},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.39800000190734863},{"id":"https://openalex.org/keywords/switching-costs","display_name":"switching costs","score":0.5080000162124634}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7289000153541565},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.7044000029563904},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.6887999773025513},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6848999857902527},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.6150000095367432},{"id":"https://openalex.org/C29122968","wikidata":"https://www.wikidata.org/wiki/Q1414816","display_name":"Incentive","level":2,"score":0.6101999878883362},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5418999791145325},{"id":"https://openalex.org/C101276457","wikidata":"https://www.wikidata.org/wiki/Q5196474","display_name":"Customer retention","level":4,"score":0.415800005197525},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.38339999318122864},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.3772999942302704},{"id":"https://openalex.org/C31367271","wikidata":"https://www.wikidata.org/wiki/Q5196444","display_name":"Customer advocacy","level":4,"score":0.3434000015258789},{"id":"https://openalex.org/C37228920","wikidata":"https://www.wikidata.org/wiki/Q1307600","display_name":"Experiential learning","level":2,"score":0.3352999985218048},{"id":"https://openalex.org/C77197577","wikidata":"https://www.wikidata.org/wiki/Q17009646","display_name":"Customer delight","level":5,"score":0.31779998540878296},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.3156000077724457},{"id":"https://openalex.org/C56995899","wikidata":"https://www.wikidata.org/wiki/Q1126687","display_name":"Focus group","level":2,"score":0.30630001425743103},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.288100004196167},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.2824999988079071},{"id":"https://openalex.org/C57660159","wikidata":"https://www.wikidata.org/wiki/Q5196460","display_name":"Customer intelligence","level":5,"score":0.28040000796318054},{"id":"https://openalex.org/C2778945127","wikidata":"https://www.wikidata.org/wiki/Q1426546","display_name":"Loyalty program","level":5,"score":0.2734000086784363},{"id":"https://openalex.org/C191160116","wikidata":"https://www.wikidata.org/wiki/Q3423709","display_name":"Regulatory focus theory","level":3,"score":0.26010000705718994},{"id":"https://openalex.org/C2988250419","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Consumer satisfaction","level":2,"score":0.2542000114917755},{"id":"https://openalex.org/C2776915394","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"Customer engagement","level":3,"score":0.25380000472068787}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-658-51525-6_8","doi":"https://doi.org/10.1007/978-3-658-51525-6_8","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-658-51525-6_8","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Handbuch Innovatives Marketing","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":9,"referenced_works":["https://openalex.org/W42954224","https://openalex.org/W1945132366","https://openalex.org/W2077565335","https://openalex.org/W2102467277","https://openalex.org/W2164777277","https://openalex.org/W2176037416","https://openalex.org/W2588501048","https://openalex.org/W4229697148","https://openalex.org/W4230189759"],"related_works":["https://openalex.org/W7124434178","https://openalex.org/W7131311632","https://openalex.org/W4403495648","https://openalex.org/W4225919330","https://openalex.org/W4399267073","https://openalex.org/W4406366943","https://openalex.org/W7029802884","https://openalex.org/W4416920437","https://openalex.org/W7123707515","https://openalex.org/W7006532898"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-10-10T09:11:00.788812","created_date":"2026-08-19T00:00:00"}