{"id":"https://openalex.org/W7203601840","doi":"https://doi.org/10.3390/admsci16080396","title":"Personalized but Valued? How AI-Driven Advertising Shapes Perceived Trust and Purchase Intention: A Cross-National Comparison","display_name":"Personalized but Valued? How AI-Driven Advertising Shapes Perceived Trust and Purchase Intention: A Cross-National Comparison","publication_year":2026,"publication_date":"2026-08-17","ids":{"openalex":"https://openalex.org/W7203601840","doi":"https://doi.org/10.3390/admsci16080396"},"language":"en","primary_location":{"id":"doi:10.3390/admsci16080396","doi":"https://doi.org/10.3390/admsci16080396","is_oa":true,"landing_page_url":"https://doi.org/10.3390/admsci16080396","pdf_url":null,"source":{"id":"https://openalex.org/S2738355984","display_name":"Administrative Sciences","issn_l":"2076-3387","issn":["2076-3387"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["abdc-c","anvur-scientific","cwts-core","doaj","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Administrative Sciences","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.3390/admsci16080396","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5143534716","display_name":"Soha Dia","orcid":"https://orcid.org/0009-0007-5760-1121","observed_orcids":["https://orcid.org/0009-0007-5760-1121"]},"institutions":[{"id":"https://openalex.org/I160368002","display_name":"Lebanese University","ror":"https://ror.org/05x6qnc69","country_code":"LB","type":"education","lineage":["https://openalex.org/I160368002"]},{"id":"https://openalex.org/I4405257830","display_name":"University of Sciences and Arts in Lebanon","ror":"https://ror.org/05qfavd56","country_code":"LB","type":"education","lineage":["https://openalex.org/I4405257830"]}],"countries":["LB"],"is_corresponding":true,"raw_author_name":"Soha Dia","raw_affiliation_strings":["Faculty of Management, Finance and Economics, University of Sciences and Arts in Lebanon (USAL), Beirut 1002, Lebanon","MIS Department, Faculty of Business Administration, Lebanese University, Beirut 21219, Lebanon"],"raw_orcid":"https://orcid.org/0009-0007-5760-1121","affiliations":[{"raw_affiliation_string":"Faculty of Management, Finance and Economics, University of Sciences and Arts in Lebanon (USAL), Beirut 1002, Lebanon","institution_ids":["https://openalex.org/I4405257830"]},{"raw_affiliation_string":"MIS Department, Faculty of Business Administration, Lebanese University, Beirut 21219, Lebanon","institution_ids":["https://openalex.org/I160368002"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5111397320","display_name":"Hadi Harb","orcid":"https://orcid.org/0000-0002-2468-5812","observed_orcids":["https://orcid.org/0000-0002-2468-5812"]},"institutions":[{"id":"https://openalex.org/I4405257830","display_name":"University of Sciences and Arts in Lebanon","ror":"https://ror.org/05qfavd56","country_code":"LB","type":"education","lineage":["https://openalex.org/I4405257830"]}],"countries":["LB"],"is_corresponding":false,"raw_author_name":"Hadi Harb","raw_affiliation_strings":["Faculty of Management, Finance and Economics, University of Sciences and Arts in Lebanon (USAL), Beirut 1002, Lebanon"],"raw_orcid":"https://orcid.org/0000-0002-2468-5812","affiliations":[{"raw_affiliation_string":"Faculty of Management, Finance and Economics, University of Sciences and Arts in Lebanon (USAL), Beirut 1002, Lebanon","institution_ids":["https://openalex.org/I4405257830"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5147359185","display_name":"Malak Khreis","orcid":"https://orcid.org/0009-0003-5187-4373","observed_orcids":["https://orcid.org/0009-0003-5187-4373"]},"institutions":[{"id":"https://openalex.org/I160368002","display_name":"Lebanese University","ror":"https://ror.org/05x6qnc69","country_code":"LB","type":"education","lineage":["https://openalex.org/I160368002"]},{"id":"https://openalex.org/I4405257830","display_name":"University of Sciences and Arts in Lebanon","ror":"https://ror.org/05qfavd56","country_code":"LB","type":"education","lineage":["https://openalex.org/I4405257830"]}],"countries":["LB"],"is_corresponding":false,"raw_author_name":"Malak Khreis","raw_affiliation_strings":["Data Science Department, Faculty of Information, Lebanese University, Beirut 1003, Lebanon","Faculty of Management, Finance and Economics, University of Sciences and Arts in Lebanon (USAL), Beirut 1002, Lebanon"],"raw_orcid":"https://orcid.org/0009-0003-5187-4373","affiliations":[{"raw_affiliation_string":"Data Science Department, Faculty of Information, Lebanese University, Beirut 1003, Lebanon","institution_ids":["https://openalex.org/I160368002"]},{"raw_affiliation_string":"Faculty of Management, Finance and Economics, University of Sciences and Arts in Lebanon (USAL), Beirut 1002, Lebanon","institution_ids":["https://openalex.org/I4405257830"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5147336929","display_name":"Meliha Nurdan Ta\u015fk\u0131ran","orcid":"https://orcid.org/0009-0007-3644-9853","observed_orcids":["https://orcid.org/0009-0007-3644-9853"]},"institutions":[{"id":"https://openalex.org/I3125470973","display_name":"Istanbul Medipol University","ror":"https://ror.org/037jwzz50","country_code":"TR","type":"education","lineage":["https://openalex.org/I3125470973"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Meliha Nurdan Ta\u015fk\u0131ran","raw_affiliation_strings":["Radio Television & Cinema Department, Faculty of Communication, Istanbul Medipol University, Istanbul 34810, T\u00fcrkiye"],"raw_orcid":"https://orcid.org/0009-0007-3644-9853","affiliations":[{"raw_affiliation_string":"Radio Television & Cinema Department, Faculty of Communication, Istanbul Medipol University, Istanbul 34810, T\u00fcrkiye","institution_ids":["https://openalex.org/I3125470973"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5147320701","display_name":"Nisreen Abi Farraj","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210126908","display_name":"American University of Culture and Education","ror":"https://ror.org/0322dgg87","country_code":"LB","type":"education","lineage":["https://openalex.org/I4210126908"]}],"countries":["LB"],"is_corresponding":false,"raw_author_name":"Nisreen Abi Farraj","raw_affiliation_strings":["Faculty of Business Administration, American University of Culture and Education (AUCE), Beirut P.O. Box 14/5840, Lebanon"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Business Administration, American University of Culture and Education (AUCE), Beirut P.O. Box 14/5840, Lebanon","institution_ids":["https://openalex.org/I4210126908"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5123888355","display_name":"Thouraya AlSahely","orcid":"https://orcid.org/0009-0006-3426-0558","observed_orcids":["https://orcid.org/0009-0006-3426-0558"]},"institutions":[{"id":"https://openalex.org/I4405257830","display_name":"University of Sciences and Arts in Lebanon","ror":"https://ror.org/05qfavd56","country_code":"LB","type":"education","lineage":["https://openalex.org/I4405257830"]}],"countries":["LB"],"is_corresponding":false,"raw_author_name":"Thouraya AlSahely","raw_affiliation_strings":["Faculty of Management, Finance and Economics, University of Sciences and Arts in Lebanon (USAL), Beirut 1002, Lebanon"],"raw_orcid":"https://orcid.org/0009-0006-3426-0558","affiliations":[{"raw_affiliation_string":"Faculty of Management, Finance and Economics, University of Sciences and Arts in Lebanon (USAL), Beirut 1002, Lebanon","institution_ids":["https://openalex.org/I4405257830"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5143534716"],"corresponding_institution_ids":["https://openalex.org/I160368002","https://openalex.org/I4405257830"],"apc_list":{"value":1400,"currency":"CHF","value_usd":1689},"apc_paid":{"value":1400,"currency":"CHF","value_usd":1689},"fwci":8.166,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.95396044,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":95,"max":96},"biblio":{"volume":"16","issue":"8","first_page":"396","last_page":"396"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.46950000524520874,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.46950000524520874,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.39750000834465027,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.04659999907016754,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/personalized-advertising","display_name":"personalized advertising","score":0.9589999914169312},{"id":"https://openalex.org/keywords/perceived-trust","display_name":"perceived trust","score":0.9139999747276306},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":1.0},{"id":"https://openalex.org/keywords/perceived-relevance","display_name":"perceived relevance","score":0.8939999938011169},{"id":"https://openalex.org/keywords/perceived-usefulness","display_name":"perceived usefulness","score":0.9940000176429749},{"id":"https://openalex.org/keywords/privacy-concerns","display_name":"privacy concerns","score":0.9940000176429749},{"id":"https://openalex.org/keywords/trust-in-automation","display_name":"trust in automation","score":0.6050000190734863},{"id":"https://openalex.org/keywords/privacy-calculus","display_name":"privacy calculus","score":0.47600001096725464},{"id":"https://openalex.org/keywords/technology-acceptance","display_name":"technology acceptance","score":0.593999981880188},{"id":"https://openalex.org/keywords/stimulus-organism-response-model","display_name":"stimulus-organism-response model","score":0.5870000123977661},{"id":"https://openalex.org/keywords/social-media-users","display_name":"social media users","score":0.734000027179718},{"id":"https://openalex.org/keywords/emerging-markets","display_name":"emerging markets","score":0.6899999976158142},{"id":"https://openalex.org/keywords/lebanon","display_name":"Lebanon","score":0.8539999723434448},{"id":"https://openalex.org/keywords/turkey","display_name":"Turkey","score":0.8050000071525574},{"id":"https://openalex.org/keywords/cross-national-comparison","display_name":"cross-national comparison","score":0.8529999852180481}],"concepts":[{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.8388000130653381},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.6236000061035156},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.5631999969482422},{"id":"https://openalex.org/C179420905","wikidata":"https://www.wikidata.org/wiki/Q223871","display_name":"Mediation","level":2,"score":0.4814000129699707},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.45980000495910645},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4189000129699707},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.41290000081062317},{"id":"https://openalex.org/C123201435","wikidata":"https://www.wikidata.org/wiki/Q456632","display_name":"Information privacy","level":2,"score":0.40560001134872437},{"id":"https://openalex.org/C158154518","wikidata":"https://www.wikidata.org/wiki/Q7310970","display_name":"Relevance (law)","level":2,"score":0.3837999999523163},{"id":"https://openalex.org/C115901376","wikidata":"https://www.wikidata.org/wiki/Q184199","display_name":"Automation","level":2,"score":0.3716000020503998},{"id":"https://openalex.org/C3017597292","wikidata":"https://www.wikidata.org/wiki/Q25052250","display_name":"Privacy protection","level":2,"score":0.3553999960422516},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.3490000069141388},{"id":"https://openalex.org/C113364986","wikidata":"https://www.wikidata.org/wiki/Q3310681","display_name":"Personalized marketing","level":5,"score":0.32420000433921814},{"id":"https://openalex.org/C22354355","wikidata":"https://www.wikidata.org/wiki/Q422009","display_name":"Partial least squares regression","level":2,"score":0.31850001215934753},{"id":"https://openalex.org/C2776185967","wikidata":"https://www.wikidata.org/wiki/Q112945","display_name":"Technology acceptance model","level":3,"score":0.3165000081062317},{"id":"https://openalex.org/C145912823","wikidata":"https://www.wikidata.org/wiki/Q113558","display_name":"Dynamics (music)","level":2,"score":0.31360000371932983},{"id":"https://openalex.org/C199776023","wikidata":"https://www.wikidata.org/wiki/Q202875","display_name":"Negotiation","level":2,"score":0.31119999289512634},{"id":"https://openalex.org/C187191949","wikidata":"https://www.wikidata.org/wiki/Q1138496","display_name":"Profiling (computer programming)","level":2,"score":0.3073999881744385},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2825999855995178},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.26579999923706055},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.2655999958515167},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.26089999079704285},{"id":"https://openalex.org/C2778656907","wikidata":"https://www.wikidata.org/wiki/Q5164712","display_name":"Consumer privacy","level":3,"score":0.2540999948978424},{"id":"https://openalex.org/C89785696","wikidata":"https://www.wikidata.org/wiki/Q2290753","display_name":"Theory of planned behavior","level":3,"score":0.2533000111579895},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.25209999084472656}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3390/admsci16080396","doi":"https://doi.org/10.3390/admsci16080396","is_oa":true,"landing_page_url":"https://doi.org/10.3390/admsci16080396","pdf_url":null,"source":{"id":"https://openalex.org/S2738355984","display_name":"Administrative Sciences","issn_l":"2076-3387","issn":["2076-3387"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["abdc-c","anvur-scientific","cwts-core","doaj","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Administrative Sciences","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:dd5293b0fc2f41a08ed911e68613195d","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/dd5293b0fc2f41a08ed911e68613195d","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Administrative Sciences, Vol 16, Iss 8, p 396 (2026)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/admsci16080396","doi":"https://doi.org/10.3390/admsci16080396","is_oa":true,"landing_page_url":"https://doi.org/10.3390/admsci16080396","pdf_url":null,"source":{"id":"https://openalex.org/S2738355984","display_name":"Administrative Sciences","issn_l":"2076-3387","issn":["2076-3387"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["abdc-c","anvur-scientific","cwts-core","doaj","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Administrative Sciences","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":55,"referenced_works":["https://openalex.org/W1416234618","https://openalex.org/W1574235309","https://openalex.org/W1791587663","https://openalex.org/W2009443163","https://openalex.org/W2010928525","https://openalex.org/W2013372156","https://openalex.org/W2013646055","https://openalex.org/W2072500831","https://openalex.org/W2102303925","https://openalex.org/W2105846236","https://openalex.org/W2106096361","https://openalex.org/W2142175015","https://openalex.org/W2157989366","https://openalex.org/W2167344400","https://openalex.org/W2417760852","https://openalex.org/W2546583781","https://openalex.org/W2728488239","https://openalex.org/W2745858080","https://openalex.org/W2809468846","https://openalex.org/W2896125123","https://openalex.org/W2905811773","https://openalex.org/W2994898777","https://openalex.org/W3094793347","https://openalex.org/W4205672878","https://openalex.org/W4226376323","https://openalex.org/W4235678817","https://openalex.org/W4243342770","https://openalex.org/W4309737127","https://openalex.org/W4316114732","https://openalex.org/W4360615258","https://openalex.org/W4382358870","https://openalex.org/W4386492750","https://openalex.org/W4391249795","https://openalex.org/W4393042591","https://openalex.org/W4394844493","https://openalex.org/W4400264729","https://openalex.org/W4405234477","https://openalex.org/W4405808169","https://openalex.org/W4406978472","https://openalex.org/W4407152861","https://openalex.org/W4407844708","https://openalex.org/W4408099977","https://openalex.org/W4409177976","https://openalex.org/W4409624680","https://openalex.org/W4411541120","https://openalex.org/W4411592759","https://openalex.org/W4412056447","https://openalex.org/W4413222052","https://openalex.org/W4414498263","https://openalex.org/W4414540971","https://openalex.org/W4415719886","https://openalex.org/W4415956490","https://openalex.org/W4416847710","https://openalex.org/W7128302415","https://openalex.org/W7133681714"],"related_works":["https://openalex.org/W7213444481","https://openalex.org/W4411541120","https://openalex.org/W7222474926","https://openalex.org/W7220284732","https://openalex.org/W7172317451","https://openalex.org/W7203768591","https://openalex.org/W7212036201","https://openalex.org/W7218221866","https://openalex.org/W7220101275","https://openalex.org/W7159775869"],"abstract_inverted_index":{"AI-driven":[0,50],"personalization":[1,120,183],"has":[2,121],"become":[3],"a":[4,79,86],"defining":[5],"feature":[6],"of":[7,163],"digital":[8],"advertising,":[9,165],"yet":[10],"whether":[11],"it":[12],"drives":[13],"purchase":[14,45,126,154],"intention":[15,46],"directly":[16],"or":[17,193],"depends":[18],"on":[19,62,125],"other":[20,195],"underlying":[21],"mechanisms":[22],"remains":[23],"insufficiently":[24],"understood,":[25],"particularly":[26],"in":[27,47,76],"under-studied":[28],"emerging":[29,197],"markets.":[30,60,198],"This":[31,156],"study":[32,157],"investigates":[33],"how":[34],"perceived":[35,42,119],"relevance,":[36,131,148],"usefulness,":[37,132],"and":[38,44,55,74,109,133,137,146,149],"privacy":[39,134,142,173],"concerns":[40,143],"shape":[41],"trust":[43,140,167],"response":[48],"to":[49,90],"personalized":[51],"advertising":[52],"across":[53,194],"Lebanon":[54],"T\u00fcrkiye,":[56],"two":[57],"digitally":[58,196],"distinct":[59],"Drawing":[61],"the":[63,169,180],"Stimulus":[64],"Organism":[65],"Response":[66],"model,":[67],"Technology":[68],"Acceptance":[69],"Model,":[70],"Privacy":[71],"Calculus":[72],"Theory,":[73,78],"Trust":[75],"Automation":[77],"quantitative":[80],"cross-national":[81],"design":[82],"was":[83],"employed,":[84],"using":[85],"structured":[87],"questionnaire":[88],"administered":[89],"802":[91],"social":[92],"media":[93],"users":[94],"(394":[95],"Lebanon;":[96],"408":[97],"T\u00fcrkiye),":[98],"with":[99],"data":[100],"analyzed":[101],"through":[102,130,171],"partial":[103,114],"least":[104],"squares":[105],"structural":[106],"equation":[107],"modeling":[108],"permutation-based":[110],"multigroup":[111],"analysis":[112],"following":[113],"measurement":[115],"invariance.":[116],"Results":[117],"confirm":[118],"no":[122],"direct":[123],"effect":[124],"intention,":[127],"operating":[128],"solely":[129],"concerns;":[135],"relevance":[136],"usefulness":[138,150],"build":[139],"while":[141],"erode":[144],"it,":[145],"trust,":[147],"each":[151],"independently":[152],"drive":[153],"intention.":[155],"advances":[158],"an":[159],"asymmetric":[160],"mediation":[161],"account":[162],"AI":[164],"positioning":[166],"as":[168],"conduit":[170],"which":[172],"risk":[174],"reaches":[175],"behavior":[176],"and,":[177],"for":[178],"managers,":[179],"lever":[181],"converting":[182],"into":[184],"purchase.":[185],"Future":[186],"research":[187],"could":[188],"examine":[189],"these":[190],"dynamics":[191],"longitudinally":[192]},"counts_by_year":[{"year":2026,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-08-18T00:00:00"}
