{"id":"https://openalex.org/W7203540100","doi":"https://doi.org/10.51878/social.v6i3.12551","title":"PENGARUH PERSEPSI HARGA DAN VARIASI PRODUK TERHADAP MINAT BELI KONSUMEN PADA TOKO PAKAIAN BINTANG RIZKI TULUNGAGUNG","display_name":"PENGARUH PERSEPSI HARGA DAN VARIASI PRODUK TERHADAP MINAT BELI KONSUMEN PADA TOKO PAKAIAN BINTANG RIZKI TULUNGAGUNG","publication_year":2026,"publication_date":"2026-08-15","ids":{"openalex":"https://openalex.org/W7203540100","doi":"https://doi.org/10.51878/social.v6i3.12551"},"language":"en","primary_location":{"id":"doi:10.51878/social.v6i3.12551","doi":"https://doi.org/10.51878/social.v6i3.12551","is_oa":true,"landing_page_url":"https://doi.org/10.51878/social.v6i3.12551","pdf_url":"https://jurnalp4i.com/index.php/social/article/download/12551/9240","source":{"id":"https://openalex.org/S4210191523","display_name":"SOCIAL Jurnal Inovasi Pendidikan IPS","issn_l":"2797-9431","issn":["2797-9431","2797-8842"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"SOCIAL : Jurnal Inovasi Pendidikan IPS","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://jurnalp4i.com/index.php/social/article/download/12551/9240","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5040998680","display_name":"Nanda Aulia Rahma","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405276022","display_name":"Universitas Bhinneka PGRI","ror":"https://ror.org/04pps6265","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405276022"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nanda Aulia Rahma","raw_affiliation_strings":["Univeersitas Bhinneka PGRI"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Univeersitas Bhinneka PGRI","institution_ids":["https://openalex.org/I4405276022"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5006727108","display_name":"Agus Sunaryo","orcid":"https://orcid.org/0009-0004-7478-8029","observed_orcids":["https://orcid.org/0009-0004-7478-8029"]},"institutions":[{"id":"https://openalex.org/I4405276022","display_name":"Universitas Bhinneka PGRI","ror":"https://ror.org/04pps6265","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405276022"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Agus Sunaryo","raw_affiliation_strings":["Univeersitas Bhinneka PGRI"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Univeersitas Bhinneka PGRI","institution_ids":["https://openalex.org/I4405276022"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405276022"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"6","issue":"3","first_page":"2414","last_page":"2423"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9810000061988831,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9810000061988831,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.010499999858438969,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.007499999832361937,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/price-perception","display_name":"price perception","score":0.9959999918937683},{"id":"https://openalex.org/keywords/product-variety","display_name":"product variety","score":1.0},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9729999899864197},{"id":"https://openalex.org/keywords/clothing-retail","display_name":"clothing retail","score":0.8259999752044678},{"id":"https://openalex.org/keywords/fashion-retail","display_name":"fashion retail","score":0.7799999713897705},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7870000004768372},{"id":"https://openalex.org/keywords/tulungagung-regency","display_name":"Tulungagung Regency","score":0.9819999933242798},{"id":"https://openalex.org/keywords/retail-competition","display_name":"retail competition","score":0.7639999985694885}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5909000039100647},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.46880000829696655},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.44699999690055847},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.4020000100135803},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.38019999861717224},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.35910001397132874},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.35440000891685486},{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.3449999988079071},{"id":"https://openalex.org/C162118431","wikidata":"https://www.wikidata.org/wiki/Q4672604","display_name":"Accidental sampling","level":3,"score":0.3400000035762787},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.2824000120162964},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.2806999981403351}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.51878/social.v6i3.12551","doi":"https://doi.org/10.51878/social.v6i3.12551","is_oa":true,"landing_page_url":"https://doi.org/10.51878/social.v6i3.12551","pdf_url":"https://jurnalp4i.com/index.php/social/article/download/12551/9240","source":{"id":"https://openalex.org/S4210191523","display_name":"SOCIAL Jurnal Inovasi Pendidikan IPS","issn_l":"2797-9431","issn":["2797-9431","2797-8842"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"SOCIAL : Jurnal Inovasi Pendidikan IPS","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.51878/social.v6i3.12551","doi":"https://doi.org/10.51878/social.v6i3.12551","is_oa":true,"landing_page_url":"https://doi.org/10.51878/social.v6i3.12551","pdf_url":"https://jurnalp4i.com/index.php/social/article/download/12551/9240","source":{"id":"https://openalex.org/S4210191523","display_name":"SOCIAL Jurnal Inovasi Pendidikan IPS","issn_l":"2797-9431","issn":["2797-9431","2797-8842"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"SOCIAL : Jurnal Inovasi Pendidikan IPS","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7203540100.pdf","grobid_xml":"https://content.openalex.org/works/W7203540100.grobid-xml"},"referenced_works_count":6,"referenced_works":["https://openalex.org/W4380684672","https://openalex.org/W4385611068","https://openalex.org/W4401625745","https://openalex.org/W4402684653","https://openalex.org/W4403046478","https://openalex.org/W4412062727"],"related_works":["https://openalex.org/W4386542438","https://openalex.org/W7221133170","https://openalex.org/W4404142208","https://openalex.org/W7061329817","https://openalex.org/W7222978206","https://openalex.org/W4414373208","https://openalex.org/W7204532409","https://openalex.org/W4283766613","https://openalex.org/W6995545393","https://openalex.org/W4413866582"],"abstract_inverted_index":{"The":[0,103],"increasingly":[1],"competitive":[2],"fashion":[3,167],"retail":[4],"industry":[5],"requires":[6],"a":[7,110,128],"deep":[8],"understanding":[9],"of":[10,47,80,149],"the":[11,45,72,75,86,121],"key":[12],"factors":[13],"influencing":[14],"consumer":[15,54],"purchase":[16,55,116,140],"intentions.":[17],"Although":[18],"previous":[19],"research":[20],"has":[21,109],"examined":[22],"price":[23,48,107,155],"perception":[24,49,108,156],"and":[25,33,50,95,112,130],"product":[26,51,158],"variety,":[27],"empirical":[28],"findings":[29],"still":[30],"show":[31],"inconsistencies":[32],"limited":[34],"focus":[35],"on":[36,53,115],"local":[37,161],"clothing":[38],"retailers.":[39,162],"This":[40,151],"study":[41,76],"aims":[42],"to":[43],"analyze":[44],"effect":[46,114,132],"variety":[52,125,159],"intention":[56,117,141],"at":[57],"Bintang":[58,219],"Rizki":[59,220],"Clothing":[60],"Store,":[61],"Tulungagung.":[62,221],"A":[63,78],"quantitative":[64],"associative":[65],"approach":[66],"was":[67,83],"employed,":[68],"targeting":[69],"consumers":[70],"visiting":[71],"store":[73],"during":[74],"period.":[77],"sample":[79],"96":[81,236],"respondents":[82],"selected":[84],"using":[85,97],"accidental":[87,242],"sampling":[88],"technique.":[89],"Data":[90],"were":[91],"collected":[92],"via":[93],"questionnaires":[94],"analyzed":[96],"multiple":[98],"linear":[99,252],"regression":[100],"in":[101],"SPSS.":[102,255],"results":[104],"reveal":[105],"that":[106,154],"positive":[111,129],"significant":[113,131],"(t=3.652;":[118],"p<0.05)":[119,143],"as":[120],"dominant":[122],"variable.":[123],"Product":[124],"also":[126],"shows":[127],"(t=3.210;":[133],"p<0.05).":[134],"Simultaneously,":[135],"both":[136],"variables":[137],"significantly":[138],"influence":[139],"(F=25.002;":[142],"with":[144],"an":[145],"Adjusted":[146,293],"R":[147,294],"Square":[148,295],"0.336.":[150],"novelty":[152],"highlights":[153],"outweighs":[157],"for":[160],"ABSTRAK":[163],"Persaingan":[164],"bisnis":[165],"ritel":[166,199,304],"yang":[168,238],"semakin":[169],"kompetitif":[170],"menuntut":[171],"pemahaman":[172],"mendalam":[173],"mengenai":[174],"faktor":[175],"penentu":[176],"minat":[177,213,266,316],"beli":[178,214,267],"konsumen.":[179],"Meskipun":[180],"penelitian":[181],"terdahulu":[182],"telah":[183],"mengkaji":[184],"persepsi":[185,207,259,306],"harga":[186,208,260,307],"dan":[187,209,248,263,280],"variasi":[188,210,312],"produk,":[189],"hasil":[190],"empiris":[191],"masih":[192],"menunjukkan":[193,258],"ketidakkonsistenan":[194],"serta":[195,270],"terbatasnya":[196],"studi":[197],"pada":[198,216,303],"pakaian":[200],"lokal.":[201],"Penelitian":[202],"ini":[203,299],"bertujuan":[204],"menganalisis":[205],"pengaruh":[206],"produk":[211,276,313],"terhadap":[212,265],"konsumen":[215,228],"Toko":[217],"Pakaian":[218],"Pendekatan":[222],"kuantitatif":[223],"asosiatif":[224],"digunakan":[225],"dengan":[226,292],"populasi":[227],"toko":[229],"selama":[230],"periode":[231],"operasional":[232],"penelitian.":[233],"Sampel":[234],"berjumlah":[235],"responden":[237],"diperoleh":[239],"melalui":[240],"teknik":[241],"sampling.":[243],"Pengumpulan":[244],"data":[245],"menggunakan":[246],"kuesioner":[247],"dianalisis":[249],"memakai":[250],"regresi":[251],"berganda":[253],"software":[254],"Hasil":[256],"pengujian":[257],"berpengaruh":[261,278,288],"positif":[262,279],"signifikan":[264,281,289],"(t=3,652;":[268],"p<0,05),":[269],"menjadi":[271],"variabel":[272,287],"paling":[273],"dominan.":[274],"Variasi":[275],"juga":[277],"(t=3,210;":[282],"p<0,05).":[283],"Secara":[284],"simultan,":[285],"kedua":[286],"(F=25,002;":[290],"p<0,05)":[291],"sebesar":[296],"0,336.":[297],"Temuan":[298],"menegaskan":[300],"kebaruan":[301],"bahwa":[302],"lokal,":[305],"lebih":[308],"unggul":[309],"daripada":[310],"kelengkapan":[311],"dalam":[314],"mendorong":[315],"beli.":[317]},"counts_by_year":[],"updated_date":"2026-11-12T12:28:57.059296","created_date":"2026-08-16T00:00:00"}