{"id":"https://openalex.org/W7203533429","doi":"https://doi.org/10.26765/drjmss4739828921","title":"Examining Social Media Usage for the Mobilization of the \u2018Obi-Dients\u2019 During the 2023 Presidential Election in Delta and Edo States, Nigeria","display_name":"Examining Social Media Usage for the Mobilization of the \u2018Obi-Dients\u2019 During the 2023 Presidential Election in Delta and Edo States, Nigeria","publication_year":2026,"publication_date":"2026-02-09","ids":{"openalex":"https://openalex.org/W7203533429","doi":"https://doi.org/10.26765/drjmss4739828921"},"language":"en","primary_location":{"id":"doi:10.26765/drjmss4739828921","doi":"https://doi.org/10.26765/drjmss4739828921","is_oa":true,"landing_page_url":"https://doi.org/10.26765/drjmss4739828921","pdf_url":"https://journals.directresearchpublisher.org/index.php/drjmss/article/download/613/550","source":{"id":"https://openalex.org/S5407030811","display_name":"Direct Research Journal of Management and Strategic Studies","issn_l":"2787-009X","issn":["2787-009X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["jpps-1"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Direct Research Journal of Management and Strategic Studies","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://journals.directresearchpublisher.org/index.php/drjmss/article/download/613/550","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5043666537","display_name":"Michael E. Ilaya","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405254558","display_name":"Southern Delta University, Ozoro","ror":"https://ror.org/01yteb360","country_code":"NG","type":"education","lineage":["https://openalex.org/I4405254558"]}],"countries":["NG"],"is_corresponding":false,"raw_author_name":"Michael Enejeta Ilaya","raw_affiliation_strings":["Department of Mass Communication, Southern Delta University, Ozoro, Delta State, Nigeria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Mass Communication, Southern Delta University, Ozoro, Delta State, Nigeria","institution_ids":["https://openalex.org/I4405254558"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5033825024","display_name":"Majority Oji","orcid":"https://orcid.org/0000-0001-7001-9215","observed_orcids":["https://orcid.org/0000-0001-7001-9215"]},"institutions":[{"id":"https://openalex.org/I193555791","display_name":"Delta State University","ror":"https://ror.org/04ty8dh37","country_code":"NG","type":"education","lineage":["https://openalex.org/I193555791"]}],"countries":["NG"],"is_corresponding":false,"raw_author_name":"Majority Oji","raw_affiliation_strings":["Department of Mass Communication, Delta State University, Abraka, Delta State, Nigeria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Mass Communication, Delta State University, Abraka, Delta State, Nigeria","institution_ids":["https://openalex.org/I193555791"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"15","last_page":"15"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10108","display_name":"Electoral Systems and Political Participation","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3320","display_name":"Political Science and International Relations"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13476","display_name":"Indonesian Election Politics and Participation","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3320","display_name":"Political Science and International Relations"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.9010000228881836},{"id":"https://openalex.org/keywords/political-mobilization","display_name":"political mobilization","score":0.9570000171661377},{"id":"https://openalex.org/keywords/2023-nigerian-presidential-election","display_name":"2023 Nigerian presidential election","score":0.972000002861023},{"id":"https://openalex.org/keywords/voter-mobilization","display_name":"voter mobilization","score":0.8809999823570251},{"id":"https://openalex.org/keywords/political-participation","display_name":"political participation","score":0.9169999957084656},{"id":"https://openalex.org/keywords/whatsapp","display_name":"WhatsApp","score":0.6449999809265137},{"id":"https://openalex.org/keywords/tiktok","display_name":"TikTok","score":0.7990000247955322},{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.46399998664855957},{"id":"https://openalex.org/keywords/technological-determinism","display_name":"technological determinism","score":0.628000020980835},{"id":"https://openalex.org/keywords/delta-state","display_name":"Delta State","score":0.7699999809265137},{"id":"https://openalex.org/keywords/edo-state","display_name":"Edo State","score":1.0}],"concepts":[{"id":"https://openalex.org/C197487636","wikidata":"https://www.wikidata.org/wiki/Q49892","display_name":"Presidential system","level":3,"score":0.7526000142097473},{"id":"https://openalex.org/C2781188222","wikidata":"https://www.wikidata.org/wiki/Q929651","display_name":"Grassroots","level":3,"score":0.7379000186920166},{"id":"https://openalex.org/C2776129789","wikidata":"https://www.wikidata.org/wiki/Q858439","display_name":"Presidential election","level":3,"score":0.671500027179718},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.6635000109672546},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5827000141143799},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.5618000030517578},{"id":"https://openalex.org/C90508534","wikidata":"https://www.wikidata.org/wiki/Q1660049","display_name":"Political communication","level":3,"score":0.536899983882904},{"id":"https://openalex.org/C555826173","wikidata":"https://www.wikidata.org/wiki/Q7174","display_name":"Democracy","level":3,"score":0.5145999789237976},{"id":"https://openalex.org/C2779772725","wikidata":"https://www.wikidata.org/wiki/Q13647408","display_name":"Political mobilization","level":3,"score":0.5141000151634216},{"id":"https://openalex.org/C156708679","wikidata":"https://www.wikidata.org/wiki/Q242412","display_name":"Mobilization","level":2,"score":0.4742000102996826},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.396699994802475},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.39169999957084656},{"id":"https://openalex.org/C17058734","wikidata":"https://www.wikidata.org/wiki/Q1064441","display_name":"Democratization","level":4,"score":0.38999998569488525},{"id":"https://openalex.org/C177324205","wikidata":"https://www.wikidata.org/wiki/Q2540376","display_name":"Voting behavior","level":4,"score":0.37450000643730164},{"id":"https://openalex.org/C2991762164","wikidata":"https://www.wikidata.org/wiki/Q13647408","display_name":"Social mobilization","level":3,"score":0.3741999864578247},{"id":"https://openalex.org/C520049643","wikidata":"https://www.wikidata.org/wiki/Q189760","display_name":"Voting","level":3,"score":0.3465999960899353},{"id":"https://openalex.org/C2776845502","wikidata":"https://www.wikidata.org/wiki/Q13647408","display_name":"Mass mobilization","level":3,"score":0.3456000089645386},{"id":"https://openalex.org/C59742305","wikidata":"https://www.wikidata.org/wiki/Q1076105","display_name":"General election","level":3,"score":0.3440999984741211},{"id":"https://openalex.org/C123108692","wikidata":"https://www.wikidata.org/wiki/Q49773","display_name":"Social movement","level":3,"score":0.3327000141143799},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.32760000228881836},{"id":"https://openalex.org/C39896193","wikidata":"https://www.wikidata.org/wiki/Q380344","display_name":"Descriptive statistics","level":2,"score":0.3255000114440918},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.325300008058548},{"id":"https://openalex.org/C138921699","wikidata":"https://www.wikidata.org/wiki/Q47555","display_name":"Political economy","level":1,"score":0.30720001459121704},{"id":"https://openalex.org/C3116431","wikidata":"https://www.wikidata.org/wiki/Q31728","display_name":"Public administration","level":1,"score":0.3003000020980835},{"id":"https://openalex.org/C81307892","wikidata":"https://www.wikidata.org/wiki/Q303132","display_name":"Political culture","level":3,"score":0.29499998688697815},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.2851000130176544},{"id":"https://openalex.org/C558299567","wikidata":"https://www.wikidata.org/wiki/Q11033","display_name":"Mass media","level":2,"score":0.2842999994754791},{"id":"https://openalex.org/C513891491","wikidata":"https://www.wikidata.org/wiki/Q181865","display_name":"Civil society","level":3,"score":0.28349998593330383},{"id":"https://openalex.org/C79434189","wikidata":"https://www.wikidata.org/wiki/Q7315830","display_name":"Resource mobilization","level":4,"score":0.2816999852657318},{"id":"https://openalex.org/C2991930696","wikidata":"https://www.wikidata.org/wiki/Q3534219","display_name":"Political process","level":3,"score":0.271699994802475},{"id":"https://openalex.org/C198477413","wikidata":"https://www.wikidata.org/wiki/Q7647069","display_name":"Survey data collection","level":2,"score":0.25459998846054077},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.25360000133514404}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.26765/drjmss4739828921","doi":"https://doi.org/10.26765/drjmss4739828921","is_oa":true,"landing_page_url":"https://doi.org/10.26765/drjmss4739828921","pdf_url":"https://journals.directresearchpublisher.org/index.php/drjmss/article/download/613/550","source":{"id":"https://openalex.org/S5407030811","display_name":"Direct Research Journal of Management and Strategic Studies","issn_l":"2787-009X","issn":["2787-009X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["jpps-1"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Direct Research Journal of Management and Strategic Studies","raw_type":"journal-article"},{"id":"pmh:oai:ojs2.journals.directresearchpublisher.org:article/613","doi":null,"is_oa":false,"landing_page_url":"https://journals.directresearchpublisher.org/index.php/index/article/view/613","pdf_url":null,"source":{"id":"https://openalex.org/S5407030811","display_name":"Direct Research Journal of Management and Strategic Studies","issn_l":"2787-009X","issn":["2787-009X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["jpps-1"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2787-009X","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.26765/drjmss4739828921","doi":"https://doi.org/10.26765/drjmss4739828921","is_oa":true,"landing_page_url":"https://doi.org/10.26765/drjmss4739828921","pdf_url":"https://journals.directresearchpublisher.org/index.php/drjmss/article/download/613/550","source":{"id":"https://openalex.org/S5407030811","display_name":"Direct Research Journal of Management and Strategic Studies","issn_l":"2787-009X","issn":["2787-009X"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["jpps-1"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Direct Research Journal of Management and Strategic Studies","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/16","display_name":"Peace, justice, and strong institutions","score":0.7297000288963318}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7203533429.pdf","grobid_xml":"https://content.openalex.org/works/W7203533429.grobid-xml"},"referenced_works_count":1,"referenced_works":["https://openalex.org/W2939185418"],"related_works":["https://openalex.org/W4416385182","https://openalex.org/W6893524994","https://openalex.org/W4402138149","https://openalex.org/W6911934999","https://openalex.org/W7119558971","https://openalex.org/W6926189413","https://openalex.org/W7144068136","https://openalex.org/W7049038547","https://openalex.org/W6968320620","https://openalex.org/W7161280508"],"abstract_inverted_index":{"Political":[0,255],"stakeholders\u2019":[1],"mobilization":[2,71,88,189],"is":[3,72],"one":[4],"of":[5,28,45,50,68,97,122,130,145,165,187,190,212,226,249],"the":[6,19,60,65,94,127,143,166,184,230,242,246,284],"necessary":[7],"requirements":[8],"for":[9,86,215,288],"a":[10,119],"robust":[11],"political":[12,22,39,66,70,188,206,238,280],"process":[13,67],"in":[14,38,53,64,93,229,234,241,265,274],"every":[15],"democratic":[16],"dispensation.":[17],"Over":[18],"years,":[20],"numerous":[21],"actors":[23,281],"have":[24],"devised":[25],"different":[26],"means":[27],"ensuring":[29],"that":[30,169,196,222,254],"citizens":[31,61],"are":[32],"well":[33],"mobilized":[34],"to":[35,58,79,203],"be":[36],"active":[37],"discourse":[40],"and":[41,99,153,160,210,257],"actions.":[42],"The":[43,103,138,148,162,192,218],"emergence":[44],"social":[46,81,170,197,223,262,285],"media,":[47],"an":[48],"offshoot":[49],"technological":[51],"advancement,":[52],"particular,":[54],"has":[55],"expanded":[56],"opportunities":[57],"get":[59],"more":[62],"engaged":[63],"which":[69,105,240],"germane.":[73],"Therefore,":[74],"this":[75],"study":[76,104,167,193,219,252],"basically":[77],"sought":[78],"evaluate":[80],"media":[82,171,198,224,263,286],"use":[83,283],"as":[84,142,183],"tools":[85],"voters\u2019":[87,247],"during":[89],"2023":[90,231],"Presidential":[91],"Election":[92,269],"two":[95],"states":[96],"Delta":[98],"Edo":[100],"States,":[101],"Nigeria.":[102],"was":[106,124,140],"anchored":[107],"on":[108,261,278],"Technological":[109],"Determinism":[110],"Theory":[111],"employed":[112],"descriptive":[113],"statistics":[114],"with":[115],"survey":[116],"method.":[117],"Accordingly,":[118],"sample":[120,128],"size":[121],"400":[123],"drawn":[125],"from":[126],"population":[129],"5,722,778":[131],"using":[132,155],"Taro":[133],"Yamane\u2019s":[134],"sampling":[135],"determination":[136],"formula.":[137],"questionnaire":[139],"used":[141,200],"instrument":[144],"data":[146,149],"collection.":[147],"collected":[150],"were":[151,199,225],"presented":[152],"analyzed":[154],"simple":[156],"frequency":[157],"count,":[158],"percentages":[159],"tables.":[161],"major":[163],"findings":[164],"shows":[168],"platforms,":[172],"particularly":[173],"WhatsApp,":[174],"Facebook,":[175],"TikTok,":[176],"Twitter,":[177],"Instagram,":[178],"YouTube":[179],"among":[180],"others":[181],"serve":[182],"prominent":[185],"channels":[186],"Obi-dients.":[191],"further":[194],"reveal":[195],"by":[201,236],"Obi-dients":[202],"express":[204],"their":[205],"opinion,":[207],"create":[208],"awareness":[209],"generation":[211],"grassroots":[213],"support":[214],"Obi-dients\u2019":[216],"movement.":[217],"also":[220],"reveals":[221],"great":[227],"influence":[228],"presidential":[232],"elections":[233],"Nigeria":[235],"increasing":[237],"participation":[239],"long":[243],"run":[244],"influenced":[245],"preference":[248],"candidates.":[250],"This":[251],"recommends":[253],"parties":[256],"candidates":[258],"should":[259,272,282],"leverage":[260],"platforms":[264],"all":[266],"electioneering":[267,289],"processes.":[268],"regulatory":[270],"bodies":[271],"put":[273],"place":[275],"well-articulated":[276],"guidelines":[277],"how":[279],"networks":[287],"campaigns.":[290]},"counts_by_year":[],"updated_date":"2026-10-03T13:16:28.481748","created_date":"2026-08-16T00:00:00"}