{"id":"https://openalex.org/W7202394956","doi":"https://doi.org/10.4018/979-8-3373-8084-1.ch014","title":"Adoption and Utilization: AI-Enhanced and Data-Driven Social Media Strategies Among Digital Users in Tawi-Tawi","display_name":"Adoption and Utilization: AI-Enhanced and Data-Driven Social Media Strategies Among Digital Users in Tawi-Tawi","publication_year":2026,"publication_date":"2026-08-13","ids":{"openalex":"https://openalex.org/W7202394956","doi":"https://doi.org/10.4018/979-8-3373-8084-1.ch014"},"language":"en","primary_location":{"id":"doi:10.4018/979-8-3373-8084-1.ch014","doi":"https://doi.org/10.4018/979-8-3373-8084-1.ch014","is_oa":false,"landing_page_url":"https://doi.org/10.4018/979-8-3373-8084-1.ch014","pdf_url":null,"source":{"id":"https://openalex.org/S4210180746","display_name":"Advances in computational intelligence and robotics book series","issn_l":"2327-042X","issn":["2327-042X","2327-0411"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Computational Intelligence and Robotics","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W7202356990","display_name":"AI-Driven Social Media Content Management"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5133819973","display_name":"Jepoy H. Najalli","orcid":"https://orcid.org/0009-0002-9712-700X","observed_orcids":["https://orcid.org/0009-0002-9712-700X"]},"institutions":[{"id":"https://openalex.org/I354071399","display_name":"Mindanao State University","ror":"https://ror.org/026441d17","country_code":"PH","type":"education","lineage":["https://openalex.org/I354071399"]},{"id":"https://openalex.org/I4392021244","display_name":"Mindanao State University - Tawi-Tawi College of Technology and Oceanography","ror":"https://ror.org/03a6fgn14","country_code":"PH","type":"education","lineage":["https://openalex.org/I4392021244"]}],"countries":["PH"],"is_corresponding":false,"raw_author_name":"Jepoy Hilaga Najalli","raw_affiliation_strings":["Mindanao State University Tawi-Tawi College of Technology and Oceanography, Philippines"],"raw_orcid":"https://orcid.org/0009-0002-9712-700X","affiliations":[{"raw_affiliation_string":"Mindanao State University Tawi-Tawi College of Technology and Oceanography, Philippines","institution_ids":["https://openalex.org/I354071399","https://openalex.org/I4392021244"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5147131734","display_name":"Sherilyn Rawabi Suharto","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I354071399","display_name":"Mindanao State University","ror":"https://ror.org/026441d17","country_code":"PH","type":"education","lineage":["https://openalex.org/I354071399"]},{"id":"https://openalex.org/I4392021244","display_name":"Mindanao State University - Tawi-Tawi College of Technology and Oceanography","ror":"https://ror.org/03a6fgn14","country_code":"PH","type":"education","lineage":["https://openalex.org/I4392021244"]}],"countries":["PH"],"is_corresponding":false,"raw_author_name":"Sherilyn Rawabi Suharto","raw_affiliation_strings":["Mindanao State University Tawi-Tawi College of Technology and Oceanography, Philippines"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Mindanao State University Tawi-Tawi College of Technology and Oceanography, Philippines","institution_ids":["https://openalex.org/I354071399","https://openalex.org/I4392021244"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5147070729","display_name":"Jain Jumadil Alawi","orcid":"https://orcid.org/0009-0007-2973-0153","observed_orcids":["https://orcid.org/0009-0007-2973-0153"]},"institutions":[{"id":"https://openalex.org/I354071399","display_name":"Mindanao State University","ror":"https://ror.org/026441d17","country_code":"PH","type":"education","lineage":["https://openalex.org/I354071399"]},{"id":"https://openalex.org/I4392021244","display_name":"Mindanao State University - Tawi-Tawi College of Technology and Oceanography","ror":"https://ror.org/03a6fgn14","country_code":"PH","type":"education","lineage":["https://openalex.org/I4392021244"]}],"countries":["PH"],"is_corresponding":false,"raw_author_name":"Jain Jumadil Alawi","raw_affiliation_strings":["Mindanao State University Tawi-Tawi College of Technology and Oceanography, Philippines"],"raw_orcid":"https://orcid.org/0009-0007-2973-0153","affiliations":[{"raw_affiliation_string":"Mindanao State University Tawi-Tawi College of Technology and Oceanography, Philippines","institution_ids":["https://openalex.org/I354071399","https://openalex.org/I4392021244"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"435","last_page":"464"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.19689999520778656,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.19689999520778656,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.1818999946117401,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13696","display_name":"Technology's Impact on Media","score":0.14499999582767487,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/artificial-intelligence-adoption","display_name":"artificial intelligence adoption","score":0.8629999756813049},{"id":"https://openalex.org/keywords/data-driven-marketing","display_name":"data-driven marketing","score":0.7820000052452087},{"id":"https://openalex.org/keywords/digital-users","display_name":"digital users","score":0.8560000061988831},{"id":"https://openalex.org/keywords/tawi-tawi","display_name":"Tawi-Tawi","score":0.8389999866485596},{"id":"https://openalex.org/keywords/digital-divide","display_name":"digital divide","score":0.7990000247955322},{"id":"https://openalex.org/keywords/algorithmic-bias","display_name":"algorithmic bias","score":0.6850000023841858},{"id":"https://openalex.org/keywords/privacy-risks","display_name":"privacy risks","score":0.8379999995231628},{"id":"https://openalex.org/keywords/prompt-complexity","display_name":"prompt complexity","score":0.6169999837875366},{"id":"https://openalex.org/keywords/internet-access-barriers","display_name":"internet access barriers","score":0.8209999799728394},{"id":"https://openalex.org/keywords/data-costs","display_name":"data costs","score":0.9150000214576721},{"id":"https://openalex.org/keywords/digital-literacy","display_name":"digital literacy","score":0.8420000076293945},{"id":"https://openalex.org/keywords/content-creation","display_name":"content creation","score":0.6869999766349792}],"concepts":[{"id":"https://openalex.org/C74196892","wikidata":"https://www.wikidata.org/wiki/Q7781188","display_name":"Thematic analysis","level":3,"score":0.6669999957084656},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5907999873161316},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.5864999890327454},{"id":"https://openalex.org/C177212765","wikidata":"https://www.wikidata.org/wiki/Q627335","display_name":"Workflow","level":2,"score":0.5730999708175659},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.47749999165534973},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.4120999872684479},{"id":"https://openalex.org/C39896193","wikidata":"https://www.wikidata.org/wiki/Q380344","display_name":"Descriptive statistics","level":2,"score":0.4108000099658966},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.4034999907016754},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.39410001039505005},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.384799987077713},{"id":"https://openalex.org/C87156501","wikidata":"https://www.wikidata.org/wiki/Q7268708","display_name":"Qualitative property","level":2,"score":0.3840999901294708},{"id":"https://openalex.org/C3018587665","wikidata":"https://www.wikidata.org/wiki/Q7268696","display_name":"Qualitative analysis","level":3,"score":0.3718000054359436},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.36230000853538513},{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.34470000863075256},{"id":"https://openalex.org/C547764534","wikidata":"https://www.wikidata.org/wiki/Q8236","display_name":"Literacy","level":2,"score":0.3400000035762787},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.3312999904155731},{"id":"https://openalex.org/C2986587452","wikidata":"https://www.wikidata.org/wiki/Q938438","display_name":"Statistical analysis","level":2,"score":0.3140999972820282},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.3095000088214874},{"id":"https://openalex.org/C2777646416","wikidata":"https://www.wikidata.org/wiki/Q242069","display_name":"Digital literacy","level":2,"score":0.29739999771118164},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.28519999980926514},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.27790001034736633},{"id":"https://openalex.org/C142546437","wikidata":"https://www.wikidata.org/wiki/Q2661195","display_name":"Descriptive research","level":2,"score":0.2752000093460083},{"id":"https://openalex.org/C56666940","wikidata":"https://www.wikidata.org/wiki/Q788790","display_name":"Documentation","level":2,"score":0.27079999446868896},{"id":"https://openalex.org/C138827492","wikidata":"https://www.wikidata.org/wiki/Q6661985","display_name":"Data processing","level":2,"score":0.2700999975204468},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.26089999079704285},{"id":"https://openalex.org/C83849155","wikidata":"https://www.wikidata.org/wiki/Q1472399","display_name":"Internet access","level":3,"score":0.25929999351501465},{"id":"https://openalex.org/C134261354","wikidata":"https://www.wikidata.org/wiki/Q938438","display_name":"Statistical inference","level":2,"score":0.25850000977516174},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.2533000111579895},{"id":"https://openalex.org/C79974875","wikidata":"https://www.wikidata.org/wiki/Q483639","display_name":"Cloud computing","level":2,"score":0.2531999945640564}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4018/979-8-3373-8084-1.ch014","doi":"https://doi.org/10.4018/979-8-3373-8084-1.ch014","is_oa":false,"landing_page_url":"https://doi.org/10.4018/979-8-3373-8084-1.ch014","pdf_url":null,"source":{"id":"https://openalex.org/S4210180746","display_name":"Advances in computational intelligence and robotics book series","issn_l":"2327-042X","issn":["2327-042X","2327-0411"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Computational Intelligence and Robotics","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":28,"referenced_works":["https://openalex.org/W1791587663","https://openalex.org/W2100379340","https://openalex.org/W2802515952","https://openalex.org/W3009963316","https://openalex.org/W3125976894","https://openalex.org/W4389676988","https://openalex.org/W4390974852","https://openalex.org/W4392700107","https://openalex.org/W4393320622","https://openalex.org/W4395680208","https://openalex.org/W4396829571","https://openalex.org/W4403189996","https://openalex.org/W4404365655","https://openalex.org/W4405784352","https://openalex.org/W4406429314","https://openalex.org/W4407736486","https://openalex.org/W4408073432","https://openalex.org/W4409603723","https://openalex.org/W4410517772","https://openalex.org/W4412752140","https://openalex.org/W4413196876","https://openalex.org/W4414406126","https://openalex.org/W4415029573","https://openalex.org/W4415557111","https://openalex.org/W4416396739","https://openalex.org/W4416754414","https://openalex.org/W7129239852","https://openalex.org/W7133507093"],"related_works":["https://openalex.org/W7143314278","https://openalex.org/W4413823744","https://openalex.org/W7222682582","https://openalex.org/W7163361697","https://openalex.org/W7168410683","https://openalex.org/W7117421643","https://openalex.org/W6904616433","https://openalex.org/W7092367653","https://openalex.org/W4413370068","https://openalex.org/W7160217313"],"abstract_inverted_index":{"This":[0],"quantitative-dominant":[1],"mixed-methods":[2],"descriptive":[3],"case":[4],"study":[5],"investigated":[6],"the":[7,124],"adoption":[8],"and":[9,15,41,70,79,84,106,113],"utilization":[10],"of":[11,61],"Artificial":[12],"Intelligence":[13],"(AI)-enhanced":[14],"data-driven":[16],"social":[17],"media":[18],"strategies":[19],"among":[20],"digital":[21,36,85,128],"users":[22,37],"in":[23,94],"Tawi-Tawi,":[24],"Philippines.":[25],"Utilizing":[26],"a":[27,58],"purposive":[28],"sampling,":[29],"data":[30,115],"were":[31],"gathered":[32],"from":[33],"ten":[34],"active":[35],"through":[38],"structured":[39],"Likert-scale":[40],"open-ended":[42],"questions":[43],"to":[44,66,82],"capture":[45],"localized":[46],"socio-technical":[47],"realities.":[48],"Descriptive":[49],"statistical":[50],"processing":[51],"coupled":[52],"with":[53],"structural":[54,83],"thematic":[55],"analysis":[56],"revealed":[57],"high":[59,114],"level":[60],"agreement":[62],"regarding":[63],"AI's":[64],"capacity":[65],"simplify":[67],"content":[68],"workflows":[69],"mitigate":[71],"creative":[72,95],"blocks.":[73],"However,":[74],"practical":[75],"execution":[76],"remained":[77],"moderate":[78],"context-dependent":[80],"due":[81],"divide":[86],"limitations.":[87],"While":[88],"participants":[89],"recognized":[90],"significant":[91],"qualitative":[92],"enhancements":[93],"outputs,":[96],"they":[97],"expressed":[98],"strong":[99],"concerns":[100],"on":[101],"algorithmic":[102],"inaccuracies,":[103],"privacy":[104],"risks,":[105],"complex":[107],"prompt.":[108],"Furthermore,":[109],"limited":[110],"internet":[111],"connectivity":[112],"costs":[116],"emerge":[117],"as":[118],"severe":[119],"barriers.":[120],"These":[121],"findings":[122],"highlight":[123],"need":[125],"for":[126],"context-sensitive":[127],"literacy":[129],"frameworks.":[130]},"counts_by_year":[],"updated_date":"2026-11-13T13:42:25.865203","created_date":"2026-08-14T00:00:00"}
