{"id":"https://openalex.org/W7202361994","doi":"https://doi.org/10.1007/978-3-032-33282-0_16","title":"Instagram: Private Universities and Content Strategies","display_name":"Instagram: Private Universities and Content Strategies","publication_year":2026,"publication_date":"2026-08-13","ids":{"openalex":"https://openalex.org/W7202361994","doi":"https://doi.org/10.1007/978-3-032-33282-0_16"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-032-33282-0_16","doi":"https://doi.org/10.1007/978-3-032-33282-0_16","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-032-33282-0_16","pdf_url":null,"source":{"id":"https://openalex.org/S4210211810","display_name":"Springer series in design and innovation","issn_l":"2661-8184","issn":["2661-8184","2661-8192"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["norway-1"],"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Springer Series in Design and Innovation","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W7202390419","display_name":"Strategic Design for Sustainable Futures"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5017413615","display_name":"Maria Lu\u00edsa Costa","orcid":"https://orcid.org/0000-0002-9003-0611","observed_orcids":["https://orcid.org/0000-0002-9003-0611"]},"institutions":[{"id":"https://openalex.org/I4405252592","display_name":"Centro de Investiga\u00e7\u00e3o em Arquitetura Urbanismo e Design","ror":"https://ror.org/05qdjap63","country_code":"PT","type":"education","lineage":["https://openalex.org/I4405252592"]}],"countries":["PT"],"is_corresponding":true,"raw_author_name":"Maria Luisa Costa","raw_affiliation_strings":["Centro de Investiga\u00e7\u00e3o em Arquitetura Urbanismo e Design (CIAUD), Lisboa, Portugal"],"raw_orcid":"https://orcid.org/0000-0002-9003-0611","affiliations":[{"raw_affiliation_string":"Centro de Investiga\u00e7\u00e3o em Arquitetura Urbanismo e Design (CIAUD), Lisboa, Portugal","institution_ids":["https://openalex.org/I4405252592"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Mariana Sim\u00f5es de Castro","orcid":"https://orcid.org/0000-0001-6578-2662","observed_orcids":["https://orcid.org/0000-0001-6578-2662"]},"institutions":[{"id":"https://openalex.org/I4210153961","display_name":"Instituto Superior Miguel Torga","ror":"https://ror.org/04xkdwy10","country_code":"PT","type":"education","lineage":["https://openalex.org/I4210153961"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Mariana Sim\u00f5es de Castro","raw_affiliation_strings":["Instituto Superior Miguel Torga, Coimbra, Portugal"],"raw_orcid":"https://orcid.org/0000-0001-6578-2662","affiliations":[{"raw_affiliation_string":"Instituto Superior Miguel Torga, Coimbra, Portugal","institution_ids":["https://openalex.org/I4210153961"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5137134714","display_name":"A. S. Oliven\u00e7a","orcid":"https://orcid.org/0009-0007-0460-5903","observed_orcids":["https://orcid.org/0009-0007-0460-5903"]},"institutions":[{"id":"https://openalex.org/I4210153961","display_name":"Instituto Superior Miguel Torga","ror":"https://ror.org/04xkdwy10","country_code":"PT","type":"education","lineage":["https://openalex.org/I4210153961"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Ana Sofia Oliven\u00e7a","raw_affiliation_strings":["Instituto Superior Miguel Torga, Coimbra, Portugal"],"raw_orcid":"https://orcid.org/0009-0007-0460-5903","affiliations":[{"raw_affiliation_string":"Instituto Superior Miguel Torga, Coimbra, Portugal","institution_ids":["https://openalex.org/I4210153961"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5017413615"],"corresponding_institution_ids":["https://openalex.org/I4405252592"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"241","last_page":"254"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9589999914169312,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9589999914169312,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.02370000071823597,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.009100000374019146,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/instagram","display_name":"Instagram","score":0.9959999918937683},{"id":"https://openalex.org/keywords/private-universities","display_name":"private universities","score":0.9980000257492065},{"id":"https://openalex.org/keywords/social-media-content-strategy","display_name":"social media content strategy","score":0.7900000214576721},{"id":"https://openalex.org/keywords/user-engagement","display_name":"user engagement","score":0.9639999866485596},{"id":"https://openalex.org/keywords/authenticity","display_name":"authenticity","score":0.593999981880188},{"id":"https://openalex.org/keywords/promotional-content","display_name":"promotional content","score":0.8740000128746033},{"id":"https://openalex.org/keywords/community-engagement","display_name":"community participation","score":0.8040000200271606},{"id":"https://openalex.org/keywords/academic-institutions","display_name":"academic institutions","score":0.48500001430511475},{"id":"https://openalex.org/keywords/social-media-presence","display_name":"social media presence","score":0.5730000138282776},{"id":"https://openalex.org/keywords/post-frequency","display_name":"post frequency","score":0.5590000152587891},{"id":"https://openalex.org/keywords/visual-elements","display_name":"visual elements","score":0.5509999990463257}],"concepts":[{"id":"https://openalex.org/C199033989","wikidata":"https://www.wikidata.org/wiki/Q1318295","display_name":"Narrative","level":2,"score":0.6748999953269958},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.6015999913215637},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.5637999773025513},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.5164999961853027},{"id":"https://openalex.org/C2778152352","wikidata":"https://www.wikidata.org/wiki/Q5165061","display_name":"Content (measure theory)","level":2,"score":0.4864000082015991},{"id":"https://openalex.org/C81917197","wikidata":"https://www.wikidata.org/wiki/Q628760","display_name":"Selection (genetic algorithm)","level":2,"score":0.45820000767707825},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.4551999866962433},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.4341000020503998},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3937000036239624},{"id":"https://openalex.org/C101293273","wikidata":"https://www.wikidata.org/wiki/Q579716","display_name":"User-generated content","level":3,"score":0.3790999948978424},{"id":"https://openalex.org/C87156501","wikidata":"https://www.wikidata.org/wiki/Q7268708","display_name":"Qualitative property","level":2,"score":0.3610000014305115},{"id":"https://openalex.org/C178408851","wikidata":"https://www.wikidata.org/wiki/Q558685","display_name":"Content marketing","level":3,"score":0.35089999437332153},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.34299999475479126},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.34200000762939453},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.30239999294281006},{"id":"https://openalex.org/C2781286702","wikidata":"https://www.wikidata.org/wiki/Q2604680","display_name":"Target audience","level":2,"score":0.2989000082015991},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.29789999127388},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.2653999924659729},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.258899986743927},{"id":"https://openalex.org/C2778165684","wikidata":"https://www.wikidata.org/wiki/Q6576792","display_name":"Online community","level":2,"score":0.2542000114917755},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.25200000405311584}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-032-33282-0_16","doi":"https://doi.org/10.1007/978-3-032-33282-0_16","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-032-33282-0_16","pdf_url":null,"source":{"id":"https://openalex.org/S4210211810","display_name":"Springer series in design and innovation","issn_l":"2661-8184","issn":["2661-8184","2661-8192"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["norway-1"],"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Springer Series in Design and Innovation","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":3,"referenced_works":["https://openalex.org/W2910789022","https://openalex.org/W2999526886","https://openalex.org/W4316877040"],"related_works":["https://openalex.org/W4402919187","https://openalex.org/W6981483787","https://openalex.org/W7029460923","https://openalex.org/W4404706111","https://openalex.org/W7000158633","https://openalex.org/W7161642160","https://openalex.org/W4401608836","https://openalex.org/W3128756258","https://openalex.org/W4415357410","https://openalex.org/W7117443597"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-10-27T15:51:10.671819","created_date":"2026-08-14T00:00:00"}
