{"id":"https://openalex.org/W7202265160","doi":"https://doi.org/10.11648/j.ijhpebs.20261201.12","title":"A Multimodal Discourse Interpretations of Selected HIV/AIDS Health Awareness Posters","display_name":"A Multimodal Discourse Interpretations of Selected HIV/AIDS Health Awareness Posters","publication_year":2026,"publication_date":"2026-08-06","ids":{"openalex":"https://openalex.org/W7202265160","doi":"https://doi.org/10.11648/j.ijhpebs.20261201.12"},"language":"en","primary_location":{"id":"doi:10.11648/j.ijhpebs.20261201.12","doi":"https://doi.org/10.11648/j.ijhpebs.20261201.12","is_oa":true,"landing_page_url":"https://doi.org/10.11648/j.ijhpebs.20261201.12","pdf_url":"http://article.sciencepg.com/pdf/j.ijhpebs.20261201.12","source":{"id":"https://openalex.org/S4210212158","display_name":"International Journal of HIV/AIDS Prevention Education and Behavioural Science","issn_l":"2575-5757","issn":["2575-5757","2575-5765"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319272","host_organization_name":"Science Publishing Group","host_organization_lineage":["https://openalex.org/P4310319272"],"host_organization_lineage_names":["Science Publishing Group"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of HIV/AIDS Prevention, Education and Behavioural Science","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://article.sciencepg.com/pdf/j.ijhpebs.20261201.12","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5069508397","display_name":"Olowu Ayodeji","orcid":"https://orcid.org/0009-0005-4534-0855","observed_orcids":["https://orcid.org/0009-0005-4534-0855"]},"institutions":[{"id":"https://openalex.org/I4400573211","display_name":"Rufus Giwa Polytechnic","ror":"https://ror.org/0230m6b87","country_code":"NG","type":"education","lineage":["https://openalex.org/I4400573211"]}],"countries":["NG"],"is_corresponding":true,"raw_author_name":"Olowu Ayodeji","raw_affiliation_strings":["Department of Languages, Rufus Giwa Polytechnic, Owo, Nigeria"],"raw_orcid":"https://orcid.org/0009-0005-4534-0855","affiliations":[{"raw_affiliation_string":"Department of Languages, Rufus Giwa Polytechnic, Owo, Nigeria","institution_ids":["https://openalex.org/I4400573211"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5004468057","display_name":"Segun Aminu","orcid":"https://orcid.org/0009-0003-9121-4118","observed_orcids":["https://orcid.org/0009-0003-9121-4118"]},"institutions":[{"id":"https://openalex.org/I4400573211","display_name":"Rufus Giwa Polytechnic","ror":"https://ror.org/0230m6b87","country_code":"NG","type":"education","lineage":["https://openalex.org/I4400573211"]}],"countries":["NG"],"is_corresponding":false,"raw_author_name":"Aminu Segun","raw_affiliation_strings":["Department of Languages, Rufus Giwa Polytechnic, Owo, Nigeria"],"raw_orcid":"https://orcid.org/0009-0003-9121-4118","affiliations":[{"raw_affiliation_string":"Department of Languages, Rufus Giwa Polytechnic, Owo, Nigeria","institution_ids":["https://openalex.org/I4400573211"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5147044378","display_name":"Olugbenga Tope","orcid":"https://orcid.org/0009-0000-5852-8738","observed_orcids":["https://orcid.org/0009-0000-5852-8738"]},"institutions":[{"id":"https://openalex.org/I4400573211","display_name":"Rufus Giwa Polytechnic","ror":"https://ror.org/0230m6b87","country_code":"NG","type":"education","lineage":["https://openalex.org/I4400573211"]}],"countries":["NG"],"is_corresponding":false,"raw_author_name":"Olugbenga Tope","raw_affiliation_strings":["Department of Languages, Rufus Giwa Polytechnic, Owo, Nigeria"],"raw_orcid":"https://orcid.org/0009-0000-5852-8738","affiliations":[{"raw_affiliation_string":"Department of Languages, Rufus Giwa Polytechnic, Owo, Nigeria","institution_ids":["https://openalex.org/I4400573211"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5069508397"],"corresponding_institution_ids":["https://openalex.org/I4400573211"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"12","issue":"1","first_page":"8","last_page":"20"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10366","display_name":"Discourse Analysis in Language Studies","score":0.7949000000953674,"subfield":{"id":"https://openalex.org/subfields/3310","display_name":"Linguistics and Language"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10366","display_name":"Discourse Analysis in Language Studies","score":0.7949000000953674,"subfield":{"id":"https://openalex.org/subfields/3310","display_name":"Linguistics and Language"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14159","display_name":"Discourse Analysis and Cultural Communication","score":0.09200000017881393,"subfield":{"id":"https://openalex.org/subfields/3316","display_name":"Cultural Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13250","display_name":"Semiotics and Representation Studies","score":0.053700000047683716,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/multimodal-discourse","display_name":"multimodal discourse","score":0.8889999985694885},{"id":"https://openalex.org/keywords/health-communication","display_name":"health communication","score":0.5799999833106995},{"id":"https://openalex.org/keywords/visual-semiotics","display_name":"visual semiotics","score":0.7200000286102295},{"id":"https://openalex.org/keywords/color-symbolism","display_name":"color symbolism","score":0.6470000147819519},{"id":"https://openalex.org/keywords/typography","display_name":"typography","score":0.7020000219345093},{"id":"https://openalex.org/keywords/hiv-stigma","display_name":"HIV stigma","score":0.7580000162124634},{"id":"https://openalex.org/keywords/behavior-change","display_name":"behavior change","score":0.765999972820282},{"id":"https://openalex.org/keywords/visual-metaphor","display_name":"visual metaphor","score":0.5740000009536743},{"id":"https://openalex.org/keywords/public-health-communication","display_name":"public health communication","score":0.5640000104904175}],"concepts":[{"id":"https://openalex.org/C139997677","wikidata":"https://www.wikidata.org/wiki/Q60195","display_name":"Semiotics","level":2,"score":0.8851000070571899},{"id":"https://openalex.org/C2780876879","wikidata":"https://www.wikidata.org/wiki/Q3054749","display_name":"Meaning (existential)","level":2,"score":0.6370000243186951},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.5449000000953674},{"id":"https://openalex.org/C199033989","wikidata":"https://www.wikidata.org/wiki/Q1318295","display_name":"Narrative","level":2,"score":0.5270000100135803},{"id":"https://openalex.org/C84389358","wikidata":"https://www.wikidata.org/wiki/Q1129466","display_name":"Discourse analysis","level":2,"score":0.5113999843597412},{"id":"https://openalex.org/C2780801425","wikidata":"https://www.wikidata.org/wiki/Q5164392","display_name":"Construct (python library)","level":2,"score":0.4997999966144562},{"id":"https://openalex.org/C2780910867","wikidata":"https://www.wikidata.org/wiki/Q1952416","display_name":"Multimodality","level":2,"score":0.43560001254081726},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.40119999647140503},{"id":"https://openalex.org/C138816342","wikidata":"https://www.wikidata.org/wiki/Q189603","display_name":"Public health","level":2,"score":0.39899998903274536},{"id":"https://openalex.org/C176832844","wikidata":"https://www.wikidata.org/wiki/Q7551368","display_name":"Social semiotics","level":3,"score":0.39399999380111694},{"id":"https://openalex.org/C2781276458","wikidata":"https://www.wikidata.org/wiki/Q22906812","display_name":"Meaning-making","level":2,"score":0.3806999921798706},{"id":"https://openalex.org/C199168358","wikidata":"https://www.wikidata.org/wiki/Q3367000","display_name":"Orchestration","level":3,"score":0.3720000088214874},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.367900013923645},{"id":"https://openalex.org/C2778080475","wikidata":"https://www.wikidata.org/wiki/Q4353774","display_name":"Health communication","level":2,"score":0.3617999851703644},{"id":"https://openalex.org/C14036430","wikidata":"https://www.wikidata.org/wiki/Q3736076","display_name":"Function (biology)","level":2,"score":0.3610999882221222},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.357699990272522},{"id":"https://openalex.org/C2779991137","wikidata":"https://www.wikidata.org/wiki/Q7663820","display_name":"Systemic functional linguistics","level":2,"score":0.30230000615119934},{"id":"https://openalex.org/C527412718","wikidata":"https://www.wikidata.org/wiki/Q855395","display_name":"Interpretation (philosophy)","level":2,"score":0.29820001125335693},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.2921000123023987},{"id":"https://openalex.org/C37834803","wikidata":"https://www.wikidata.org/wiki/Q2398370","display_name":"Visual semiotics","level":3,"score":0.28519999980926514},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.2558000087738037}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.11648/j.ijhpebs.20261201.12","doi":"https://doi.org/10.11648/j.ijhpebs.20261201.12","is_oa":true,"landing_page_url":"https://doi.org/10.11648/j.ijhpebs.20261201.12","pdf_url":"http://article.sciencepg.com/pdf/j.ijhpebs.20261201.12","source":{"id":"https://openalex.org/S4210212158","display_name":"International Journal of HIV/AIDS Prevention Education and Behavioural Science","issn_l":"2575-5757","issn":["2575-5757","2575-5765"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319272","host_organization_name":"Science Publishing Group","host_organization_lineage":["https://openalex.org/P4310319272"],"host_organization_lineage_names":["Science Publishing Group"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of HIV/AIDS Prevention, Education and Behavioural Science","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.11648/j.ijhpebs.20261201.12","doi":"https://doi.org/10.11648/j.ijhpebs.20261201.12","is_oa":true,"landing_page_url":"https://doi.org/10.11648/j.ijhpebs.20261201.12","pdf_url":"http://article.sciencepg.com/pdf/j.ijhpebs.20261201.12","source":{"id":"https://openalex.org/S4210212158","display_name":"International Journal of HIV/AIDS Prevention Education and Behavioural Science","issn_l":"2575-5757","issn":["2575-5757","2575-5765"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319272","host_organization_name":"Science Publishing Group","host_organization_lineage":["https://openalex.org/P4310319272"],"host_organization_lineage_names":["Science Publishing Group"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of HIV/AIDS Prevention, Education and Behavioural Science","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/3","score":0.5683000087738037,"display_name":"Good health and well-being"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7202265160.pdf","grobid_xml":"https://content.openalex.org/works/W7202265160.grobid-xml"},"referenced_works_count":14,"referenced_works":["https://openalex.org/W587867275","https://openalex.org/W1794193275","https://openalex.org/W2120742996","https://openalex.org/W2134879037","https://openalex.org/W2137284728","https://openalex.org/W2170683088","https://openalex.org/W2310001600","https://openalex.org/W2785369551","https://openalex.org/W2889096250","https://openalex.org/W4230448979","https://openalex.org/W4247784431","https://openalex.org/W4248308225","https://openalex.org/W4377083499","https://openalex.org/W4390009057"],"related_works":["https://openalex.org/W2315843759","https://openalex.org/W7212308278","https://openalex.org/W3112421357","https://openalex.org/W2918115886","https://openalex.org/W2182900131","https://openalex.org/W4388612531","https://openalex.org/W4385307165","https://openalex.org/W2100268328","https://openalex.org/W2211108720","https://openalex.org/W4405013686"],"abstract_inverted_index":{"This":[0,228],"study":[1,162,254],"examined":[2],"Human":[3],"Immunodeficiency":[4,6],"Virus/Acquired":[5],"Syndrome":[7],"(HIV/AIDS)":[8],"awareness":[9],"posters":[10,45,84],"through":[11],"the":[12,39,103,133,171,219,241],"lens":[13],"of":[14,88,174,202,243],"Multimodal":[15],"Discourse":[16],"Analysis":[17],"(MDA),":[18],"investigating":[19],"how":[20,63,239],"visual,":[21],"textual,":[22],"and":[23,57,67,73,96,108,119,137,147,176,261],"spatial":[24,177],"elements":[25],"converge":[26],"to":[27,61,70,91,226,256,271],"communicate":[28],"public":[29,249,273],"health":[30,53,235,250,265,274],"messages.":[31],"Drawing":[32],"on":[33],"an":[34],"established":[35],"social":[36],"semiotic":[37,89,245],"framework,":[38],"research":[40],"analysed":[41],"seven":[42],"purposively":[43],"selected":[44],"from":[46],"diverse":[47],"organisational":[48],"contexts":[49,276],"which":[50],"include":[51],"governmental":[52],"agencies,":[54],"international":[55],"NGOs,":[56],"community-based":[58],"advocacy":[59,203],"organisations":[60],"explore":[62],"colour,":[64],"typography,":[65],"imagery,":[66],"layout":[68],"interact":[69],"construct":[71],"meaning":[72,204],"potentially":[74],"influence":[75],"audience":[76],"perception.":[77],"The":[78,139,161,190,253],"analysis":[79],"revealed":[80],"that":[81,102,165,184,210],"effective":[82,156],"HIV/AIDS":[83],"employed":[85],"strategic":[86],"combinations":[87],"resources":[90,183],"challenge":[92],"stigma,":[93],"promote":[94],"testing,":[95],"encourage":[97],"behavioural":[98],"change.":[99],"Findings":[100],"indicate":[101],"interplay":[104],"between":[105],"visual":[106,146],"metaphors":[107],"linguistic":[109],"choices":[110],"significantly":[111],"shaped":[112],"message":[113],"reception,":[114],"with":[115,214,268],"culturally":[116,279],"resonant":[117],"imagery":[118],"empowering":[120],"narratives":[121],"proving":[122],"most":[123,140],"semiotically":[124],"effective.":[125],"Three":[126],"primary":[127],"intersemiotic":[128],"relationships":[129],"were":[130],"identified":[131],"across":[132,205],"corpus:":[134],"complementarity,":[135,144],"elaboration,":[136],"tension.":[138,160],"successful":[141],"materials":[142,157,209],"achieved":[143],"where":[145],"verbal":[148],"modes":[149,246],"reinforced":[150],"one":[151],"another":[152],"coherently,":[153],"while":[154],"less":[155],"exhibited":[158],"modal":[159],"further":[163],"demonstrated":[164],"typographic":[166],"hierarchy,":[167],"colour":[168],"symbolism,":[169],"especially":[170],"polysemic":[172],"use":[173],"red":[175],"organisation":[178],"collectively":[179],"function":[180],"as":[181,194],"meaning-making":[182],"extend":[185],"well":[186],"beyond":[187],"aesthetic":[188],"considerations.":[189],"AIDS":[191],"ribbon":[192],"emerged":[193],"a":[195],"consistently":[196],"deployed":[197],"iconic":[198],"symbol,":[199],"accumulating":[200],"layers":[201],"multiple":[206,244],"posters.":[207],"Conversely,":[208],"marked":[211],"human":[212],"bodies":[213],"disease":[215],"nomenclature":[216],"risked":[217],"perpetuating":[218],"very":[220],"stigmatising":[221],"discourses":[222],"they":[223],"ostensibly":[224],"sought":[225],"challenge.":[227],"multimodal":[229,258,281],"approach":[230],"offered":[231],"valuable":[232],"insights":[233],"into":[234],"communication":[236,266],"strategies,":[237],"demonstrating":[238],"understanding":[240],"orchestration":[242],"can":[247],"enhance":[248],"campaign":[251],"effectiveness.":[252],"contributes":[255],"both":[257],"discourse":[259],"theory":[260],"practical":[262],"applications":[263],"in":[264],"design,":[267],"implications":[269],"extending":[270],"broader":[272],"promotion":[275],"requiring":[277],"sensitive,":[278],"appropriate,":[280],"messaging.":[282]},"counts_by_year":[],"updated_date":"2026-10-27T15:51:10.671819","created_date":"2026-08-13T00:00:00"}