{"id":"https://openalex.org/W7202264780","doi":"https://doi.org/10.5121/acij.2026.17401","title":"A DATA-MINING APPROACH TO LIBRARY USER SEGMENTATION: CLUSTERING READERS BY PERCEIVED MARKETING COMMUNICATION","display_name":"A DATA-MINING APPROACH TO LIBRARY USER SEGMENTATION: CLUSTERING READERS BY PERCEIVED MARKETING COMMUNICATION","publication_year":2026,"publication_date":"2026-07-28","ids":{"openalex":"https://openalex.org/W7202264780","doi":"https://doi.org/10.5121/acij.2026.17401"},"language":"en","primary_location":{"id":"doi:10.5121/acij.2026.17401","doi":"https://doi.org/10.5121/acij.2026.17401","is_oa":true,"landing_page_url":"https://doi.org/10.5121/acij.2026.17401","pdf_url":null,"source":{"id":"https://openalex.org/S4210197201","display_name":"Advanced Computing An International Journal","issn_l":"2229-6727","issn":["2229-6727","2229-726X"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advanced Computing: An International Journal","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.5121/acij.2026.17401","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5130663347","display_name":"Martin Valentinovich Grebenyuk","orcid":"https://orcid.org/0009-0008-5604-7445","observed_orcids":["https://orcid.org/0009-0008-5604-7445"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Martin V. Grebenyuk","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5130663347"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"17","issue":"4","first_page":"01","last_page":"09"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.5835000276565552,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.5835000276565552,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12863","display_name":"Web and Library Services","score":0.23000000417232513,"subfield":{"id":"https://openalex.org/subfields/3309","display_name":"Library and Information Sciences"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.08980000019073486,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/reader-perception","display_name":"reader perception","score":0.5490000247955322},{"id":"https://openalex.org/keywords/marketing-communication","display_name":"marketing communication","score":0.7429999709129333},{"id":"https://openalex.org/keywords/digital-communication","display_name":"digital communication","score":0.7310000061988831},{"id":"https://openalex.org/keywords/user-loyalty","display_name":"user loyalty","score":0.6480000019073486},{"id":"https://openalex.org/keywords/library-marketing","display_name":"library marketing","score":0.4909999966621399},{"id":"https://openalex.org/keywords/library-management","display_name":"library management","score":0.5659999847412109},{"id":"https://openalex.org/keywords/k-means-clustering","display_name":"K-means clustering","score":0.7350000143051147},{"id":"https://openalex.org/keywords/silhouette-score","display_name":"silhouette coefficient","score":0.5600000023841858},{"id":"https://openalex.org/keywords/calinski-harabasz-index","display_name":"Calinski-Harabasz index","score":0.8579999804496765},{"id":"https://openalex.org/keywords/davies-bouldin-index","display_name":"Davies-Bouldin index","score":0.9160000085830688},{"id":"https://openalex.org/keywords/uzbekistan","display_name":"Uzbekistan","score":0.6200000047683716}],"concepts":[{"id":"https://openalex.org/C73555534","wikidata":"https://www.wikidata.org/wiki/Q622825","display_name":"Cluster analysis","level":2,"score":0.84579998254776},{"id":"https://openalex.org/C58103923","wikidata":"https://www.wikidata.org/wiki/Q2286025","display_name":"Silhouette","level":2,"score":0.765500009059906},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7648000121116638},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.6534000039100647},{"id":"https://openalex.org/C89600930","wikidata":"https://www.wikidata.org/wiki/Q1423946","display_name":"Segmentation","level":2,"score":0.6517999768257141},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.40700000524520874},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.39910000562667847},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.3716999888420105},{"id":"https://openalex.org/C12426560","wikidata":"https://www.wikidata.org/wiki/Q189569","display_name":"Basis (linear algebra)","level":2,"score":0.3562000095844269},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.34950000047683716},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.33570000529289246},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.29010000824928284},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.27959999442100525},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.2750999927520752},{"id":"https://openalex.org/C513874922","wikidata":"https://www.wikidata.org/wiki/Q212805","display_name":"Digital library","level":3,"score":0.26330000162124634},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.2565000057220459},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.25380000472068787}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.5121/acij.2026.17401","doi":"https://doi.org/10.5121/acij.2026.17401","is_oa":true,"landing_page_url":"https://doi.org/10.5121/acij.2026.17401","pdf_url":null,"source":{"id":"https://openalex.org/S4210197201","display_name":"Advanced Computing An International Journal","issn_l":"2229-6727","issn":["2229-6727","2229-726X"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advanced Computing: An International Journal","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.5121/acij.2026.17401","doi":"https://doi.org/10.5121/acij.2026.17401","is_oa":true,"landing_page_url":"https://doi.org/10.5121/acij.2026.17401","pdf_url":null,"source":{"id":"https://openalex.org/S4210197201","display_name":"Advanced Computing An International Journal","issn_l":"2229-6727","issn":["2229-6727","2229-726X"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advanced Computing: An International Journal","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2006205108","https://openalex.org/W4283324248","https://openalex.org/W2368293952","https://openalex.org/W2746715422","https://openalex.org/W2371279086","https://openalex.org/W4322711717","https://openalex.org/W6982518707","https://openalex.org/W1923194495","https://openalex.org/W2312566199","https://openalex.org/W2003356013"],"abstract_inverted_index":{"This":[0],"paper":[1],"applies":[2],"unsupervised":[3],"data":[4],"mining":[5],"to":[6],"segment":[7],"users":[8,95],"of":[9,15,26,57],"information-library":[10,30],"centers":[11,31],"by":[12,61,68],"their":[13],"perception":[14,43],"digital":[16],"and":[17,54,71,85],"marketing":[18],"communication.":[19],"The":[20,87,105],"empirical":[21],"basis":[22],"is":[23,90,102],"a":[24,91,109],"survey":[25],"readers":[27],"from":[28],"fifteen":[29],"in":[32,116],"Uzbekistan.":[33],"From":[34],"213":[35],"responses,":[36],"180":[37],"complete":[38],"records":[39],"with":[40,65],"seven":[41],"Likertscale":[42],"variables":[44],"were":[45],"retained.":[46],"After":[47],"z-score":[48],"standardization,":[49],"k-means":[50],"clustering":[51],"was":[52,59,78],"used,":[53],"the":[55,62,69],"number":[56],"clusters":[58],"selected":[60],"silhouette":[63],"coefficient":[64],"additional":[66],"validation":[67],"CalinskiHarabasz":[70],"Davies-Bouldin":[72],"indices.":[73],"A":[74],"stable":[75],"four-cluster":[76],"solution":[77],"obtained:":[79],"Engaged":[80],"Enthusiasts,":[81],"Moderately":[82],"Satisfied,":[83],"Loyal-in-spite-of":[84],"Disengaged.":[86],"main":[88],"finding":[89],"perception-loyalty":[92],"paradox:":[93],"some":[94],"remain":[96],"satisfied":[97],"even":[98],"when":[99],"mediated":[100],"communication":[101,114],"weakly":[103],"perceived.":[104],"proposed":[106],"segmentation":[107],"provides":[108],"reproducible":[110],"instrument":[111],"for":[112],"differentiated":[113],"planning":[115],"library":[117],"management.":[118]},"counts_by_year":[],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2026-08-13T00:00:00"}
