{"id":"https://openalex.org/W7202085902","doi":"https://doi.org/10.36312/nuras.v6i3.1631","title":"Sharing Session dengan Pelaku UMKM Obyek Wisata Baduy dalam Meningkatkan Daya Beli Wisatawan","display_name":"Sharing Session dengan Pelaku UMKM Obyek Wisata Baduy dalam Meningkatkan Daya Beli Wisatawan","publication_year":2026,"publication_date":"2026-07-21","ids":{"openalex":"https://openalex.org/W7202085902","doi":"https://doi.org/10.36312/nuras.v6i3.1631"},"language":"en","primary_location":{"id":"doi:10.36312/nuras.v6i3.1631","doi":"https://doi.org/10.36312/nuras.v6i3.1631","is_oa":true,"landing_page_url":"https://doi.org/10.36312/nuras.v6i3.1631","pdf_url":"https://e-journal.lp3kamandanu.com/index.php/nuras/article/download/1631/1202","source":{"id":"https://openalex.org/S4387292693","display_name":"Nuras Jurnal Pengabdian Kepada Masyarakat","issn_l":"2808-2559","issn":["2808-2559","2808-3628"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Nuras : Jurnal Pengabdian Kepada Masyarakat","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://e-journal.lp3kamandanu.com/index.php/nuras/article/download/1631/1202","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5030109650","display_name":"Lina Marliana Dewi","orcid":"https://orcid.org/0000-0002-3420-2001","observed_orcids":["https://orcid.org/0000-0002-3420-2001"]},"institutions":[{"id":"https://openalex.org/I3132488046","display_name":"Serang Raya University","ror":"https://ror.org/04zc7sw86","country_code":"ID","type":"education","lineage":["https://openalex.org/I3132488046"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Lina Marliana Dewi","raw_affiliation_strings":["Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Serang Raya, Jalan Raya Serang-Cilegon Km. 5, Serang, Banten 42162, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Serang Raya, Jalan Raya Serang-Cilegon Km. 5, Serang, Banten 42162, Indonesia","institution_ids":["https://openalex.org/I3132488046"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5052460862","display_name":"Ratu Erlina Gentari","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3132488046","display_name":"Serang Raya University","ror":"https://ror.org/04zc7sw86","country_code":"ID","type":"education","lineage":["https://openalex.org/I3132488046"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ratu Erlina Gentari","raw_affiliation_strings":["Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Serang Raya, Jalan Raya Serang-Cilegon Km. 5, Serang, Banten 42162, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Serang Raya, Jalan Raya Serang-Cilegon Km. 5, Serang, Banten 42162, Indonesia","institution_ids":["https://openalex.org/I3132488046"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5085286375","display_name":"Deviyantoro Deviyantoro","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3132488046","display_name":"Serang Raya University","ror":"https://ror.org/04zc7sw86","country_code":"ID","type":"education","lineage":["https://openalex.org/I3132488046"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Deviyantoro Deviyantoro","raw_affiliation_strings":["Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Serang Raya, Jalan Raya Serang-Cilegon Km. 5, Serang, Banten 42162, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Serang Raya, Jalan Raya Serang-Cilegon Km. 5, Serang, Banten 42162, Indonesia","institution_ids":["https://openalex.org/I3132488046"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5146696207","display_name":"Wahyuddin Wahyuddin","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3132488046","display_name":"Serang Raya University","ror":"https://ror.org/04zc7sw86","country_code":"ID","type":"education","lineage":["https://openalex.org/I3132488046"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Wahyuddin Wahyuddin","raw_affiliation_strings":["Program Studi Bisnis Digital, Fakultas Ekonomi dan Bisnis, Universitas Serang Raya, Jalan Raya Serang-Cilegon Km. 5, Serang, Banten 42162, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Bisnis Digital, Fakultas Ekonomi dan Bisnis, Universitas Serang Raya, Jalan Raya Serang-Cilegon Km. 5, Serang, Banten 42162, Indonesia","institution_ids":["https://openalex.org/I3132488046"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I3132488046"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"6","issue":"3","first_page":"1137","last_page":"1149"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13136","display_name":"Community-based Tourism Development and Sustainability","score":0.8159000277519226,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13136","display_name":"Community-based Tourism Development and Sustainability","score":0.8159000277519226,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.17919999361038208,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.002400000113993883,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/cultural-storytelling","display_name":"cultural storytelling","score":0.8769999742507935},{"id":"https://openalex.org/keywords/product-display","display_name":"product display","score":0.8500000238418579},{"id":"https://openalex.org/keywords/service-excellence","display_name":"service excellence","score":0.7799999713897705},{"id":"https://openalex.org/keywords/interpersonal-communication","display_name":"interpersonal communication","score":0.8600000143051147},{"id":"https://openalex.org/keywords/kanekes-village","display_name":"Kanekes village","score":0.7609999775886536},{"id":"https://openalex.org/keywords/capacity-building","display_name":"capacity building","score":0.39500001072883606}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5995000004768372},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5551000237464905},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.47269999980926514},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.4706000089645386},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4424000084400177},{"id":"https://openalex.org/C203663800","wikidata":"https://www.wikidata.org/wiki/Q848979","display_name":"Citizen journalism","level":2,"score":0.4375999867916107},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.41749998927116394},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.4092000126838684},{"id":"https://openalex.org/C2779182362","wikidata":"https://www.wikidata.org/wiki/Q17126187","display_name":"Session (web analytics)","level":2,"score":0.3889000117778778},{"id":"https://openalex.org/C2777350553","wikidata":"https://www.wikidata.org/wiki/Q5961771","display_name":"Product marketing","level":3,"score":0.3781000077724457},{"id":"https://openalex.org/C164850336","wikidata":"https://www.wikidata.org/wiki/Q3685487","display_name":"Interpersonal communication","level":2,"score":0.37770000100135803},{"id":"https://openalex.org/C194943564","wikidata":"https://www.wikidata.org/wiki/Q1129049","display_name":"Participant observation","level":2,"score":0.36239999532699585},{"id":"https://openalex.org/C108170787","wikidata":"https://www.wikidata.org/wiki/Q3951828","display_name":"Agency (philosophy)","level":2,"score":0.3495999872684479},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.29660001397132874},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.289900004863739},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.2865999937057495},{"id":"https://openalex.org/C2984138521","wikidata":"https://www.wikidata.org/wiki/Q194112","display_name":"Cultural values","level":2,"score":0.28130000829696655},{"id":"https://openalex.org/C60671577","wikidata":"https://www.wikidata.org/wiki/Q210272","display_name":"Cultural heritage","level":2,"score":0.273499995470047},{"id":"https://openalex.org/C2778057375","wikidata":"https://www.wikidata.org/wiki/Q1415049","display_name":"Cultural tourism","level":4,"score":0.26489999890327454},{"id":"https://openalex.org/C2779622097","wikidata":"https://www.wikidata.org/wiki/Q1417724","display_name":"Capacity building","level":2,"score":0.2619999945163727},{"id":"https://openalex.org/C2776538412","wikidata":"https://www.wikidata.org/wiki/Q989963","display_name":"Storytelling","level":3,"score":0.2612999975681305},{"id":"https://openalex.org/C2781286702","wikidata":"https://www.wikidata.org/wiki/Q2604680","display_name":"Target audience","level":2,"score":0.2596000134944916}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.36312/nuras.v6i3.1631","doi":"https://doi.org/10.36312/nuras.v6i3.1631","is_oa":true,"landing_page_url":"https://doi.org/10.36312/nuras.v6i3.1631","pdf_url":"https://e-journal.lp3kamandanu.com/index.php/nuras/article/download/1631/1202","source":{"id":"https://openalex.org/S4387292693","display_name":"Nuras Jurnal Pengabdian Kepada Masyarakat","issn_l":"2808-2559","issn":["2808-2559","2808-3628"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Nuras : Jurnal Pengabdian Kepada Masyarakat","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.36312/nuras.v6i3.1631","doi":"https://doi.org/10.36312/nuras.v6i3.1631","is_oa":true,"landing_page_url":"https://doi.org/10.36312/nuras.v6i3.1631","pdf_url":"https://e-journal.lp3kamandanu.com/index.php/nuras/article/download/1631/1202","source":{"id":"https://openalex.org/S4387292693","display_name":"Nuras Jurnal Pengabdian Kepada Masyarakat","issn_l":"2808-2559","issn":["2808-2559","2808-3628"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Nuras : Jurnal Pengabdian Kepada Masyarakat","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.833299994468689}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7202085902.pdf","grobid_xml":"https://content.openalex.org/works/W7202085902.grobid-xml"},"referenced_works_count":18,"referenced_works":["https://openalex.org/W2956191882","https://openalex.org/W3099702037","https://openalex.org/W4378573890","https://openalex.org/W4382797363","https://openalex.org/W4387676714","https://openalex.org/W4393932883","https://openalex.org/W4396744749","https://openalex.org/W4406357884","https://openalex.org/W4408540033","https://openalex.org/W4409819945","https://openalex.org/W4411906005","https://openalex.org/W4414125121","https://openalex.org/W4416982981","https://openalex.org/W7110977102","https://openalex.org/W7115019618","https://openalex.org/W7118194427","https://openalex.org/W7162127755","https://openalex.org/W7163040966"],"related_works":["https://openalex.org/W7162127755","https://openalex.org/W7221090323","https://openalex.org/W7131082870","https://openalex.org/W4413300865","https://openalex.org/W7220192228","https://openalex.org/W4411734385","https://openalex.org/W7221247900","https://openalex.org/W7125398698","https://openalex.org/W4389250500","https://openalex.org/W7169813997"],"abstract_inverted_index":{"This":[0],"Community":[1],"Service":[2],"(PkM)":[3],"initiative":[4],"aims":[5],"to":[6,100,123,130,146],"enhance":[7],"the":[8,16,107,125,144,148,155],"non-digital":[9,115],"marketing":[10,116],"capacity":[11,126],"of":[12,62,127,150,157],"MSME":[13,52,69,128],"operators":[14,129],"in":[15,83,104,134,160],"Baduy":[17],"Dalam":[18],"traditional":[19,120],"tourism":[20,159],"area":[21],"by":[22],"strengthening":[23],"cultural":[24,91,158],"storytelling,":[25],"product":[26,102],"display,":[27],"service":[28],"excellence,":[29],"and":[30,47,65,94,138],"interpersonal":[31],"communication.":[32],"The":[33,141],"activities":[34],"were":[35,98],"conducted":[36],"over":[37],"30":[38],"days":[39,61],"using":[40],"a":[41,80,114,135],"participatory":[42,63],"approach":[43,117],"featuring":[44],"sharing":[45],"sessions":[46],"discussion":[48],"forums":[49],"involving":[50],"35":[51],"operators.":[53,70],"Needs":[54],"assessment":[55],"was":[56],"carried":[57],"out":[58],"through":[59],"seven":[60],"observation":[64],"interviews":[66],"with":[67,79,106,119],"10":[68],"Evaluation":[71],"results":[72],"indicate":[73],"an":[74],"80%":[75],"program":[76,142],"success":[77],"rate,":[78],"70%":[81],"increase":[82],"participant":[84],"knowledge.":[85],"Seven":[86],"participants":[87,96],"(70%)":[88],"successfully":[89],"applied":[90],"storytelling":[92],"techniques,":[93],"eight":[95],"(80%)":[97],"able":[99],"arrange":[101],"displays":[103],"accordance":[105],"training":[108],"material.":[109],"These":[110],"findings":[111],"demonstrate":[112],"that":[113],"aligned":[118],"values":[121],"\u200b\u200bcontributes":[122],"enhancing":[124],"market":[131],"their":[132],"products":[133,152],"more":[136],"communicative":[137],"engaging":[139],"manner.":[140],"holds":[143],"potential":[145],"strengthen":[147],"competitiveness":[149],"local":[151],"while":[153],"supporting":[154],"sustainability":[156],"Kanekes":[161],"Village.":[162]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-08-10T00:00:00"}
