{"id":"https://openalex.org/W7202072875","doi":"https://doi.org/10.32424/icsema.v2i1.706","title":"EXAMINING THE EFFECT OF DIGITAL RATINGS ON GEN Z PURCHASE INTENTION IN THE AIRLINE INDUSTRY: THE MEDIATING ROLE OF PERCEIVED EASE OF USE","display_name":"EXAMINING THE EFFECT OF DIGITAL RATINGS ON GEN Z PURCHASE INTENTION IN THE AIRLINE INDUSTRY: THE MEDIATING ROLE OF PERCEIVED EASE OF USE","publication_year":2026,"publication_date":"2026-08-10","ids":{"openalex":"https://openalex.org/W7202072875","doi":"https://doi.org/10.32424/icsema.v2i1.706"},"language":"en","primary_location":{"id":"doi:10.32424/icsema.v2i1.706","doi":"https://doi.org/10.32424/icsema.v2i1.706","is_oa":true,"landing_page_url":"https://doi.org/10.32424/icsema.v2i1.706","pdf_url":"https://proceeding.soedirmanunsoed.com/index.php/icsema/article/download/706/559","source":{"id":"https://openalex.org/S5407050985","display_name":"The International Conference on Sustainable Economics Management and Accounting Proceeding","issn_l":"3109-3337","issn":["3109-3337"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315117","host_organization_name":"Jenderal Soedirman University","host_organization_lineage":["https://openalex.org/P4310315117"],"host_organization_lineage_names":["Jenderal Soedirman University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The International Conference on Sustainable Economics Management and Accounting Proceeding","raw_type":"journal-article"},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://proceeding.soedirmanunsoed.com/index.php/icsema/article/download/706/559","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5037233802","display_name":"Didip Diandra","orcid":"https://orcid.org/0000-0003-1356-4019","observed_orcids":["https://orcid.org/0000-0003-1356-4019"]},"institutions":[{"id":"https://openalex.org/I4210157819","display_name":"Universitas Paramadina","ror":"https://ror.org/04g8bba17","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210157819"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Didip Diandra","raw_affiliation_strings":["Management Study Program, Paramadina University, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Management Study Program, Paramadina University, Indonesia","institution_ids":["https://openalex.org/I4210157819"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5038356819","display_name":"Lingga Yuliana","orcid":"https://orcid.org/0000-0003-0127-6511","observed_orcids":["https://orcid.org/0000-0003-0127-6511"]},"institutions":[{"id":"https://openalex.org/I4210157819","display_name":"Universitas Paramadina","ror":"https://ror.org/04g8bba17","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210157819"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Lingga Yuliana","raw_affiliation_strings":["Management Study Program, Paramadina University, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Management Study Program, Paramadina University, Indonesia","institution_ids":["https://openalex.org/I4210157819"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5045052501","display_name":"Nurliya Apriyana","orcid":"https://orcid.org/0009-0002-5559-4486","observed_orcids":["https://orcid.org/0009-0002-5559-4486"]},"institutions":[{"id":"https://openalex.org/I4210157819","display_name":"Universitas Paramadina","ror":"https://ror.org/04g8bba17","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210157819"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nurliya Apriyana","raw_affiliation_strings":["Management Study Program, Paramadina University, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Management Study Program, Paramadina University, Indonesia","institution_ids":["https://openalex.org/I4210157819"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5146870930","display_name":"Nayla Eliza","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210157819","display_name":"Universitas Paramadina","ror":"https://ror.org/04g8bba17","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210157819"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nayla Eliza","raw_affiliation_strings":["Management Study Program, Paramadina University, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Management Study Program, Paramadina University, Indonesia","institution_ids":["https://openalex.org/I4210157819"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210157819"],"apc_list":null,"apc_paid":null,"fwci":4.8077,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.96912521,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":"2","issue":null,"first_page":"170","last_page":"181"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.43140000104904175,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.43140000104904175,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.42329999804496765,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.1151999980211258,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-reviews","display_name":"online reviews","score":0.7409999966621399},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.8410000205039978},{"id":"https://openalex.org/keywords/generation-z","display_name":"Generation Z","score":0.8059999942779541},{"id":"https://openalex.org/keywords/perceived-ease-of-use","display_name":"perceived ease of use","score":0.9620000123977661},{"id":"https://openalex.org/keywords/air-transport","display_name":"airline industry","score":0.9200000166893005},{"id":"https://openalex.org/keywords/technology-acceptance-model","display_name":"technology acceptance model","score":0.7670000195503235},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8330000042915344},{"id":"https://openalex.org/keywords/airline-services","display_name":"airline services","score":0.546999990940094},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"customer engagement","score":0.5929999947547913}],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.7418000102043152},{"id":"https://openalex.org/C170130773","wikidata":"https://www.wikidata.org/wiki/Q216378","display_name":"Usability","level":2,"score":0.628000020980835},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5098000168800354},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.487199991941452},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.47839999198913574},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.47450000047683716},{"id":"https://openalex.org/C2776185967","wikidata":"https://www.wikidata.org/wiki/Q112945","display_name":"Technology acceptance model","level":3,"score":0.46219998598098755},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.3977000117301941},{"id":"https://openalex.org/C98825075","wikidata":"https://www.wikidata.org/wiki/Q485643","display_name":"Customer relationship management","level":2,"score":0.31369999051094055},{"id":"https://openalex.org/C2776915394","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"Customer engagement","level":3,"score":0.3059999942779541},{"id":"https://openalex.org/C180198813","wikidata":"https://www.wikidata.org/wiki/Q121182","display_name":"Information system","level":2,"score":0.2793000042438507},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.27480000257492065},{"id":"https://openalex.org/C87868495","wikidata":"https://www.wikidata.org/wiki/Q750843","display_name":"Information processing","level":2,"score":0.2745000123977661},{"id":"https://openalex.org/C121017731","wikidata":"https://www.wikidata.org/wiki/Q11661","display_name":"Information technology","level":2,"score":0.27379998564720154},{"id":"https://openalex.org/C65067816","wikidata":"https://www.wikidata.org/wiki/Q2295139","display_name":"Computer-assisted web interviewing","level":2,"score":0.2736000120639801},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.2727000117301941},{"id":"https://openalex.org/C2985250679","wikidata":"https://www.wikidata.org/wiki/Q984142","display_name":"Customer experience","level":2,"score":0.2623000144958496},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.25440001487731934}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.32424/icsema.v2i1.706","doi":"https://doi.org/10.32424/icsema.v2i1.706","is_oa":true,"landing_page_url":"https://doi.org/10.32424/icsema.v2i1.706","pdf_url":"https://proceeding.soedirmanunsoed.com/index.php/icsema/article/download/706/559","source":{"id":"https://openalex.org/S5407050985","display_name":"The International Conference on Sustainable Economics Management and Accounting Proceeding","issn_l":"3109-3337","issn":["3109-3337"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315117","host_organization_name":"Jenderal Soedirman University","host_organization_lineage":["https://openalex.org/P4310315117"],"host_organization_lineage_names":["Jenderal Soedirman University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The International Conference on Sustainable Economics Management and Accounting Proceeding","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.32424/icsema.v2i1.706","doi":"https://doi.org/10.32424/icsema.v2i1.706","is_oa":true,"landing_page_url":"https://doi.org/10.32424/icsema.v2i1.706","pdf_url":"https://proceeding.soedirmanunsoed.com/index.php/icsema/article/download/706/559","source":{"id":"https://openalex.org/S5407050985","display_name":"The International Conference on Sustainable Economics Management and Accounting Proceeding","issn_l":"3109-3337","issn":["3109-3337"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315117","host_organization_name":"Jenderal Soedirman University","host_organization_lineage":["https://openalex.org/P4310315117"],"host_organization_lineage_names":["Jenderal Soedirman University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The International Conference on Sustainable Economics Management and Accounting Proceeding","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7202072875.pdf","grobid_xml":"https://content.openalex.org/works/W7202072875.grobid-xml"},"referenced_works_count":23,"referenced_works":["https://openalex.org/W2972255080","https://openalex.org/W3000311938","https://openalex.org/W3017598890","https://openalex.org/W3027607147","https://openalex.org/W3032700509","https://openalex.org/W3097669510","https://openalex.org/W3118614502","https://openalex.org/W3125342489","https://openalex.org/W3167493524","https://openalex.org/W3187103514","https://openalex.org/W3196527504","https://openalex.org/W3207431806","https://openalex.org/W4221092957","https://openalex.org/W4289816920","https://openalex.org/W4302304786","https://openalex.org/W4319296033","https://openalex.org/W4353069325","https://openalex.org/W4388509454","https://openalex.org/W4392469161","https://openalex.org/W4396796439","https://openalex.org/W4398181223","https://openalex.org/W4399891894","https://openalex.org/W4402780599"],"related_works":["https://openalex.org/W7156204197","https://openalex.org/W4387703844","https://openalex.org/W7118941757","https://openalex.org/W7217864902","https://openalex.org/W3185071312","https://openalex.org/W4319151731","https://openalex.org/W7166437542","https://openalex.org/W7161567051","https://openalex.org/W7213195757","https://openalex.org/W7161966873"],"abstract_inverted_index":{"Digital":[0],"platforms":[1],"have":[2],"transformed":[3],"the":[4,24,42,47,60,75,142,177,187],"way":[5],"consumers":[6,71],"evaluate":[7],"products":[8],"and":[9,72,117,125,140,147,161,202,212],"services,":[10],"making":[11],"digital":[12,63,100,114,145,154,180,209],"ratings":[13,64,115,146,155,181],"a":[14,133],"critical":[15],"source":[16],"of":[17,27,50,53,62,78,81,123,130,173,179,208],"information":[18,98,158],"that":[19,113,153],"shapes":[20],"purchasing":[21],"decisions.":[22],"Despite":[23],"growing":[25],"importance":[26],"online":[28,213],"ratings,":[29],"limited":[30],"research":[31],"has":[32,132],"examined":[33],"their":[34,163],"effects":[35],"on":[36,65,137],"Gen":[37,69],"Z":[38,70],"purchase":[39,66,126,138,148,166,203],"intention":[40,67,139,204],"in":[41,182],"airline":[43,97,167,188,195],"industry,":[44],"particularly":[45],"through":[46,99,205],"mediating":[48,76],"role":[49,77,178],"perceived":[51,79,121],"ease":[52,80,122,129],"use.":[54,82],"This":[55,169],"study":[56,170],"aims":[57],"to":[58,73,165,198],"examine":[59],"effect":[61,136],"among":[68],"assess":[74],"A":[83],"quantitative":[84],"cross-sectional":[85],"survey":[86],"was":[87,103],"conducted":[88],"involving":[89],"120":[90],"respondents":[91],"who":[92],"had":[93],"previously":[94],"searched":[95],"for":[96,194],"platforms.":[101,214],"Data":[102],"analyzed":[104],"using":[105],"PLS-SEM":[106],"with":[107],"SmartPLS":[108],"4.":[109],"The":[110,190],"results":[111],"indicate":[112],"significantly":[116],"positively":[118],"influence":[119],"both":[120],"use":[124,131],"intention.":[127,149],"Perceived":[128],"significant":[134],"positive":[135],"mediates":[141],"relationship":[143],"between":[144],"These":[150],"findings":[151,191],"suggest":[152],"facilitate":[156],"consumers\u2019":[157],"processing":[159],"activities":[160],"increase":[162],"willingness":[164],"services.":[168],"extends":[171],"theory":[172],"TAM":[174],"by":[175],"highlighting":[176],"shaping":[183],"consumer":[184],"behavior":[185],"within":[186],"industry.":[189],"provide":[192],"insights":[193],"companies":[196],"seeking":[197],"enhance":[199],"customer":[200],"engagement":[201],"effective":[206],"management":[207],"rating":[210],"systems":[211]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-08-10T00:00:00"}
