{"id":"https://openalex.org/W7202028065","doi":"https://doi.org/10.31004/riggs.v5i2.11865","title":"Pengaruh Promosi Penjualan, Online Customer Review, dan Shopping Emotion terhadap Kepuasan Konsumen Marketplace Shopee (Studi Kasus pada Mahasiswa Manajemen Fakultas Ekonomi Universitas Muhammadiyah Ponorogo)","display_name":"Pengaruh Promosi Penjualan, Online Customer Review, dan Shopping Emotion terhadap Kepuasan Konsumen Marketplace Shopee (Studi Kasus pada Mahasiswa Manajemen Fakultas Ekonomi Universitas Muhammadiyah Ponorogo)","publication_year":2026,"publication_date":"2026-07-31","ids":{"openalex":"https://openalex.org/W7202028065","doi":"https://doi.org/10.31004/riggs.v5i2.11865"},"language":"id","primary_location":{"id":"doi:10.31004/riggs.v5i2.11865","doi":"https://doi.org/10.31004/riggs.v5i2.11865","is_oa":true,"landing_page_url":"https://doi.org/10.31004/riggs.v5i2.11865","pdf_url":"https://journal.ilmudata.co.id/index.php/RIGGS/article/download/11865/9331","source":{"id":"https://openalex.org/S4387283608","display_name":"RIGGS Journal of Artificial Intelligence and Digital Business","issn_l":"2963-914X","issn":["2963-914X","2963-9298"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315283","host_organization_name":"Universitas Pahlawan Tuanku Tambusai","host_organization_lineage":["https://openalex.org/P4310315283"],"host_organization_lineage_names":["Universitas Pahlawan Tuanku Tambusai"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"RIGGS: Journal of Artificial Intelligence and Digital Business","raw_type":"journal-article"},"parent_works":[],"lineage":["https://openalex.org/W7202028065"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://journal.ilmudata.co.id/index.php/RIGGS/article/download/11865/9331","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5146250572","display_name":"Indah Duwi Agustina","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210117859","display_name":"Muhammadiyah University of Ponorogo","ror":"https://ror.org/03d9vfb50","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210117859"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Indah Duwi Agustina","raw_affiliation_strings":["Universitas Muhammadiyah Ponorogo"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhammadiyah Ponorogo","institution_ids":["https://openalex.org/I4210117859"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5144442710","display_name":"Sri Hartono","orcid":"https://orcid.org/0000-0002-3185-3845","observed_orcids":["https://orcid.org/0000-0002-3185-3845","https://orcid.org/0009-0008-8154-6588","https://orcid.org/0009-0003-5641-9783"]},"institutions":[{"id":"https://openalex.org/I4210117859","display_name":"Muhammadiyah University of Ponorogo","ror":"https://ror.org/03d9vfb50","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210117859"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Sri Hartono","raw_affiliation_strings":["Universitas Muhammadiyah Ponorogo"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhammadiyah Ponorogo","institution_ids":["https://openalex.org/I4210117859"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5063980230","display_name":"Titi Rapini","orcid":"https://orcid.org/0009-0007-2824-6247","observed_orcids":["https://orcid.org/0009-0007-2824-6247"]},"institutions":[{"id":"https://openalex.org/I4210117859","display_name":"Muhammadiyah University of Ponorogo","ror":"https://ror.org/03d9vfb50","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210117859"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Titi Rapini","raw_affiliation_strings":["Universitas Muhammadiyah Ponorogo"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhammadiyah Ponorogo","institution_ids":["https://openalex.org/I4210117859"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210117859"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"5","issue":"2","first_page":"22138","last_page":"22155"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9916999936103821,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9916999936103821,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.003800000064074993,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.002400000113993883,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sales-promotion","display_name":"sales promotion","score":0.9079999923706055},{"id":"https://openalex.org/keywords/online-consumer-reviews","display_name":"online customer reviews","score":0.9679999947547913},{"id":"https://openalex.org/keywords/shopping-emotion","display_name":"shopping emotion","score":0.9869999885559082},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.8999999761581421},{"id":"https://openalex.org/keywords/online-marketplaces","display_name":"online marketplaces","score":0.7670000195503235},{"id":"https://openalex.org/keywords/shopee","display_name":"Shopee","score":0.9990000128746033},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.8479999899864197},{"id":"https://openalex.org/keywords/digital-marketing-strategy","display_name":"digital marketing strategy","score":0.7919999957084656},{"id":"https://openalex.org/keywords/online-shopping-behavior","display_name":"online shopping behavior","score":0.6700000166893005},{"id":"https://openalex.org/keywords/product-reviews","display_name":"product reviews","score":0.3199999928474426},{"id":"https://openalex.org/keywords/universitas-muhammadiyah-ponorogo","display_name":"Universitas Muhammadiyah Ponorogo","score":0.7609999775886536},{"id":"https://openalex.org/keywords/business-students","display_name":"business students","score":0.6769999861717224}],"concepts":[{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.6740999817848206},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4438000023365021},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.37599998712539673},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.3379000127315521},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.3095000088214874},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.20419999957084656},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.19110000133514404},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.1876000016927719},{"id":"https://openalex.org/C2983515908","wikidata":"https://www.wikidata.org/wiki/Q42240","display_name":"Research method","level":2,"score":0.1703999936580658},{"id":"https://openalex.org/C2985250679","wikidata":"https://www.wikidata.org/wiki/Q984142","display_name":"Customer experience","level":2,"score":0.16179999709129333}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.31004/riggs.v5i2.11865","doi":"https://doi.org/10.31004/riggs.v5i2.11865","is_oa":true,"landing_page_url":"https://doi.org/10.31004/riggs.v5i2.11865","pdf_url":"https://journal.ilmudata.co.id/index.php/RIGGS/article/download/11865/9331","source":{"id":"https://openalex.org/S4387283608","display_name":"RIGGS Journal of Artificial Intelligence and Digital Business","issn_l":"2963-914X","issn":["2963-914X","2963-9298"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315283","host_organization_name":"Universitas Pahlawan Tuanku Tambusai","host_organization_lineage":["https://openalex.org/P4310315283"],"host_organization_lineage_names":["Universitas Pahlawan Tuanku Tambusai"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"RIGGS: Journal of Artificial Intelligence and Digital Business","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.31004/riggs.v5i2.11865","doi":"https://doi.org/10.31004/riggs.v5i2.11865","is_oa":true,"landing_page_url":"https://doi.org/10.31004/riggs.v5i2.11865","pdf_url":"https://journal.ilmudata.co.id/index.php/RIGGS/article/download/11865/9331","source":{"id":"https://openalex.org/S4387283608","display_name":"RIGGS Journal of Artificial Intelligence and Digital Business","issn_l":"2963-914X","issn":["2963-914X","2963-9298"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315283","host_organization_name":"Universitas Pahlawan Tuanku Tambusai","host_organization_lineage":["https://openalex.org/P4310315283"],"host_organization_lineage_names":["Universitas Pahlawan Tuanku Tambusai"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"RIGGS: Journal of Artificial Intelligence and Digital Business","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7202028065.pdf","grobid_xml":"https://content.openalex.org/works/W7202028065.grobid-xml"},"referenced_works_count":6,"referenced_works":["https://openalex.org/W2985400387","https://openalex.org/W4392139957","https://openalex.org/W4415666004","https://openalex.org/W7116721821","https://openalex.org/W7135030515","https://openalex.org/W7153233386"],"related_works":["https://openalex.org/W7155168408","https://openalex.org/W7163898750","https://openalex.org/W4386642530","https://openalex.org/W7051831625","https://openalex.org/W3038510760","https://openalex.org/W4400700285","https://openalex.org/W4383994544","https://openalex.org/W4403695519","https://openalex.org/W2970530874","https://openalex.org/W7222852455"],"abstract_inverted_index":{"Penelitian":[0,29,48,189],"ini":[1,190],"bertujuan":[2],"untuk":[3],"menganalisis":[4],"pengaruh":[5],"promosi":[6,120,151],"penjualan,":[7,152],"Online":[8,129,153],"Customer":[9,130,154],"Review,":[10,155],"dan":[11,111,132,137,156],"Shopping":[12,133,157],"Emotion":[13,134,158],"terhadap":[14,125,139,163],"kepuasan":[15,46,126,140,164,172,214],"konsumen":[16,141,173],"Marketplace":[17,142],"Shopee":[18,35,196],"pada":[19],"mahasiswa":[20,38,59],"Program":[21],"Studi":[22],"Manajemen":[23],"Fakultas":[24],"Ekonomi":[25],"Universitas":[26],"Muhammadiyah":[27],"Ponorogo.":[28],"dilatarbelakangi":[30],"oleh":[31,176,183],"meningkatnya":[32],"penggunaan":[33],"marketplace":[34],"di":[36,186,217],"kalangan":[37,218],"serta":[39,206],"pentingnya":[40],"strategi":[41,200],"pemasaran":[42],"digital":[43],"dalam":[44,197],"menciptakan":[45,207],"konsumen.":[47,127,165],"menggunakan":[49,68,81],"pendekatan":[50],"kuantitatif":[51],"dengan":[52,71,89],"metode":[53],"survei.":[54],"Populasi":[55],"penelitian":[56,115],"berjumlah":[57],"755":[58],"angkatan":[60],"2021\u20132025,":[61],"sedangkan":[62,180],"sampel":[63],"sebanyak":[64],"76":[65],"responden":[66],"ditentukan":[67],"rumus":[69],"Slovin":[70],"teknik":[72],"purposive":[73],"sampling.":[74],"Pengumpulan":[75],"data":[76,87],"dilakukan":[77,88],"melalui":[78],"penyebaran":[79],"kuesioner":[80],"skala":[82],"Likert":[83],"lima":[84],"poin.":[85],"Analisis":[86],"bantuan":[90],"SPSS":[91],"yang":[92,210],"meliputi":[93],"uji":[94,96,98,105,109,112,147],"validitas,":[95],"reliabilitas,":[97],"asumsi":[99],"klasik,":[100],"analisis":[101],"regresi":[102],"linier":[103],"berganda,":[104],"koefisien":[106,167],"determinasi":[107,168],"(R\u00b2),":[108],"t,":[110],"F.":[113],"Hasil":[114],"menunjukkan":[116,149,169],"bahwa":[117,150,170],"secara":[118,159],"parsial":[119],"penjualan":[121],"tidak":[122],"berpengaruh":[123,135,161],"signifikan":[124,138,162],"Sebaliknya,":[128],"Review":[131],"positif":[136],"Shopee.":[143],"Sementara":[144],"itu,":[145],"hasil":[146],"simultan":[148],"bersama-sama":[160],"Nilai":[166],"variasi":[171],"dapat":[174,192],"dijelaskan":[175],"ketiga":[177],"variabel":[178],"independen,":[179],"sisanya":[181],"dipengaruhi":[182],"faktor":[184],"lain":[185],"luar":[187],"penelitian.":[188],"diharapkan":[191],"menjadi":[193],"masukan":[194],"bagi":[195],"meningkatkan":[198,213],"efektivitas":[199],"promosi,":[201],"mengoptimalkan":[202],"kualitas":[203],"ulasan":[204],"pelanggan,":[205],"pengalaman":[208],"berbelanja":[209],"menyenangkan":[211],"guna":[212],"konsumen,":[215],"khususnya":[216],"mahasiswa.":[219]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-08-10T00:00:00"}