{"id":"https://openalex.org/W7199084002","doi":null,"title":"\u0410\u0434\u0430\u043f\u0442\u0438\u0432\u043d\u0435 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0456\u043c\u0456\u0434\u0436\u043e\u043c \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430 \u0432 \u0442\u0443\u0440\u0431\u0443\u043b\u0435\u043d\u0442\u043d\u0456\u0439 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0446\u0456","display_name":"\u0410\u0434\u0430\u043f\u0442\u0438\u0432\u043d\u0435 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0456\u043c\u0456\u0434\u0436\u043e\u043c \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430 \u0432 \u0442\u0443\u0440\u0431\u0443\u043b\u0435\u043d\u0442\u043d\u0456\u0439 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0446\u0456","publication_year":2025,"publication_date":"2025-01-01","ids":{"openalex":"https://openalex.org/W7199084002"},"language":"uk","primary_location":{"id":"pmh:oai:repository.kpi.kharkov.ua:KhPI-Press/95905","doi":null,"is_oa":true,"landing_page_url":"https://repository.kpi.kharkov.ua/handle/KhPI-Press/95905","pdf_url":"https://repository.kpi.kharkov.ua/bitstreams/746a7502-5c28-4fd2-ac82-997f6d919b61/download","source":{"id":"https://openalex.org/S4306400269","display_name":"eNTUKhPIIR Repository (Kharkiv Polytechnic Institute)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67256668","host_organization_name":"National Technical University \"Kharkiv Polytechnic Institute\"","host_organization_lineage":["https://openalex.org/I67256668"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://repository.kpi.kharkov.ua/bitstreams/746a7502-5c28-4fd2-ac82-997f6d919b61/download","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5145486879","display_name":"\u0421\u0435\u0440\u0433\u0456\u0439 \u041c\u0438\u043a\u043e\u043b\u0430\u0439\u043e\u0432\u0438\u0447 \u0406\u043b\u043b\u044f\u0448\u0435\u043d\u043a\u043e","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u0406\u043b\u043b\u044f\u0448\u0435\u043d\u043a\u043e, \u0421\u0435\u0440\u0433\u0456\u0439 \u041c\u0438\u043a\u043e\u043b\u0430\u0439\u043e\u0432\u0438\u0447","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5071670535","display_name":"\u042e\u043b\u0456\u044f \u0421\u0435\u0440\u0433\u0456\u0457\u0432\u043d\u0430 \u0428\u0438\u043f\u0443\u043b\u0456\u043d\u0430","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u0428\u0438\u043f\u0443\u043b\u0456\u043d\u0430, \u042e\u043b\u0456\u044f \u0421\u0435\u0440\u0433\u0456\u0457\u0432\u043d\u0430","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5063413117","display_name":"\u041d\u0430\u0442\u0430\u043b\u0456\u044f \u0421\u0435\u0440\u0433\u0456\u0457\u0432\u043d\u0430 \u0406\u043b\u043b\u044f\u0448\u0435\u043d\u043a\u043e","orcid":"https://orcid.org/0000-0002-1426-1215","observed_orcids":["https://orcid.org/0000-0002-1426-1215"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u0406\u043b\u043b\u044f\u0448\u0435\u043d\u043a\u043e, \u041d\u0430\u0442\u0430\u043b\u0456\u044f \u0421\u0435\u0440\u0433\u0456\u0457\u0432\u043d\u0430","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.53819833,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.923799991607666,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.923799991607666,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.06759999692440033,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.003800000064074993,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/adaptive-management","display_name":"adaptive management","score":0.8029999732971191},{"id":"https://openalex.org/keywords/corporate-image","display_name":"corporate image","score":0.9259999990463257},{"id":"https://openalex.org/keywords/corporate-image-management","display_name":"corporate image management","score":0.6919999718666077},{"id":"https://openalex.org/keywords/business-crisis-management","display_name":"business crisis management","score":0.3190000057220459}],"concepts":[{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.19869999587535858},{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.19499999284744263},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1906999945640564},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.1860000044107437},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.18389999866485596},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.16850000619888306},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.16580000519752502},{"id":"https://openalex.org/C61797465","wikidata":"https://www.wikidata.org/wiki/Q1188986","display_name":"Term (time)","level":2,"score":0.16410000622272491},{"id":"https://openalex.org/C2776608160","wikidata":"https://www.wikidata.org/wiki/Q4785462","display_name":"Natural (archaeology)","level":2,"score":0.16120000183582306},{"id":"https://openalex.org/C81917197","wikidata":"https://www.wikidata.org/wiki/Q628760","display_name":"Selection (genetic algorithm)","level":2,"score":0.15870000422000885}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:repository.kpi.kharkov.ua:KhPI-Press/95905","doi":null,"is_oa":true,"landing_page_url":"https://repository.kpi.kharkov.ua/handle/KhPI-Press/95905","pdf_url":"https://repository.kpi.kharkov.ua/bitstreams/746a7502-5c28-4fd2-ac82-997f6d919b61/download","source":{"id":"https://openalex.org/S4306400269","display_name":"eNTUKhPIIR Repository (Kharkiv Polytechnic Institute)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67256668","host_organization_name":"National Technical University \"Kharkiv Polytechnic Institute\"","host_organization_lineage":["https://openalex.org/I67256668"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"}],"best_oa_location":{"id":"pmh:oai:repository.kpi.kharkov.ua:KhPI-Press/95905","doi":null,"is_oa":true,"landing_page_url":"https://repository.kpi.kharkov.ua/handle/KhPI-Press/95905","pdf_url":"https://repository.kpi.kharkov.ua/bitstreams/746a7502-5c28-4fd2-ac82-997f6d919b61/download","source":{"id":"https://openalex.org/S4306400269","display_name":"eNTUKhPIIR Repository (Kharkiv Polytechnic Institute)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67256668","host_organization_name":"National Technical University \"Kharkiv Polytechnic Institute\"","host_organization_lineage":["https://openalex.org/I67256668"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7199084002.pdf","grobid_xml":"https://content.openalex.org/works/W7199084002.grobid-xml"},"referenced_works_count":1,"referenced_works":["https://openalex.org/W3017193591"],"related_works":["https://openalex.org/W7197257613","https://openalex.org/W7199213470","https://openalex.org/W7006934646","https://openalex.org/W7200852577","https://openalex.org/W7062871017","https://openalex.org/W2966668183","https://openalex.org/W7167179563","https://openalex.org/W7044077694","https://openalex.org/W7072102010","https://openalex.org/W7199560716"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2026-08-07T00:00:00"}
