{"id":"https://openalex.org/W7198528488","doi":null,"title":"Pienyritysten kokemukset generatiivisen teko\u00e4lyn hy\u00f6dynt\u00e4misest\u00e4 markkinoinnin sis\u00e4ll\u00f6ntuotannossa","display_name":"Pienyritysten kokemukset generatiivisen teko\u00e4lyn hy\u00f6dynt\u00e4misest\u00e4 markkinoinnin sis\u00e4ll\u00f6ntuotannossa","publication_year":2026,"publication_date":"2026-01-01","ids":{"openalex":"https://openalex.org/W7198528488"},"language":"fi","primary_location":{"id":"pmh:oai:jyx.jyu.fi:123456789/111869","doi":null,"is_oa":true,"landing_page_url":"http://urn.fi/URN:NBN:fi:jyu-202606105383","pdf_url":"https://jyx.jyu.fi/bitstreams/125bf81c-cb50-4c08-bb15-5d52954f2423/download","source":{"id":"https://openalex.org/S4306400563","display_name":"Jyv\u00e4skyl\u00e4 University Digital Archive (University of Jyv\u00e4skyl\u00e4)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I94722563","host_organization_name":"University of Jyv\u00e4skyl\u00e4","host_organization_lineage":["https://openalex.org/I94722563"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"master thesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://jyx.jyu.fi/bitstreams/125bf81c-cb50-4c08-bb15-5d52954f2423/download","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5145107058","display_name":"Lia Luoma-aho","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Luoma-aho, Lia","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5145107058"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13904","display_name":"Artificial Intelligence Applications","score":0.4625999927520752,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T13904","display_name":"Artificial Intelligence Applications","score":0.4625999927520752,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.1581999957561493,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14260","display_name":"Impact of AI and Big Data on Business and Society","score":0.0689999982714653,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/generative-ai","display_name":"generative AI","score":0.9369999766349792},{"id":"https://openalex.org/keywords/small-business","display_name":"small business","score":0.902999997138977},{"id":"https://openalex.org/keywords/content-marketing","display_name":"content marketing","score":0.7480000257492065},{"id":"https://openalex.org/keywords/technology-adoption","display_name":"technology adoption","score":0.7390000224113464},{"id":"https://openalex.org/keywords/marketing-content","display_name":"marketing content","score":0.45500001311302185},{"id":"https://openalex.org/keywords/keuruu","display_name":"Keuruu","score":0.6100000143051147},{"id":"https://openalex.org/keywords/cost-effectiveness","display_name":"cost-effectiveness","score":0.3630000054836273},{"id":"https://openalex.org/keywords/time-savings","display_name":"time savings","score":0.38499999046325684},{"id":"https://openalex.org/keywords/resource-constraints","display_name":"resource constraints","score":0.4569999873638153},{"id":"https://openalex.org/keywords/skills-gap","display_name":"skills gap","score":0.47099998593330383},{"id":"https://openalex.org/keywords/digital-transformation-of-marketing","display_name":"digital transformation of marketing","score":0.33000001311302185}],"concepts":[{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.3368000090122223},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.2402999997138977},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.22930000722408295},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.22689999639987946},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.21490000188350677},{"id":"https://openalex.org/C2986817661","wikidata":"https://www.wikidata.org/wiki/Q185698","display_name":"Research methodology","level":3,"score":0.20720000565052032},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.20520000159740448},{"id":"https://openalex.org/C168167062","wikidata":"https://www.wikidata.org/wiki/Q1117970","display_name":"Component (thermodynamics)","level":2,"score":0.1931000053882599},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.1808999925851822},{"id":"https://openalex.org/C2777027219","wikidata":"https://www.wikidata.org/wiki/Q1284190","display_name":"Constant (computer programming)","level":2,"score":0.1679999977350235}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:jyx.jyu.fi:123456789/111869","doi":null,"is_oa":true,"landing_page_url":"http://urn.fi/URN:NBN:fi:jyu-202606105383","pdf_url":"https://jyx.jyu.fi/bitstreams/125bf81c-cb50-4c08-bb15-5d52954f2423/download","source":{"id":"https://openalex.org/S4306400563","display_name":"Jyv\u00e4skyl\u00e4 University Digital Archive (University of Jyv\u00e4skyl\u00e4)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I94722563","host_organization_name":"University of Jyv\u00e4skyl\u00e4","host_organization_lineage":["https://openalex.org/I94722563"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"master thesis"}],"best_oa_location":{"id":"pmh:oai:jyx.jyu.fi:123456789/111869","doi":null,"is_oa":true,"landing_page_url":"http://urn.fi/URN:NBN:fi:jyu-202606105383","pdf_url":"https://jyx.jyu.fi/bitstreams/125bf81c-cb50-4c08-bb15-5d52954f2423/download","source":{"id":"https://openalex.org/S4306400563","display_name":"Jyv\u00e4skyl\u00e4 University Digital Archive (University of Jyv\u00e4skyl\u00e4)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I94722563","host_organization_name":"University of Jyv\u00e4skyl\u00e4","host_organization_lineage":["https://openalex.org/I94722563"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"master thesis"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/9","score":0.7207000255584717,"display_name":"Industry, innovation and infrastructure"}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7198528488.pdf","grobid_xml":"https://content.openalex.org/works/W7198528488.grobid-xml"},"referenced_works_count":81,"referenced_works":["https://openalex.org/W1497213290","https://openalex.org/W1701471885","https://openalex.org/W1821462560","https://openalex.org/W2014099455","https://openalex.org/W2030992657","https://openalex.org/W2083442532","https://openalex.org/W2136904762","https://openalex.org/W2146217629","https://openalex.org/W2176247761","https://openalex.org/W2299684391","https://openalex.org/W2885791157","https://openalex.org/W2896913831","https://openalex.org/W2914153590","https://openalex.org/W2949000601","https://openalex.org/W2953773016","https://openalex.org/W2970288730","https://openalex.org/W2979906316","https://openalex.org/W2981240017","https://openalex.org/W2993400580","https://openalex.org/W3004598558","https://openalex.org/W3030163527","https://openalex.org/W3095319910","https://openalex.org/W3112041029","https://openalex.org/W3134794712","https://openalex.org/W3164089048","https://openalex.org/W3174308939","https://openalex.org/W3185341429","https://openalex.org/W3195577433","https://openalex.org/W3213985458","https://openalex.org/W4226140636","https://openalex.org/W4280627850","https://openalex.org/W4287832088","https://openalex.org/W4295289209","https://openalex.org/W4295408927","https://openalex.org/W4304694200","https://openalex.org/W4309592365","https://openalex.org/W4312336239","https://openalex.org/W4312933868","https://openalex.org/W4321506460","https://openalex.org/W4360620450","https://openalex.org/W4383312437","https://openalex.org/W4384521046","https://openalex.org/W4384828690","https://openalex.org/W4385416665","https://openalex.org/W4385452929","https://openalex.org/W4386693657","https://openalex.org/W4386711999","https://openalex.org/W4387058450","https://openalex.org/W4387745359","https://openalex.org/W4387835442","https://openalex.org/W4388541329","https://openalex.org/W4389523706","https://openalex.org/W4390102952","https://openalex.org/W4392164072","https://openalex.org/W4392782765","https://openalex.org/W4393119065","https://openalex.org/W4399142891","https://openalex.org/W4399462880","https://openalex.org/W4401587065","https://openalex.org/W4402680739","https://openalex.org/W4403386450","https://openalex.org/W4403827851","https://openalex.org/W4405458967","https://openalex.org/W4405482814","https://openalex.org/W4405628342","https://openalex.org/W4405910844","https://openalex.org/W4406241919","https://openalex.org/W4406421570","https://openalex.org/W4408310331","https://openalex.org/W4408735690","https://openalex.org/W4410061981","https://openalex.org/W4410117117","https://openalex.org/W4411125532","https://openalex.org/W4411152968","https://openalex.org/W4411203672","https://openalex.org/W4411681398","https://openalex.org/W4413104025","https://openalex.org/W4414744959","https://openalex.org/W4416241519","https://openalex.org/W4417360629","https://openalex.org/W7133224126"],"related_works":["https://openalex.org/W7038256268","https://openalex.org/W7222780999","https://openalex.org/W6981972481","https://openalex.org/W7037829700","https://openalex.org/W7115039311","https://openalex.org/W7057023898","https://openalex.org/W7057024250","https://openalex.org/W7038267201","https://openalex.org/W7160809919","https://openalex.org/W7038114434"],"abstract_inverted_index":{"T\u00e4m\u00e4":[0],"tutkielma":[1],"luo":[2],"katsauksen":[3],"generatiivisen":[4,63,94,114],"teko\u00e4lyn":[5,64,95,115],"hy\u00f6dynt\u00e4misest\u00e4":[6],"pien-yritysten":[7],"markkinoinnin":[8,121],"sis\u00e4ll\u00f6ntuotannossa.":[9,122],"Tutkimus":[10,108,123],"tarkasteli":[11],"ilmi\u00f6t\u00e4":[12],"erityi-sesti":[13],"perifeerisess\u00e4":[14],"toimintaymp\u00e4rist\u00f6ss\u00e4":[15],"ja":[16,35,47,59,83],"pyrki":[17,109],"ymm\u00e4rt\u00e4m\u00e4\u00e4n":[18],"sen":[19,133],"vaikutuksia":[20],"teknologian":[21,33,81,150,164],"omaksumisen":[22],"n\u00e4k\u00f6kulmasta.":[23,166],"Pienyrityksiss\u00e4":[24],"k\u00e4ytt\u00f6\u00f6nottoa":[25],"hidas-tavat":[26],"erityisesti":[27],"rajalliset":[28],"resurssit,":[29],"osaamisvajeet":[30],"sek\u00e4":[31,51,66],"ep\u00e4varmuus":[32],"hy\u00f6dyist\u00e4":[34],"riskeist\u00e4.":[36],"Samanaikaisesti":[37],"generatiivinen":[38,169],"teko\u00e4ly":[39],"tarjoaa":[40],"pienyrityk-sille":[41],"merkitt\u00e4vi\u00e4":[42],"mahdollisuuksia,":[43],"kuten":[44],"ajans\u00e4\u00e4st\u00f6\u00e4,":[45],"kustannustehokkuutta":[46],"kyky\u00e4":[48],"tuottaa":[49],"monipuolista":[50],"kohdennettua":[52],"markkinointisis\u00e4lt\u00f6\u00e4.":[53],"N\u00e4in":[54],"ollen":[55],"pienyritykset":[56],"muodostavat":[57],"kiinnostavan":[58],"ajankohtaisen":[60],"tutkimuskohteen,":[61],"jos-sa":[62],"potentiaali":[65],"haasteet":[67],"kohtaavat.":[68],"Kirjallisuuskat-sauksen":[69],"tavoitteena":[70],"oli":[71],"selvitt\u00e4\u00e4":[72],"aikaisempien":[73],"tutkimuksien":[74],"avulla":[75,89],"tekij\u00f6it\u00e4,":[76],"jot-ka":[77],"vaikuttavat":[78,136],"pienyritysten":[79],"uuden":[80,149],"omaksumiseen":[82],"mitk\u00e4":[84],"edes-auttavat":[85],"sit\u00e4.":[86],"Teoreettisen":[87],"viitekehyksen":[88],"analysoitiin":[90],"empiirisesti":[91],"pienyri-tysten":[92],"kokemuksia":[93],"hy\u00f6dynt\u00e4misest\u00e4.":[96],"Empiirinen":[97],"aineis-to":[98],"ker\u00e4ttiin":[99],"kyselytutkimuksen":[100],"avulla,":[101],"jossa":[102],"kohteena":[103],"olivat":[104],"Keuruun":[105,118],"seudun":[106,119],"pienyritt\u00e4j\u00e4t.":[107],"vastaamaan":[110],"p\u00e4\u00e4tutkimuskysymykseen,":[111],"kuinka":[112],"yleist\u00e4":[113],"hy\u00f6dynt\u00e4minen":[116],"on":[117],"pienyrityk-siss\u00e4":[120],"osoitti,":[124,154],"ett\u00e4":[125,155],"generatiivista":[126],"teko\u00e4ly\u00e4":[127],"hy\u00f6dynnet\u00e4\u00e4n":[128],"perifeerisen":[129],"alueen":[130],"pienyrityksiss\u00e4,":[131],"mutta":[132],"syv\u00e4lli-semp\u00e4\u00e4n":[134],"k\u00e4ytt\u00f6\u00f6n":[135],"niin":[137],"yksil\u00f6lliset,":[138],"organisatoriset":[139],"kuin":[140],"ymp\u00e4rist\u00f6l-liset":[141],"tekij\u00e4t.":[142],"N\u00e4iden":[143],"tekij\u00f6iden":[144],"tunnistaminen":[145],"voi":[146],"kuitenkin":[147],"edesauttaa":[148],"omaksumista.":[151],"Tulosten":[152],"analysointi":[153],"pienyrityksi\u00e4":[156],"ei":[157],"voi-da":[158],"tarkastella":[159],"yhten\u00e4isen\u00e4":[160],"joukkona,":[161],"vaan":[162],"yksil\u00f6llisesti":[163],"omaksumi-sen":[165],"Asiasanat:":[167],"pienyritys,":[168],"teko\u00e4ly,":[170],"periferia,":[171],"sis\u00e4ll\u00f6ntuotanto":[172]},"counts_by_year":[],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2026-08-07T00:00:00"}