{"id":"https://openalex.org/W7170141997","doi":"https://doi.org/10.21747/21844585/tma01ef","title":"Effectiveness of translated museum labels and visitor engagement: A study of Tehran museums","display_name":"Effectiveness of translated museum labels and visitor engagement: A study of Tehran museums","publication_year":2026,"publication_date":"2026-06-28","ids":{"openalex":"https://openalex.org/W7170141997","doi":"https://doi.org/10.21747/21844585/tma01ef"},"language":"en","primary_location":{"id":"doi:10.21747/21844585/tma01ef","doi":"https://doi.org/10.21747/21844585/tma01ef","is_oa":true,"landing_page_url":"https://doi.org/10.21747/21844585/tma01ef","pdf_url":"https://ojs.letras.up.pt/index.php/tm/article/download/14908/13984","source":{"id":"https://openalex.org/S4210216725","display_name":"Translation Matters","issn_l":"2184-4585","issn":["2184-4585"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus","latindex"],"host_organization":"https://openalex.org/P4310318480","host_organization_name":"University of Porto","host_organization_lineage":["https://openalex.org/P4310318480"],"host_organization_lineage_names":["University of Porto"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Translation Matters","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ojs.letras.up.pt/index.php/tm/article/download/14908/13984","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5053562588","display_name":"Fatemeh Parham","orcid":"https://orcid.org/0000-0003-4509-1279","observed_orcids":["https://orcid.org/0000-0003-4509-1279"]},"institutions":[{"id":"https://openalex.org/I200432940","display_name":"Allameh Tabataba'i University","ror":"https://ror.org/02cc4gc68","country_code":"IR","type":"education","lineage":["https://openalex.org/I200432940"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"Fatemeh Parham","raw_affiliation_strings":["Allameh Tabataba\u2019i University, Tehran, Iran"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Allameh Tabataba\u2019i University, Tehran, Iran","institution_ids":["https://openalex.org/I200432940"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5134433690","display_name":"Samin Salajegheh","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I200432940","display_name":"Allameh Tabataba'i University","ror":"https://ror.org/02cc4gc68","country_code":"IR","type":"education","lineage":["https://openalex.org/I200432940"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"Samin Salajegheh","raw_affiliation_strings":["Allameh Tabataba\u2019i University, Tehran, Iran"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Allameh Tabataba\u2019i University, Tehran, Iran","institution_ids":["https://openalex.org/I200432940"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I200432940"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.55124584,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"8","issue":"2","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11462","display_name":"Museums and Cultural Heritage","score":0.4997999966144562,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11462","display_name":"Museums and Cultural Heritage","score":0.4997999966144562,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10759","display_name":"Translation Studies and Practices","score":0.49050000309944153,"subfield":{"id":"https://openalex.org/subfields/1203","display_name":"Language and Linguistics"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14380","display_name":"Libraries and Information Services","score":0.0017999999690800905,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/persian-english-translation","display_name":"Persian-English translation","score":0.7770000100135803},{"id":"https://openalex.org/keywords/visitor-engagement","display_name":"visitor engagement","score":0.8989999890327454},{"id":"https://openalex.org/keywords/visitor-attention","display_name":"visitor attention","score":0.7570000290870667},{"id":"https://openalex.org/keywords/reading-behavior","display_name":"reading behavior","score":0.6430000066757202},{"id":"https://openalex.org/keywords/museum-visitors","display_name":"museum visitors","score":0.5019999742507935}],"concepts":[{"id":"https://openalex.org/C48947383","wikidata":"https://www.wikidata.org/wiki/Q830719","display_name":"Visitor pattern","level":2,"score":0.9197999835014343},{"id":"https://openalex.org/C554936623","wikidata":"https://www.wikidata.org/wiki/Q199657","display_name":"Reading (process)","level":2,"score":0.5896000266075134},{"id":"https://openalex.org/C25343380","wikidata":"https://www.wikidata.org/wiki/Q277521","display_name":"Relation (database)","level":2,"score":0.5277000069618225},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.3792000114917755},{"id":"https://openalex.org/C23131810","wikidata":"https://www.wikidata.org/wiki/Q818574","display_name":"Observational study","level":2,"score":0.3677000105381012},{"id":"https://openalex.org/C44280652","wikidata":"https://www.wikidata.org/wiki/Q104837","display_name":"Phase (matter)","level":2,"score":0.36550000309944153},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3508000075817108},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.33570000529289246},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.3328000009059906},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2870999872684479},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.2824000120162964},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.27390000224113464},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.27149999141693115},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2711000144481659},{"id":"https://openalex.org/C2776527531","wikidata":"https://www.wikidata.org/wiki/Q9168","display_name":"Persian","level":2,"score":0.26330000162124634},{"id":"https://openalex.org/C2779236577","wikidata":"https://www.wikidata.org/wiki/Q5421970","display_name":"Extensive reading","level":3,"score":0.25040000677108765}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.21747/21844585/tma01ef","doi":"https://doi.org/10.21747/21844585/tma01ef","is_oa":true,"landing_page_url":"https://doi.org/10.21747/21844585/tma01ef","pdf_url":"https://ojs.letras.up.pt/index.php/tm/article/download/14908/13984","source":{"id":"https://openalex.org/S4210216725","display_name":"Translation Matters","issn_l":"2184-4585","issn":["2184-4585"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus","latindex"],"host_organization":"https://openalex.org/P4310318480","host_organization_name":"University of Porto","host_organization_lineage":["https://openalex.org/P4310318480"],"host_organization_lineage_names":["University of Porto"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Translation Matters","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.21747/21844585/tma01ef","doi":"https://doi.org/10.21747/21844585/tma01ef","is_oa":true,"landing_page_url":"https://doi.org/10.21747/21844585/tma01ef","pdf_url":"https://ojs.letras.up.pt/index.php/tm/article/download/14908/13984","source":{"id":"https://openalex.org/S4210216725","display_name":"Translation Matters","issn_l":"2184-4585","issn":["2184-4585"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus","latindex"],"host_organization":"https://openalex.org/P4310318480","host_organization_name":"University of Porto","host_organization_lineage":["https://openalex.org/P4310318480"],"host_organization_lineage_names":["University of Porto"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Translation Matters","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7170141997.pdf","grobid_xml":"https://content.openalex.org/works/W7170141997.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7171491490","https://openalex.org/W4319779518","https://openalex.org/W7098142645","https://openalex.org/W4214503326","https://openalex.org/W7163723058","https://openalex.org/W2500265339","https://openalex.org/W2364309661","https://openalex.org/W4205621979","https://openalex.org/W7151034614","https://openalex.org/W7171675397"],"abstract_inverted_index":{"Museums":[0],"are":[1],"important":[2],"educational":[3],"spaces":[4],"where":[5,97],"exhibit":[6],"labels":[7,16,61,112,125],"serve":[8],"as":[9],"key":[10],"tools":[11],"for":[12],"conveying":[13],"information.":[14],"For":[15],"to":[17,32,49,108,120],"be":[18],"effective,":[19],"they":[20],"must":[21],"capture":[22],"visitors\u2019":[23,101],"attention,":[24],"sustain":[25],"their":[26,63,114],"interest,":[27],"and":[28,43,62,99],"encourage":[29],"reading.":[30],"According":[31],"Bitgood":[33],"(2010),":[34],"visitor":[35,87],"attention":[36],"progresses":[37],"through":[38],"three":[39],"stages:":[40],"capture,":[41],"focus,":[42],"engagement,":[44],"with":[45],"label":[46,82],"effectiveness":[47,57,76,83],"contributing":[48],"the":[50,56,109],"engagement":[51],"stage.":[52],"This":[53,117],"study":[54],"evaluates":[55],"of":[58,74],"706":[59],"Persian":[60],"English":[64],"translations":[65],"across":[66],"14":[67],"museums":[68],"in":[69,94,106,113],"Tehran,":[70],"employing":[71],"a":[72],"framework":[73],"23":[75],"criteria.":[77],"To":[78],"further":[79],"examine":[80],"how":[81],"translates":[84],"into":[85],"actual":[86],"behavior,":[88],"an":[89],"observational":[90],"phase":[91,118],"was":[92],"conducted":[93],"two":[95],"museums,":[96],"local":[98],"foreign":[100],"reading":[102],"behaviors":[103],"were":[104],"analyzed":[105],"relation":[107],"most":[110],"effective":[111,124],"respective":[115],"languages.":[116],"aimed":[119],"assess":[121],"whether":[122],"highly":[123],"successfully":[126],"engaged":[127],"visitors.":[128]},"counts_by_year":[],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2026-07-24T00:00:00"}
