{"id":"https://openalex.org/W7169852084","doi":"https://doi.org/10.3390/tourhosp7070210","title":"Perceived Sustainability Communication and Tourist Behavioral Intention in Community-Based Tourism: The Sequential Mediating Roles of Destination Personality and Destination Image","display_name":"Perceived Sustainability Communication and Tourist Behavioral Intention in Community-Based Tourism: The Sequential Mediating Roles of Destination Personality and Destination Image","publication_year":2026,"publication_date":"2026-07-21","ids":{"openalex":"https://openalex.org/W7169852084","doi":"https://doi.org/10.3390/tourhosp7070210"},"language":"en","primary_location":{"id":"doi:10.3390/tourhosp7070210","doi":"https://doi.org/10.3390/tourhosp7070210","is_oa":true,"landing_page_url":"https://doi.org/10.3390/tourhosp7070210","pdf_url":"https://www.mdpi.com/2673-5768/7/7/210/pdf?version=1784625500","source":{"id":"https://openalex.org/S4210223062","display_name":"Tourism and Hospitality","issn_l":"2673-5768","issn":["2673-5768"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","norway-1"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Tourism and Hospitality","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/2673-5768/7/7/210/pdf?version=1784625500","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5018933612","display_name":"Chutimant Boonnual","orcid":"https://orcid.org/0009-0008-9459-3754","observed_orcids":["https://orcid.org/0009-0008-9459-3754"]},"institutions":[{"id":"https://openalex.org/I91538806","display_name":"King Mongkut's Institute of Technology Ladkrabang","ror":"https://ror.org/055mf0v62","country_code":"TH","type":"education","lineage":["https://openalex.org/I91538806"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Chutimant Boonnual","raw_affiliation_strings":["King Mongkut\u2019s Institute of Technology Ladkrabang, Prince of Chumphon Campus, Chumphon 86160, Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"King Mongkut\u2019s Institute of Technology Ladkrabang, Prince of Chumphon Campus, Chumphon 86160, Thailand","institution_ids":["https://openalex.org/I91538806"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5093671064","display_name":"Tawat Boonnual","orcid":"https://orcid.org/0009-0001-4760-9599","observed_orcids":["https://orcid.org/0009-0001-4760-9599"]},"institutions":[{"id":"https://openalex.org/I4210092041","display_name":"Suratthani Rajabhat University","ror":"https://ror.org/00mmgx583","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210092041"]}],"countries":["TH"],"is_corresponding":true,"raw_author_name":"Tawat Boonnual","raw_affiliation_strings":["Faculty of Management Sciences, Suratthani Rajabhat University, Surat Thani 84000, Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Management Sciences, Suratthani Rajabhat University, Surat Thani 84000, Thailand","institution_ids":["https://openalex.org/I4210092041"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5093671064"],"corresponding_institution_ids":["https://openalex.org/I4210092041"],"apc_list":{"value":1200,"currency":"CHF","value_usd":1448},"apc_paid":{"value":1200,"currency":"CHF","value_usd":1448},"fwci":4.9874,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.89773557,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":"7","issue":"7","first_page":"210","last_page":"210"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.9491999745368958,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.9491999745368958,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13136","display_name":"Community-based Tourism Development and Sustainability","score":0.04569999873638153,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13839","display_name":"Tourism, Volunteerism, and Development","score":0.0010999999940395355,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/community-based-tourism","display_name":"community-based tourism","score":0.9810000061988831},{"id":"https://openalex.org/keywords/destination-personality","display_name":"destination personality","score":0.8870000243186951},{"id":"https://openalex.org/keywords/destination-image","display_name":"destination image","score":1.0},{"id":"https://openalex.org/keywords/tourist-behavioral-intention","display_name":"tourist behavioral intention","score":0.9789999723434448},{"id":"https://openalex.org/keywords/signaling-theory","display_name":"signaling theory","score":0.8479999899864197},{"id":"https://openalex.org/keywords/stimulus-organism-response-model","display_name":"stimulus-organism-response model","score":0.8360000252723694},{"id":"https://openalex.org/keywords/symbolic-interpretation","display_name":"symbolic interpretation","score":0.8149999976158142},{"id":"https://openalex.org/keywords/destination-evaluation","display_name":"destination evaluation","score":0.8999999761581421},{"id":"https://openalex.org/keywords/ipma","display_name":"IPMA","score":0.45399999618530273},{"id":"https://openalex.org/keywords/surat-thani-province","display_name":"Surat Thani Province","score":0.796999990940094}],"concepts":[{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.7962999939918518},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.770799994468689},{"id":"https://openalex.org/C2779910172","wikidata":"https://www.wikidata.org/wiki/Q30692888","display_name":"Destination image","level":4,"score":0.7175999879837036},{"id":"https://openalex.org/C2776687071","wikidata":"https://www.wikidata.org/wiki/Q5265193","display_name":"Destinations","level":3,"score":0.6937000155448914},{"id":"https://openalex.org/C187288502","wikidata":"https://www.wikidata.org/wiki/Q641118","display_name":"Personality","level":2,"score":0.6934999823570251},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6545000076293945},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.48980000615119934},{"id":"https://openalex.org/C527412718","wikidata":"https://www.wikidata.org/wiki/Q855395","display_name":"Interpretation (philosophy)","level":2,"score":0.4794999957084656},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.47519999742507935},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.43479999899864197},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4129999876022339},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.34150001406669617},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.3292999863624573},{"id":"https://openalex.org/C2865642","wikidata":"https://www.wikidata.org/wiki/Q378132","display_name":"Big Five personality traits","level":3,"score":0.3084000051021576},{"id":"https://openalex.org/C75630572","wikidata":"https://www.wikidata.org/wiki/Q538904","display_name":"Applied psychology","level":1,"score":0.2800999879837036},{"id":"https://openalex.org/C78639753","wikidata":"https://www.wikidata.org/wiki/Q3318160","display_name":"Behavioral modeling","level":2,"score":0.2770000100135803},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.26660001277923584}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.3390/tourhosp7070210","doi":"https://doi.org/10.3390/tourhosp7070210","is_oa":true,"landing_page_url":"https://doi.org/10.3390/tourhosp7070210","pdf_url":"https://www.mdpi.com/2673-5768/7/7/210/pdf?version=1784625500","source":{"id":"https://openalex.org/S4210223062","display_name":"Tourism and Hospitality","issn_l":"2673-5768","issn":["2673-5768"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","norway-1"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Tourism and Hospitality","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:18530799118e4decb41ccadc65c4d3d1","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/18530799118e4decb41ccadc65c4d3d1","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Tourism and Hospitality, Vol 7, Iss 7, p 210 (2026)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/tourhosp7070210","doi":"https://doi.org/10.3390/tourhosp7070210","is_oa":true,"landing_page_url":"https://doi.org/10.3390/tourhosp7070210","pdf_url":"https://www.mdpi.com/2673-5768/7/7/210/pdf?version=1784625500","source":{"id":"https://openalex.org/S4210223062","display_name":"Tourism and Hospitality","issn_l":"2673-5768","issn":["2673-5768"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","norway-1"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Tourism and Hospitality","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7169852084.pdf","grobid_xml":"https://content.openalex.org/works/W7169852084.grobid-xml"},"referenced_works_count":47,"referenced_works":["https://openalex.org/W1493240620","https://openalex.org/W1979907230","https://openalex.org/W2054592136","https://openalex.org/W2060041453","https://openalex.org/W2097305682","https://openalex.org/W2105846236","https://openalex.org/W2112256230","https://openalex.org/W2115747715","https://openalex.org/W2132971785","https://openalex.org/W2153383537","https://openalex.org/W2218201494","https://openalex.org/W2326719007","https://openalex.org/W2528032239","https://openalex.org/W2542347617","https://openalex.org/W2591383930","https://openalex.org/W2607217676","https://openalex.org/W2796474418","https://openalex.org/W2890149965","https://openalex.org/W2899640817","https://openalex.org/W2905811773","https://openalex.org/W2944839358","https://openalex.org/W2947289158","https://openalex.org/W2950750906","https://openalex.org/W2955829435","https://openalex.org/W2980933473","https://openalex.org/W3028324903","https://openalex.org/W3029172316","https://openalex.org/W3121590070","https://openalex.org/W3176346755","https://openalex.org/W4210252466","https://openalex.org/W4281917587","https://openalex.org/W4285725637","https://openalex.org/W4297005841","https://openalex.org/W4327713339","https://openalex.org/W4377037294","https://openalex.org/W4378906919","https://openalex.org/W4389211356","https://openalex.org/W4389736909","https://openalex.org/W4391305110","https://openalex.org/W4409634053","https://openalex.org/W4410240296","https://openalex.org/W4410242962","https://openalex.org/W4414358423","https://openalex.org/W4415263344","https://openalex.org/W4416291681","https://openalex.org/W7151448755","https://openalex.org/W7164833864"],"related_works":["https://openalex.org/W4321495940","https://openalex.org/W7204818738","https://openalex.org/W7125395466","https://openalex.org/W4412048658","https://openalex.org/W4389444492","https://openalex.org/W6995745604","https://openalex.org/W7160237795","https://openalex.org/W6908877594","https://openalex.org/W2131577157","https://openalex.org/W2980933473"],"abstract_inverted_index":{"Community-based":[0],"tourism":[1],"(CBT)":[2],"destinations":[3,104],"create":[4],"sustainability":[5,21,34,72,78,119,183],"value":[6],"that":[7,33,117,182],"tourists":[8,100],"may":[9],"not":[10,39,155],"fully":[11],"observe":[12],"during":[13],"short":[14],"visits.":[15],"This":[16],"study":[17],"examines":[18],"how":[19],"perceived":[20,71,118],"communication":[22,35,73,120],"is":[23,38,74],"associated":[24,41,122,129,140],"with":[25,42,123,130,141,148],"tourist":[26,94],"support.":[27,95],"Its":[28],"originality":[29],"lies":[30],"in":[31,36,105],"showing":[32],"CBT":[37,103],"directly":[40],"destination":[43,53,61,80,85,124,131,149,160,168,177,192],"image":[44,86,132,137,150,161],"or":[45],"behavioral":[46,91,134,142,152],"intention":[47,92,153],"but":[48],"appears":[49],"to":[50],"operate":[51],"through":[52,188],"personality":[54,81,158,169],"as":[55,76,82,87,93,170],"a":[56,77],"symbolic":[57,83,189],"interpretation":[58,190],"mechanism":[59],"before":[60],"evaluation.":[62,193],"Drawing":[63],"on":[64],"signaling":[65],"theory":[66],"and":[67,90,133,151,159,191],"the":[68,145,164,171],"stimulus\u2013organism\u2013response":[69],"framework,":[70],"conceptualized":[75],"signal,":[79],"interpretation,":[84],"cognitive\u2013affective":[88],"evaluation,":[89],"Data":[96],"from":[97],"390":[98],"domestic":[99],"visiting":[101],"six":[102],"Surat":[106],"Thani":[107],"Province,":[108],"Thailand,":[109],"were":[110,154],"analyzed":[111],"using":[112],"PLS-SEM.":[113],"The":[114,179],"results":[115],"show":[116],"was":[121,127,138],"personality,":[125],"which":[126],"subsequently":[128],"intention.":[135],"Destination":[136,157],"also":[139],"intention,":[143],"while":[144],"direct":[146],"associations":[147],"significant.":[156],"sequentially":[162],"mediated":[163],"relationship.":[165],"IPMA":[166],"identified":[167],"primary":[172],"managerial":[173],"priority,":[174],"followed":[175],"by":[176],"image.":[178],"findings":[180],"suggest":[181],"messages":[184],"become":[185],"behaviorally":[186],"meaningful":[187]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2026-07-22T00:00:00"}
