{"id":"https://openalex.org/W7168564208","doi":"https://doi.org/10.1108/bfj-12-2025-1763","title":"Taste, health, or sustainability: effects of claim themes on consumer choice of new food products","display_name":"Taste, health, or sustainability: effects of claim themes on consumer choice of new food products","publication_year":2026,"publication_date":"2026-07-16","ids":{"openalex":"https://openalex.org/W7168564208","doi":"https://doi.org/10.1108/bfj-12-2025-1763"},"language":"en","primary_location":{"id":"doi:10.1108/bfj-12-2025-1763","doi":"https://doi.org/10.1108/bfj-12-2025-1763","is_oa":false,"landing_page_url":"https://doi.org/10.1108/bfj-12-2025-1763","pdf_url":null,"source":{"id":"https://openalex.org/S99313352","display_name":"British Food Journal","issn_l":"0007-070X","issn":["0007-070X","1758-4108"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","dongbi-c","erih-plus","fnege-3","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"British Food Journal","raw_type":"journal-article"},"parent_works":[],"lineage":["https://openalex.org/W7168564208"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5054108040","display_name":"Aline Simonetti","orcid":"https://orcid.org/0000-0001-9433-3479","observed_orcids":["https://orcid.org/0000-0001-9433-3479"]},"institutions":[{"id":"https://openalex.org/I135140700","display_name":"University of Bonn","ror":"https://ror.org/041nas322","country_code":"DE","type":"education","lineage":["https://openalex.org/I135140700"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Aline Simonetti","raw_affiliation_strings":["Institute for Food and Resource Economics, University of Bonn , ,"],"raw_orcid":"https://orcid.org/0000-0001-9433-3479","affiliations":[{"raw_affiliation_string":"Institute for Food and Resource Economics, University of Bonn , ,","institution_ids":["https://openalex.org/I135140700"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5015126100","display_name":"Jos\u00e9 Trinidad Mar\u00edn Aguilar","orcid":"https://orcid.org/0000-0001-7604-1720","observed_orcids":["https://orcid.org/0000-0001-7604-1720"]},"institutions":[{"id":"https://openalex.org/I190103667","display_name":"Autonomous University of Aguascalientes","ror":"https://ror.org/03ec8vy26","country_code":"MX","type":"education","lineage":["https://openalex.org/I190103667"]}],"countries":["MX"],"is_corresponding":false,"raw_author_name":"Jos\u00e9 Trinidad Mar\u00edn-Aguilar","raw_affiliation_strings":["Center for Economic and Administrative Sciences, Autonomous University of Aguascalientes , ,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Center for Economic and Administrative Sciences, Autonomous University of Aguascalientes , ,","institution_ids":["https://openalex.org/I190103667"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5043917622","display_name":"Dominic Lemken","orcid":"https://orcid.org/0000-0001-8290-1838","observed_orcids":["https://orcid.org/0000-0001-8290-1838"]},"institutions":[{"id":"https://openalex.org/I135140700","display_name":"University of Bonn","ror":"https://ror.org/041nas322","country_code":"DE","type":"education","lineage":["https://openalex.org/I135140700"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Dominic Lemken","raw_affiliation_strings":["Institute for Food and Resource Economics, University of Bonn , ,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institute for Food and Resource Economics, University of Bonn , ,","institution_ids":["https://openalex.org/I135140700"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"15"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12057","display_name":"Consumer Attitudes and Food Labeling","score":0.989300012588501,"subfield":{"id":"https://openalex.org/subfields/2739","display_name":"Public Health, Environmental and Occupational Health"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},"topics":[{"id":"https://openalex.org/T12057","display_name":"Consumer Attitudes and Food Labeling","score":0.989300012588501,"subfield":{"id":"https://openalex.org/subfields/2739","display_name":"Public Health, Environmental and Occupational Health"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.009700000286102295,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/health-claims","display_name":"health claims","score":1.0},{"id":"https://openalex.org/keywords/sustainability-claims","display_name":"sustainability claims","score":0.9990000128746033},{"id":"https://openalex.org/keywords/consumer-choice","display_name":"consumer choice","score":0.6259999871253967},{"id":"https://openalex.org/keywords/sustainable-food-marketing","display_name":"sustainable food marketing","score":0.6420000195503235}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6988000273704529},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6977999806404114},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.6273000240325928},{"id":"https://openalex.org/C18767781","wikidata":"https://www.wikidata.org/wiki/Q5465445","display_name":"Food choice","level":2,"score":0.5814999938011169},{"id":"https://openalex.org/C2776314989","wikidata":"https://www.wikidata.org/wiki/Q833495","display_name":"Consumer choice","level":2,"score":0.4885999858379364},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.48579999804496765},{"id":"https://openalex.org/C87662996","wikidata":"https://www.wikidata.org/wiki/Q5256447","display_name":"Health claims on food labels","level":2,"score":0.4584999978542328},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4503999948501587},{"id":"https://openalex.org/C502907923","wikidata":"https://www.wikidata.org/wiki/Q7649686","display_name":"Sustainable products","level":3,"score":0.43549999594688416},{"id":"https://openalex.org/C203404855","wikidata":"https://www.wikidata.org/wiki/Q2855609","display_name":"Environmentalism","level":3,"score":0.43160000443458557},{"id":"https://openalex.org/C147101817","wikidata":"https://www.wikidata.org/wiki/Q13443840","display_name":"Product category","level":3,"score":0.40869998931884766},{"id":"https://openalex.org/C8868529","wikidata":"https://www.wikidata.org/wiki/Q124794","display_name":"Taste","level":2,"score":0.39410001039505005},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.3896999955177307},{"id":"https://openalex.org/C2987718291","wikidata":"https://www.wikidata.org/wiki/Q2095","display_name":"Food products","level":2,"score":0.37940001487731934},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3626999855041504},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3569999933242798},{"id":"https://openalex.org/C3018122547","wikidata":"https://www.wikidata.org/wiki/Q5690813","display_name":"Health benefits","level":2,"score":0.33480000495910645},{"id":"https://openalex.org/C141971597","wikidata":"https://www.wikidata.org/wiki/Q207822","display_name":"Packaging and labeling","level":2,"score":0.31540000438690186},{"id":"https://openalex.org/C513059894","wikidata":"https://www.wikidata.org/wiki/Q540912","display_name":"Food industry","level":2,"score":0.3034000098705292},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3001999855041504},{"id":"https://openalex.org/C23219732","wikidata":"https://www.wikidata.org/wiki/Q7247800","display_name":"Product type","level":2,"score":0.29919999837875366},{"id":"https://openalex.org/C2777321440","wikidata":"https://www.wikidata.org/wiki/Q5465497","display_name":"Food marketing","level":2,"score":0.29429998993873596},{"id":"https://openalex.org/C33566652","wikidata":"https://www.wikidata.org/wiki/Q1065927","display_name":"Theme (computing)","level":2,"score":0.27880001068115234},{"id":"https://openalex.org/C2777364431","wikidata":"https://www.wikidata.org/wiki/Q140813","display_name":"Willingness to pay","level":2,"score":0.2685000002384186},{"id":"https://openalex.org/C132074034","wikidata":"https://www.wikidata.org/wiki/Q154210","display_name":"Congruence (geometry)","level":2,"score":0.26260000467300415},{"id":"https://openalex.org/C3020707900","wikidata":"https://www.wikidata.org/wiki/Q25099819","display_name":"Healthy food","level":2,"score":0.2533000111579895}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/bfj-12-2025-1763","doi":"https://doi.org/10.1108/bfj-12-2025-1763","is_oa":false,"landing_page_url":"https://doi.org/10.1108/bfj-12-2025-1763","pdf_url":null,"source":{"id":"https://openalex.org/S99313352","display_name":"British Food Journal","issn_l":"0007-070X","issn":["0007-070X","1758-4108"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","dongbi-c","erih-plus","fnege-3","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"British Food Journal","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/12","display_name":"Responsible consumption and production","score":0.5171999931335449}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":43,"referenced_works":["https://openalex.org/W1198264099","https://openalex.org/W1444629173","https://openalex.org/W1988615705","https://openalex.org/W1992583072","https://openalex.org/W2000225228","https://openalex.org/W2019788440","https://openalex.org/W2058396116","https://openalex.org/W2103692393","https://openalex.org/W2115786497","https://openalex.org/W2146740770","https://openalex.org/W2416868893","https://openalex.org/W2515765653","https://openalex.org/W2554215800","https://openalex.org/W2572491012","https://openalex.org/W2581200176","https://openalex.org/W2791656638","https://openalex.org/W2908811136","https://openalex.org/W2924178081","https://openalex.org/W3005095852","https://openalex.org/W3084052236","https://openalex.org/W3093037472","https://openalex.org/W3111438812","https://openalex.org/W3133026049","https://openalex.org/W3153359640","https://openalex.org/W3153609546","https://openalex.org/W3174439290","https://openalex.org/W3189223105","https://openalex.org/W3197586065","https://openalex.org/W3198667729","https://openalex.org/W3199975217","https://openalex.org/W3203691622","https://openalex.org/W4233684297","https://openalex.org/W4290999256","https://openalex.org/W4293317534","https://openalex.org/W4312113153","https://openalex.org/W4312546035","https://openalex.org/W4386410611","https://openalex.org/W4401412717","https://openalex.org/W4403805395","https://openalex.org/W4412071020","https://openalex.org/W4414309478","https://openalex.org/W4416025060","https://openalex.org/W4416177538"],"related_works":["https://openalex.org/W7166701692","https://openalex.org/W2115786497","https://openalex.org/W381097027","https://openalex.org/W2890691822","https://openalex.org/W4312193661","https://openalex.org/W4398181725","https://openalex.org/W7095086100","https://openalex.org/W7075711303","https://openalex.org/W2972531225","https://openalex.org/W3172961625"],"abstract_inverted_index":{"Purpose":[0],"Claims":[1],"are":[2],"commonly":[3],"used":[4],"as":[5],"packaging":[6,214],"marketing":[7,189],"strategies":[8,190,239],"to":[9,64,114,191],"promote":[10],"food":[11,43,222,245],"products.":[12,246],"Whether":[13],"different":[14,83],"claim":[15,57,61,84,105,112,158,201],"themes":[16,62,202],"differentially":[17],"influence":[18,27,179],"first-time":[19,218],"product":[20,65,79,88,124,168,186,208,212,236],"choice":[21],"remains":[22],"unclear.":[23],"We":[24],"investigated":[25],"the":[26,45,93,110,117,134,137,144,151,154,166,228],"of":[28,40,49,104,136,147,153,220,230],"taste,":[29],"health,":[30],"and":[31,53,59,77,119,176,188,210,234,242],"sustainability":[32,120,155],"claims":[33,121,178,233],"on":[34,56,150],"consumer":[35],"choices":[36,219],"regarding":[37,143,165],"new":[38,78],"versions":[39],"a":[41],"traditional":[42,76],"product,":[44],"potential":[46],"moderating":[47,145],"effects":[48],"consumers'":[50],"nutrition":[51,129],"involvement":[52,130],"environmentalism":[54,148],"behaviour":[55,149],"effectiveness,":[58],"how":[60,173],"relate":[63],"attribute":[66],"expectations.":[67],"Design/methodology/approach":[68],"Through":[69],"two":[70,94],"within-subjects":[71],"survey":[72],"experiments,":[73],"participants":[74,90],"evaluated":[75],"variations":[80],"paired":[81],"with":[82,163],"themes.":[85],"Across":[86],"six":[87],"pairs,":[89],"chose":[91],"between":[92,232],"products,":[95],"resulting":[96],"in":[97,122,128,216,238],"2,808":[98],"observations.":[99],"Findings":[100],"No":[101],"significant":[102],"effect":[103,146],"theme":[106],"was":[107,160],"found,":[108],"although":[109],"health":[111,138],"tended":[113],"slightly":[115],"outperform":[116],"taste":[118],"promoting":[123,240],"choice.":[125],"Individual":[126],"differences":[127],"did":[131],"not":[132],"moderate":[133],"effectiveness":[135,152,159],"claim.":[139,156],"Results":[140],"were":[141],"mixed":[142],"Overall,":[157],"positively":[161],"associated":[162],"expectations":[164,209],"corresponding":[167],"attribute.":[169],"Practical":[170],"implications":[171],"Understanding":[172],"taste-,":[174],"health-,":[175],"sustainability-focussed":[177],"purchase":[180],"decisions":[181],"can":[182],"help":[183],"businesses":[184],"tailor":[185],"positioning":[187],"increase":[192],"market":[193],"success.":[194],"Originality/value":[195],"These":[196],"findings":[197],"suggest":[198],"that":[199],"broad":[200],"may":[203],"be":[204],"less":[205],"important":[206],"than":[207],"other":[211],"or":[213],"characteristics":[215],"shaping":[217],"incremental":[221],"innovations.":[223],"The":[224],"results":[225],"further":[226],"highlight":[227],"importance":[229],"congruence":[231],"expected":[235],"attributes":[237],"healthier":[241],"more":[243],"sustainable":[244]},"counts_by_year":[],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2026-07-17T00:00:00"}
