{"id":"https://openalex.org/W7166889827","doi":"https://doi.org/10.1108/jrim-09-2025-0550","title":"\u201cJust pick up and go\u201d: how user-generated social media content shapes tourists' behavioral willingness","display_name":"\u201cJust pick up and go\u201d: how user-generated social media content shapes tourists' behavioral willingness","publication_year":2026,"publication_date":"2026-07-01","ids":{"openalex":"https://openalex.org/W7166889827","doi":"https://doi.org/10.1108/jrim-09-2025-0550"},"language":"en","primary_location":{"id":"doi:10.1108/jrim-09-2025-0550","doi":"https://doi.org/10.1108/jrim-09-2025-0550","is_oa":false,"landing_page_url":"https://doi.org/10.1108/jrim-09-2025-0550","pdf_url":null,"source":{"id":"https://openalex.org/S45224653","display_name":"Journal of Research in Interactive Marketing","issn_l":"2040-7122","issn":["2040-7122","2040-7130"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Research in Interactive Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Jie Yu","orcid":"https://orcid.org/0000-0001-5149-9946","observed_orcids":["https://orcid.org/0000-0001-5149-9946"]},"institutions":[{"id":"https://openalex.org/I36819085","display_name":"Northwest University","ror":"https://ror.org/00y7snj24","country_code":"US","type":"education","lineage":["https://openalex.org/I36819085"]},{"id":"https://openalex.org/I37802460","display_name":"Northwest University","ror":"https://ror.org/00z3td547","country_code":"CN","type":"education","lineage":["https://openalex.org/I37802460"]}],"countries":["CN","US"],"is_corresponding":false,"raw_author_name":"Jie Yu","raw_affiliation_strings":["School of Economics and Management, Northwest University Department of Tourism Management, , ,"],"raw_orcid":"https://orcid.org/0000-0001-5149-9946","affiliations":[{"raw_affiliation_string":"School of Economics and Management, Northwest University Department of Tourism Management, , ,","institution_ids":["https://openalex.org/I36819085","https://openalex.org/I37802460"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5065710815","display_name":"Heying Sun","orcid":"https://orcid.org/0009-0007-5283-839X","observed_orcids":["https://orcid.org/0009-0007-5283-839X"]},"institutions":[{"id":"https://openalex.org/I36819085","display_name":"Northwest University","ror":"https://ror.org/00y7snj24","country_code":"US","type":"education","lineage":["https://openalex.org/I36819085"]},{"id":"https://openalex.org/I37802460","display_name":"Northwest University","ror":"https://ror.org/00z3td547","country_code":"CN","type":"education","lineage":["https://openalex.org/I37802460"]}],"countries":["CN","US"],"is_corresponding":false,"raw_author_name":"Heying Sun","raw_affiliation_strings":["School of Economics and Management, Northwest University Department of Tourism Management, , ,"],"raw_orcid":"https://orcid.org/0009-0007-5283-839X","affiliations":[{"raw_affiliation_string":"School of Economics and Management, Northwest University Department of Tourism Management, , ,","institution_ids":["https://openalex.org/I36819085","https://openalex.org/I37802460"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5048456555","display_name":"Amitai Touval","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I141810926","display_name":"Baruch College","ror":"https://ror.org/023qavy03","country_code":"US","type":"education","lineage":["https://openalex.org/I141810926"]},{"id":"https://openalex.org/I174216632","display_name":"City University of New York","ror":"https://ror.org/00453a208","country_code":"US","type":"education","lineage":["https://openalex.org/I174216632"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Amitai Touval","raw_affiliation_strings":["The Zicklin School of Business, Baruch College, The City University of New York Department of Marketing and International Business, , , ,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"The Zicklin School of Business, Baruch College, The City University of New York Department of Marketing and International Business, , , ,","institution_ids":["https://openalex.org/I141810926","https://openalex.org/I174216632"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5112933873","display_name":"Md Moynul Hasan","orcid":"https://orcid.org/0000-0003-1198-8328","observed_orcids":["https://orcid.org/0000-0003-1198-8328"]},"institutions":[{"id":"https://openalex.org/I288011450","display_name":"Comilla University","ror":"https://ror.org/02bnddg69","country_code":"BD","type":"education","lineage":["https://openalex.org/I288011450"]}],"countries":["BD"],"is_corresponding":false,"raw_author_name":"Md. Moynul Hasan","raw_affiliation_strings":["Comilla University Department of Marketing, , ,"],"raw_orcid":"https://orcid.org/0000-0003-1198-8328","affiliations":[{"raw_affiliation_string":"Comilla University Department of Marketing, , ,","institution_ids":["https://openalex.org/I288011450"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":5,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.51010304,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"22"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.5034000277519226,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.5034000277519226,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.492900013923645,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11925","display_name":"Culinary Culture and Tourism","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1106","display_name":"Food Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/tourist-expectations","display_name":"tourist expectations","score":0.8989999890327454},{"id":"https://openalex.org/keywords/tourist-experience","display_name":"tourist experience","score":0.9850000143051147},{"id":"https://openalex.org/keywords/cultural-intelligence","display_name":"cultural intelligence","score":0.9150000214576721},{"id":"https://openalex.org/keywords/symbolic-interactionism","display_name":"symbolic interactionism","score":0.8669999837875366},{"id":"https://openalex.org/keywords/embodied-cognition","display_name":"embodied cognition","score":0.8019999861717224},{"id":"https://openalex.org/keywords/tourism-promotion","display_name":"tourism promotion","score":0.7730000019073486},{"id":"https://openalex.org/keywords/interactive-marketing","display_name":"interactive marketing","score":0.7200000286102295},{"id":"https://openalex.org/keywords/serial-mediation","display_name":"serial mediation","score":0.44699999690055847}],"concepts":[{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.8084999918937683},{"id":"https://openalex.org/C100609095","wikidata":"https://www.wikidata.org/wiki/Q1335050","display_name":"Embodied cognition","level":2,"score":0.6157000064849854},{"id":"https://openalex.org/C179420905","wikidata":"https://www.wikidata.org/wiki/Q223871","display_name":"Mediation","level":2,"score":0.5552999973297119},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5306000113487244},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.5180000066757202},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.4810999929904938},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.41760000586509705},{"id":"https://openalex.org/C89611455","wikidata":"https://www.wikidata.org/wiki/Q6804646","display_name":"Mechanism (biology)","level":2,"score":0.4099999964237213},{"id":"https://openalex.org/C2779918689","wikidata":"https://www.wikidata.org/wiki/Q3771842","display_name":"Stimulus (psychology)","level":2,"score":0.39629998803138733},{"id":"https://openalex.org/C2781256819","wikidata":"https://www.wikidata.org/wiki/Q16828835","display_name":"Antecedent (behavioral psychology)","level":2,"score":0.3937999904155731},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.38920000195503235},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.3763999938964844},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.36250001192092896},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3433000147342682},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3382999897003174},{"id":"https://openalex.org/C198477413","wikidata":"https://www.wikidata.org/wiki/Q7647069","display_name":"Survey data collection","level":2,"score":0.32670000195503235},{"id":"https://openalex.org/C123269153","wikidata":"https://www.wikidata.org/wiki/Q1897038","display_name":"Theory of reasoned action","level":2,"score":0.3230000138282776},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.3127000033855438},{"id":"https://openalex.org/C172256602","wikidata":"https://www.wikidata.org/wiki/Q780716","display_name":"Social exchange theory","level":2,"score":0.2815999984741211},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.2752000093460083},{"id":"https://openalex.org/C14564219","wikidata":"https://www.wikidata.org/wiki/Q383646","display_name":"Social cognitive theory","level":2,"score":0.26980000734329224},{"id":"https://openalex.org/C11806358","wikidata":"https://www.wikidata.org/wiki/Q622645","display_name":"Attitude","level":2,"score":0.2687999904155731},{"id":"https://openalex.org/C202269582","wikidata":"https://www.wikidata.org/wiki/Q2644277","display_name":"Complementarity (molecular biology)","level":2,"score":0.2630999982357025},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.25619998574256897},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.2554999887943268},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.25220000743865967}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/jrim-09-2025-0550","doi":"https://doi.org/10.1108/jrim-09-2025-0550","is_oa":false,"landing_page_url":"https://doi.org/10.1108/jrim-09-2025-0550","pdf_url":null,"source":{"id":"https://openalex.org/S45224653","display_name":"Journal of Research in Interactive Marketing","issn_l":"2040-7122","issn":["2040-7122","2040-7130"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Research in Interactive Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/8","score":0.6591088771820068,"display_name":"Decent work and economic growth"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":44,"referenced_works":["https://openalex.org/W193068036","https://openalex.org/W1513036998","https://openalex.org/W1538991077","https://openalex.org/W1902448106","https://openalex.org/W1930240810","https://openalex.org/W1987416341","https://openalex.org/W1988758533","https://openalex.org/W2002576419","https://openalex.org/W2006960285","https://openalex.org/W2028184439","https://openalex.org/W2028827766","https://openalex.org/W2029972378","https://openalex.org/W2047509297","https://openalex.org/W2067006788","https://openalex.org/W2076266364","https://openalex.org/W2132947039","https://openalex.org/W2146387846","https://openalex.org/W2153383537","https://openalex.org/W2179831017","https://openalex.org/W2264817073","https://openalex.org/W2339756638","https://openalex.org/W2565958578","https://openalex.org/W2591383930","https://openalex.org/W2605602712","https://openalex.org/W2618509768","https://openalex.org/W2898119572","https://openalex.org/W2911694851","https://openalex.org/W2936437180","https://openalex.org/W3030143497","https://openalex.org/W4207069526","https://openalex.org/W4284668394","https://openalex.org/W4286500004","https://openalex.org/W4297825942","https://openalex.org/W4322744496","https://openalex.org/W4378450664","https://openalex.org/W4386922107","https://openalex.org/W4387468924","https://openalex.org/W4391512348","https://openalex.org/W4392351221","https://openalex.org/W4392401440","https://openalex.org/W4402514220","https://openalex.org/W4405056342","https://openalex.org/W4405494136","https://openalex.org/W4411332077"],"related_works":[],"abstract_inverted_index":{"Purpose":[0],"Drawing":[1],"on":[2,81,145,191,213,259,295],"symbolic":[3,16,220],"interaction":[4,221,230],"theory":[5,222],"and":[6,23,31,59,124,136,158,223],"embodied":[7,224],"cognitive":[8,225],"theory,":[9,226],"this":[10,37,83,302],"study":[11,38,84,129,218,279],"scrutinizes":[12],"the":[13,43,62,76,97,149,161,186,208,233,254,264,291],"mechanisms":[14],"of":[15,36,46,64,79,151,189,211,257,293],"interactions":[17],"between":[18,115,156],"social":[19],"media":[20],"content":[21],"(SMC)":[22],"tourists'":[24,194],"behavioral":[25],"willingness":[26],"(TBW)":[27],"through":[28,263,270],"tourism":[29,32,177,180,214,234,272,275,296],"expectations":[30,178],"experience.":[33],"The":[34,278],"outcomes":[35],"add":[39],"significant":[40,141,187],"value":[41],"to":[42,73,111,200,232],"existing":[44],"knowledge":[45],"tourist":[47],"behavior":[48],"in":[49,66,301],"destination":[50],"marketing.":[51],"We":[52,102],"offer":[53],"valuable":[54],"insights":[55],"for":[56],"both":[57],"academia":[58],"marketers":[60],"regarding":[61],"role":[63],"SMC":[65,80,109,131,157,166,190,212,247,258,294],"marketing":[67,236],"practical":[68],"application.":[69],"Design/methodology/approach":[70],"In":[71],"order":[72],"systematically":[74],"reveal":[75],"influence":[77,210,292],"mechanism":[78,155,244],"TBW,":[82,159],"employs":[85],"a":[86,133,140,152,203,228,240,285,299],"mixed-methods":[87],"research":[88],"design.":[89],"Our":[90],"survey":[91],"data":[92],"from":[93],"384":[94],"respondents":[95],"support":[96,185],"hypothetical":[98],"structural":[99],"equation":[100],"model.":[101],"then":[103],"employ":[104],"experimental":[105],"methods":[106,120],"with":[107],"manipulated":[108],"conditions":[110],"explore":[112],"causal":[113],"relationships":[114],"focal":[116],"variables.":[117],"These":[118],"two":[119],"complement":[121],"each":[122],"other":[123],"are":[125],"progressive.":[126],"Findings":[127],"This":[128,217],"identifies":[130,281],"as":[132,182,202,284],"key":[134],"antecedent":[135],"stimulus":[137],"that":[138,253,289],"exerts":[139],"direct":[142],"positive":[143,209],"impact":[144,188],"TBW.":[146,174,192,249],"It":[147],"verifies":[148],"existence":[150],"chain":[153],"mediation":[154],"confirming":[160],"following":[162],"mediated":[163],"transmission":[164,243],"pathway:":[165],"\u2192":[167,170,173],"Tourism":[168,171],"expectation":[169,273],"experience":[172,276],"However,":[175],"neither":[176],"nor":[179],"experiences,":[181],"single":[183],"mediators,":[184],"Furthermore,":[193],"cultural":[195,282],"intelligence":[196,283],"(CI)":[197],"is":[198],"found":[199],"act":[201],"negative":[204,286],"moderating":[205],"factor,":[206],"attenuating":[207],"expectations.":[215],"Originality/value":[216],"integrates":[219],"contributing":[227],"symbolic-embodied":[229],"model":[231],"interactive":[235],"literature":[237],"by":[238,245],"identifying":[239],"more":[241],"precise":[242],"which":[246],"shapes":[248],"Specifically,":[250],"it":[251],"shows":[252],"indirect":[255],"effect":[256],"TBW":[260],"operates":[261],"only":[262],"full":[265],"expectation-experience":[266],"chain,":[267],"rather":[268],"than":[269],"either":[271],"or":[274],"alone.":[277],"also":[280],"boundary":[287],"condition":[288],"weakens":[290],"expectations,":[297],"addressing":[298],"gap":[300],"field.":[303]},"counts_by_year":[],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2026-07-02T00:00:00"}