{"id":"https://openalex.org/W7166705156","doi":"https://doi.org/10.47573/aya.6228.2.522.2","title":"Tr\u00e1fego Digital e Marketing Empresarial para Microempreendedores: Estrat\u00e9gias e Impactos no Cen\u00e1rio Contempor\u00e2neo","display_name":"Tr\u00e1fego Digital e Marketing Empresarial para Microempreendedores: Estrat\u00e9gias e Impactos no Cen\u00e1rio Contempor\u00e2neo","publication_year":2026,"publication_date":"2026-06-30","ids":{"openalex":"https://openalex.org/W7166705156","doi":"https://doi.org/10.47573/aya.6228.2.522.2"},"language":"pt","primary_location":{"id":"doi:10.47573/aya.6228.2.522.2","doi":"https://doi.org/10.47573/aya.6228.2.522.2","is_oa":true,"landing_page_url":"https://doi.org/10.47573/aya.6228.2.522.2","pdf_url":null,"source":{"id":"https://openalex.org/S4306486118","display_name":"AYA Editora eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"O Marketing e a Gera\u00e7\u00e3o de Valor para o Cliente","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W7166650262","display_name":"O Marketing e a Gera\u00e7\u00e3o de Valor para o Cliente"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://doi.org/10.47573/aya.6228.2.522.2","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5121481998","display_name":"Elson Monteiro De Souza Neto","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Elson da Silva Menezes Neto","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5139692174","display_name":"Maria Eduarda Lima Bandeira","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Maria Eduarda Lima Bandeira","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5120915003","display_name":"Gabriel Cunha Alves","orcid":"https://orcid.org/0000-0001-7703-5410","observed_orcids":["https://orcid.org/0000-0001-7703-5410"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Gabriel Cunha Alves","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.53571429,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.8788999915122986,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.8788999915122986,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.11349999904632568,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.006399999838322401,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9580000042915344},{"id":"https://openalex.org/keywords/b2b-marketing","display_name":"B2B marketing","score":0.7820000052452087},{"id":"https://openalex.org/keywords/microentrepreneurs","display_name":"microentrepreneurs","score":0.9399999976158142},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.7319999933242798},{"id":"https://openalex.org/keywords/customer-value-creation","display_name":"customer value creation","score":0.7080000042915344},{"id":"https://openalex.org/keywords/branding","display_name":"branding","score":0.753000020980835},{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"customer relationship management","score":0.9559999704360962},{"id":"https://openalex.org/keywords/online-reputation","display_name":"online reputation","score":0.7570000290870667},{"id":"https://openalex.org/keywords/conscious-consumption","display_name":"conscious consumption","score":0.8880000114440918},{"id":"https://openalex.org/keywords/endomarketing","display_name":"endomarketing","score":0.8240000009536743},{"id":"https://openalex.org/keywords/customer-experience","display_name":"customer experience","score":0.7429999709129333}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4984000027179718},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.289000004529953},{"id":"https://openalex.org/C180198813","wikidata":"https://www.wikidata.org/wiki/Q121182","display_name":"Information system","level":2,"score":0.2621000111103058},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.25589999556541443},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.25189998745918274},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.23270000517368317},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.22200000286102295},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.22169999778270721},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.2206999957561493},{"id":"https://openalex.org/C121017731","wikidata":"https://www.wikidata.org/wiki/Q11661","display_name":"Information technology","level":2,"score":0.21529999375343323}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.47573/aya.6228.2.522.2","doi":"https://doi.org/10.47573/aya.6228.2.522.2","is_oa":true,"landing_page_url":"https://doi.org/10.47573/aya.6228.2.522.2","pdf_url":null,"source":{"id":"https://openalex.org/S4306486118","display_name":"AYA Editora eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"O Marketing e a Gera\u00e7\u00e3o de Valor para o Cliente","raw_type":"book-chapter"}],"best_oa_location":{"id":"doi:10.47573/aya.6228.2.522.2","doi":"https://doi.org/10.47573/aya.6228.2.522.2","is_oa":true,"landing_page_url":"https://doi.org/10.47573/aya.6228.2.522.2","pdf_url":null,"source":{"id":"https://openalex.org/S4306486118","display_name":"AYA Editora eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"O Marketing e a Gera\u00e7\u00e3o de Valor para o Cliente","raw_type":"book-chapter"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7166726061","https://openalex.org/W7166650262","https://openalex.org/W7166665088","https://openalex.org/W7166722764","https://openalex.org/W7166687162","https://openalex.org/W7166779111","https://openalex.org/W7166725305","https://openalex.org/W7166656886","https://openalex.org/W7166672243","https://openalex.org/W7166680424"],"abstract_inverted_index":{"A":[0],"obra":[1],"\u201cO":[2],"Marketing":[3],"e":[4,40,49,58,67],"a":[5],"Gera\u00e7\u00e3o":[6],"de":[7,19,51,69],"Valor":[8],"para":[9,55,71],"o":[10,72],"Cliente\u201d":[11],"re\u00fane":[12],"estudos":[13,50],"voltados":[14],"\u00e0":[15],"compreens\u00e3o":[16],"das":[17],"estrat\u00e9gias":[18],"marketing":[20,30],"em":[21],"contextos":[22],"organizacionais":[23],"contempor\u00e2neos.":[24],"O":[25],"livro":[26],"aborda":[27],"temas":[28],"como":[29],"digital,":[31],"branding,":[32],"CRM,":[33],"atendimento,":[34],"reputa\u00e7\u00e3o":[35],"online,":[36],"consumo":[37],"consciente,":[38],"endomarketing":[39],"experi\u00eancia":[41],"do":[42],"consumidor.":[43],"Com":[44],"enfoque":[45],"aplicado,":[46],"apresenta":[47],"an\u00e1lises":[48],"caso":[52],"que":[53],"contribuem":[54],"estudantes,":[56],"pesquisadores":[57],"profissionais":[59],"interessados":[60],"nas":[61],"rela\u00e7\u00f5es":[62],"entre":[63],"comunica\u00e7\u00e3o,":[64],"mercado,":[65],"tecnologia":[66],"cria\u00e7\u00e3o":[68],"valor":[70],"cliente.":[73],"%":[74]},"counts_by_year":[],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2026-07-01T00:00:00"}
