{"id":"https://openalex.org/W7166323476","doi":"https://doi.org/10.1080/02650487.2026.2694294","title":"Justifying advertisements in paid streaming subscriptions: the role of perceived fairness in shaping user intentions","display_name":"Justifying advertisements in paid streaming subscriptions: the role of perceived fairness in shaping user intentions","publication_year":2026,"publication_date":"2026-06-27","ids":{"openalex":"https://openalex.org/W7166323476","doi":"https://doi.org/10.1080/02650487.2026.2694294"},"language":"en","primary_location":{"id":"doi:10.1080/02650487.2026.2694294","doi":"https://doi.org/10.1080/02650487.2026.2694294","is_oa":false,"landing_page_url":"https://doi.org/10.1080/02650487.2026.2694294","pdf_url":null,"source":{"id":"https://openalex.org/S19358283","display_name":"International Journal of Advertising","issn_l":"0265-0487","issn":["0265-0487","1759-3948"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Advertising","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5056804412","display_name":"Jamel Khenfer","orcid":"https://orcid.org/0000-0002-0489-1272","observed_orcids":["https://orcid.org/0000-0002-0489-1272"]},"institutions":[{"id":"https://openalex.org/I91044093","display_name":"Zayed University","ror":"https://ror.org/03snqfa66","country_code":"AE","type":"education","lineage":["https://openalex.org/I91044093"]}],"countries":["AE"],"is_corresponding":true,"raw_author_name":"Jamel Khenfer","raw_affiliation_strings":["College of Business, Zayed University"],"raw_orcid":"https://orcid.org/0000-0002-0489-1272","affiliations":[{"raw_affiliation_string":"College of Business, Zayed University","institution_ids":["https://openalex.org/I91044093"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5042195007","display_name":"Aya Shaban","orcid":"https://orcid.org/0000-0002-0117-1528","observed_orcids":["https://orcid.org/0000-0002-0117-1528"]},"institutions":[{"id":"https://openalex.org/I119744171","display_name":"Higher Colleges of Technology","ror":"https://ror.org/00qmy9z88","country_code":"AE","type":"education","lineage":["https://openalex.org/I119744171"]}],"countries":["AE"],"is_corresponding":false,"raw_author_name":"Aya Shaban","raw_affiliation_strings":["Business Division, Higher Colleges of Technology"],"raw_orcid":"https://orcid.org/0000-0002-0117-1528","affiliations":[{"raw_affiliation_string":"Business Division, Higher Colleges of Technology","institution_ids":["https://openalex.org/I119744171"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5139475154","display_name":"Sana Minhas","orcid":"https://orcid.org/0009-0002-9962-7331","observed_orcids":["https://orcid.org/0009-0002-9962-7331"]},"institutions":[{"id":"https://openalex.org/I119744171","display_name":"Higher Colleges of Technology","ror":"https://ror.org/00qmy9z88","country_code":"AE","type":"education","lineage":["https://openalex.org/I119744171"]}],"countries":["AE"],"is_corresponding":false,"raw_author_name":"Sana Minhas","raw_affiliation_strings":["Business Division, Higher Colleges of Technology"],"raw_orcid":"https://orcid.org/0009-0002-9962-7331","affiliations":[{"raw_affiliation_string":"Business Division, Higher Colleges of Technology","institution_ids":["https://openalex.org/I119744171"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5056804412"],"corresponding_institution_ids":["https://openalex.org/I91044093"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.3991621,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"21"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.2896000146865845,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.2896000146865845,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13810","display_name":"Legal Systems and Institutions","score":0.2685999870300293,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.20350000262260437,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/streaming-services","display_name":"streaming services","score":0.5720000267028809},{"id":"https://openalex.org/keywords/perceived-fairness","display_name":"perceived fairness","score":0.9959999918937683},{"id":"https://openalex.org/keywords/subscription-intention","display_name":"subscription intention","score":0.8450000286102295},{"id":"https://openalex.org/keywords/user-acceptance","display_name":"user acceptance","score":0.5839999914169312},{"id":"https://openalex.org/keywords/advertising-response","display_name":"consumer response to advertising","score":0.4050000011920929}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7394000291824341},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5192000269889832},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3529999852180481},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.3328000009059906},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3151000142097473},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.2793000042438507},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.2752000093460083},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.2597000002861023},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.24120000004768372},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.23170000314712524}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/02650487.2026.2694294","doi":"https://doi.org/10.1080/02650487.2026.2694294","is_oa":false,"landing_page_url":"https://doi.org/10.1080/02650487.2026.2694294","pdf_url":null,"source":{"id":"https://openalex.org/S19358283","display_name":"International Journal of Advertising","issn_l":"0265-0487","issn":["0265-0487","1759-3948"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Advertising","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":36,"referenced_works":["https://openalex.org/W1574928279","https://openalex.org/W2022699253","https://openalex.org/W2027525432","https://openalex.org/W2094025873","https://openalex.org/W2122369874","https://openalex.org/W2137593599","https://openalex.org/W2144842429","https://openalex.org/W2145520874","https://openalex.org/W2146272101","https://openalex.org/W2153194202","https://openalex.org/W2317069786","https://openalex.org/W2483949693","https://openalex.org/W2552646986","https://openalex.org/W2735532137","https://openalex.org/W2784410570","https://openalex.org/W2941413648","https://openalex.org/W2954038896","https://openalex.org/W2999763149","https://openalex.org/W3088759326","https://openalex.org/W3093971781","https://openalex.org/W3202749896","https://openalex.org/W3206022010","https://openalex.org/W4297229007","https://openalex.org/W4318035562","https://openalex.org/W4362638749","https://openalex.org/W4387721553","https://openalex.org/W4399557521","https://openalex.org/W4402598504","https://openalex.org/W4403011308","https://openalex.org/W4403361944","https://openalex.org/W4407300300","https://openalex.org/W4408396801","https://openalex.org/W4408646242","https://openalex.org/W4411420698","https://openalex.org/W4412525663","https://openalex.org/W7130516143"],"related_works":[],"abstract_inverted_index":{"As":[0],"streaming":[1],"platforms":[2,121],"introduce":[3],"ad-supported":[4],"paid":[5,112],"subscriptions,":[6],"they":[7],"risk":[8],"undermining":[9],"user":[10,74],"expectations":[11],"of":[12,28,57,68,80,105],"ad-free":[13],"experiences.":[14],"This":[15],"research":[16],"examines":[17],"how":[18],"justification":[19,42,58],"framing,":[20],"defined":[21],"as":[22],"providing":[23,40],"explanations":[24],"for":[25,120],"the":[26,55,78,95,103],"inclusion":[27],"ads,":[29],"affects":[30],"consumer":[31],"responses.":[32],"Across":[33],"three":[34],"experimental":[35],"studies,":[36],"we":[37],"find":[38],"that":[39,77],"a":[41,88],"increases":[43],"perceived":[44],"fairness":[45,106],"and":[46,61,97],"subscription":[47,113],"intentions,":[48],"with":[49],"no":[50],"significant":[51],"differences":[52],"observed":[53],"across":[54,65],"levels":[56],"depth":[59],"examined,":[60],"similar":[62],"effects":[63],"emerging":[64],"different":[66],"types":[67],"justifications.":[69],"Even":[70],"minimal":[71],"justifications":[72],"improve":[73],"acceptance,":[75],"suggesting":[76],"presence":[79],"an":[81],"explanation,":[82],"rather":[83],"than":[84],"its":[85],"elaboration,":[86],"plays":[87],"central":[89],"role.":[90],"These":[91],"findings":[92],"contribute":[93],"to":[94],"advertising":[96],"digital":[98],"marketing":[99],"literature":[100],"by":[101],"highlighting":[102],"importance":[104],"cues":[107],"in":[108],"experiential":[109],"disruptions":[110],"within":[111],"models.":[114],"They":[115],"also":[116],"offer":[117],"practical":[118],"guidance":[119],"navigating":[122],"communication":[123],"around":[124],"ad":[125],"integration.":[126]},"counts_by_year":[],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2026-06-28T00:00:00"}