{"id":"https://openalex.org/W7166320176","doi":"https://doi.org/10.61083/ebisma.v6i2.141","title":"Determinasi Loyalitas Pelanggan Point Coffee: Peran Promosi dan Kualitas Produk di Indomaret Jambi","display_name":"Determinasi Loyalitas Pelanggan Point Coffee: Peran Promosi dan Kualitas Produk di Indomaret Jambi","publication_year":2026,"publication_date":"2026-06-25","ids":{"openalex":"https://openalex.org/W7166320176","doi":"https://doi.org/10.61083/ebisma.v6i2.141"},"language":"id","primary_location":{"id":"doi:10.61083/ebisma.v6i2.141","doi":"https://doi.org/10.61083/ebisma.v6i2.141","is_oa":true,"landing_page_url":"https://doi.org/10.61083/ebisma.v6i2.141","pdf_url":"https://journal.ebisma.net/index.php/ojs/article/download/141/90","source":{"id":"https://openalex.org/S4387291369","display_name":"Ebisma (Economics Business Management & Accounting Journal)","issn_l":"2962-2999","issn":["2962-2999"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Ebisma (Economics, Business, Management, & Accounting Journal)","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.ebisma.net/index.php/ojs/article/download/141/90","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5120792010","display_name":"Alan Rakhmat Putra","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405259643","display_name":"Institut Agama Islam Negeri Kerinci","ror":"https://ror.org/02g84nk55","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405259643"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Alan Rakhmat Putra","raw_affiliation_strings":["Institut agama islam Negeri Kerinci"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut agama islam Negeri Kerinci","institution_ids":["https://openalex.org/I4405259643"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5008499904","display_name":"Reni Febriani","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4389425377","display_name":"Universitas Banten Jaya","ror":"https://ror.org/05bhks608","country_code":"ID","type":"education","lineage":["https://openalex.org/I4389425377"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Reni Febriani","raw_affiliation_strings":["Universitas Banten Jaya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Banten Jaya","institution_ids":["https://openalex.org/I4389425377"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5139505526","display_name":"Pardinal","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405259643","display_name":"Institut Agama Islam Negeri Kerinci","ror":"https://ror.org/02g84nk55","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405259643"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Pardinal","raw_affiliation_strings":["Institut agama islam Negeri Kerinci"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut agama islam Negeri Kerinci","institution_ids":["https://openalex.org/I4405259643"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5139506262","display_name":"Fatma Okta Rendah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405256233","display_name":"Universitas PGRI Silampari","ror":"https://ror.org/03y4a4v35","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405256233"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Fatma Okta Rendah","raw_affiliation_strings":["Universitas PGRI Silampari"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas PGRI Silampari","institution_ids":["https://openalex.org/I4405256233"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.32715652,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"6","issue":"2","first_page":"276","last_page":"286"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9092000126838684,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9092000126838684,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.08619999885559082,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0024999999441206455,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":1.0},{"id":"https://openalex.org/keywords/promotion-strategy","display_name":"promotion strategy","score":0.8019999861717224},{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":1.0},{"id":"https://openalex.org/keywords/indomaret","display_name":"Indomaret","score":0.9589999914169312},{"id":"https://openalex.org/keywords/coffee-retail","display_name":"coffee retail","score":0.6119999885559082},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8109999895095825},{"id":"https://openalex.org/keywords/repeat-purchase","display_name":"repeat purchase","score":0.7630000114440918},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.6629999876022339},{"id":"https://openalex.org/keywords/jambi","display_name":"Jambi","score":0.6610000133514404}],"concepts":[{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.6244000196456909},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5320000052452087},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.32510000467300415},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.2865999937057495},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.27810001373291016},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.24660000205039978},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.2321999967098236},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.2240000069141388},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.21709999442100525},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2069000005722046}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.61083/ebisma.v6i2.141","doi":"https://doi.org/10.61083/ebisma.v6i2.141","is_oa":true,"landing_page_url":"https://doi.org/10.61083/ebisma.v6i2.141","pdf_url":"https://journal.ebisma.net/index.php/ojs/article/download/141/90","source":{"id":"https://openalex.org/S4387291369","display_name":"Ebisma (Economics Business Management & Accounting Journal)","issn_l":"2962-2999","issn":["2962-2999"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Ebisma (Economics, Business, Management, & Accounting Journal)","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.61083/ebisma.v6i2.141","doi":"https://doi.org/10.61083/ebisma.v6i2.141","is_oa":true,"landing_page_url":"https://doi.org/10.61083/ebisma.v6i2.141","pdf_url":"https://journal.ebisma.net/index.php/ojs/article/download/141/90","source":{"id":"https://openalex.org/S4387291369","display_name":"Ebisma (Economics Business Management & Accounting Journal)","issn_l":"2962-2999","issn":["2962-2999"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Ebisma (Economics, Business, Management, & Accounting Journal)","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7166320176.pdf","grobid_xml":"https://content.openalex.org/works/W7166320176.grobid-xml"},"referenced_works_count":32,"referenced_works":["https://openalex.org/W1965574139","https://openalex.org/W2915702489","https://openalex.org/W2946842536","https://openalex.org/W2989055042","https://openalex.org/W3007783179","https://openalex.org/W3087740273","https://openalex.org/W3116068238","https://openalex.org/W3122503902","https://openalex.org/W4294732361","https://openalex.org/W4301394394","https://openalex.org/W4385999871","https://openalex.org/W4386480166","https://openalex.org/W4390581452","https://openalex.org/W4395075692","https://openalex.org/W4396672581","https://openalex.org/W4398774167","https://openalex.org/W4399237702","https://openalex.org/W4399373103","https://openalex.org/W4399385487","https://openalex.org/W4399445043","https://openalex.org/W4399516292","https://openalex.org/W4402633199","https://openalex.org/W4403217220","https://openalex.org/W4404641105","https://openalex.org/W4406147563","https://openalex.org/W4406593640","https://openalex.org/W4408472030","https://openalex.org/W4414402986","https://openalex.org/W7077043393","https://openalex.org/W7117449204","https://openalex.org/W7143401731","https://openalex.org/W7160941572"],"related_works":["https://openalex.org/W7220333538","https://openalex.org/W7216078587","https://openalex.org/W7215060266","https://openalex.org/W2945904298","https://openalex.org/W2975491580","https://openalex.org/W7221302733","https://openalex.org/W7082988257","https://openalex.org/W7219606374","https://openalex.org/W7131784724","https://openalex.org/W4414832307"],"abstract_inverted_index":{"Penelitian":[0,28,120],"ini":[1,95,121],"bertujuan":[2],"menganalisis":[3],"pengaruh":[4],"strategi":[5,70,140],"promosi":[6,71,98,141],"dan":[7,57,72,77,102,117,142],"kualitas":[8,73,88,107,144],"produk":[9,74,89,108,145],"terhadap":[10,79],"loyalitas":[11,80,148],"pelanggan":[12],"Point":[13],"Coffee":[14],"di":[15,130],"Indomaret":[16],"area":[17],"Jambi":[18],"dalam":[19,114,125,138],"konteks":[20],"persaingan":[21],"industri":[22],"kopi":[23],"ritel":[24,131],"yang":[25,38,109],"semakin":[26],"kompetitif.":[27],"menggunakan":[29,59],"pendekatan":[30],"kuantitatif":[31],"dengan":[32,44,63,87],"desain":[33],"asosiatif,":[34],"melibatkan":[35],"96":[36],"responden":[37],"dipilih":[39],"melalui":[40,55],"teknik":[41],"purposive":[42],"sampling,":[43],"kriteria":[45],"pernah":[46],"melakukan":[47],"pembelian":[48,118],"lebih":[49],"dari":[50],"satu":[51],"kali.":[52],"Data":[53],"dikumpulkan":[54],"kuesioner":[56],"dianalisis":[58],"regresi":[60],"linear":[61],"berganda":[62],"bantuan":[64],"SPSS.":[65],"Hasil":[66],"penelitian":[67],"menunjukkan":[68],"bahwa":[69,97],"berpengaruh":[75],"positif":[76],"signifikan":[78],"pelanggan,":[81,105],"baik":[82],"secara":[83],"parsial":[84],"maupun":[85],"simultan,":[86],"sebagai":[90],"variabel":[91],"paling":[92],"dominan.":[93],"Temuan":[94],"menegaskan":[96],"efektif":[99],"mampu":[100],"menarik":[101],"meningkatkan":[103],"keterlibatan":[104],"sementara":[106],"konsisten":[110],"menjadi":[111],"faktor":[112],"utama":[113],"mendorong":[115],"kepuasan":[116],"ulang.":[119],"memberikan":[122],"kontribusi":[123],"teoretis":[124],"pengembangan":[126],"kajian":[127],"perilaku":[128],"konsumen":[129],"modern":[132],"serta":[133],"implikasi":[134],"praktis":[135],"bagi":[136],"manajemen":[137],"merancang":[139],"menjaga":[143],"guna":[146],"memperkuat":[147],"pelanggan.":[149]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-06-28T00:00:00"}