{"id":"https://openalex.org/W7166169347","doi":"https://doi.org/10.67167/vertex.660","title":"Exploring Consumer Reviews: A Content Analysis of Online Shopping Behavior of Teachers","display_name":"Exploring Consumer Reviews: A Content Analysis of Online Shopping Behavior of Teachers","publication_year":2026,"publication_date":"2026-06-26","ids":{"openalex":"https://openalex.org/W7166169347","doi":"https://doi.org/10.67167/vertex.660"},"language":"en","primary_location":{"id":"doi:10.67167/vertex.660","doi":"https://doi.org/10.67167/vertex.660","is_oa":true,"landing_page_url":"https://doi.org/10.67167/vertex.660","pdf_url":"https://vertexcorp.org/index.php/irmr/article/download/660/373","source":{"id":"https://openalex.org/S7407058509","display_name":"The International Review of Multidisciplinary Research","issn_l":"3116-3726","issn":["3116-3726","3116-3734"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The International Review of Multidisciplinary Research","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://vertexcorp.org/index.php/irmr/article/download/660/373","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5139430718","display_name":"Loreto Montes","orcid":"https://orcid.org/0009-0004-9869-9653","observed_orcids":["https://orcid.org/0009-0004-9869-9653"]},"institutions":[{"id":"https://openalex.org/I4210106475","display_name":"Eastern Visayas State University","ror":"https://ror.org/011qdnn53","country_code":"PH","type":"education","lineage":["https://openalex.org/I4210106475"]}],"countries":["PH"],"is_corresponding":false,"raw_author_name":"Loreto Montes","raw_affiliation_strings":["Eastern Visayas State University"],"raw_orcid":"https://orcid.org/0009-0004-9869-9653","affiliations":[{"raw_affiliation_string":"Eastern Visayas State University","institution_ids":["https://openalex.org/I4210106475"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5010328296","display_name":"Jovito B Madeja","orcid":"https://orcid.org/0000-0002-8482-9953","observed_orcids":["https://orcid.org/0000-0002-8482-9953"]},"institutions":[{"id":"https://openalex.org/I4210106475","display_name":"Eastern Visayas State University","ror":"https://ror.org/011qdnn53","country_code":"PH","type":"education","lineage":["https://openalex.org/I4210106475"]}],"countries":["PH"],"is_corresponding":false,"raw_author_name":"Jovito Madeja","raw_affiliation_strings":["Eastern Visayas State University"],"raw_orcid":"https://orcid.org/0000-0002-8482-9953","affiliations":[{"raw_affiliation_string":"Eastern Visayas State University","institution_ids":["https://openalex.org/I4210106475"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210106475"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"1","issue":"8","first_page":"179","last_page":"192"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8978999853134155,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8978999853134155,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.09740000218153,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.0010999999940395355,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-shopping-behavior","display_name":"online shopping behavior","score":0.8220000267028809},{"id":"https://openalex.org/keywords/teachers","display_name":"teachers","score":0.9020000100135803},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.800000011920929},{"id":"https://openalex.org/keywords/review-credibility","display_name":"review credibility","score":0.847000002861023},{"id":"https://openalex.org/keywords/sentiment-analysis","display_name":"sentiment analysis","score":0.7120000123977661},{"id":"https://openalex.org/keywords/purchasing-motivation","display_name":"purchasing motivation","score":0.625},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.9829999804496765},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.6150000095367432},{"id":"https://openalex.org/keywords/review-authenticity","display_name":"review authenticity","score":0.6819999814033508},{"id":"https://openalex.org/keywords/consumer-education","display_name":"consumer education","score":0.7490000128746033},{"id":"https://openalex.org/keywords/e-commerce-platforms","display_name":"e-commerce platforms","score":0.5239999890327454}],"concepts":[{"id":"https://openalex.org/C2780224610","wikidata":"https://www.wikidata.org/wiki/Q1530061","display_name":"Credibility","level":2,"score":0.7537000179290771},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.7426999807357788},{"id":"https://openalex.org/C93225998","wikidata":"https://www.wikidata.org/wiki/Q1941972","display_name":"Moderation","level":2,"score":0.5957000255584717},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5189999938011169},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.47279998660087585},{"id":"https://openalex.org/C84269361","wikidata":"https://www.wikidata.org/wiki/Q179235","display_name":"Phenomenology (philosophy)","level":2,"score":0.43470001220703125},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.4327999949455261},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4284000098705292},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.3824999928474426},{"id":"https://openalex.org/C39896193","wikidata":"https://www.wikidata.org/wiki/Q380344","display_name":"Descriptive statistics","level":2,"score":0.37139999866485596},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.364300012588501},{"id":"https://openalex.org/C2780665704","wikidata":"https://www.wikidata.org/wiki/Q959298","display_name":"Intervention (counseling)","level":2,"score":0.33559998869895935},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3149000108242035},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.30219998955726624},{"id":"https://openalex.org/C2778181486","wikidata":"https://www.wikidata.org/wiki/Q27737","display_name":"Consumer education","level":2,"score":0.28769999742507935},{"id":"https://openalex.org/C75630572","wikidata":"https://www.wikidata.org/wiki/Q538904","display_name":"Applied psychology","level":1,"score":0.28220000863075256},{"id":"https://openalex.org/C142546437","wikidata":"https://www.wikidata.org/wiki/Q2661195","display_name":"Descriptive research","level":2,"score":0.2809000015258789},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.2752000093460083},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.2655999958515167},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.2526000142097473}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.67167/vertex.660","doi":"https://doi.org/10.67167/vertex.660","is_oa":true,"landing_page_url":"https://doi.org/10.67167/vertex.660","pdf_url":"https://vertexcorp.org/index.php/irmr/article/download/660/373","source":{"id":"https://openalex.org/S7407058509","display_name":"The International Review of Multidisciplinary Research","issn_l":"3116-3726","issn":["3116-3726","3116-3734"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The International Review of Multidisciplinary Research","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.67167/vertex.660","doi":"https://doi.org/10.67167/vertex.660","is_oa":true,"landing_page_url":"https://doi.org/10.67167/vertex.660","pdf_url":"https://vertexcorp.org/index.php/irmr/article/download/660/373","source":{"id":"https://openalex.org/S7407058509","display_name":"The International Review of Multidisciplinary Research","issn_l":"3116-3726","issn":["3116-3726","3116-3734"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The International Review of Multidisciplinary Research","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","display_name":"Quality education","score":0.8278999924659729}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7166169347.pdf","grobid_xml":"https://content.openalex.org/works/W7166169347.grobid-xml"},"referenced_works_count":7,"referenced_works":["https://openalex.org/W2028538363","https://openalex.org/W2039808961","https://openalex.org/W2135189989","https://openalex.org/W2167325287","https://openalex.org/W3123091093","https://openalex.org/W4285745261","https://openalex.org/W4386802981"],"related_works":["https://openalex.org/W7171393424","https://openalex.org/W4409106781","https://openalex.org/W7162249035","https://openalex.org/W7103199225","https://openalex.org/W4412915474","https://openalex.org/W7163170041","https://openalex.org/W4367061632","https://openalex.org/W7123338469","https://openalex.org/W7134828691","https://openalex.org/W7159841734"],"abstract_inverted_index":{"The":[0,83],"surge":[1],"in":[2,64],"e-commerce":[3,179],"has":[4],"established":[5],"consumer-generated":[6],"reviews":[7,79],"as":[8],"a":[9,58,74,147,188],"primary":[10],"driver":[11],"of":[12,22,77,137,171],"purchasing":[13,31,139],"decisions.":[14],"This":[15],"study":[16,72,174],"investigates":[17],"the":[18,40,51,71,134,144,166,185],"online":[19,78],"shopping":[20,195],"behavior":[21,140],"teachers,":[23,172],"specifically":[24],"examining":[25],"sentiment":[26,202],"trends,":[27],"credibility":[28],"factors,":[29],"and":[30,50,80,98,109,129,161,169,200],"motivations.":[32],"By":[33,164],"focusing":[34],"on":[35],"this":[36,142,173],"specific":[37],"professional":[38],"demographic,":[39],"research":[41,61,84,186],"aims":[42],"to":[43,154,181],"understand":[44],"how":[45],"educators":[46,156],"navigate":[47],"digital":[48],"marketplaces":[49],"factors":[52],"that":[53,89,104,125],"influence":[54],"their":[55,119],"brand":[56],"loyalty.Using":[57],"descriptive":[59],"phenomenological":[60],"design":[62],"rooted":[63],"Edmund":[65],"Husserl\u2019s":[66],"transcendental":[67],"phenomenology":[68],"content":[69],"analysis,":[70],"evaluated":[73],"diverse":[75],"dataset":[76],"moderation":[81],"patterns.":[82],"identifies":[85],"critical":[86],"recurring":[87],"themes":[88],"shape":[90],"educator":[91],"perceptions,":[92],"including":[93],"product":[94],"reliability,":[95],"review":[96,115,127],"authenticity,":[97],"institutional":[99],"trust.":[100],"Key":[101],"findings":[102],"reveal":[103],"teachers":[105],"prioritize":[106],"high-utility":[107],"information":[108],"are":[110,133],"significantly":[111],"influenced":[112],"by":[113],"AI-driven":[114],"moderation,":[116],"which":[117],"impacts":[118],"overall":[120],"consumer":[121,152],"confidence.":[122],"Data":[123],"suggests":[124],"transparent":[126,201],"systems":[128],"ethical":[130],"AI":[131],"intervention":[132],"strongest":[135],"predictors":[136],"long-term":[138],"within":[141],"group.Furthermore,":[143],"results":[145],"highlight":[146],"distinct":[148],"need":[149],"for":[150,178,190],"enhanced":[151],"education":[153],"help":[155],"distinguish":[157],"between":[158],"authentic":[159],"feedback":[160],"manipulated":[162],"content.":[163],"isolating":[165],"unique":[167],"preferences":[168],"concerns":[170],"provides":[175],"actionable":[176],"insights":[177],"platforms":[180],"improve":[182],"credibility.":[183],"Ultimately,":[184],"offers":[187],"framework":[189],"fostering":[191],"more":[192],"secure,":[193],"informed":[194],"environments":[196],"through":[197],"robust":[198],"verification":[199],"analysis.":[203]},"counts_by_year":[],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2026-06-27T00:00:00"}