{"id":"https://openalex.org/W7164884052","doi":"https://doi.org/10.25008/jkiski.v11i1.1440","title":"Strategic Planning for Engagement in the #Kuliahtakperlujauh Campaign: Enhancing Higher Education Participation in Brebes Regency \u2013 Central Java","display_name":"Strategic Planning for Engagement in the #Kuliahtakperlujauh Campaign: Enhancing Higher Education Participation in Brebes Regency \u2013 Central Java","publication_year":2026,"publication_date":"2026-06-16","ids":{"openalex":"https://openalex.org/W7164884052","doi":"https://doi.org/10.25008/jkiski.v11i1.1440"},"language":"en","primary_location":{"id":"doi:10.25008/jkiski.v11i1.1440","doi":"https://doi.org/10.25008/jkiski.v11i1.1440","is_oa":true,"landing_page_url":"https://doi.org/10.25008/jkiski.v11i1.1440","pdf_url":"http://www.jurnal-iski.or.id/index.php/jkiski/article/download/1440/450","source":{"id":"https://openalex.org/S4210207974","display_name":"Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia","issn_l":"2503-0795","issn":["2503-0795","2548-8740"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://www.jurnal-iski.or.id/index.php/jkiski/article/download/1440/450","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5138701999","display_name":"Agus Isnaeni","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210123023","display_name":"Universitas Muhammadiyah Jakarta","ror":"https://ror.org/031px5f40","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210123023"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Agus Isnaeni","raw_affiliation_strings":["Universitas Muhammadiyah Jakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhammadiyah Jakarta","institution_ids":["https://openalex.org/I4210123023"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5007610486","display_name":"Nani Nurani Muksin","orcid":"https://orcid.org/0000-0001-9780-7182","observed_orcids":["https://orcid.org/0000-0001-9780-7182"]},"institutions":[{"id":"https://openalex.org/I4210123023","display_name":"Universitas Muhammadiyah Jakarta","ror":"https://ror.org/031px5f40","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210123023"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nani Nurani Muksin","raw_affiliation_strings":["Universitas Muhammadiyah Jakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhammadiyah Jakarta","institution_ids":["https://openalex.org/I4210123023"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210123023"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.42063341,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"11","issue":"1","first_page":"316","last_page":"330"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9423999786376953,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9423999786376953,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14281","display_name":"Islamic Finance and Communication","score":0.013500000350177288,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.007600000128149986,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/higher-education-participation","display_name":"higher education participation","score":0.7929999828338623},{"id":"https://openalex.org/keywords/digital-engagement","display_name":"digital engagement","score":0.722000002861023},{"id":"https://openalex.org/keywords/aisas-model","display_name":"AISAS model","score":0.7850000262260437},{"id":"https://openalex.org/keywords/tiktok","display_name":"TikTok","score":0.871999979019165},{"id":"https://openalex.org/keywords/instagram","display_name":"Instagram","score":0.8460000157356262},{"id":"https://openalex.org/keywords/whatsapp","display_name":"WhatsApp","score":0.7879999876022339},{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.8460000157356262},{"id":"https://openalex.org/keywords/cultural-stigma","display_name":"cultural stigma","score":0.7210000157356262},{"id":"https://openalex.org/keywords/digital-inequality","display_name":"digital inequality","score":0.9620000123977661},{"id":"https://openalex.org/keywords/brebes-regency","display_name":"Brebes Regency","score":0.8130000233650208}],"concepts":[{"id":"https://openalex.org/C120912362","wikidata":"https://www.wikidata.org/wiki/Q136822","display_name":"Higher education","level":2,"score":0.6301000118255615},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.597000002861023},{"id":"https://openalex.org/C187029079","wikidata":"https://www.wikidata.org/wiki/Q958679","display_name":"Cognitive reframing","level":2,"score":0.5501000285148621},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.5004000067710876},{"id":"https://openalex.org/C56995899","wikidata":"https://www.wikidata.org/wiki/Q1126687","display_name":"Focus group","level":2,"score":0.4925999939441681},{"id":"https://openalex.org/C70587473","wikidata":"https://www.wikidata.org/wiki/Q7834111","display_name":"Transformative learning","level":2,"score":0.4713999927043915},{"id":"https://openalex.org/C203663800","wikidata":"https://www.wikidata.org/wiki/Q848979","display_name":"Citizen journalism","level":2,"score":0.41850000619888306},{"id":"https://openalex.org/C2777646416","wikidata":"https://www.wikidata.org/wiki/Q242069","display_name":"Digital literacy","level":2,"score":0.40380001068115234},{"id":"https://openalex.org/C194519906","wikidata":"https://www.wikidata.org/wiki/Q7627827","display_name":"Student engagement","level":2,"score":0.40149998664855957},{"id":"https://openalex.org/C2776915394","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"Customer engagement","level":3,"score":0.388700008392334},{"id":"https://openalex.org/C14224292","wikidata":"https://www.wikidata.org/wiki/Q13600188","display_name":"Conceptual framework","level":2,"score":0.3741999864578247},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.36079999804496765},{"id":"https://openalex.org/C48243021","wikidata":"https://www.wikidata.org/wiki/Q932522","display_name":"Strategic planning","level":2,"score":0.35920000076293945},{"id":"https://openalex.org/C2776193868","wikidata":"https://www.wikidata.org/wiki/Q5154950","display_name":"Community engagement","level":2,"score":0.35260000824928284},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.35249999165534973},{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.34290000796318054},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.33959999680519104},{"id":"https://openalex.org/C205112559","wikidata":"https://www.wikidata.org/wiki/Q7257735","display_name":"Public engagement","level":2,"score":0.3391999900341034},{"id":"https://openalex.org/C13606891","wikidata":"https://www.wikidata.org/wiki/Q2623243","display_name":"Conceptual model","level":2,"score":0.33869999647140503},{"id":"https://openalex.org/C2778679518","wikidata":"https://www.wikidata.org/wiki/Q3025969","display_name":"Dialogic","level":2,"score":0.3255999982357025},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.31290000677108765},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.30309998989105225},{"id":"https://openalex.org/C71750763","wikidata":"https://www.wikidata.org/wiki/Q646164","display_name":"General partnership","level":2,"score":0.2856999933719635},{"id":"https://openalex.org/C140988679","wikidata":"https://www.wikidata.org/wiki/Q7140444","display_name":"Participatory action research","level":2,"score":0.28200000524520874},{"id":"https://openalex.org/C15302153","wikidata":"https://www.wikidata.org/wiki/Q470863","display_name":"Employability","level":2,"score":0.2720000147819519},{"id":"https://openalex.org/C108170787","wikidata":"https://www.wikidata.org/wiki/Q3951828","display_name":"Agency (philosophy)","level":2,"score":0.2667999863624573},{"id":"https://openalex.org/C2780984029","wikidata":"https://www.wikidata.org/wiki/Q2930198","display_name":"Stakeholder engagement","level":2,"score":0.2612999975681305},{"id":"https://openalex.org/C2780102126","wikidata":"https://www.wikidata.org/wiki/Q10928179","display_name":"Online and offline","level":2,"score":0.25859999656677246},{"id":"https://openalex.org/C2780915742","wikidata":"https://www.wikidata.org/wiki/Q7140457","display_name":"Participatory planning","level":2,"score":0.2578999996185303},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.25600001215934753},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.2531000077724457}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.25008/jkiski.v11i1.1440","doi":"https://doi.org/10.25008/jkiski.v11i1.1440","is_oa":true,"landing_page_url":"https://doi.org/10.25008/jkiski.v11i1.1440","pdf_url":"http://www.jurnal-iski.or.id/index.php/jkiski/article/download/1440/450","source":{"id":"https://openalex.org/S4210207974","display_name":"Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia","issn_l":"2503-0795","issn":["2503-0795","2548-8740"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.25008/jkiski.v11i1.1440","doi":"https://doi.org/10.25008/jkiski.v11i1.1440","is_oa":true,"landing_page_url":"https://doi.org/10.25008/jkiski.v11i1.1440","pdf_url":"http://www.jurnal-iski.or.id/index.php/jkiski/article/download/1440/450","source":{"id":"https://openalex.org/S4210207974","display_name":"Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia","issn_l":"2503-0795","issn":["2503-0795","2548-8740"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","display_name":"Quality education","score":0.9235000014305115}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7164884052.pdf","grobid_xml":"https://content.openalex.org/works/W7164884052.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7128202106","https://openalex.org/W7213454749","https://openalex.org/W7215576565","https://openalex.org/W7128589773","https://openalex.org/W7153874461","https://openalex.org/W7133240656","https://openalex.org/W7140779771","https://openalex.org/W7155622648","https://openalex.org/W7128790733","https://openalex.org/W7216672310"],"abstract_inverted_index":{"This":[0],"article":[1],"investigates":[2],"the":[3,10,36,42,46,142],"strategic":[4],"use":[5],"of":[6,45],"digital":[7,136,177,200,207],"engagement":[8,178,208],"in":[9,19,27,179,188],"#Kuliahtakperlujauh":[11],"campaign,":[12],"initiated":[13],"by":[14,158],"local":[15,218],"higher":[16,180,219],"education":[17,220],"institutions":[18],"Brebes,":[20],"Central":[21],"Java,":[22],"to":[23,100,198,216],"address":[24],"low":[25],"participation":[26],"tertiary":[28],"education.":[29,181],"Rather":[30],"than":[31],"focusing":[32],"solely":[33],"on":[34],"outcomes,":[35],"study":[37,155],"analyzes":[38],"campaign":[39,75],"planning":[40],"through":[41],"dual":[43],"lens":[44],"AISAS":[47,160],"model":[48,174],"(Attention,":[49],"Interest,":[50],"Search,":[51],"Action,":[52],"Share)":[53],"and":[54,67,74,94,109,116,135,164,196,224],"Customer":[55,168],"Engagement":[56,169],"Theory":[57],"(cognitive,":[58],"affective,":[59],"conative":[60],"dimensions).":[61],"Data":[62],"were":[63,98],"collected":[64],"from":[65],"interviews":[66],"focus":[68],"group":[69],"discussions":[70],"with":[71,104,151,167],"students,":[72],"parents,":[73],"organizers.":[76],"Findings":[77],"reveal":[78],"that":[79,147,185],"platform-specific":[80],"strategies":[81,146],"TikTok":[82],"for":[83,87,91,96,144,175],"youth":[84],"attention,":[85],"Instagram":[86],"aspirational":[88],"storytelling,":[89],"Facebook":[90],"parental":[92,133],"credibility,":[93],"WhatsApp":[95],"reinforcement,":[97],"designed":[99],"align":[101],"audience":[102],"needs":[103],"platform":[105],"affordances.":[106],"Alumni":[107],"storytelling":[108],"localized":[110],"visual":[111],"identity":[112],"fostered":[113],"curiosity,":[114],"pride,":[115],"emotional":[117],"resonance,":[118],"while":[119],"dialogic":[120],"features":[121],"such":[122],"as":[123,211,221],"live":[124],"Q&A":[125],"sessions":[126],"enhanced":[127],"participatory":[128],"engagement.":[129],"However,":[130],"cultural":[131],"stigma,":[132],"skepticism,":[134],"inequality":[137],"presented":[138],"significant":[139],"barriers,":[140],"underscoring":[141],"need":[143],"hybrid":[145],"integrate":[148],"online":[149],"communication":[150,214],"offline":[152],"trust-building.":[153],"The":[154,202],"contributes":[156],"theoretically":[157],"extending":[159],"beyond":[161],"consumer":[162],"contexts":[163],"integrating":[165],"it":[166,183],"Theory,":[170],"offering":[171],"a":[172,212],"conceptual":[173],"understanding":[176],"Practically,":[182],"emphasizes":[184],"sustainable":[186],"campaigns":[187],"non-metropolitan":[189],"areas":[190],"require":[191],"institutional":[192],"commitment,":[193],"community":[194],"co-ownership,":[195],"adaptability":[197],"shifting":[199],"cultures.":[201],"Brebes":[203],"case":[204],"demonstrates":[205],"how":[206],"can":[209],"act":[210],"transformative":[213],"strategy":[215],"reframe":[217],"accessible,":[222],"credible,":[223],"socially":[225],"meaningful.":[226]},"counts_by_year":[],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2026-06-17T00:00:00"}