{"id":"https://openalex.org/W7163166375","doi":"https://doi.org/10.37034/infeb.v8i2.1370","title":"Experience Marketing Strategy for West Java Aviation School Attracts Gen Z Interest","display_name":"Experience Marketing Strategy for West Java Aviation School Attracts Gen Z Interest","publication_year":2026,"publication_date":"2026-05-30","ids":{"openalex":"https://openalex.org/W7163166375","doi":"https://doi.org/10.37034/infeb.v8i2.1370"},"language":"en","primary_location":{"id":"doi:10.37034/infeb.v8i2.1370","doi":"https://doi.org/10.37034/infeb.v8i2.1370","is_oa":true,"landing_page_url":"https://doi.org/10.37034/infeb.v8i2.1370","pdf_url":"https://infeb.org/index.php/infeb/article/download/1370/714","source":{"id":"https://openalex.org/S4210174496","display_name":"Jurnal Informatika Ekonomi Bisnis","issn_l":"2714-8491","issn":["2714-8491"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I3020390545","host_organization_name":"Universitas Putra Indonesia \"YPTK\"","host_organization_lineage":["https://openalex.org/I3020390545"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Informatika Ekonomi Bisnis","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://infeb.org/index.php/infeb/article/download/1370/714","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5092987115","display_name":"Dede Ardian","orcid":"https://orcid.org/0009-0003-6226-8459","observed_orcids":["https://orcid.org/0009-0003-6226-8459"]},"institutions":[{"id":"https://openalex.org/I4405274233","display_name":"Akademi Penerbang Indonesia Banyuwangi","ror":"https://ror.org/01ahggf64","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274233"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Dede Ardian","raw_affiliation_strings":["Akademi Penerbang Indonesia Banyuwangi"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Akademi Penerbang Indonesia Banyuwangi","institution_ids":["https://openalex.org/I4405274233"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5078576686","display_name":"Miko Andi Wardana","orcid":"https://orcid.org/0000-0003-3451-9815","observed_orcids":["https://orcid.org/0000-0003-3451-9815"]},"institutions":[{"id":"https://openalex.org/I4405274233","display_name":"Akademi Penerbang Indonesia Banyuwangi","ror":"https://ror.org/01ahggf64","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274233"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Miko Andi Wardana","raw_affiliation_strings":["Akademi Penerbang Indonesia Banyuwangi"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Akademi Penerbang Indonesia Banyuwangi","institution_ids":["https://openalex.org/I4405274233"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5116227747","display_name":"Safitri Era Globalisasi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405274233","display_name":"Akademi Penerbang Indonesia Banyuwangi","ror":"https://ror.org/01ahggf64","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274233"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Safitri Era Globalisasi","raw_affiliation_strings":["Akademi Penerbang Indonesia Banyuwangi"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Akademi Penerbang Indonesia Banyuwangi","institution_ids":["https://openalex.org/I4405274233"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5022654244","display_name":"Rangga Maulana","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405259754","display_name":"Politeknik Penerbangan Indonesia Curug","ror":"https://ror.org/02nqj9492","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405259754"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rangga Maulana","raw_affiliation_strings":["Politeknik Penerbangan Indonesia Curug"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Politeknik Penerbangan Indonesia Curug","institution_ids":["https://openalex.org/I4405259754"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"372","last_page":"376"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9276999831199646,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9276999831199646,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.04969999939203262,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.013500000350177288,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/experiential-marketing","display_name":"experiential marketing","score":0.8309999704360962},{"id":"https://openalex.org/keywords/generation-z","display_name":"Generation Z","score":0.7799999713897705},{"id":"https://openalex.org/keywords/flight-schools","display_name":"flight schools","score":0.9700000286102295},{"id":"https://openalex.org/keywords/aviation-education","display_name":"aviation education","score":0.9070000052452087},{"id":"https://openalex.org/keywords/social-media-content","display_name":"social media content","score":0.8980000019073486},{"id":"https://openalex.org/keywords/virtual-tour","display_name":"virtual tour","score":0.9879999756813049},{"id":"https://openalex.org/keywords/brand-experience","display_name":"brand experience","score":0.9879999756813049},{"id":"https://openalex.org/keywords/institutional-attractiveness","display_name":"institutional attractiveness","score":0.7480000257492065},{"id":"https://openalex.org/keywords/west-java","display_name":"West Java","score":0.6579999923706055}],"concepts":[{"id":"https://openalex.org/C37228920","wikidata":"https://www.wikidata.org/wiki/Q1307600","display_name":"Experiential learning","level":2,"score":0.6942999958992004},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6240000128746033},{"id":"https://openalex.org/C74448152","wikidata":"https://www.wikidata.org/wiki/Q765633","display_name":"Aviation","level":2,"score":0.6116999983787537},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5767999887466431},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.4880000054836273},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.42089998722076416},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.4065000116825104},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3995000123977661},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3970000147819519},{"id":"https://openalex.org/C56995899","wikidata":"https://www.wikidata.org/wiki/Q1126687","display_name":"Focus group","level":2,"score":0.39559999108314514},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.34779998660087585},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.33489999175071716},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.31850001215934753},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.3116999864578247},{"id":"https://openalex.org/C71750763","wikidata":"https://www.wikidata.org/wiki/Q646164","display_name":"General partnership","level":2,"score":0.30550000071525574},{"id":"https://openalex.org/C2780814955","wikidata":"https://www.wikidata.org/wiki/Q6500387","display_name":"Study abroad","level":2,"score":0.3019999861717224},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.3009999990463257},{"id":"https://openalex.org/C144430266","wikidata":"https://www.wikidata.org/wiki/Q839721","display_name":"Interactivity","level":2,"score":0.29840001463890076},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.29840001463890076},{"id":"https://openalex.org/C65067816","wikidata":"https://www.wikidata.org/wiki/Q2295139","display_name":"Computer-assisted web interviewing","level":2,"score":0.28610000014305115},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.28529998660087585},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.2800999879837036},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.2782000005245209},{"id":"https://openalex.org/C2781155252","wikidata":"https://www.wikidata.org/wiki/Q2270945","display_name":"Co-creation","level":2,"score":0.2745000123977661},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.26919999718666077},{"id":"https://openalex.org/C73528240","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Integrated marketing communications","level":4,"score":0.2578999996185303},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.2578999996185303},{"id":"https://openalex.org/C13606891","wikidata":"https://www.wikidata.org/wiki/Q2623243","display_name":"Conceptual model","level":2,"score":0.2574000060558319},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.2572000026702881},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.25450000166893005},{"id":"https://openalex.org/C188167160","wikidata":"https://www.wikidata.org/wiki/Q20825837","display_name":"Experiential education","level":3,"score":0.25429999828338623}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.37034/infeb.v8i2.1370","doi":"https://doi.org/10.37034/infeb.v8i2.1370","is_oa":true,"landing_page_url":"https://doi.org/10.37034/infeb.v8i2.1370","pdf_url":"https://infeb.org/index.php/infeb/article/download/1370/714","source":{"id":"https://openalex.org/S4210174496","display_name":"Jurnal Informatika Ekonomi Bisnis","issn_l":"2714-8491","issn":["2714-8491"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I3020390545","host_organization_name":"Universitas Putra Indonesia \"YPTK\"","host_organization_lineage":["https://openalex.org/I3020390545"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Informatika Ekonomi Bisnis","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.37034/infeb.v8i2.1370","doi":"https://doi.org/10.37034/infeb.v8i2.1370","is_oa":true,"landing_page_url":"https://doi.org/10.37034/infeb.v8i2.1370","pdf_url":"https://infeb.org/index.php/infeb/article/download/1370/714","source":{"id":"https://openalex.org/S4210174496","display_name":"Jurnal Informatika Ekonomi Bisnis","issn_l":"2714-8491","issn":["2714-8491"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I3020390545","host_organization_name":"Universitas Putra Indonesia \"YPTK\"","host_organization_lineage":["https://openalex.org/I3020390545"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Informatika Ekonomi Bisnis","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","display_name":"Quality education","score":0.8278999924659729}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7163166375.pdf","grobid_xml":"https://content.openalex.org/works/W7163166375.grobid-xml"},"referenced_works_count":21,"referenced_works":["https://openalex.org/W1516834140","https://openalex.org/W2113866951","https://openalex.org/W3083243968","https://openalex.org/W3089009864","https://openalex.org/W3196010627","https://openalex.org/W4206744039","https://openalex.org/W4233287810","https://openalex.org/W4240447458","https://openalex.org/W4320504331","https://openalex.org/W4377941909","https://openalex.org/W4383502542","https://openalex.org/W4383568630","https://openalex.org/W4386257525","https://openalex.org/W4391483746","https://openalex.org/W4399089713","https://openalex.org/W4401557511","https://openalex.org/W4406838914","https://openalex.org/W4409934280","https://openalex.org/W4411043311","https://openalex.org/W4413990182","https://openalex.org/W4414718329"],"related_works":["https://openalex.org/W4399089713","https://openalex.org/W7170098984","https://openalex.org/W7162012535","https://openalex.org/W7125192587","https://openalex.org/W7161567051","https://openalex.org/W7215737584","https://openalex.org/W7219646879","https://openalex.org/W4407092313","https://openalex.org/W7218557026","https://openalex.org/W4416826296"],"abstract_inverted_index":{"This":[0],"study":[1],"examined":[2],"the":[3,140,154,173],"role":[4],"of":[5,37,78,156,175],"experience":[6,116,135,143],"marketing":[7,52,144,162],"strategies":[8,145,163],"in":[9,14,17,41,81,119,179],"attracting":[10],"Generation":[11,71,147],"Z\u2019s":[12,148],"interest":[13,118],"aviation":[15,38,79,165,176],"schools":[16,48,80],"West":[18,42,82,180],"Java,":[19],"with":[20],"a":[21,88,110],"particular":[22],"focus":[23],"on":[24,114],"social":[25,106],"media":[26,107],"content":[27,108],"and":[28,57,91,117,130,146,171],"virtual":[29,122],"reality":[30,123],"(VR)":[31],"tour":[32],"experiences.":[33],"The":[34,101,151],"rapid":[35],"growth":[36],"education":[39,166],"institutions":[40,167],"Java":[43],"has":[44],"intensified":[45],"competition,":[46],"prompting":[47],"to":[49,138,168],"adopt":[50],"experiential":[51,105,128,159],"approaches":[53],"that":[54,104],"emphasize":[55],"immersive":[56],"interactive":[58],"engagement.":[59],"A":[60],"quantitative":[61],"explanatory":[62],"approach":[63],"was":[64,136],"employed":[65],"by":[66],"collecting":[67],"data":[68],"from":[69],"215":[70],"Z":[72],"respondents":[73],"who":[74],"were":[75,85],"prospective":[76],"students":[77],"Java.":[83,181],"Data":[84],"gathered":[86],"through":[87],"structured":[89],"questionnaire":[90],"analyzed":[92],"using":[93],"Partial":[94],"Least":[95],"Squares":[96],"Structural":[97],"Equation":[98],"Modeling":[99],"(PLS-SEM).":[100],"results":[102],"indicated":[103],"had":[109],"significant":[111],"positive":[112],"effect":[113],"brand":[115,134],"enrolling,":[120],"while":[121],"tours":[124],"significantly":[125],"enhanced":[126],"perceived":[127],"value":[129],"institutional":[131],"attractiveness.":[132],"Furthermore,":[133],"found":[137],"mediate":[139],"relationship":[141],"between":[142],"enrollment":[149],"interest.":[150],"findings":[152],"highlight":[153],"importance":[155],"integrating":[157],"digital":[158],"tools":[160],"into":[161],"for":[164],"strengthen":[169],"competitiveness":[170],"support":[172],"development":[174],"human":[177],"resources":[178]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-06-03T00:00:00"}
