{"id":"https://openalex.org/W7162777050","doi":"https://doi.org/10.18332/tid/219213","title":"Marketing of oral nicotine pouches on Malaysian social media and e-commerce websites","display_name":"Marketing of oral nicotine pouches on Malaysian social media and e-commerce websites","publication_year":2026,"publication_date":"2026-05-29","ids":{"openalex":"https://openalex.org/W7162777050","doi":"https://doi.org/10.18332/tid/219213","pmid":"https://pubmed.ncbi.nlm.nih.gov/42453764","pmcid":"https://www.ncbi.nlm.nih.gov/pmc/articles/13366215"},"language":"en","primary_location":{"id":"doi:10.18332/tid/219213","doi":"https://doi.org/10.18332/tid/219213","is_oa":true,"landing_page_url":"https://doi.org/10.18332/tid/219213","pdf_url":"https://www.tobaccoinduceddiseases.org/pdf-219213-140381?filename=Marketing-of-oral-nicotin.pdf","source":{"id":"https://openalex.org/S182402362","display_name":"Tobacco Induced Diseases","issn_l":"1617-9625","issn":["1617-9625"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","dongbi-d","jufo-1","ki-jl-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310318086","host_organization_name":"E.U.E.P. European Publishing","host_organization_lineage":["https://openalex.org/P4310318086"],"host_organization_lineage_names":["E.U.E.P. European Publishing"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Tobacco Induced Diseases","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj","pubmed"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.tobaccoinduceddiseases.org/pdf-219213-140381?filename=Marketing-of-oral-nicotin.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5137337848","display_name":"Chandrashekhar T. Sreeramareddy","orcid":"https://orcid.org/0000-0002-5693-7631","observed_orcids":["https://orcid.org/0000-0002-5693-7631"]},"institutions":[{"id":"https://openalex.org/I62370553","display_name":"IMU University","ror":"https://ror.org/04d4wjw61","country_code":"MY","type":"education","lineage":["https://openalex.org/I62370553"]}],"countries":["MY"],"is_corresponding":true,"raw_author_name":"Chandrashekhar T. Sreeramareddy","raw_affiliation_strings":["Department of Public Health and Community Medicine, IMU University, Kuala Lumpur, Malaysia"],"raw_orcid":"https://orcid.org/0000-0002-5693-7631","affiliations":[{"raw_affiliation_string":"Department of Public Health and Community Medicine, IMU University, Kuala Lumpur, Malaysia","institution_ids":["https://openalex.org/I62370553"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5072592202","display_name":"Pei Kuan Lai","orcid":"https://orcid.org/0000-0002-7227-3257","observed_orcids":["https://orcid.org/0000-0002-7227-3257"]},"institutions":[{"id":"https://openalex.org/I62370553","display_name":"IMU University","ror":"https://ror.org/04d4wjw61","country_code":"MY","type":"education","lineage":["https://openalex.org/I62370553"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Pei Kuan Lai","raw_affiliation_strings":["Centre for Translational Research Institute for Research Development and Innovation, IMU University, Kuala Lumpur, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Centre for Translational Research Institute for Research Development and Innovation, IMU University, Kuala Lumpur, Malaysia","institution_ids":["https://openalex.org/I62370553"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5137385533","display_name":"Divya Reshmi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I62370553","display_name":"IMU University","ror":"https://ror.org/04d4wjw61","country_code":"MY","type":"education","lineage":["https://openalex.org/I62370553"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Divya Reshmi","raw_affiliation_strings":["Centre for Translational Research Institute for Research Development and Innovation, IMU University, Kuala Lumpur, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Centre for Translational Research Institute for Research Development and Innovation, IMU University, Kuala Lumpur, Malaysia","institution_ids":["https://openalex.org/I62370553"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5137337848"],"corresponding_institution_ids":["https://openalex.org/I62370553"],"apc_list":{"value":2200,"currency":"EUR","value_usd":2372},"apc_paid":{"value":2200,"currency":"EUR","value_usd":2372},"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"24","issue":"May","first_page":"1","last_page":"9"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10060","display_name":"Smoking Behavior and Cessation","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/2739","display_name":"Public Health, Environmental and Occupational Health"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},"topics":[{"id":"https://openalex.org/T10060","display_name":"Smoking Behavior and Cessation","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/2739","display_name":"Public Health, Environmental and Occupational Health"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T12816","display_name":"Global Public Health Policies and Epidemiology","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/2739","display_name":"Public Health, Environmental and Occupational Health"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/oral-nicotine-pouches","display_name":"oral nicotine pouches","score":0.9950000047683716},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.47699999809265137},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.7459999918937683},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.7919999957084656},{"id":"https://openalex.org/keywords/health-warnings","display_name":"health warnings","score":0.6179999709129333},{"id":"https://openalex.org/keywords/age-verification","display_name":"age verification","score":0.9440000057220459},{"id":"https://openalex.org/keywords/tobacco-product-regulation","display_name":"tobacco product regulation","score":0.6660000085830688},{"id":"https://openalex.org/keywords/malaysia","display_name":"Malaysia","score":0.48899999260902405},{"id":"https://openalex.org/keywords/tobacco-harm-reduction","display_name":"tobacco harm reduction","score":0.4399999976158142}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.7613000273704529},{"id":"https://openalex.org/C2985889538","wikidata":"https://www.wikidata.org/wiki/Q267114","display_name":"Social media marketing","level":3,"score":0.6962000131607056},{"id":"https://openalex.org/C2779547902","wikidata":"https://www.wikidata.org/wiki/Q28086552","display_name":"Nicotine","level":2,"score":0.564300000667572},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5480999946594238},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.5065000057220459},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.49889999628067017},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3089999854564667},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.28360000252723694},{"id":"https://openalex.org/C2777843972","wikidata":"https://www.wikidata.org/wiki/Q2462253","display_name":"Smoking cessation","level":2,"score":0.26910001039505005},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.2662999927997589},{"id":"https://openalex.org/C2992672162","wikidata":"https://www.wikidata.org/wiki/Q12128","display_name":"Oral health","level":2,"score":0.26350000500679016},{"id":"https://openalex.org/C138816342","wikidata":"https://www.wikidata.org/wiki/Q189603","display_name":"Public health","level":2,"score":0.25049999356269836}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.18332/tid/219213","doi":"https://doi.org/10.18332/tid/219213","is_oa":true,"landing_page_url":"https://doi.org/10.18332/tid/219213","pdf_url":"https://www.tobaccoinduceddiseases.org/pdf-219213-140381?filename=Marketing-of-oral-nicotin.pdf","source":{"id":"https://openalex.org/S182402362","display_name":"Tobacco Induced Diseases","issn_l":"1617-9625","issn":["1617-9625"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","dongbi-d","jufo-1","ki-jl-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310318086","host_organization_name":"E.U.E.P. European Publishing","host_organization_lineage":["https://openalex.org/P4310318086"],"host_organization_lineage_names":["E.U.E.P. European Publishing"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Tobacco Induced Diseases","raw_type":"journal-article"},{"id":"pmid:42453764","doi":null,"is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/42453764","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Tobacco induced diseases","raw_type":"Journal Article"},{"id":"pmh:oai:pubmedcentral.nih.gov:13366215","doi":null,"is_oa":true,"landing_page_url":"https://pmc.ncbi.nlm.nih.gov/articles/PMC13366215/","pdf_url":null,"source":{"id":"https://openalex.org/S2764455111","display_name":"PubMed Central","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Tob Induc Dis","raw_type":"Text"},{"id":"pmh:oai:doaj.org/article:888def7e3cf945f69517b5e183d84f06","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/888def7e3cf945f69517b5e183d84f06","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Tobacco Induced Diseases, Vol 24, Iss May, Pp 1-9 (2026)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.18332/tid/219213","doi":"https://doi.org/10.18332/tid/219213","is_oa":true,"landing_page_url":"https://doi.org/10.18332/tid/219213","pdf_url":"https://www.tobaccoinduceddiseases.org/pdf-219213-140381?filename=Marketing-of-oral-nicotin.pdf","source":{"id":"https://openalex.org/S182402362","display_name":"Tobacco Induced Diseases","issn_l":"1617-9625","issn":["1617-9625"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","dongbi-d","jufo-1","ki-jl-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310318086","host_organization_name":"E.U.E.P. European Publishing","host_organization_lineage":["https://openalex.org/P4310318086"],"host_organization_lineage_names":["E.U.E.P. European Publishing"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Tobacco Induced Diseases","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.504800021648407,"id":"https://metadata.un.org/sdg/3","display_name":"Good health and well-being"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7162777050.pdf","grobid_xml":"https://content.openalex.org/works/W7162777050.grobid-xml"},"referenced_works_count":33,"referenced_works":["https://openalex.org/W2555629257","https://openalex.org/W2765769742","https://openalex.org/W2939123026","https://openalex.org/W2973347443","https://openalex.org/W2990189280","https://openalex.org/W3108255340","https://openalex.org/W3159851980","https://openalex.org/W3165329717","https://openalex.org/W3193226438","https://openalex.org/W4214839758","https://openalex.org/W4223923122","https://openalex.org/W4255602150","https://openalex.org/W4285008430","https://openalex.org/W4293177463","https://openalex.org/W4308592395","https://openalex.org/W4312716026","https://openalex.org/W4319343365","https://openalex.org/W4323314723","https://openalex.org/W4387996239","https://openalex.org/W4391224555","https://openalex.org/W4391843047","https://openalex.org/W4399758036","https://openalex.org/W4400951367","https://openalex.org/W4401282815","https://openalex.org/W4401935219","https://openalex.org/W4404372639","https://openalex.org/W4404867673","https://openalex.org/W4406525097","https://openalex.org/W4406958426","https://openalex.org/W4408957340","https://openalex.org/W4409358264","https://openalex.org/W4410474796","https://openalex.org/W4415488207"],"related_works":["https://openalex.org/W7211955309","https://openalex.org/W7167667768","https://openalex.org/W4312716026","https://openalex.org/W4225319998","https://openalex.org/W6939120256","https://openalex.org/W7135178797","https://openalex.org/W4404923343","https://openalex.org/W4409358264","https://openalex.org/W4404867673","https://openalex.org/W7167838504"],"abstract_inverted_index":{"INTRODUCTION:":[0],"There":[1],"are":[2,105],"reports":[3],"of":[4,16,44,117,145,150,161,179,188,194,252,265,269,278],"oral":[5],"nicotine":[6,36,60,97,148,156,175,270],"pouches":[7],"(ONPs)":[8],"being":[9],"marketed":[10],"in":[11,29,107],"high-income":[12],"countries.":[13],"The":[14,250],"aim":[15],"this":[17],"study":[18],"was":[19,102,120,124],"to":[20,199,282],"report":[21],"online":[22],"promotions":[23,239],"and":[24,58,68,89,99,110,128,136,142,171,204,210,226,237,245,254,263,272],"marketing":[25,100,123,192,236,258],"claims":[26,193,259],"about":[27,92],"ONPs":[28,45,183,279],"Malaysia,":[30,64],"which":[31],"currently":[32],"does":[33],"not":[34,214],"regulate":[35],"pouches.":[37],"METHODS:":[38],"We":[39,49],"did":[40],"a":[41,81],"content":[42],"analysis":[43],"sold":[46],"on":[47,62,85,126,231,242],"e-stores.":[48],"searched":[50],"the":[51,78,162,167,180,189,267],"terms:":[52],"'Velo',":[53,134],"'Zyn',":[54,135],"'Onz',":[55],"'nicotine":[56],"pouch',":[57],"'oral":[59],"pouch'":[61],"Google":[63],"Facebook,":[65],"Reddit,":[66],"TikTok,":[67],"Instagram":[69],"during":[70],"March-April":[71],"2024.":[72],"Three":[73],"trained":[74],"coders":[75],"independently":[76],"coded":[77],"e-stores,":[79],"using":[80],"codebook":[82],"developed":[83],"based":[84],"previous":[86],"research.":[87],"Visual":[88],"textual":[90],"information":[91],"brands,":[93],"prices,":[94],"discounts,":[95,139],"flavors,":[96,146],"strength,":[98],"claims,":[101],"collected.":[103],"Results":[104],"presented":[106],"both":[108],"descriptive":[109],"free":[111,140],"text":[112],"formats.":[113],"RESULTS:":[114],"A":[115],"sample":[116],"41":[118],"e-stores":[119,163,190],"analyzed.":[121],"ONP":[122],"present":[125,230,241],"TikTok":[127],"e-commerce":[129,243],"stores.":[130],"Brands":[131],"such":[132,260],"as":[133,184,261],"'Boltbe'":[137],"offered":[138],"deliveries,":[141],"an":[143],"array":[144],"with":[147],"strengths":[149],"2-50":[151],"mg.":[152],"All":[153],"brands":[154],"displayed":[155,182],"strength":[157],"(mg).":[158],"Only":[159],"51%":[160],"explicitly":[164],"stated":[165],"that":[166,174],"product":[168],"contained":[169],"'nicotine',":[170],"5%":[172],"disclosed":[173],"is":[176,280],"addictive;":[177],"41%":[178],"stores":[181],"'tobacco-free'.":[185],"About":[186],"half":[187],"had":[191],"'product":[195],"appeal'":[196],"(56%),":[197],"'convenient":[198],"use":[200],"anywhere,":[201],"everywhere'":[202],"(46%),":[203],"'smoking":[205],"cessation'":[206],"(49%).":[207],"Age":[208],"verifications":[209],"identification":[211],"proofs":[212],"were":[213,229,240,275],"available":[215],"at":[216],"all,":[217],"whereas":[218],"health":[219],"warnings":[220],"against":[221],"usage":[222],"by":[223],"minors,":[224],"non-smokers,":[225],"pregnant":[227],"women,":[228],"only":[232],"5%.":[233],"CONCLUSIONS:":[234],"Online":[235],"sales":[238,256],"websites":[244],"some":[246],"social":[247],"media":[248],"platforms.":[249],"range":[251],"flavors":[253],"strengths,":[255],"promotions,":[257],"appeal":[262],"convenience":[264],"use,":[266],"lack":[268],"disclaimers,":[271],"age":[273],"verification":[274],"noted.":[276],"Surveillance":[277],"needed":[281],"inform":[283],"regulatory":[284],"policy.":[285]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-05-30T00:00:00"}