{"id":"https://openalex.org/W7161715324","doi":"https://doi.org/10.1108/ejim-09-2025-1269","title":"Leveraging generative artificial intelligence for process innovation: the moderating role of IT culture and organisational flexibility","display_name":"Leveraging generative artificial intelligence for process innovation: the moderating role of IT culture and organisational flexibility","publication_year":2026,"publication_date":"2026-05-19","ids":{"openalex":"https://openalex.org/W7161715324","doi":"https://doi.org/10.1108/ejim-09-2025-1269"},"language":"en","primary_location":{"id":"doi:10.1108/ejim-09-2025-1269","doi":"https://doi.org/10.1108/ejim-09-2025-1269","is_oa":true,"landing_page_url":"https://doi.org/10.1108/ejim-09-2025-1269","pdf_url":null,"source":{"id":"https://openalex.org/S90149737","display_name":"European Journal of Innovation Management","issn_l":"1460-1060","issn":["1460-1060","1758-7115"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Innovation Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://doi.org/10.1108/ejim-09-2025-1269","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5052291231","display_name":"Giuliano Marolla","orcid":"https://orcid.org/0000-0002-2095-8641","observed_orcids":["https://orcid.org/0000-0002-2095-8641"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Giuliano Marolla","raw_affiliation_strings":["Universita LUM Giuseppe Degennaro LUM School of Management, , ,"],"raw_orcid":"https://orcid.org/0000-0002-2095-8641","affiliations":[{"raw_affiliation_string":"Universita LUM Giuseppe Degennaro LUM School of Management, , ,","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5065870928","display_name":"Parisa Sabbagh","orcid":"https://orcid.org/0000-0001-5342-6994","observed_orcids":["https://orcid.org/0000-0001-5342-6994","https://orcid.org/0009-0007-7643-1690"]},"institutions":[{"id":"https://openalex.org/I131729948","display_name":"University of Salerno","ror":"https://ror.org/0192m2k53","country_code":"IT","type":"education","lineage":["https://openalex.org/I131729948"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Parisa Sabbagh","raw_affiliation_strings":["University of Salerno DISA-MIS, , ,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Salerno DISA-MIS, , ,","institution_ids":["https://openalex.org/I131729948"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5090626485","display_name":"Angelo Rosa","orcid":"https://orcid.org/0000-0003-2151-6156","observed_orcids":["https://orcid.org/0000-0003-2151-6156"]},"institutions":[{"id":"https://openalex.org/I4210136227","display_name":"LUM Jean Monnet University","ror":"https://ror.org/03gskda23","country_code":"IT","type":"education","lineage":["https://openalex.org/I4210136227"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Angelo Rosa","raw_affiliation_strings":["LUM Giuseppe Degennaro University Department of Management, Finance and Technology, , ,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"LUM Giuseppe Degennaro University Department of Management, Finance and Technology, , ,","institution_ids":["https://openalex.org/I4210136227"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5003090692","display_name":"Olivia McDermott","orcid":"https://orcid.org/0000-0001-5714-4601","observed_orcids":["https://orcid.org/0000-0001-5714-4601"]},"institutions":[{"id":"https://openalex.org/I188760350","display_name":"Ollscoil na Gaillimhe \u2013 University of Galway","ror":"https://ror.org/03bea9k73","country_code":"IE","type":"education","lineage":["https://openalex.org/I188760350"]}],"countries":["IE"],"is_corresponding":false,"raw_author_name":"Olivia McDermott","raw_affiliation_strings":["College of Science and Engineering, University of Galway , ,"],"raw_orcid":"https://orcid.org/0000-0001-5714-4601","affiliations":[{"raw_affiliation_string":"College of Science and Engineering, University of Galway , ,","institution_ids":["https://openalex.org/I188760350"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":12.3688,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.98324123,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":97},"biblio":{"volume":"29","issue":"11","first_page":"427","last_page":"444"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14260","display_name":"Impact of AI and Big Data on Business and Society","score":0.3734999895095825,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14260","display_name":"Impact of AI and Big Data on Business and Society","score":0.3734999895095825,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13904","display_name":"Artificial Intelligence Applications","score":0.18790000677108765,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.13009999692440033,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/generative-ai","display_name":"generative AI","score":0.9990000128746033},{"id":"https://openalex.org/keywords/process-innovation","display_name":"process innovation","score":0.9980000257492065},{"id":"https://openalex.org/keywords/it-culture","display_name":"IT culture","score":0.7940000295639038},{"id":"https://openalex.org/keywords/organizational-flexibility","display_name":"organizational flexibility","score":0.9990000128746033},{"id":"https://openalex.org/keywords/incremental-innovation","display_name":"incremental innovation","score":0.7080000042915344},{"id":"https://openalex.org/keywords/frugal-innovation","display_name":"frugal innovation","score":0.9940000176429749},{"id":"https://openalex.org/keywords/radical-innovation","display_name":"radical innovation","score":1.0},{"id":"https://openalex.org/keywords/food-processing-industry","display_name":"food processing industry","score":0.7080000042915344},{"id":"https://openalex.org/keywords/moderating-effect","display_name":"moderating effect","score":0.847000002861023},{"id":"https://openalex.org/keywords/firm-size","display_name":"firm size","score":0.9110000133514404},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.9020000100135803},{"id":"https://openalex.org/keywords/digital-culture","display_name":"digital culture","score":0.8220000267028809}],"concepts":[{"id":"https://openalex.org/C2777146004","wikidata":"https://www.wikidata.org/wiki/Q14949826","display_name":"CLARITY","level":2,"score":0.7547000050544739},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.6633999943733215},{"id":"https://openalex.org/C2780598303","wikidata":"https://www.wikidata.org/wiki/Q65921492","display_name":"Flexibility (engineering)","level":2,"score":0.6410999894142151},{"id":"https://openalex.org/C39890363","wikidata":"https://www.wikidata.org/wiki/Q36108","display_name":"Generative grammar","level":2,"score":0.6126999855041504},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.5228999853134155},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.5205000042915344},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4887000024318695},{"id":"https://openalex.org/C67674302","wikidata":"https://www.wikidata.org/wiki/Q730573","display_name":"Organizational culture","level":2,"score":0.47870001196861267},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.4311000108718872},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.367900013923645},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3416000008583069},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3237000107765198},{"id":"https://openalex.org/C2780980858","wikidata":"https://www.wikidata.org/wiki/Q110022","display_name":"Dual (grammatical number)","level":2,"score":0.3172999918460846},{"id":"https://openalex.org/C2778738651","wikidata":"https://www.wikidata.org/wiki/Q16546687","display_name":"Novelty","level":2,"score":0.3102000057697296},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.3000999987125397},{"id":"https://openalex.org/C167966045","wikidata":"https://www.wikidata.org/wiki/Q5532625","display_name":"Generative model","level":3,"score":0.28870001435279846},{"id":"https://openalex.org/C166052673","wikidata":"https://www.wikidata.org/wiki/Q83021","display_name":"Empirical evidence","level":2,"score":0.2712000012397766},{"id":"https://openalex.org/C189781021","wikidata":"https://www.wikidata.org/wiki/Q1328304","display_name":"Learning organization","level":2,"score":0.26350000500679016},{"id":"https://openalex.org/C158016649","wikidata":"https://www.wikidata.org/wiki/Q161726","display_name":"Multinational corporation","level":2,"score":0.25049999356269836}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/ejim-09-2025-1269","doi":"https://doi.org/10.1108/ejim-09-2025-1269","is_oa":true,"landing_page_url":"https://doi.org/10.1108/ejim-09-2025-1269","pdf_url":null,"source":{"id":"https://openalex.org/S90149737","display_name":"European Journal of Innovation Management","issn_l":"1460-1060","issn":["1460-1060","1758-7115"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Innovation Management","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1108/ejim-09-2025-1269","doi":"https://doi.org/10.1108/ejim-09-2025-1269","is_oa":true,"landing_page_url":"https://doi.org/10.1108/ejim-09-2025-1269","pdf_url":null,"source":{"id":"https://openalex.org/S90149737","display_name":"European Journal of Innovation Management","issn_l":"1460-1060","issn":["1460-1060","1758-7115"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Innovation Management","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","score":0.6773999929428101,"id":"https://metadata.un.org/sdg/9"}],"sustainable_development_goals_aurora":[{"display_name":"Industry, innovation and infrastructure","score":0.5717042684555054,"id":"https://metadata.un.org/sdg/9"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":41,"referenced_works":["https://openalex.org/W1591013228","https://openalex.org/W1994878675","https://openalex.org/W2048062302","https://openalex.org/W2048541743","https://openalex.org/W2080751291","https://openalex.org/W2086986353","https://openalex.org/W2089702270","https://openalex.org/W2108795964","https://openalex.org/W2586485984","https://openalex.org/W2611916032","https://openalex.org/W2749324922","https://openalex.org/W2754704281","https://openalex.org/W2787894844","https://openalex.org/W2811377047","https://openalex.org/W3007403820","https://openalex.org/W3110504781","https://openalex.org/W3114274263","https://openalex.org/W3120597791","https://openalex.org/W3159526010","https://openalex.org/W3163716734","https://openalex.org/W3163785331","https://openalex.org/W3205254853","https://openalex.org/W4224233225","https://openalex.org/W4254615031","https://openalex.org/W4280536861","https://openalex.org/W4317812658","https://openalex.org/W4361268579","https://openalex.org/W4384519340","https://openalex.org/W4385071300","https://openalex.org/W4386693657","https://openalex.org/W4386893220","https://openalex.org/W4395063502","https://openalex.org/W4399131216","https://openalex.org/W4399729074","https://openalex.org/W4400963272","https://openalex.org/W4401209860","https://openalex.org/W4401803563","https://openalex.org/W4402852439","https://openalex.org/W4404190395","https://openalex.org/W4405315239","https://openalex.org/W7114926840"],"related_works":[],"abstract_inverted_index":{"Purpose":[0],"This":[1],"study":[2],"explores":[3],"the":[4,71,85,95,146,172,184],"role":[5],"of":[6,27,148,153,166,174,186],"generative":[7,120],"artificial":[8,121],"intelligence":[9,122],"(G-AI)":[10],"as":[11],"a":[12,59,124,156],"lever":[13],"for":[14,89,159],"process":[15],"innovation":[16,31,168,205],"in":[17,70,84,192],"food":[18,73],"firms.":[19],"In":[20],"particular,":[21],"it":[22],"analyses":[23],"how":[24,37],"different":[25],"levels":[26],"G-AI":[28,149],"implementation":[29],"influence":[30,165],"performance":[32],"(incremental,":[33],"frugal,":[34],"radical)":[35],"and":[36,49,66,87,91,126,131,141,178,196,207,214,221],"this":[38],"relationship":[39],"is":[40,56],"moderated":[41],"by":[42],"two":[43],"key":[44],"organisational":[45,50,142,176,198],"factors:":[46],"IT":[47,139],"culture":[48,140,195],"flexibility.":[51],"Design/methodology/approach":[52],"The":[53,77,105,116,163],"empirical":[54],"investigation":[55],"based":[57],"on":[58,129,136,150,171],"questionnaire":[60,78],"administered":[61],"to":[62,190,204,210,218],"3,250":[63],"European,":[64],"US":[65],"Australian":[67],"companies":[68,188],"operating":[69],"primary":[72],"processing":[74],"(P-FM)":[75],"sector.":[76],"was":[79],"constructed":[80],"from":[81],"scales":[82],"validated":[83],"literature":[86],"pre-tested":[88],"clarity":[90],"semantic":[92],"consistency.":[93],"After":[94],"data":[96,107],"cleaning":[97],"process,":[98],"281":[99],"complete":[100],"questionnaires":[101],"were":[102,108],"considered":[103],"valid.":[104],"collected":[106],"analysed":[109],"using":[110],"structural":[111],"equation":[112],"modelling":[113],"(SEM).":[114],"Findings":[115],"results":[117],"show":[118],"that":[119],"has":[123],"positive":[125,164],"significant":[127],"impact":[128],"incremental":[130],"frugal":[132],"innovations":[133],"but":[134],"not":[135],"radical":[137,167],"ones.":[138],"flexibility":[143],"positively":[144],"moderate":[145],"effect":[147,158],"all":[151],"types":[152],"innovation,":[154],"with":[155],"synergistic":[157],"less":[160],"complex":[161],"innovations.":[162,223],"strongly":[169],"depends":[170],"combination":[173],"high":[175],"capabilities":[177],"firm":[179],"size.":[180],"Originality/value":[181],"To":[182],"realise":[183,219],"potential":[185],"G-AI,":[187],"need":[189],"invest":[191],"widespread":[193],"digital":[194],"adaptive":[197],"structures.":[199],"Policymakers":[200],"should":[201],"foster":[202],"access":[203],"networks":[206],"training":[208],"supports":[209],"enable":[211],"even":[212],"small":[213],"medium-sized":[215],"enterprises":[216],"(SMEs)":[217],"meaningful":[220],"sustainable":[222]},"counts_by_year":[{"year":2026,"cited_by_count":2}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2026-05-20T00:00:00"}