{"id":"https://openalex.org/W7160043891","doi":"https://doi.org/10.51878/community.v6i2.10360","title":"PEMANFAATAN MEDIA DIGITAL UNTUK PENGUMPULAN DAN ANALISIS DATA PELANGGAN UMKM SEBAGAI DASAR STRATEGI PROMOSI","display_name":"PEMANFAATAN MEDIA DIGITAL UNTUK PENGUMPULAN DAN ANALISIS DATA PELANGGAN UMKM SEBAGAI DASAR STRATEGI PROMOSI","publication_year":2026,"publication_date":"2026-05-02","ids":{"openalex":"https://openalex.org/W7160043891","doi":"https://doi.org/10.51878/community.v6i2.10360"},"language":"en","primary_location":{"id":"doi:10.51878/community.v6i2.10360","doi":"https://doi.org/10.51878/community.v6i2.10360","is_oa":true,"landing_page_url":"https://doi.org/10.51878/community.v6i2.10360","pdf_url":"https://jurnalp4i.com/index.php/community/article/download/10360/6955","source":{"id":"https://openalex.org/S4210180590","display_name":"COMMUNITY Jurnal Pengabdian Kepada Masyarakat","issn_l":"2797-0159","issn":["2797-0159","2797-0574"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"COMMUNITY : Jurnal Pengabdian Kepada Masyarakat","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnalp4i.com/index.php/community/article/download/10360/6955","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5106495406","display_name":"Nova Dahliyanti","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405285303","display_name":"Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika","ror":"https://ror.org/055yck315","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405285303"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nova Dahliyanti","raw_affiliation_strings":["Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika","institution_ids":["https://openalex.org/I4405285303"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5135118111","display_name":"Mesra Betty Yel","orcid":"https://orcid.org/0009-0002-8336-5058","observed_orcids":["https://orcid.org/0009-0002-8336-5058"]},"institutions":[{"id":"https://openalex.org/I4405285303","display_name":"Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika","ror":"https://ror.org/055yck315","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405285303"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Mesra Betty Yel","raw_affiliation_strings":["Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika","institution_ids":["https://openalex.org/I4405285303"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5135148026","display_name":"Elmira Rafa Putri","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405285303","display_name":"Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika","ror":"https://ror.org/055yck315","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405285303"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Elmira Rafa Putri","raw_affiliation_strings":["Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika","institution_ids":["https://openalex.org/I4405285303"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5135208385","display_name":"Ari Sandi Fadhilah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405285303","display_name":"Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika","ror":"https://ror.org/055yck315","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405285303"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ari Sandi Fadhilah","raw_affiliation_strings":["Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika","institution_ids":["https://openalex.org/I4405285303"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5135132418","display_name":"Axel Rajaliu Chaniago","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405285303","display_name":"Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika","ror":"https://ror.org/055yck315","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405285303"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Axel Rajaliu Chaniago","raw_affiliation_strings":["Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika","institution_ids":["https://openalex.org/I4405285303"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405285303"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"6","issue":"2","first_page":"663","last_page":"673"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13681","display_name":"Engineering and Information Technology","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1712","display_name":"Software"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.8989999890327454},{"id":"https://openalex.org/keywords/digital-promotion","display_name":"digital promotion","score":0.6010000109672546},{"id":"https://openalex.org/keywords/promotion-strategy","display_name":"promotion strategy","score":0.7260000109672546},{"id":"https://openalex.org/keywords/digital-transformation","display_name":"digital transformation","score":0.628000020980835},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.4399999976158142},{"id":"https://openalex.org/keywords/professional-image","display_name":"professional image","score":0.5839999914169312},{"id":"https://openalex.org/keywords/competitiveness","display_name":"competitiveness","score":0.9179999828338623},{"id":"https://openalex.org/keywords/customer-data-collection","display_name":"customer data collection","score":0.5289999842643738},{"id":"https://openalex.org/keywords/consumer-information-access","display_name":"consumer information access","score":0.3400000035762787},{"id":"https://openalex.org/keywords/needs-assessment","display_name":"needs assessment","score":0.4350000023841858},{"id":"https://openalex.org/keywords/system-testing","display_name":"system testing","score":0.6840000152587891},{"id":"https://openalex.org/keywords/system-implementation","display_name":"system implementation","score":0.6389999985694885},{"id":"https://openalex.org/keywords/system-maintenance","display_name":"system maintenance","score":0.375},{"id":"https://openalex.org/keywords/system-evaluation","display_name":"system evaluation","score":0.3449999988079071}],"concepts":[{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.474700003862381},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4674000144004822},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.4575999975204468},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.3564000129699707},{"id":"https://openalex.org/C56666940","wikidata":"https://www.wikidata.org/wiki/Q788790","display_name":"Documentation","level":2,"score":0.349700003862381},{"id":"https://openalex.org/C48879800","wikidata":"https://www.wikidata.org/wiki/Q622439","display_name":"Small and medium-sized enterprises","level":2,"score":0.3481000065803528},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.34459999203681946},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.3379000127315521},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.29919999837875366},{"id":"https://openalex.org/C206105139","wikidata":"https://www.wikidata.org/wiki/Q1393677","display_name":"Business Model Canvas","level":3,"score":0.29499998688697815},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2791000008583069}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.51878/community.v6i2.10360","doi":"https://doi.org/10.51878/community.v6i2.10360","is_oa":true,"landing_page_url":"https://doi.org/10.51878/community.v6i2.10360","pdf_url":"https://jurnalp4i.com/index.php/community/article/download/10360/6955","source":{"id":"https://openalex.org/S4210180590","display_name":"COMMUNITY Jurnal Pengabdian Kepada Masyarakat","issn_l":"2797-0159","issn":["2797-0159","2797-0574"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"COMMUNITY : Jurnal Pengabdian Kepada Masyarakat","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.51878/community.v6i2.10360","doi":"https://doi.org/10.51878/community.v6i2.10360","is_oa":true,"landing_page_url":"https://doi.org/10.51878/community.v6i2.10360","pdf_url":"https://jurnalp4i.com/index.php/community/article/download/10360/6955","source":{"id":"https://openalex.org/S4210180590","display_name":"COMMUNITY Jurnal Pengabdian Kepada Masyarakat","issn_l":"2797-0159","issn":["2797-0159","2797-0574"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"COMMUNITY : Jurnal Pengabdian Kepada Masyarakat","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","score":0.7257999777793884,"display_name":"Decent work and economic growth"},{"id":"https://metadata.un.org/sdg/9","score":0.7207000255584717,"display_name":"Industry, innovation and infrastructure"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7160043891.pdf","grobid_xml":"https://content.openalex.org/works/W7160043891.grobid-xml"},"referenced_works_count":9,"referenced_works":["https://openalex.org/W4401434250","https://openalex.org/W4403565245","https://openalex.org/W4407170904","https://openalex.org/W4410049005","https://openalex.org/W4411458821","https://openalex.org/W7126018871","https://openalex.org/W7126113165","https://openalex.org/W7126275300","https://openalex.org/W7221134381"],"related_works":["https://openalex.org/W7218828189","https://openalex.org/W7126113165","https://openalex.org/W3203665221","https://openalex.org/W7215251570","https://openalex.org/W7163024008","https://openalex.org/W7118957711","https://openalex.org/W7219874880","https://openalex.org/W7215837304","https://openalex.org/W7215994471","https://openalex.org/W7164184407"],"abstract_inverted_index":{"The":[0,61,92,107],"development":[1,68,141],"of":[2,71,137,142,157],"information":[3],"technology":[4],"encourages":[5],"Micro,":[6],"Small,":[7],"and":[8,56,76,89,101,103,119,135],"Medium":[9],"Enterprises":[10],"(MSMEs)":[11],"to":[12,19,42,59,152],"adapt":[13],"their":[14],"promotional":[15,51,117,162],"strategies":[16],"in":[17,21,35,122],"order":[18],"compete":[20],"the":[22,111,128,132,140,154],"digital":[23,50,155,213,308],"era.":[24],"However,":[25],"many":[26],"MSMEs":[27,158],"still":[28],"rely":[29],"on":[30],"conventional":[31],"promotion":[32],"methods,":[33],"resulting":[34],"limited":[36],"marketing":[37],"reach.":[38],"This":[39],"study":[40],"aims":[41],"develop":[43],"an":[44,143,149],"MSME":[45,87,104,112,144],"profile":[46,97,113,145],"website":[47,94,114,129,146,207,269,285,298],"as":[48,159],"a":[49,66,160],"medium":[52],"that":[53,110],"is":[54,65],"informative":[55],"easily":[57],"accessible":[58],"consumers.":[60],"research":[62],"method":[63],"used":[64],"system":[67,77],"approach":[69],"consisting":[70],"needs":[72],"analysis,":[73],"design,":[74],"implementation,":[75],"testing":[78],"stages.":[79],"Data":[80],"were":[81],"collected":[82],"through":[83],"observation,":[84],"interviews":[85],"with":[86],"owners,":[88],"documentation":[90],"studies.":[91],"developed":[93],"contains":[95],"business":[96,124],"information,":[98],"product":[99],"menus":[100],"prices,":[102],"contact":[105],"details.":[106],"results":[108],"show":[109],"can":[115,147],"expand":[116],"reach":[118],"facilitate":[120],"consumers":[121],"obtaining":[123],"information.":[125],"In":[126],"addition,":[127],"helps":[130],"improve":[131],"professional":[133],"image":[134],"competitiveness":[136],"MSMEs.":[138],"Therefore,":[139],"be":[148],"effective":[150],"solution":[151],"support":[153],"transformation":[156],"technology-based":[161],"medium.":[163],"ABSTRAK":[164],"Perkembangan":[165],"teknologi":[166],"informasi":[167,255,281],"mendorong":[168],"pelaku":[169],"Usaha":[170],"Mikro,":[171],"Kecil,":[172],"dan":[173,216,236,259,276,291],"Menengah":[174],"(UMKM)":[175],"untuk":[176,205],"beradaptasi":[177],"dalam":[178,279,305],"penggunaan":[179],"strategi":[180],"promosi":[181,195,212,275,312],"agar":[182],"mampu":[183,272],"bersaing":[184],"di":[185],"era":[186],"digital.":[187],"Namun,":[188],"masih":[189],"banyak":[190],"UMKM":[191,209,271,290,300,309],"yang":[192,214,223,229,252],"bergantung":[193],"pada":[194],"konvensional":[196],"sehingga":[197],"jangkauan":[198,274],"pemasaran":[199],"menjadi":[200,302],"terbatas.":[201],"Penelitian":[202],"ini":[203],"bertujuan":[204],"mengembangkan":[206],"profil":[208,256,270,299],"sebagai":[210,310],"media":[211,311],"informatif":[215],"mudah":[217],"diakses":[218],"oleh":[219],"konsumen.":[220],"Metode":[221],"penelitian":[222,266],"digunakan":[224],"adalah":[225],"metode":[226],"pengembangan":[227,297],"sistem":[228],"meliputi":[230],"tahapan":[231],"analisis":[232],"kebutuhan,":[233],"perancangan,":[234],"implementasi,":[235],"pengujian":[237],"sistem.":[238],"Pengumpulan":[239],"data":[240],"dilakukan":[241],"melalui":[242],"observasi,":[243],"wawancara":[244],"dengan":[245],"pemilik":[246],"UMKM,":[247],"serta":[248,262],"studi":[249],"dokumentasi.":[250],"Website":[251],"dikembangkan":[253],"memuat":[254],"usaha,":[257],"menu":[258],"harga":[260],"produk,":[261],"kontak":[263],"UMKM.":[264],"Hasil":[265],"menunjukkan":[267],"bahwa":[268],"memperluas":[273],"memudahkan":[277],"konsumen":[278],"memperoleh":[280],"usaha.":[282,294],"Selain":[283],"itu,":[284],"membantu":[286],"meningkatkan":[287],"citra":[288],"profesional":[289],"daya":[292],"saing":[293],"Dengan":[295],"demikian,":[296],"dapat":[301],"solusi":[303],"efektif":[304],"mendukung":[306],"transformasi":[307],"berbasis":[313],"teknologi.":[314]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-05-05T00:00:00"}
