{"id":"https://openalex.org/W7149923461","doi":"https://doi.org/10.1007/978-3-032-13565-0_19","title":"The Role of Artificial Intelligence in the Context of Ethnomarketing","display_name":"The Role of Artificial Intelligence in the Context of Ethnomarketing","publication_year":2026,"publication_date":"2026-01-01","ids":{"openalex":"https://openalex.org/W7149923461","doi":"https://doi.org/10.1007/978-3-032-13565-0_19"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-032-13565-0_19","doi":"https://doi.org/10.1007/978-3-032-13565-0_19","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-032-13565-0_19","pdf_url":null,"source":{"id":"https://openalex.org/S2764461748","display_name":"Studies in computational intelligence","issn_l":"1860-949X","issn":["1860-949X","1860-9503"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1","norway-1"],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Studies in Computational Intelligence","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W7149995267","display_name":"Artificial Intelligence in Socio-Economic Systems"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5067748132","display_name":"Arman Martirosyan","orcid":"https://orcid.org/0009-0006-1147-502X","observed_orcids":["https://orcid.org/0009-0006-1147-502X"]},"institutions":[{"id":"https://openalex.org/I196551433","display_name":"Yerevan State University","ror":"https://ror.org/00s8vne50","country_code":"AM","type":"education","lineage":["https://openalex.org/I196551433"]}],"countries":["AM"],"is_corresponding":true,"raw_author_name":"Arman R. Martirosyan","raw_affiliation_strings":["Yerevan State University, Yerevan, Armenia"],"raw_orcid":"https://orcid.org/0009-0006-1147-502X","affiliations":[{"raw_affiliation_string":"Yerevan State University, Yerevan, Armenia","institution_ids":["https://openalex.org/I196551433"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5017893529","display_name":"Firuza N. Mayilyan","orcid":"https://orcid.org/0000-0003-0655-6176","observed_orcids":["https://orcid.org/0000-0003-0655-6176"]},"institutions":[{"id":"https://openalex.org/I260099557","display_name":"Armenian State University of Economics","ror":"https://ror.org/01e6gz331","country_code":"AM","type":"education","lineage":["https://openalex.org/I260099557"]}],"countries":["AM"],"is_corresponding":false,"raw_author_name":"Firuza N. Mayilyan","raw_affiliation_strings":["Armenian State University of Economics, Yerevan, Armenia"],"raw_orcid":"https://orcid.org/0000-0003-0655-6176","affiliations":[{"raw_affiliation_string":"Armenian State University of Economics, Yerevan, Armenia","institution_ids":["https://openalex.org/I260099557"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5092301834","display_name":"Margarita Raphayelovna Yeghiazaryan","orcid":"https://orcid.org/0009-0000-9715-1195","observed_orcids":["https://orcid.org/0009-0000-9715-1195"]},"institutions":[{"id":"https://openalex.org/I260099557","display_name":"Armenian State University of Economics","ror":"https://ror.org/01e6gz331","country_code":"AM","type":"education","lineage":["https://openalex.org/I260099557"]}],"countries":["AM"],"is_corresponding":false,"raw_author_name":"Margarita R. Yeghiazaryan","raw_affiliation_strings":["Armenian State University of Economics, Yerevan, Armenia"],"raw_orcid":"https://orcid.org/0009-0000-9715-1195","affiliations":[{"raw_affiliation_string":"Armenian State University of Economics, Yerevan, Armenia","institution_ids":["https://openalex.org/I260099557"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5104349746","display_name":"Armen SIMONYAN","orcid":"https://orcid.org/0009-0008-0899-7446","observed_orcids":["https://orcid.org/0009-0008-0899-7446"]},"institutions":[{"id":"https://openalex.org/I196551433","display_name":"Yerevan State University","ror":"https://ror.org/00s8vne50","country_code":"AM","type":"education","lineage":["https://openalex.org/I196551433"]}],"countries":["AM"],"is_corresponding":false,"raw_author_name":"Armen M. Simonyan","raw_affiliation_strings":["Yerevan State University, Yerevan, Armenia"],"raw_orcid":"https://orcid.org/0009-0008-0899-7446","affiliations":[{"raw_affiliation_string":"Yerevan State University, Yerevan, Armenia","institution_ids":["https://openalex.org/I196551433"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5067748132"],"corresponding_institution_ids":["https://openalex.org/I196551433"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"189","last_page":"197"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.4214000105857849,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.4214000105857849,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.25929999351501465,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.09030000120401382,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"artificial intelligence","score":0.7900000214576721},{"id":"https://openalex.org/keywords/ethnomarketing","display_name":"ethnomarketing","score":0.9990000128746033},{"id":"https://openalex.org/keywords/ethnocultural-characteristics","display_name":"ethnocultural characteristics","score":0.828000009059906},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.753000020980835},{"id":"https://openalex.org/keywords/personalized-marketing","display_name":"personalized marketing","score":0.6309999823570251},{"id":"https://openalex.org/keywords/targeted-advertising","display_name":"targeted advertising","score":0.9700000286102295},{"id":"https://openalex.org/keywords/multicultural-markets","display_name":"multicultural markets","score":0.9459999799728394},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"customer engagement","score":0.6949999928474426}],"concepts":[{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.6516000032424927},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6352999806404114},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5752000212669373},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.33629998564720154},{"id":"https://openalex.org/C157170001","wikidata":"https://www.wikidata.org/wiki/Q4781507","display_name":"Applications of artificial intelligence","level":2,"score":0.33480000495910645},{"id":"https://openalex.org/C188147891","wikidata":"https://www.wikidata.org/wiki/Q147638","display_name":"Cognitive science","level":1,"score":0.32420000433921814},{"id":"https://openalex.org/C66045256","wikidata":"https://www.wikidata.org/wiki/Q4801095","display_name":"Artificial psychology","level":3,"score":0.26460000872612},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.25450000166893005},{"id":"https://openalex.org/C19273510","wikidata":"https://www.wikidata.org/wiki/Q263847","display_name":"Artificial life","level":2,"score":0.24889999628067017},{"id":"https://openalex.org/C44464901","wikidata":"https://www.wikidata.org/wiki/Q6770893","display_name":"Marketing and artificial intelligence","level":3,"score":0.24719999730587006}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-032-13565-0_19","doi":"https://doi.org/10.1007/978-3-032-13565-0_19","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-032-13565-0_19","pdf_url":null,"source":{"id":"https://openalex.org/S2764461748","display_name":"Studies in computational intelligence","issn_l":"1860-949X","issn":["1860-949X","1860-9503"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1","norway-1"],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Studies in Computational Intelligence","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":8,"referenced_works":["https://openalex.org/W93489527","https://openalex.org/W2069442183","https://openalex.org/W2570318623","https://openalex.org/W2613854967","https://openalex.org/W2939955238","https://openalex.org/W4294647307","https://openalex.org/W4402360641","https://openalex.org/W4402554668"],"related_works":["https://openalex.org/W4413861566","https://openalex.org/W4396667858","https://openalex.org/W4409168282","https://openalex.org/W7203858522","https://openalex.org/W4414333015","https://openalex.org/W7155002383","https://openalex.org/W7113299576","https://openalex.org/W6893270901","https://openalex.org/W4381135446","https://openalex.org/W4401995864"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2026-04-06T00:00:00"}