{"id":"https://openalex.org/W7147367158","doi":"https://doi.org/10.58812/ejpcs.v4i02.534","title":"Menumbuhkan Ekonomi Kerakyatan dari Desa: Strategi Pemasaran Digital UMKM Babatan Melalui Landing Page Whatsapp","display_name":"Menumbuhkan Ekonomi Kerakyatan dari Desa: Strategi Pemasaran Digital UMKM Babatan Melalui Landing Page Whatsapp","publication_year":2026,"publication_date":"2026-01-31","ids":{"openalex":"https://openalex.org/W7147367158","doi":"https://doi.org/10.58812/ejpcs.v4i02.534"},"language":"id","primary_location":{"id":"doi:10.58812/ejpcs.v4i02.534","doi":"https://doi.org/10.58812/ejpcs.v4i02.534","is_oa":true,"landing_page_url":"https://doi.org/10.58812/ejpcs.v4i02.534","pdf_url":"https://ejcs.eastasouth-institute.com/index.php/ejpcs/article/download/534/334","source":{"id":"https://openalex.org/S4387287003","display_name":"Eastasouth Journal of Positive Community Services","issn_l":"2963-2625","issn":["2963-2625","2985-5926"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Eastasouth Journal of Positive Community Services","raw_type":"journal-article"},"parent_works":[],"lineage":["https://openalex.org/W7147367158"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ejcs.eastasouth-institute.com/index.php/ejpcs/article/download/534/334","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5074713162","display_name":"Nurul Siti Jahidah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210101559","display_name":"Universitas Kuningan","ror":"https://ror.org/0194nje30","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210101559"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nurul Siti Jahidah","raw_affiliation_strings":["Universitas Kuningan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Kuningan","institution_ids":["https://openalex.org/I4210101559"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5046237405","display_name":"Yasir Maulana","orcid":"https://orcid.org/0000-0002-1850-7091","observed_orcids":["https://orcid.org/0000-0002-1850-7091"]},"institutions":[{"id":"https://openalex.org/I4210101559","display_name":"Universitas Kuningan","ror":"https://ror.org/0194nje30","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210101559"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Yasir Maulana","raw_affiliation_strings":["Universitas Kuningan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Kuningan","institution_ids":["https://openalex.org/I4210101559"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5005032927","display_name":"Fauziyah Adzimatinur","orcid":"https://orcid.org/0000-0001-6338-795X","observed_orcids":["https://orcid.org/0000-0001-6338-795X"]},"institutions":[{"id":"https://openalex.org/I4210101559","display_name":"Universitas Kuningan","ror":"https://ror.org/0194nje30","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210101559"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Fauziyah Adzimatinur","raw_affiliation_strings":["Universitas Kuningan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Kuningan","institution_ids":["https://openalex.org/I4210101559"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210101559"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"4","issue":"02","first_page":"158","last_page":"168"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13194","display_name":"ICT in Developing Communities","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13744","display_name":"Financial Literacy and Behavior","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.7839999794960022},{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.7540000081062317},{"id":"https://openalex.org/keywords/digital-literacy","display_name":"digital literacy","score":0.7870000004768372},{"id":"https://openalex.org/keywords/village-economy","display_name":"village economy","score":0.5529999732971191},{"id":"https://openalex.org/keywords/community-economic-empowerment","display_name":"community economic empowerment","score":0.42500001192092896},{"id":"https://openalex.org/keywords/marketing-capacity-building","display_name":"marketing capacity building","score":0.7039999961853027},{"id":"https://openalex.org/keywords/local-business-networks","display_name":"local business networks","score":0.7480000257492065}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4941999912261963},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.4641000032424927},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.4514999985694885},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.3594000041484833},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.3456999957561493},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.2305999994277954},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.21930000185966492},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.19429999589920044},{"id":"https://openalex.org/C203663800","wikidata":"https://www.wikidata.org/wiki/Q848979","display_name":"Citizen journalism","level":2,"score":0.18219999969005585},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.1729000061750412}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.58812/ejpcs.v4i02.534","doi":"https://doi.org/10.58812/ejpcs.v4i02.534","is_oa":true,"landing_page_url":"https://doi.org/10.58812/ejpcs.v4i02.534","pdf_url":"https://ejcs.eastasouth-institute.com/index.php/ejpcs/article/download/534/334","source":{"id":"https://openalex.org/S4387287003","display_name":"Eastasouth Journal of Positive Community Services","issn_l":"2963-2625","issn":["2963-2625","2985-5926"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Eastasouth Journal of Positive Community Services","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.58812/ejpcs.v4i02.534","doi":"https://doi.org/10.58812/ejpcs.v4i02.534","is_oa":true,"landing_page_url":"https://doi.org/10.58812/ejpcs.v4i02.534","pdf_url":"https://ejcs.eastasouth-institute.com/index.php/ejpcs/article/download/534/334","source":{"id":"https://openalex.org/S4387287003","display_name":"Eastasouth Journal of Positive Community Services","issn_l":"2963-2625","issn":["2963-2625","2985-5926"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Eastasouth Journal of Positive Community Services","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Decent work and economic growth","score":0.9211000204086304,"id":"https://metadata.un.org/sdg/8"},{"display_name":"Industry, innovation and infrastructure","score":0.7207000255584717,"id":"https://metadata.un.org/sdg/9"},{"display_name":"No poverty","score":0.666700005531311,"id":"https://metadata.un.org/sdg/1"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7147367158.pdf","grobid_xml":"https://content.openalex.org/works/W7147367158.grobid-xml"},"referenced_works_count":3,"referenced_works":["https://openalex.org/W2176247761","https://openalex.org/W3035512412","https://openalex.org/W7128219013"],"related_works":["https://openalex.org/W7220479522","https://openalex.org/W7219729185","https://openalex.org/W7128312752","https://openalex.org/W7219298444","https://openalex.org/W4414654704","https://openalex.org/W4414719095","https://openalex.org/W4415550365","https://openalex.org/W7119212594","https://openalex.org/W7167899151","https://openalex.org/W4417420533"],"abstract_inverted_index":{"Pengabdian":[0,112],"masyarakat":[1],"ini":[2,40,113],"berfokus":[3],"pada":[4,85,115],"penguatan":[5,116],"kapasitas":[6],"pemasaran":[7,47,90],"pelaku":[8],"UMKM":[9,29,56,94],"di":[10,27],"Desa":[11],"Babatan,":[12],"Kabupaten":[13],"Kuningan,":[14],"sebagai":[15],"bagian":[16],"dari":[17,48],"upaya":[18],"mendukung":[19],"ekonomi":[20,117],"kerakyatan":[21,118],"berbasis":[22,75,119],"desa.":[23],"Permasalahan":[24],"utama":[25],"yang":[26,62,121],"hadapi":[28],"adalah":[30,41],"keterbatasan":[31],"akses":[32],"pasar":[33],"dan":[34,88,97,123],"rendahnya":[35],"literasi":[36,43],"digital.":[37],"Tujuan":[38],"pengabdian":[39,81],"meningkatkan":[42,54],"digital,":[44,52],"mendorong":[45],"transformasi":[46],"pola":[49],"konvensional":[50],"ke":[51],"serta":[53,77,107],"kemandirian":[55],"melalui":[57],"landing":[58,99],"page":[59,100],"whatsapp.":[60],"Pendekatan":[61],"digunakan":[63],"yaitu":[64],"Participatory":[65],"Action":[66],"Research":[67],"(PAR)":[68],"dengan":[69],"metode":[70],"observasi,":[71],"diskusi":[72],"kelompok,":[73],"pelatihan":[74],"praktik,":[76],"pendampingan":[78],"intensif.":[79],"Hasil":[80],"menunjukkan":[82],"adanya":[83],"peningkatan":[84],"pengetahuan,":[86],"keterampilan,":[87],"perilaku":[89],"digital":[91,120],"UMKM.":[92],"Pelaku":[93],"mampu":[95],"membuat":[96],"mengelola":[98],"Whatsapp":[101],"secara":[102],"mandiri,":[103],"memperluas":[104],"jangkauan":[105],"promosi,":[106],"memperkuat":[108],"jejaring":[109],"usaha":[110],"lokal.":[111],"berkontribusi":[114],"inklusif":[122],"berkelanjutan.":[124]},"counts_by_year":[],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2026-04-02T00:00:00"}