{"id":"https://openalex.org/W7147136261","doi":"https://doi.org/10.34190/ictr.9.1.4469","title":"Trust or Convenience: Which is More Correlated to Continuous Usage of Chatbot Applications in the Travel Trade Industry?","display_name":"Trust or Convenience: Which is More Correlated to Continuous Usage of Chatbot Applications in the Travel Trade Industry?","publication_year":2026,"publication_date":"2026-04-01","ids":{"openalex":"https://openalex.org/W7147136261","doi":"https://doi.org/10.34190/ictr.9.1.4469"},"language":"en","primary_location":{"id":"doi:10.34190/ictr.9.1.4469","doi":"https://doi.org/10.34190/ictr.9.1.4469","is_oa":true,"landing_page_url":"https://doi.org/10.34190/ictr.9.1.4469","pdf_url":"https://papers.academic-conferences.org/index.php/ictr/article/download/4469/4144","source":{"id":"https://openalex.org/S4387280574","display_name":"International Conference on Tourism Research","issn_l":"2516-3612","issn":["2516-3612","2516-3604"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Conference on Tourism Research","raw_type":"journal-article"},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://papers.academic-conferences.org/index.php/ictr/article/download/4469/4144","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5044664748","display_name":"Mark Chris M. Lapuz","orcid":"https://orcid.org/0000-0002-5548-4036","observed_orcids":["https://orcid.org/0000-0002-5548-4036"]},"institutions":[{"id":"https://openalex.org/I4210090490","display_name":"National University","ror":"https://ror.org/000a8qk84","country_code":"PH","type":"education","lineage":["https://openalex.org/I4210090490"]}],"countries":["PH"],"is_corresponding":false,"raw_author_name":"Mark Chris Lapuz","raw_affiliation_strings":["National University, Manila"],"raw_orcid":"https://orcid.org/0000-0002-5548-4036","affiliations":[{"raw_affiliation_string":"National University, Manila","institution_ids":["https://openalex.org/I4210090490"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5132643596","display_name":"Rocel Angelie Navarro","orcid":"https://orcid.org/0009-0005-7293-3752","observed_orcids":["https://orcid.org/0009-0005-7293-3752"]},"institutions":[{"id":"https://openalex.org/I4210090490","display_name":"National University","ror":"https://ror.org/000a8qk84","country_code":"PH","type":"education","lineage":["https://openalex.org/I4210090490"]}],"countries":["PH"],"is_corresponding":false,"raw_author_name":"Rocel Angelie Navarro","raw_affiliation_strings":["National University, Manila"],"raw_orcid":"https://orcid.org/0009-0005-7293-3752","affiliations":[{"raw_affiliation_string":"National University, Manila","institution_ids":["https://openalex.org/I4210090490"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5132675244","display_name":"Ma. Crisanta Palomo","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210090490","display_name":"National University","ror":"https://ror.org/000a8qk84","country_code":"PH","type":"education","lineage":["https://openalex.org/I4210090490"]}],"countries":["PH"],"is_corresponding":false,"raw_author_name":"Ma. Crisanta Palomo","raw_affiliation_strings":["National University, Manila"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"National University, Manila","institution_ids":["https://openalex.org/I4210090490"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5106684957","display_name":"Reynita Del Fonso","orcid":"https://orcid.org/0009-0004-7857-7464","observed_orcids":["https://orcid.org/0009-0004-7857-7464"]},"institutions":[{"id":"https://openalex.org/I4210090490","display_name":"National University","ror":"https://ror.org/000a8qk84","country_code":"PH","type":"education","lineage":["https://openalex.org/I4210090490"]}],"countries":["PH"],"is_corresponding":false,"raw_author_name":"Reynita Del Fonso","raw_affiliation_strings":["National University, Manila"],"raw_orcid":"https://orcid.org/0009-0004-7857-7464","affiliations":[{"raw_affiliation_string":"National University, Manila","institution_ids":["https://openalex.org/I4210090490"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5106684956","display_name":"Jaymee Ara Catchillar","orcid":"https://orcid.org/0009-0007-3599-8527","observed_orcids":["https://orcid.org/0009-0007-3599-8527"]},"institutions":[{"id":"https://openalex.org/I4210090490","display_name":"National University","ror":"https://ror.org/000a8qk84","country_code":"PH","type":"education","lineage":["https://openalex.org/I4210090490"]}],"countries":["PH"],"is_corresponding":false,"raw_author_name":"Jaymee Ara Catchillar","raw_affiliation_strings":["National University, Manila"],"raw_orcid":"https://orcid.org/0009-0007-3599-8527","affiliations":[{"raw_affiliation_string":"National University, Manila","institution_ids":["https://openalex.org/I4210090490"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210090490"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"9","issue":"1","first_page":"272","last_page":"280"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.9613999724388123,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.9613999724388123,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.03840000182390213,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13287","display_name":"Robotic Process Automation Applications","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/chatbots","display_name":"chatbots","score":0.8999999761581421},{"id":"https://openalex.org/keywords/travel-agencies","display_name":"travel agencies","score":0.5889999866485596},{"id":"https://openalex.org/keywords/trust-in-chatbots","display_name":"trust in chatbots","score":0.7710000276565552},{"id":"https://openalex.org/keywords/technology-acceptance","display_name":"technology acceptance","score":0.6069999933242798},{"id":"https://openalex.org/keywords/airline-services","display_name":"airline services","score":0.6489999890327454},{"id":"https://openalex.org/keywords/theory-of-reasoned-action","display_name":"theory of reasoned action","score":0.7900000214576721},{"id":"https://openalex.org/keywords/chatbot-adoption","display_name":"chatbot adoption","score":0.5889999866485596},{"id":"https://openalex.org/keywords/philippines","display_name":"Philippines","score":0.3840000033378601}],"concepts":[{"id":"https://openalex.org/C2779041454","wikidata":"https://www.wikidata.org/wiki/Q870780","display_name":"Chatbot","level":2,"score":0.9753000140190125},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6118000149726868},{"id":"https://openalex.org/C2778012447","wikidata":"https://www.wikidata.org/wiki/Q1034415","display_name":"Scope (computer science)","level":2,"score":0.5640000104904175},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5001000165939331},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.44850000739097595},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.4212000072002411},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.3946000039577484},{"id":"https://openalex.org/C2780207410","wikidata":"https://www.wikidata.org/wiki/Q1995666","display_name":"Business travel","level":3,"score":0.3790999948978424},{"id":"https://openalex.org/C166052673","wikidata":"https://www.wikidata.org/wiki/Q83021","display_name":"Empirical evidence","level":2,"score":0.36320000886917114},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3612000048160553},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3610000014305115},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.33719998598098755},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.322299987077713},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2992999851703644},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.2612000107765198},{"id":"https://openalex.org/C144072006","wikidata":"https://www.wikidata.org/wiki/Q4462116","display_name":"Travel behavior","level":2,"score":0.2567000091075897},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.25619998574256897}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.34190/ictr.9.1.4469","doi":"https://doi.org/10.34190/ictr.9.1.4469","is_oa":true,"landing_page_url":"https://doi.org/10.34190/ictr.9.1.4469","pdf_url":"https://papers.academic-conferences.org/index.php/ictr/article/download/4469/4144","source":{"id":"https://openalex.org/S4387280574","display_name":"International Conference on Tourism Research","issn_l":"2516-3612","issn":["2516-3612","2516-3604"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Conference on Tourism Research","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.34190/ictr.9.1.4469","doi":"https://doi.org/10.34190/ictr.9.1.4469","is_oa":true,"landing_page_url":"https://doi.org/10.34190/ictr.9.1.4469","pdf_url":"https://papers.academic-conferences.org/index.php/ictr/article/download/4469/4144","source":{"id":"https://openalex.org/S4387280574","display_name":"International Conference on Tourism Research","issn_l":"2516-3612","issn":["2516-3612","2516-3604"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Conference on Tourism Research","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7147136261.pdf","grobid_xml":"https://content.openalex.org/works/W7147136261.grobid-xml"},"referenced_works_count":43,"referenced_works":["https://openalex.org/W1970521507","https://openalex.org/W2027351590","https://openalex.org/W2079859221","https://openalex.org/W2086694008","https://openalex.org/W2089980957","https://openalex.org/W2092430563","https://openalex.org/W2501840342","https://openalex.org/W2748993628","https://openalex.org/W2979450239","https://openalex.org/W2994929888","https://openalex.org/W2998170983","https://openalex.org/W3089944752","https://openalex.org/W3103891289","https://openalex.org/W3118439741","https://openalex.org/W3127392204","https://openalex.org/W3135474881","https://openalex.org/W3190614325","https://openalex.org/W3198419345","https://openalex.org/W3207025357","https://openalex.org/W3211754808","https://openalex.org/W4206259058","https://openalex.org/W4206332635","https://openalex.org/W4206437292","https://openalex.org/W4224091208","https://openalex.org/W4281254535","https://openalex.org/W4281701893","https://openalex.org/W4283756071","https://openalex.org/W4293370639","https://openalex.org/W4308903318","https://openalex.org/W4310013385","https://openalex.org/W4310350024","https://openalex.org/W4311421705","https://openalex.org/W4311487064","https://openalex.org/W4313398867","https://openalex.org/W4313418975","https://openalex.org/W4313681644","https://openalex.org/W4321438772","https://openalex.org/W4323671075","https://openalex.org/W4352978071","https://openalex.org/W4372194071","https://openalex.org/W4377565107","https://openalex.org/W4380361479","https://openalex.org/W4385010834"],"related_works":["https://openalex.org/W4295542724","https://openalex.org/W6996330968","https://openalex.org/W4415237996","https://openalex.org/W7123348921","https://openalex.org/W4414551807","https://openalex.org/W7213772240","https://openalex.org/W4411280289","https://openalex.org/W4401222786","https://openalex.org/W3121262514","https://openalex.org/W2994929888"],"abstract_inverted_index":{"Chatbot":[0],"applications":[1,25,56,209],"have":[2,151],"benefited":[3],"not":[4],"only":[5],"individual":[6,107],"users":[7],"but":[8],"also":[9],"corporate":[10],"users,":[11],"such":[12],"as":[13,76,84,86,109,159,173],"travel":[14,33,95,118,139,201],"trade":[15,96,119,140,202],"specialists.":[16],"This":[17,63],"research":[18,67,116],"examined":[19],"the":[20,27,40,43,65,70,87,92,121,167],"unique":[21],"characteristics":[22],"of":[23,30,45,53,59,72,78,81,94,111,154],"chatbot":[24,55,82,112,126,129,195],"and":[26,61,74,156,189],"ongoing":[28],"adoption":[29],"chatbots":[31,147,158,164],"by":[32,90],"agencies":[34],"that":[35,102,124,138,200],"provide":[36],"airline-related":[37],"services":[38],"in":[39,163,194],"Philippines.":[41],"Applying":[42],"Theory":[44],"Reasoned":[46],"Action,":[47],"this":[48],"study":[49,122,136],"evaluated":[50],"respondents'":[51],"perceptions":[52,93],"how":[54],"addressed":[57,64],"aspects":[58],"trust":[60,73,127,155,162,188,205],"convenience.":[62],"empirical":[66],"gap":[68,89],"on":[69,106,177],"use":[71,80,146,170],"ubiquity":[75,130,190],"correlates":[77,131],"continuous":[79,133],"applications,":[83],"well":[85],"scope":[88],"analysing":[91],"specialists,":[97,120],"which":[98],"is":[99],"innovative":[100],"given":[101],"previous":[103],"studies":[104],"focused":[105],"customers":[108],"end-users":[110],"applications.":[113],"Using":[114],"survey":[115],"among":[117],"revealed":[123],"either":[125],"or":[128],"with":[132],"usage.":[134],"The":[135],"found":[137],"companies":[141,175,203],"are":[142],"more":[143],"likely":[144],"to":[145,169,179],"continuously":[148],"when":[149,206],"they":[150],"higher":[152],"levels":[153],"perceive":[157],"ubiquitous.":[160],"Specifically,":[161],"strongly":[165],"influences":[166],"intention":[168],"them":[171,178],"consistently,":[172],"these":[174],"rely":[176],"manage":[180],"risks":[181],"across":[182],"their":[183],"business":[184],"processes.":[185],"While":[186],"both":[187],"play":[191],"significant":[192],"roles":[193],"adoption,":[196],"developers":[197],"should":[198],"recognize":[199],"prioritize":[204],"embracing":[207],"technological":[208],"like":[210],"chatbots.":[211]},"counts_by_year":[],"updated_date":"2026-11-12T12:28:57.059296","created_date":"2026-04-02T00:00:00"}