{"id":"https://openalex.org/W7147110313","doi":"https://doi.org/10.1109/icarc68737.2026.11453762","title":"Evaluating the Effectiveness of Cross-Platform UX/UI Personalization in E-Commerce: Leveraging Familiarity on Other Platforms in Sri Lanka","display_name":"Evaluating the Effectiveness of Cross-Platform UX/UI Personalization in E-Commerce: Leveraging Familiarity on Other Platforms in Sri Lanka","publication_year":2026,"publication_date":"2026-02-18","ids":{"openalex":"https://openalex.org/W7147110313","doi":"https://doi.org/10.1109/icarc68737.2026.11453762"},"language":"en","primary_location":{"id":"doi:10.1109/icarc68737.2026.11453762","doi":"https://doi.org/10.1109/icarc68737.2026.11453762","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icarc68737.2026.11453762","pdf_url":null,"source":{"id":"https://openalex.org/S7407087063","display_name":"International Conference on Advanced Research in Computing (ICARC)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2026 6th International Conference on Advanced Research in Computing (ICARC)","raw_type":"proceedings-article"},"volume":null,"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5132572227","display_name":"Vidul Pramitha","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I142651801","display_name":"University of Kelaniya","ror":"https://ror.org/02r91my29","country_code":"LK","type":"education","lineage":["https://openalex.org/I142651801"]}],"countries":["LK"],"is_corresponding":false,"raw_author_name":"Vidul Pramitha","raw_affiliation_strings":["University of Kelaniya,Faculty of Science,Department of Industrial Management,Kelaniya,Sri Lanka"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Kelaniya,Faculty of Science,Department of Industrial Management,Kelaniya,Sri Lanka","institution_ids":["https://openalex.org/I142651801"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5039291448","display_name":"Chalani Ruchira Oruthotaarachchi","orcid":"https://orcid.org/0000-0003-1594-3688","observed_orcids":["https://orcid.org/0000-0003-1594-3688"]},"institutions":[{"id":"https://openalex.org/I142651801","display_name":"University of Kelaniya","ror":"https://ror.org/02r91my29","country_code":"LK","type":"education","lineage":["https://openalex.org/I142651801"]}],"countries":["LK"],"is_corresponding":false,"raw_author_name":"Chalani Ruchira Oruthotaarachchi","raw_affiliation_strings":["University of Kelaniya,Faculty of Science,Department of Industrial Management,Kelaniya,Sri Lanka"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Kelaniya,Faculty of Science,Department of Industrial Management,Kelaniya,Sri Lanka","institution_ids":["https://openalex.org/I142651801"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I142651801"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.13502994,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"6"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10470","display_name":"Usability and User Interface Design","score":0.4844000041484833,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10470","display_name":"Usability and User Interface Design","score":0.4844000041484833,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.24169999361038208,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.10400000214576721,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.7670000195503235},{"id":"https://openalex.org/keywords/user-engagement","display_name":"user engagement","score":0.7329999804496765},{"id":"https://openalex.org/keywords/gamification","display_name":"gamification","score":0.8180000185966492},{"id":"https://openalex.org/keywords/social-proof","display_name":"social validation","score":0.9620000123977661},{"id":"https://openalex.org/keywords/sri-lanka","display_name":"Sri Lanka","score":0.6570000052452087}],"concepts":[{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.864300012588501},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6039000153541565},{"id":"https://openalex.org/C2984870255","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"User engagement","level":2,"score":0.39239999651908875},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.3903000056743622},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.37790000438690186},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.3774999976158142},{"id":"https://openalex.org/C33676613","wikidata":"https://www.wikidata.org/wiki/Q13415176","display_name":"Dimension (graph theory)","level":2,"score":0.3702999949455261},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3553999960422516},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.3434999883174896},{"id":"https://openalex.org/C67712803","wikidata":"https://www.wikidata.org/wiki/Q7901853","display_name":"User modeling","level":3,"score":0.3391999900341034},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.3246000111103058},{"id":"https://openalex.org/C131158328","wikidata":"https://www.wikidata.org/wiki/Q1307337","display_name":"Social influence","level":2,"score":0.3203999996185303},{"id":"https://openalex.org/C101293273","wikidata":"https://www.wikidata.org/wiki/Q579716","display_name":"User-generated content","level":3,"score":0.30730000138282776},{"id":"https://openalex.org/C3017649214","wikidata":"https://www.wikidata.org/wiki/Q854","display_name":"Sri lanka","level":3,"score":0.29829999804496765},{"id":"https://openalex.org/C201025465","wikidata":"https://www.wikidata.org/wiki/Q11248500","display_name":"User experience design","level":2,"score":0.29330000281333923},{"id":"https://openalex.org/C2775924081","wikidata":"https://www.wikidata.org/wiki/Q55608371","display_name":"Control (management)","level":2,"score":0.2696000039577484},{"id":"https://openalex.org/C2987946170","wikidata":"https://www.wikidata.org/wiki/Q853725","display_name":"Social relationship","level":2,"score":0.26840001344680786},{"id":"https://openalex.org/C2776502983","wikidata":"https://www.wikidata.org/wiki/Q690182","display_name":"Contrast (vision)","level":2,"score":0.26660001277923584},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.26010000705718994},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.2540999948978424}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/icarc68737.2026.11453762","doi":"https://doi.org/10.1109/icarc68737.2026.11453762","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icarc68737.2026.11453762","pdf_url":null,"source":{"id":"https://openalex.org/S7407087063","display_name":"International Conference on Advanced Research in Computing (ICARC)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2026 6th International Conference on Advanced Research in Computing (ICARC)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":42,"referenced_works":["https://openalex.org/W1546787249","https://openalex.org/W1969821207","https://openalex.org/W2035012749","https://openalex.org/W2064807295","https://openalex.org/W2109816759","https://openalex.org/W2332802264","https://openalex.org/W2418089018","https://openalex.org/W2790892621","https://openalex.org/W2892626873","https://openalex.org/W3002679098","https://openalex.org/W3159451509","https://openalex.org/W3181784356","https://openalex.org/W3197905005","https://openalex.org/W4205739571","https://openalex.org/W4206266697","https://openalex.org/W4206920668","https://openalex.org/W4312862703","https://openalex.org/W4367856235","https://openalex.org/W4386480166","https://openalex.org/W4388572395","https://openalex.org/W4388755127","https://openalex.org/W4391995429","https://openalex.org/W4393856006","https://openalex.org/W4395081812","https://openalex.org/W4396753525","https://openalex.org/W4396865708","https://openalex.org/W4399529713","https://openalex.org/W4399686691","https://openalex.org/W4400649742","https://openalex.org/W4401518048","https://openalex.org/W4401835408","https://openalex.org/W4402227671","https://openalex.org/W4402379115","https://openalex.org/W4403212449","https://openalex.org/W4403582195","https://openalex.org/W4404835177","https://openalex.org/W4406198593","https://openalex.org/W4406712089","https://openalex.org/W4409494818","https://openalex.org/W4409523119","https://openalex.org/W4410721379","https://openalex.org/W4411445696"],"related_works":["https://openalex.org/W7160451811","https://openalex.org/W2942657680","https://openalex.org/W4415542795","https://openalex.org/W4408326160","https://openalex.org/W7218099490","https://openalex.org/W7167089944","https://openalex.org/W4415569913","https://openalex.org/W4416733607","https://openalex.org/W7117564226","https://openalex.org/W4416399282"],"abstract_inverted_index":{"The":[0,110,153,183],"growing":[1],"competition":[2],"in":[3],"Sri":[4,167],"Lanka's":[5],"e-commerce":[6,68,169],"sector":[7],"has":[8],"increased":[9],"the":[10],"need":[11],"for":[12,166,187],"more":[13],"intuitive":[14],"and":[15,27,31,56,99,108,135,162,176],"personalized":[16],"user":[17,42,120,145],"experiences.":[18],"Although":[19],"prior":[20],"studies":[21],"independently":[22],"examine":[23],"UX/UI":[24,64,190],"(User":[25],"Experience":[26],"User":[28],"Interface)":[29],"personalization":[30,160],"cross-platform":[32,89,156],"adaptation,":[33],"limited":[34],"empirical":[35],"work":[36],"investigates":[37],"their":[38,60],"combined":[39],"effect":[40],"on":[41,197],"interaction.":[43],"This":[44],"study":[45,154],"evaluates":[46],"how":[47],"users'":[48,198],"familiarity":[49,115,157,199],"with":[50,62,83],"social":[51,97],"media,":[52],"gaming,":[53],"video":[54,103,137,178],"streaming,":[55],"chat":[57,106],"applications":[58],"influences":[59],"engagement":[61],"corresponding":[63],"elements":[65,175],"integrated":[66],"into":[67],"environments.":[69],"A":[70],"quantitative":[71],"approach":[72],"using":[73],"Partial":[74],"Least":[75],"Squares":[76],"Structural":[77],"Equation":[78],"Modeling":[79],"(PLS-SEM)":[80],"was":[81],"conducted":[82],"174":[84],"valid":[85],"respondents,":[86],"testing":[87],"six":[88],"features":[90,149],"including":[91],"interactive":[92,123],"feedback":[93,124],"loops,":[94],"reward/progression":[95],"systems,":[96],"proof":[98],"live":[100],"indicators,":[101],"short-form":[102,136,177],"previews,":[104],"real-time":[105],"UI,":[107],"badges/achievements.":[109],"findings":[111],"show":[112],"that":[113,192],"platform":[114],"did":[116],"not":[117],"consistently":[118],"moderate":[119],"interaction;":[121],"however,":[122],"loops":[125],"exhibited":[126],"significant":[127],"influence":[128],"among":[129],"social-media-familiar":[130],"users.":[131],"Social":[132],"proof/live":[133],"indicators":[134],"previews":[138],"demonstrated":[139],"strong":[140],"positive":[141],"effects":[142],"across":[143],"all":[144],"groups,":[146],"while":[147],"gamification-based":[148],"showed":[150],"minimal":[151],"impact.":[152],"introduces":[155],"as":[158],"a":[159],"dimension":[161],"provides":[163],"practical":[164],"recommendations":[165],"Lankan":[168],"platforms":[170],"to":[171,180],"integrate":[172],"social-media-inspired":[173],"UI":[174],"content":[179],"enhance":[181],"engagement.":[182],"results":[184],"highlight":[185],"opportunities":[186],"future":[188],"adaptive":[189],"models":[191],"dynamically":[193],"personalize":[194],"interfaces":[195],"based":[196],"patterns.":[200]},"counts_by_year":[],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2026-04-02T00:00:00"}