{"id":"https://openalex.org/W7136349366","doi":"https://doi.org/10.1145/3761843.3761895","title":"Writing Blog Articles using Generative AI: Quantitative Modelling of College Students' Attitude and Intention to Use","display_name":"Writing Blog Articles using Generative AI: Quantitative Modelling of College Students' Attitude and Intention to Use","publication_year":2025,"publication_date":"2025-07-29","ids":{"openalex":"https://openalex.org/W7136349366","doi":"https://doi.org/10.1145/3761843.3761895"},"language":"en","primary_location":{"id":"doi:10.1145/3761843.3761895","doi":"https://doi.org/10.1145/3761843.3761895","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3761843.3761895","pdf_url":null,"source":{"id":"https://openalex.org/S7407086004","display_name":"International Conference on Education and Multimedia Technology (ICEMT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2025 9th International Conference on Education and Multimedia Technology","raw_type":"proceedings-article"},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://doi.org/10.1145/3761843.3761895","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5016157419","display_name":"Bart Andrew S. Mendoza","orcid":"https://orcid.org/0009-0007-6326-2381","observed_orcids":["https://orcid.org/0009-0007-6326-2381"]},"institutions":[{"id":"https://openalex.org/I2801908056","display_name":"Malayan Colleges Laguna","ror":"https://ror.org/05b9pe067","country_code":"PH","type":"education","lineage":["https://openalex.org/I2801908056"]}],"countries":["PH"],"is_corresponding":false,"raw_author_name":"Bart Andrew Sadsad Mendoza","raw_affiliation_strings":["College of Arts and Science, Mapua Malayan Colleges Laguna, Cabuyao, Laguna, Philippines"],"raw_orcid":"https://orcid.org/0009-0007-6326-2381","affiliations":[{"raw_affiliation_string":"College of Arts and Science, Mapua Malayan Colleges Laguna, Cabuyao, Laguna, Philippines","institution_ids":["https://openalex.org/I2801908056"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5113983268","display_name":"Hailey Pasal Ferrer","orcid":"https://orcid.org/0009-0005-2544-2002","observed_orcids":["https://orcid.org/0009-0005-2544-2002"]},"institutions":[{"id":"https://openalex.org/I2801908056","display_name":"Malayan Colleges Laguna","ror":"https://ror.org/05b9pe067","country_code":"PH","type":"education","lineage":["https://openalex.org/I2801908056"]}],"countries":["PH"],"is_corresponding":false,"raw_author_name":"Hailey Pasal Ferrer","raw_affiliation_strings":["College of Arts and Science, Mapua Malayan Colleges Laguna, Cabuyao, Laguna, Philippines"],"raw_orcid":"https://orcid.org/0009-0005-2544-2002","affiliations":[{"raw_affiliation_string":"College of Arts and Science, Mapua Malayan Colleges Laguna, Cabuyao, Laguna, Philippines","institution_ids":["https://openalex.org/I2801908056"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5129400962","display_name":"Ramachandra Torres","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I2801908056","display_name":"Malayan Colleges Laguna","ror":"https://ror.org/05b9pe067","country_code":"PH","type":"education","lineage":["https://openalex.org/I2801908056"]}],"countries":["PH"],"is_corresponding":false,"raw_author_name":"Ramachandra Torres","raw_affiliation_strings":["College of Arts and Science, Mapua Malayan Colleges Laguna, Cabuyao, Laguna, Philippines"],"raw_orcid":"https://orcid.org/0009-0003-6608-1026","affiliations":[{"raw_affiliation_string":"College of Arts and Science, Mapua Malayan Colleges Laguna, Cabuyao, Laguna, Philippines","institution_ids":["https://openalex.org/I2801908056"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I2801908056"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"270","last_page":"276"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9467999935150146,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9467999935150146,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14414","display_name":"Artificial Intelligence in Education","score":0.04729999974370003,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12515","display_name":"Gender and Technology in Education","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/generative-ai","display_name":"generative AI","score":0.9490000009536743},{"id":"https://openalex.org/keywords/technology-acceptance-model","display_name":"technology acceptance model","score":0.6909999847412109},{"id":"https://openalex.org/keywords/attitudes-toward-artificial-intelligence","display_name":"attitudes toward AI","score":0.628000020980835},{"id":"https://openalex.org/keywords/intention-to-use","display_name":"intention to use","score":0.843999981880188},{"id":"https://openalex.org/keywords/perceived-usefulness","display_name":"perceived usefulness","score":0.9670000076293945},{"id":"https://openalex.org/keywords/perceived-ease-of-use","display_name":"perceived ease of use","score":1.0},{"id":"https://openalex.org/keywords/ai-literacy","display_name":"AI literacy","score":0.9570000171661377},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.7749999761581421},{"id":"https://openalex.org/keywords/human-ai-interaction","display_name":"human-AI interaction","score":0.7419999837875366},{"id":"https://openalex.org/keywords/artificial-intelligence-in-education","display_name":"artificial intelligence in education","score":0.3889999985694885}],"concepts":[{"id":"https://openalex.org/C39890363","wikidata":"https://www.wikidata.org/wiki/Q36108","display_name":"Generative grammar","level":2,"score":0.7110000252723694},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6625000238418579},{"id":"https://openalex.org/C170130773","wikidata":"https://www.wikidata.org/wiki/Q216378","display_name":"Usability","level":2,"score":0.6096000075340271},{"id":"https://openalex.org/C40722632","wikidata":"https://www.wikidata.org/wiki/Q5160137","display_name":"Confirmatory factor analysis","level":3,"score":0.573199987411499},{"id":"https://openalex.org/C167966045","wikidata":"https://www.wikidata.org/wiki/Q5532625","display_name":"Generative model","level":3,"score":0.5604000091552734},{"id":"https://openalex.org/C2776185967","wikidata":"https://www.wikidata.org/wiki/Q112945","display_name":"Technology acceptance model","level":3,"score":0.5401999950408936},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.4862000048160553},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.46779999136924744},{"id":"https://openalex.org/C43214815","wikidata":"https://www.wikidata.org/wiki/Q7310987","display_name":"Reliability (semiconductor)","level":3,"score":0.4657000005245209},{"id":"https://openalex.org/C120107772","wikidata":"https://www.wikidata.org/wiki/Q168554","display_name":"Discriminant validity","level":4,"score":0.4431000053882599},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4090999960899353},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.4065000116825104},{"id":"https://openalex.org/C547764534","wikidata":"https://www.wikidata.org/wiki/Q8236","display_name":"Literacy","level":2,"score":0.38600000739097595},{"id":"https://openalex.org/C70789860","wikidata":"https://www.wikidata.org/wiki/Q2018526","display_name":"The arts","level":2,"score":0.361299991607666},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.357699990272522},{"id":"https://openalex.org/C549090830","wikidata":"https://www.wikidata.org/wiki/Q4818546","display_name":"Attitude change","level":2,"score":0.3197000026702881},{"id":"https://openalex.org/C75630572","wikidata":"https://www.wikidata.org/wiki/Q538904","display_name":"Applied psychology","level":1,"score":0.3027999997138977},{"id":"https://openalex.org/C145420912","wikidata":"https://www.wikidata.org/wiki/Q853077","display_name":"Mathematics education","level":1,"score":0.2971000075340271},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.28060001134872437},{"id":"https://openalex.org/C116211729","wikidata":"https://www.wikidata.org/wiki/Q5372350","display_name":"Test validity","level":3,"score":0.28060001134872437},{"id":"https://openalex.org/C3019940508","wikidata":"https://www.wikidata.org/wiki/Q185957","display_name":"Perceived quality","level":3,"score":0.27570000290870667},{"id":"https://openalex.org/C2780801425","wikidata":"https://www.wikidata.org/wiki/Q5164392","display_name":"Construct (python library)","level":2,"score":0.2646999955177307},{"id":"https://openalex.org/C70364389","wikidata":"https://www.wikidata.org/wiki/Q18757","display_name":"Validity","level":3,"score":0.25209999084472656},{"id":"https://openalex.org/C120912362","wikidata":"https://www.wikidata.org/wiki/Q136822","display_name":"Higher education","level":2,"score":0.25119999051094055}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3761843.3761895","doi":"https://doi.org/10.1145/3761843.3761895","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3761843.3761895","pdf_url":null,"source":{"id":"https://openalex.org/S7407086004","display_name":"International Conference on Education and Multimedia Technology (ICEMT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2025 9th International Conference on Education and Multimedia Technology","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.1145/3761843.3761895","doi":"https://doi.org/10.1145/3761843.3761895","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3761843.3761895","pdf_url":null,"source":{"id":"https://openalex.org/S7407086004","display_name":"International Conference on Education and Multimedia Technology (ICEMT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2025 9th International Conference on Education and Multimedia Technology","raw_type":"proceedings-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","score":0.8278999924659729,"display_name":"Quality education"}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":7,"referenced_works":["https://openalex.org/W2046492287","https://openalex.org/W2099697766","https://openalex.org/W2969625533","https://openalex.org/W4235678817","https://openalex.org/W4310206921","https://openalex.org/W4367041186","https://openalex.org/W4407243050"],"related_works":["https://openalex.org/W7204513349","https://openalex.org/W7160874802","https://openalex.org/W7140323919","https://openalex.org/W7213543986","https://openalex.org/W7133184142","https://openalex.org/W7125443922","https://openalex.org/W4411616333","https://openalex.org/W7162543453","https://openalex.org/W7118905820","https://openalex.org/W4413350504"],"abstract_inverted_index":{"Artificial":[0],"Intelligence":[1],"(AI)":[2],"has":[3,20],"reshaped":[4],"the":[5,28,53,58,61,100,111,124,130,142,174,186,287],"landscape":[6],"of":[7,69,113,129,156,176,189,199,206,234,278,290],"various":[8],"sectors,":[9],"including":[10],"education":[11],"and":[12,17,37,72,83,126,144,164,237,246,253,266,275,292],"content":[13],"creation.":[14],"Understanding":[15],"human":[16,291],"AI":[18,42,108,177,221,236,264,279,293],"interactions":[19],"never":[21],"been":[22],"more":[23],"important.":[24],"This":[25,283],"study":[26,257],"investigates":[27],"behavioral":[29],"factors":[30],"influencing":[31],"college":[32],"multimedia":[33,89],"arts":[34,90],"students\u2019":[35],"acceptance":[36],"attitude":[38,190,207,215],"in":[39,44,93,109,179,281],"integrating":[40],"generative":[41,76,107,235],"tools":[43,280],"their":[45,114],"writing":[46,110,244],"process":[47],"for":[48,96],"blog":[49],"article":[50],"writing.":[51],"Using":[52],"Technology":[54],"Acceptance":[55],"Model":[56],"(TAM),":[57],"research":[59,284],"examines":[60],"connection":[62],"among":[63],"knowledge,":[64],"perceived":[65,67,154,165],"usefulness,":[66],"ease":[68,155,198],"use,":[70],"attitude,":[71],"intention":[73,218],"to":[74,105,122,140,219,249,262,271,286],"use":[75,106,157,200,220,277],"AI.":[77],"A":[78],"descriptive-correlational":[79],"design":[80],"was":[81,120,138,201],"implemented,":[82],"data":[84],"were":[85],"collected":[86],"from":[87],"141":[88],"students":[91],"enrolled":[92],"a":[94,203],"\u201cWriting":[95],"New":[97],"Media\u201d":[98],"subject,":[99],"core":[101],"requirement":[102],"course":[103],"is":[104],"contents":[112],"blogsites.":[115],"Confirmatory":[116],"factor":[117],"analysis":[118],"(CFA)":[119],"employed":[121],"test":[123],"reliability":[125],"discriminant":[127],"validity":[128],"constructs,":[131],"while":[132,197],"covariance-based":[133],"structural":[134],"equation":[135],"modeling":[136],"(CB-SEM)":[137],"used":[139],"assess":[141],"relationships":[143],"model":[145],"fit.":[146],"Results":[147],"revealed":[148],"that":[149,230],"knowledge":[150,289],"significantly":[151],"predicted":[152,217],"both":[153],"(\u03b2":[158,167,191,208,222],"=":[159,168,192,209,212,223],"0.529,":[160],"p":[161,170,194,211,225],"<":[162,171,195,226],"0.001)":[163],"usefulness":[166,183],"0.535,":[169],"0.001),":[172,196],"Highlighting":[173],"role":[175],"literacy":[178,265],"facilitating":[180],"adoption.":[181],"Perceived":[182],"emerged":[184],"as":[185,242],"strongest":[187],"predictor":[188],"1.181,":[193],"not":[202],"significant":[204],"determinant":[205],"0.143,":[210],"0.070).":[213],"Importantly,":[214],"strongly":[216],"0.859,":[224],"0.001).":[227],"Findings":[228],"suggest":[229],"strengthening":[231],"student":[232],"understanding":[233],"emphasizing":[238],"its":[239],"practical":[240],"benefits\u2014such":[241],"improved":[243],"quality":[245],"efficiency\u2014are":[247],"critical":[248],"building":[250],"positive":[251],"attitudes":[252],"sustained":[254],"use.":[255],"The":[256],"recommends":[258],"developing":[259],"an":[260],"ecosystem":[261],"encourage":[263],"incorporating":[267],"it":[268],"into":[269],"curricula":[270],"promote":[272],"ethical,":[273],"confident,":[274],"informed":[276],"education.":[282],"contributes":[285],"growing":[288],"interaction.":[294]},"counts_by_year":[],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2026-03-17T00:00:00"}