{"id":"https://openalex.org/W7136248753","doi":"https://doi.org/10.1080/00913367.2026.2613887","title":"Model of Advertising Practitioner Scholarship (MAPS): A Scoping Review of Research on Advertising Practitioner Viewpoints","display_name":"Model of Advertising Practitioner Scholarship (MAPS): A Scoping Review of Research on Advertising Practitioner Viewpoints","publication_year":2026,"publication_date":"2026-03-16","ids":{"openalex":"https://openalex.org/W7136248753","doi":"https://doi.org/10.1080/00913367.2026.2613887"},"language":"en","primary_location":{"id":"doi:10.1080/00913367.2026.2613887","doi":"https://doi.org/10.1080/00913367.2026.2613887","is_oa":false,"landing_page_url":"https://doi.org/10.1080/00913367.2026.2613887","pdf_url":null,"source":{"id":"https://openalex.org/S103311983","display_name":"Journal of Advertising","issn_l":"0091-3367","issn":["0091-3367","1557-7805"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5035166456","display_name":"Kasey Windels","orcid":"https://orcid.org/0000-0003-1811-3364","observed_orcids":["https://orcid.org/0000-0003-1811-3364"]},"institutions":[{"id":"https://openalex.org/I33213144","display_name":"University of Florida","ror":"https://ror.org/02y3ad647","country_code":"US","type":"education","lineage":["https://openalex.org/I33213144"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Kasey Windels","raw_affiliation_strings":["University of Florida"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Florida","institution_ids":["https://openalex.org/I33213144"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5021619400","display_name":"Sara Champlin","orcid":"https://orcid.org/0000-0001-8138-7830","observed_orcids":["https://orcid.org/0000-0001-8138-7830"]},"institutions":[{"id":"https://openalex.org/I123534392","display_name":"University of North Texas","ror":"https://ror.org/00v97ad02","country_code":"US","type":"education","lineage":["https://openalex.org/I123534392"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Sara Champlin","raw_affiliation_strings":["University of North Texas"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of North Texas","institution_ids":["https://openalex.org/I123534392"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5116876932","display_name":"Xiao Liang","orcid":"https://orcid.org/0000-0002-6250-7814","observed_orcids":["https://orcid.org/0000-0002-6250-7814"]},"institutions":[{"id":"https://openalex.org/I145608581","display_name":"University of Miami","ror":"https://ror.org/02dgjyy92","country_code":"US","type":"education","lineage":["https://openalex.org/I145608581"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Xiao Liang","raw_affiliation_strings":["University of Miami"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Miami","institution_ids":["https://openalex.org/I145608581"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5115800611","display_name":"Sarah Karl","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I33213144","display_name":"University of Florida","ror":"https://ror.org/02y3ad647","country_code":"US","type":"education","lineage":["https://openalex.org/I33213144"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Sarah Karl","raw_affiliation_strings":["University of Florida"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Florida","institution_ids":["https://openalex.org/I33213144"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5035166456"],"corresponding_institution_ids":["https://openalex.org/I33213144"],"apc_list":null,"apc_paid":null,"fwci":4.083,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.88878219,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":"55","issue":"4","first_page":"583","last_page":"604"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6122999787330627,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6122999787330627,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.3237000107765198,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11530","display_name":"Business and Management Studies","score":0.015200000256299973,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising-professionals","display_name":"advertising professionals","score":0.9819999933242798},{"id":"https://openalex.org/keywords/practitioner-knowledge","display_name":"practitioner knowledge","score":0.8270000219345093},{"id":"https://openalex.org/keywords/research-framework","display_name":"research framework","score":0.3919999897480011},{"id":"https://openalex.org/keywords/industry-academia-relationship","display_name":"industry-academia relationship","score":0.33500000834465027}],"concepts":[{"id":"https://openalex.org/C2776035091","wikidata":"https://www.wikidata.org/wiki/Q7928819","display_name":"Viewpoints","level":2,"score":0.9379000067710876},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7613000273704529},{"id":"https://openalex.org/C2778061430","wikidata":"https://www.wikidata.org/wiki/Q188823","display_name":"Scholarship","level":2,"score":0.6805999875068665},{"id":"https://openalex.org/C12718992","wikidata":"https://www.wikidata.org/wiki/Q4686766","display_name":"Advertising research","level":2,"score":0.5472000241279602},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.46050000190734863},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.39959999918937683},{"id":"https://openalex.org/C202286406","wikidata":"https://www.wikidata.org/wiki/Q4672747","display_name":"Advertising account executive","level":4,"score":0.362199991941452},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3521000146865845},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3287000060081482},{"id":"https://openalex.org/C110350745","wikidata":"https://www.wikidata.org/wiki/Q1761818","display_name":"Advertising campaign","level":2,"score":0.32820001244544983},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.30559998750686646},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.25440001487731934},{"id":"https://openalex.org/C2992153596","wikidata":"https://www.wikidata.org/wiki/Q854995","display_name":"Television advertising","level":2,"score":0.2540000081062317}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/00913367.2026.2613887","doi":"https://doi.org/10.1080/00913367.2026.2613887","is_oa":false,"landing_page_url":"https://doi.org/10.1080/00913367.2026.2613887","pdf_url":null,"source":{"id":"https://openalex.org/S103311983","display_name":"Journal of Advertising","issn_l":"0091-3367","issn":["0091-3367","1557-7805"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":135,"referenced_works":["https://openalex.org/W68524199","https://openalex.org/W84206652","https://openalex.org/W246875066","https://openalex.org/W602077699","https://openalex.org/W746328039","https://openalex.org/W810483994","https://openalex.org/W1153319381","https://openalex.org/W1278632307","https://openalex.org/W1716344339","https://openalex.org/W1965061384","https://openalex.org/W1973443782","https://openalex.org/W1973552581","https://openalex.org/W1975530037","https://openalex.org/W1978696312","https://openalex.org/W1983255284","https://openalex.org/W1984275587","https://openalex.org/W1986587675","https://openalex.org/W1990756795","https://openalex.org/W1992298033","https://openalex.org/W1995840962","https://openalex.org/W2000655304","https://openalex.org/W2002441547","https://openalex.org/W2006610991","https://openalex.org/W2034543806","https://openalex.org/W2045489555","https://openalex.org/W2046742868","https://openalex.org/W2059229243","https://openalex.org/W2064530952","https://openalex.org/W2064655499","https://openalex.org/W2065166146","https://openalex.org/W2065305052","https://openalex.org/W2066117085","https://openalex.org/W2068264290","https://openalex.org/W2070159317","https://openalex.org/W2073197942","https://openalex.org/W2080281665","https://openalex.org/W2084200130","https://openalex.org/W2085955612","https://openalex.org/W2088642533","https://openalex.org/W2089206062","https://openalex.org/W2093967206","https://openalex.org/W2101675301","https://openalex.org/W2102168677","https://openalex.org/W2103498584","https://openalex.org/W2105321265","https://openalex.org/W2109004902","https://openalex.org/W2113819872","https://openalex.org/W2124377026","https://openalex.org/W2129125487","https://openalex.org/W2143370841","https://openalex.org/W2148504581","https://openalex.org/W2160352526","https://openalex.org/W2170430646","https://openalex.org/W2170522893","https://openalex.org/W2271538564","https://openalex.org/W2303891209","https://openalex.org/W2314221189","https://openalex.org/W2318746718","https://openalex.org/W2318811802","https://openalex.org/W2326152267","https://openalex.org/W2333484613","https://openalex.org/W2409215778","https://openalex.org/W2477604653","https://openalex.org/W2505036434","https://openalex.org/W2506748819","https://openalex.org/W2515118349","https://openalex.org/W2550947735","https://openalex.org/W2560030597","https://openalex.org/W2560214533","https://openalex.org/W2561256349","https://openalex.org/W2580873140","https://openalex.org/W2599223442","https://openalex.org/W2599334455","https://openalex.org/W2730033112","https://openalex.org/W2738252449","https://openalex.org/W2789982004","https://openalex.org/W2791809792","https://openalex.org/W2792058778","https://openalex.org/W2792988571","https://openalex.org/W2793070946","https://openalex.org/W2794599315","https://openalex.org/W2809492749","https://openalex.org/W2890836134","https://openalex.org/W2896761072","https://openalex.org/W2901653304","https://openalex.org/W2901669506","https://openalex.org/W2902755572","https://openalex.org/W2919551495","https://openalex.org/W2922249618","https://openalex.org/W2932282227","https://openalex.org/W2938650175","https://openalex.org/W2943136394","https://openalex.org/W2948387359","https://openalex.org/W2953579158","https://openalex.org/W2999513128","https://openalex.org/W2999701663","https://openalex.org/W2999964564","https://openalex.org/W3000408838","https://openalex.org/W3006081757","https://openalex.org/W3010892759","https://openalex.org/W3016748156","https://openalex.org/W3020625429","https://openalex.org/W3033281609","https://openalex.org/W3044065960","https://openalex.org/W3044825508","https://openalex.org/W3092492394","https://openalex.org/W3144543375","https://openalex.org/W3149445856","https://openalex.org/W3151373679","https://openalex.org/W3158026032","https://openalex.org/W3168658337","https://openalex.org/W3170031718","https://openalex.org/W3173935710","https://openalex.org/W3177477839","https://openalex.org/W3192864606","https://openalex.org/W3199074872","https://openalex.org/W3207046587","https://openalex.org/W3210418962","https://openalex.org/W4205301333","https://openalex.org/W4210277359","https://openalex.org/W4211052658","https://openalex.org/W4223558225","https://openalex.org/W4282927197","https://openalex.org/W4288438219","https://openalex.org/W4290737605","https://openalex.org/W4309332221","https://openalex.org/W4313555217","https://openalex.org/W4322711923","https://openalex.org/W4384925453","https://openalex.org/W4388014074","https://openalex.org/W4412071024","https://openalex.org/W4412071474","https://openalex.org/W4412071498","https://openalex.org/W4412108690","https://openalex.org/W4412433964"],"related_works":["https://openalex.org/W2937670347","https://openalex.org/W2612704248","https://openalex.org/W602077699","https://openalex.org/W331072421","https://openalex.org/W1490460697","https://openalex.org/W2960727612","https://openalex.org/W7074183936","https://openalex.org/W3030427417","https://openalex.org/W2580873140","https://openalex.org/W2017381636"],"abstract_inverted_index":{"Practitioner":[0],"knowledge":[1],"is":[2],"fundamentally":[3],"different":[4],"from":[5,43],"academic":[6],"knowledge.":[7],"Scholars":[8],"across":[9],"many":[10],"disciplines":[11],"study":[12,24,97],"advertising":[13,44,60,94,120],"practitioners":[14],"to":[15,21,106],"bring":[16],"understanding":[17],"of":[18,30,34,59,103,110,117],"real-world":[19],"practice":[20],"academia.":[22],"This":[23],"implements":[25],"a":[26,53],"multi-disciplinary":[27],"scoping":[28],"review":[29],"the":[31,48,57,80,101,115],"extensive":[32],"body":[33],"research":[35,92,105],"(N":[36],"=":[37],"456":[38],"articles)":[39],"that":[40],"garners":[41],"viewpoints":[42,112],"practitioners.":[45,95],"It":[46],"distills":[47],"existing":[49,104],"literature":[50],"and":[51,75,86,113],"offers":[52],"theoretically":[54],"grounded":[55],"framework,":[56],"model":[58],"practitioner":[61,111],"scholarship":[62],"(MAPS),":[63],"which":[64],"organizes":[65],"20":[66],"characteristics":[67],"based":[68],"on":[69,100],"four":[70],"factors:":[71],"societal,":[72],"industrial/organizational,":[73],"individual,":[74],"message.":[76],"We":[77],"also":[78],"examine":[79],"theories,":[81],"contexts":[82],"(e.g.,":[83],"journals),":[84],"methods,":[85],"sampling":[87],"techniques":[88],"commonly":[89],"implemented":[90],"in":[91],"about":[93],"The":[96],"sheds":[98],"light":[99],"distribution":[102],"promote":[107],"greater":[108],"exploration":[109],"broaden":[114],"topics":[116],"consideration":[118],"for":[119],"scholarship.":[121]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2026-03-17T00:00:00"}
