{"id":"https://openalex.org/W7133517618","doi":"https://doi.org/10.62383/transformasi.v2i3.1689","title":"Optimalisasi Promosi Kepariwisataan Melalui Digital Marketing: Pemberdayaan Pokdarwis di Kampoeng Kita Setu, Kabupaten Bekasi","display_name":"Optimalisasi Promosi Kepariwisataan Melalui Digital Marketing: Pemberdayaan Pokdarwis di Kampoeng Kita Setu, Kabupaten Bekasi","publication_year":2025,"publication_date":"2025-06-26","ids":{"openalex":"https://openalex.org/W7133517618","doi":"https://doi.org/10.62383/transformasi.v2i3.1689"},"language":"en","primary_location":{"id":"doi:10.62383/transformasi.v2i3.1689","doi":"https://doi.org/10.62383/transformasi.v2i3.1689","is_oa":true,"landing_page_url":"https://doi.org/10.62383/transformasi.v2i3.1689","pdf_url":"https://pkm.lpkd.or.id/index.php/Transformasi/article/download/1689/1837","source":{"id":"https://openalex.org/S4404663761","display_name":"Transformasi Masyarakat","issn_l":"3032-4114","issn":["3032-4114","3032-4424"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://pkm.lpkd.or.id/index.php/Transformasi/article/download/1689/1837","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5128065498","display_name":"Akhmad Wahidin","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210157819","display_name":"Universitas Paramadina","ror":"https://ror.org/04g8bba17","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210157819"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Akhmad Wahidin","raw_affiliation_strings":["Universitas Paramadina"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Paramadina","institution_ids":["https://openalex.org/I4210157819"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5128074828","display_name":"Yudhistira Wirya Saputra","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210157819","display_name":"Universitas Paramadina","ror":"https://ror.org/04g8bba17","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210157819"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Yudhistira Wirya Saputra","raw_affiliation_strings":["Universitas Paramadina"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Paramadina","institution_ids":["https://openalex.org/I4210157819"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5074609862","display_name":"Tatik Yuniarti","orcid":"https://orcid.org/0000-0001-9071-1727","observed_orcids":["https://orcid.org/0000-0001-9071-1727"]},"institutions":[{"id":"https://openalex.org/I4210157819","display_name":"Universitas Paramadina","ror":"https://ror.org/04g8bba17","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210157819"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Tatik Yuniarti","raw_affiliation_strings":["Universitas Paramadina"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Paramadina","institution_ids":["https://openalex.org/I4210157819"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210157819"],"apc_list":null,"apc_paid":null,"fwci":0.7558,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.68966122,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":"2","issue":"3","first_page":"73","last_page":"82"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13136","display_name":"Community-based Tourism Development and Sustainability","score":0.885699987411499,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13136","display_name":"Community-based Tourism Development and Sustainability","score":0.885699987411499,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.10849999636411667,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.0027000000700354576,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/tourism-promotion","display_name":"tourism promotion","score":0.9729999899864197},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9990000128746033},{"id":"https://openalex.org/keywords/pokdarwis","display_name":"Pokdarwis","score":0.7110000252723694},{"id":"https://openalex.org/keywords/tourism-awareness-groups","display_name":"tourism awareness groups","score":0.7559999823570251},{"id":"https://openalex.org/keywords/community-based-tourism","display_name":"community-based tourism","score":0.9399999976158142},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.7590000033378601},{"id":"https://openalex.org/keywords/digital-literacy","display_name":"digital literacy","score":0.8859999775886536},{"id":"https://openalex.org/keywords/bekasi-regency","display_name":"Bekasi Regency","score":0.8619999885559082},{"id":"https://openalex.org/keywords/capacity-building","display_name":"capacity building","score":0.6190000176429749}],"concepts":[{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.6809999942779541},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.6187000274658203},{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.588100016117096},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5763999819755554},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.47839999198913574},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.47110000252723694},{"id":"https://openalex.org/C2778719706","wikidata":"https://www.wikidata.org/wiki/Q6501447","display_name":"Local government","level":2,"score":0.46309998631477356},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4334000051021576},{"id":"https://openalex.org/C2777646416","wikidata":"https://www.wikidata.org/wiki/Q242069","display_name":"Digital literacy","level":2,"score":0.42820000648498535},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.424699991941452},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.4129999876022339},{"id":"https://openalex.org/C2779455803","wikidata":"https://www.wikidata.org/wiki/Q490933","display_name":"Local community","level":2,"score":0.3598000109195709},{"id":"https://openalex.org/C2992285014","wikidata":"https://www.wikidata.org/wiki/Q570116","display_name":"Tourist destinations","level":4,"score":0.3562000095844269},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.3050000071525574},{"id":"https://openalex.org/C2776687071","wikidata":"https://www.wikidata.org/wiki/Q5265193","display_name":"Destinations","level":3,"score":0.30149999260902405},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.3000999987125397},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.2994000017642975},{"id":"https://openalex.org/C2781286702","wikidata":"https://www.wikidata.org/wiki/Q2604680","display_name":"Target audience","level":2,"score":0.29899999499320984},{"id":"https://openalex.org/C2993365623","wikidata":"https://www.wikidata.org/wiki/Q2043121","display_name":"Community service","level":2,"score":0.29789999127388},{"id":"https://openalex.org/C2779622097","wikidata":"https://www.wikidata.org/wiki/Q1417724","display_name":"Capacity building","level":2,"score":0.289900004863739},{"id":"https://openalex.org/C547764534","wikidata":"https://www.wikidata.org/wiki/Q8236","display_name":"Literacy","level":2,"score":0.2842000126838684},{"id":"https://openalex.org/C71343576","wikidata":"https://www.wikidata.org/wiki/Q718998","display_name":"Community development","level":2,"score":0.2773999869823456},{"id":"https://openalex.org/C552854447","wikidata":"https://www.wikidata.org/wiki/Q131201","display_name":"Sustainable development","level":2,"score":0.27480000257492065},{"id":"https://openalex.org/C121017731","wikidata":"https://www.wikidata.org/wiki/Q11661","display_name":"Information technology","level":2,"score":0.26649999618530273},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.26339998841285706},{"id":"https://openalex.org/C47177190","wikidata":"https://www.wikidata.org/wiki/Q207137","display_name":"Curriculum","level":2,"score":0.2621000111103058},{"id":"https://openalex.org/C67363961","wikidata":"https://www.wikidata.org/wiki/Q5268834","display_name":"Information and Communications Technology","level":2,"score":0.2565000057220459}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.62383/transformasi.v2i3.1689","doi":"https://doi.org/10.62383/transformasi.v2i3.1689","is_oa":true,"landing_page_url":"https://doi.org/10.62383/transformasi.v2i3.1689","pdf_url":"https://pkm.lpkd.or.id/index.php/Transformasi/article/download/1689/1837","source":{"id":"https://openalex.org/S4404663761","display_name":"Transformasi Masyarakat","issn_l":"3032-4114","issn":["3032-4114","3032-4424"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.62383/transformasi.v2i3.1689","doi":"https://doi.org/10.62383/transformasi.v2i3.1689","is_oa":true,"landing_page_url":"https://doi.org/10.62383/transformasi.v2i3.1689","pdf_url":"https://pkm.lpkd.or.id/index.php/Transformasi/article/download/1689/1837","source":{"id":"https://openalex.org/S4404663761","display_name":"Transformasi Masyarakat","issn_l":"3032-4114","issn":["3032-4114","3032-4424"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Sustainable cities and communities","id":"https://metadata.un.org/sdg/11","score":0.5142999887466431},{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":0.48510000109672546}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W7133517618.pdf","grobid_xml":"https://content.openalex.org/works/W7133517618.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4414376029","https://openalex.org/W7223174694","https://openalex.org/W7162326896","https://openalex.org/W7116989067","https://openalex.org/W7128597688","https://openalex.org/W4417022394","https://openalex.org/W7220495687","https://openalex.org/W7219896983","https://openalex.org/W7221247900","https://openalex.org/W7220657072"],"abstract_inverted_index":{"The":[0,56,93,131],"advancement":[1],"of":[2,22,31,34,69,77,89,101],"digital":[3,48,79,82,139],"technology":[4],"has":[5],"revolutionized":[6],"the":[7,20,32,75,87,99],"way":[8],"tourism":[9,45,80],"destinations":[10],"are":[11],"promoted,":[12],"particularly":[13],"by":[14,28],"local":[15,61,120],"communities.":[16],"This":[17],"article":[18],"presents":[19],"results":[21],"a":[23,67,78,124,135,145],"community":[24,116],"service":[25],"program":[26,57,132],"conducted":[27],"graduate":[29],"students":[30],"Master":[33],"Communication":[35],"Science":[36],"at":[37],"Universitas":[38],"Paramadina,":[39],"Cikarang":[40],"Campus,":[41],"focusing":[42],"on":[43],"optimizing":[44],"promotion":[46],"through":[47,66],"marketing":[49],"in":[50,103,127,138],"Kampoeng":[51],"Kita":[52],"Setu,":[53],"Bekasi":[54],"Regency.":[55],"aimed":[58],"to":[59,97,148],"empower":[60],"Tourism":[62],"Awareness":[63],"Groups":[64],"(Pokdarwis)":[65],"series":[68],"activities":[70],"such":[71],"as":[72,107,123],"seminars,":[73],"workshops,":[74],"launch":[76],"map,":[81],"content":[83],"creation":[84],"training,":[85],"and":[86,110,119,144,150],"signing":[88],"an":[90,108],"Implementation":[91],"Agreement.":[92],"primary":[94],"objective":[95],"was":[96],"enhance":[98],"capacity":[100],"Pokdarwis":[102,142],"utilizing":[104],"social":[105],"media":[106],"effective":[109],"sustainable":[111],"promotional":[112],"tool.":[113],"Collaboration":[114],"among":[115,141],"members,":[117],"academics,":[118],"government":[121],"emerged":[122],"key":[125],"factor":[126],"developing":[128],"community-based":[129],"tourism.":[130],"outcomes":[133],"indicate":[134],"significant":[136],"improvement":[137],"literacy":[140],"members":[143],"growing":[146],"commitment":[147],"independently":[149],"professionally":[151],"manage":[152],"destination":[153],"promotion.":[154]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2026-03-05T00:00:00"}